Hessa Al Ghurair

Chief People Officer

Tanfeeth

TM

Employee Engagement: From a BigCorporate Buzzword to PracticalImplementationHow we move people from Engaged to Married

Hessa Al GhurairChief People Officer - Tanfeeth

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A little bit about me..

JoinedMashreq as

Trainee

2002 2008 2011 - now

HRBPWholesale& Retail

ENBD

ChiefPeopleOffice

Tanfeeth

In 2011, I moved from Emirates NBD to become Chief People Officer ofTanfeeth, a fast growing multi-function business services subsidiary

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2,200 FTESeptember

2014

20 FTEMay2011

Move toTanfeeth HQ

December2013

At Tanfeeth people are our core asset, so I knew I had to build astrong HR foundation to support our business strategy and goals

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Culture

Talent &Development

Performance& Rewards

Line HRSupport

One of the most important things for us is to manage engagement,not just for fun’s sake but to drive business results

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ActivelyEngaged

Workforce

Increased& SustainedPerformance

BUSINESSIMPACT

Contrary to conventional engagement wisdom, we really only focuson the extremes – since that’s where the impact will be

Disengaged EngagedActivelyEngaged

ActivelyDisengaged

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Saboteurs Extra Milers

Divorced Married

We have a young, energetic and fun bunch of millenials workingfor us so our engagement initiatives have to be aligned

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2,200employees

47Nationalities

29Average

age

90%Frontline

staff

AnnualSurvey

AnnualTanfeeth

Day

CareerPaths &

Development

Like most of you here today, we have the basic strategic andtactical engagement initiatives and frameworks in place

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AnnualSurvey

AnnualTanfeeth

Day

CareerPaths &

Development

Like most of you here today, we have the basic strategic andtactical engagement initiatives and frameworks in place

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ContinuousSurveys &Feedback

WeeklyEngagement

Calendar

PersonalizedDevelopment &Growth Plans

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But let me tell you about some of the simple, practical things wedid, that really carried a tremendous impact on our floors

UmrahOffer

LeadershipBreakfasts

ChiefCookingOfficer Tanfeeth

GotTalent

TanfeethGot

Game

MakeA

Wish

IceCream

Day

Some of our people had never been able to go on Umrah, so weset up a fund to help them fulfill their pilgrimage

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Annualdraw

15 peopleIn 2013

25 expectedin 2014

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0Leadership pulse breakfasts

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0Chief Cooking Officer

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TANFEETH GOT

0Tanfeeth Got Game16

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Make A Wish!

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0Ice cream day

Biggestimpact!

So what's the take home message?

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So what's the take home message?

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Everything is relative and contextual

There is no cookie cutter approach..

…but there is one guiding principle:

LISTEN TO YOUR WORKFORCE,UNDERSTAND YOUR PEOPLE 20

And that’s how we’ve moved our people from Engaged….

ActivelyEngaged

Workforce

Increased& SustainedPerformance

BUSINESSIMPACT

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Married

Employees

Tanfeeth

to Married

Married

And that’s how we’ve moved our people from Engaged….to Married

ActivelyEngaged

Workforce

Increased& SustainedPerformance

BUSINESSIMPACT

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Employees

Tanfeeth