employing content management at villanova university
TRANSCRIPT
Employing Content Employing Content ManagementManagement
at Villanova Universityat Villanova University
Team MembersTeam Members
CriteriaCriteria Ed BarlowEd Barlow Peter DolanPeter Dolan
AlternativesAlternatives Tom BakerTom Baker Christopher Christopher
MonaghanMonaghan Team LeaderTeam Leader
Daryl BovillDaryl Bovill
AHP ExpertAHP Expert Rich DeFeliceRich DeFelice
DocumentationDocumentation Christopher Christopher
GaffneyGaffney Joseph PunziJoseph Punzi
ParticipantsParticipants Timothy AyTimothy Ay Joan LesovitzJoan Lesovitz Clete RickertClete Rickert Marybeth AvioliMarybeth Avioli
AgendaAgenda What is Content Management?What is Content Management? ObjectiveObjective CriteriaCriteria AlternativesAlternatives ResultsResults Sensitivity AnalysisSensitivity Analysis SummarySummary QuestionsQuestions
What is Content Management?What is Content Management?
‘‘Content’ is defined as:Content’ is defined as: Documents related to administrative functions Documents related to administrative functions
(Novasis)(Novasis) Student applications, transcripts, other docsStudent applications, transcripts, other docs Documents "maintained" to meet state and Documents "maintained" to meet state and
federal requirementsfederal requirements Information utilized in distance learning Information utilized in distance learning
(WebCT) (WebCT)
Content Management @ VillanovaContent Management @ Villanova
Applicable to the UniversityApplicable to the University A decentralized atmosphere requires an integrated A decentralized atmosphere requires an integrated
systemsystem The Current Problem:The Current Problem:
Villanova University has limited capabilities in Villanova University has limited capabilities in comprehensivelycomprehensively managing digital content managing digital content
• Digital content as “Digital Assets”Digital content as “Digital Assets”• University assets are extremely valuableUniversity assets are extremely valuable
Appropriate Content Management will preserve, Appropriate Content Management will preserve, secure, and enhance our access to secure, and enhance our access to valuable valuable assetsassets
Possible Intangible BenefitsPossible Intangible Benefits
Reference during future litigationReference during future litigation Historical evidence in combating lawsuits?Historical evidence in combating lawsuits?
Aid in development of a disaster planAid in development of a disaster plan Catastrophic removal of C&F student/teacher recordsCatastrophic removal of C&F student/teacher records
Management of intellectual property related to Management of intellectual property related to course contentcourse content ‘‘Vaulted’ class discussions and debatesVaulted’ class discussions and debates
Retrieval/Display of up-to-date dataRetrieval/Display of up-to-date data Application submissions and statusApplication submissions and status
Content Management OptionsContent Management Options
Enterprise Content Management (ECM):Enterprise Content Management (ECM):Most comprehensive form of content Most comprehensive form of content management software, which handles all management software, which handles all types of shared data in an organization. types of shared data in an organization. Forms one university ‘silo’ of information.Forms one university ‘silo’ of information.
Web Content Management (WCM):Web Content Management (WCM):One module of a ECM system that focuses One module of a ECM system that focuses specifically on web data (website). Can be specifically on web data (website). Can be purchased separately from ECM to manage purchased separately from ECM to manage only web content.only web content.
Enterprise CM vs. Web CMEnterprise CM vs. Web CM Web Content Management (WCM)Web Content Management (WCM)
Focuses on web content onlyFocuses on web content only Enables web developers to...Enables web developers to...
• Better organize/customize web pagesBetter organize/customize web pages• Streamline and automate web pagesStreamline and automate web pages• Place “Versioning” on pages (i.e. Keeping track of what Place “Versioning” on pages (i.e. Keeping track of what
page is the most up to date)page is the most up to date)
Enterprise Content Management (ECM)Enterprise Content Management (ECM) IIncludes WCM as well as capabilities to manage ncludes WCM as well as capabilities to manage
University office docs, e-mails w/ attachments, and University office docs, e-mails w/ attachments, and graphic content (PDFs and JPEGs)graphic content (PDFs and JPEGs)
Provides equivalent functionality as WCM, but with Provides equivalent functionality as WCM, but with a broader scope on thingsa broader scope on things
AgendaAgenda What is Content Management?What is Content Management? ObjectiveObjective CriteriaCriteria AlternativesAlternatives ResultsResults Sensitivity AnalysisSensitivity Analysis SummarySummary QuestionsQuestions
ObjectiveObjective
To evaluate various Enterprise CM and To evaluate various Enterprise CM and Web CM systems to determine the Web CM systems to determine the appropriate solution for Villanova appropriate solution for Villanova UniversityUniversity..
AgendaAgenda What is Content Management?What is Content Management? ObjectiveObjective CriteriaCriteria AlternativesAlternatives ResultsResults Sensitivity AnalysisSensitivity Analysis SummarySummary QuestionsQuestions
CriteriaCriteria
CostCost CapabilitiesCapabilities Operational ConsiderationsOperational Considerations ViabilityViability SecuritySecurity
HierarchyHierarchy
Other Universities/CollegesOther Universities/Colleges
ECMECM University of University of
Southern CaliforniaSouthern California Yale UniversityYale University North Carolina State North Carolina State
UniversityUniversity University of MiamiUniversity of Miami University of University of
CaliforniaCalifornia University of University of
MichiganMichigan
WCMWCM Colombia UniversityColombia University Bucknell UniversityBucknell University University of University of
ArkansasArkansas Penn StatePenn State Texas A&MTexas A&M QuinnipiacQuinnipiac Franklin & MarshallFranklin & Marshall Fairfield UniversityFairfield University
AgendaAgenda What is Content Management?What is Content Management? ObjectiveObjective CriteriaCriteria AlternativesAlternatives ResultsResults Sensitivity AnalysisSensitivity Analysis SummarySummary QuestionsQuestions
AlternativesAlternatives
Enterprise CMS:
• Documentum
• Interwoven
Web CMS:
• Interwoven
• RedDot
• Ingeniux
Alternatives: ECMS 1Alternatives: ECMS 1
EMC Documentum Enterprise Content IntegrationEMC Documentum Enterprise Content Integration Industry leader in content managementIndustry leader in content management Creates one University “silo”Creates one University “silo” Discovery Manager uses dynamic linguistic contextual Discovery Manager uses dynamic linguistic contextual
(DLC) clustering to automatically organize search (DLC) clustering to automatically organize search results into groupsresults into groups
Adapter Framework leads to relatively easy Adapter Framework leads to relatively easy integration with current systemsintegration with current systems
• Hundreds of pre-packaged adaptersHundreds of pre-packaged adapters• Includes adapter builderIncludes adapter builder• Open and flexible adapter development kitOpen and flexible adapter development kit
Cons:Cons:• Most expensiveMost expensive• Difficult to useDifficult to use
Alternatives: ECMS 2Alternatives: ECMS 2
Interwoven Collaborative Document ManagementInterwoven Collaborative Document Management Vendor well-established in marketVendor well-established in market Slightly less expensive than DocumentumSlightly less expensive than Documentum Tight integration with desktop productivity tools Tight integration with desktop productivity tools
(Microsoft)(Microsoft) Integrates seamlessly with Sun’s Java enterprise Integrates seamlessly with Sun’s Java enterprise
software, server, and storage products (partnership)software, server, and storage products (partnership) Cons:Cons:
• High priceHigh price• WCM and DM portions could be better integrated (Forrester)WCM and DM portions could be better integrated (Forrester)
Alternatives: WCMS 1Alternatives: WCMS 1
Interwoven Web Content ManagementInterwoven Web Content Management Supports more than 200 file formatsSupports more than 200 file formats Advanced search capabilitiesAdvanced search capabilities Includes the more applications than the other Includes the more applications than the other
WCM alternativesWCM alternatives Pride themselves on servicePride themselves on service Cons:Cons:
• High cost relative to other WCMSHigh cost relative to other WCMS• Advanced technologies impede ease of useAdvanced technologies impede ease of use
Alternatives: WCMS 2Alternatives: WCMS 2
Hummingbird RedDot Web Content ManagementHummingbird RedDot Web Content Management Mid-market company – less expensiveMid-market company – less expensive Texas A&M Qatar, Shipley School, York CollegeTexas A&M Qatar, Shipley School, York College Easiest to use (KMWorld)Easiest to use (KMWorld) Highly scalable for a mid-market WCMSHighly scalable for a mid-market WCMS SmartEdit allows departmental web develop.SmartEdit allows departmental web develop. Import Manager & LiveServer automatically updates Import Manager & LiveServer automatically updates
data from internal or external sourcesdata from internal or external sources Cons:Cons:
• Add-on applications add on to priceAdd-on applications add on to price
Alternatives: WCMS 3Alternatives: WCMS 3
Ingeniux CMS Version 5Ingeniux CMS Version 5 Focus on higher educationFocus on higher education Lowest price and maintenance costLowest price and maintenance cost Works with Banner & BlackboardWorks with Banner & Blackboard UCLA School of Management, QuinnipiacUCLA School of Management, Quinnipiac 100% open standards-based100% open standards-based Cons:Cons:
• Weak vender brand recognition in marketWeak vender brand recognition in market• Some capabilities limited compared to leadersSome capabilities limited compared to leaders
ResultsResults
ECMS – Documentum 21%ECMS – Documentum 21%
ECMS – Interwoven 19%ECMS – Interwoven 19%
WCMS – InterwovenWCMS – Interwoven 16%16%
WCMS – RedDot 18%WCMS – RedDot 18%
WCMS – Ingeniux 27%WCMS – Ingeniux 27%
AgendaAgenda What is Content Management?What is Content Management? ObjectiveObjective CriteriaCriteria AlternativesAlternatives ResultsResults Sensitivity AnalysisSensitivity Analysis SummarySummary QuestionsQuestions
Cost Sensitivity
0
0.1
0.2
0.3
0.4
0.5
0.6
0.04 0.08 0.25 0.3 0.41 0.45 0.5 0.55 0.59 0.75 1
-90% -80% -39% -27% 0% 10% 22% 34% 44% 83% 144%
Change in Cost Weight
Sco
re
Documentum
Interwoven ECMS
RedDot
Interwoven WCMS
Ingeniux
Capabilities Sensitivity
0
0.05
0.1
0.15
0.2
0.25
0.3
0.35
0.4
0.45
0.15 0.19 0.21 0.26 0.29 0.42 0.48 0.6 0.83 0.91 1
-48% -34% -28% -10% 0% 45% 66% 107% 186% 214% 245%
Change in Capabilities Weight
Sco
re
Documentum
Interwoven ECMS
RedDot
Interwoven WCMS
Ingeniux
Operational Sensitivity
0
0.05
0.1
0.15
0.2
0.25
0.3
0.35
0.4
0.06 0.14 0.34 0.48 0.5 0.74 0.82 1
-57% 0% 143% 243% 257% 429% 486% 614%
Change in Operational Considerations Weight
Sco
re
Documentum
Interwoven ECMS
RedDot
Interwoven WCMS
Ingeniux
Viability Sensitivity
0
0.05
0.1
0.15
0.2
0.25
0.3
0.11 0.19 0.27 0.31 0.34 0.42 1
0% 73% 145% 182% 209% 282% 809%
Change in Viability Weight
Sco
re
Documentum
Interwoven ECMS
RedDot
Interwoven WCMS
Ingeniux
SummarySummary
The Ingeniux Web Content Management The Ingeniux Web Content Management System is the best match for Villanova at System is the best match for Villanova at this timethis time Ingeniux meets the most crucial needs of the Ingeniux meets the most crucial needs of the
UniversityUniversity Offers its benefits while keeping additional Offers its benefits while keeping additional
cost to the University at a minimumcost to the University at a minimum
QuestionsQuestions