empathy in document planning
DESCRIPTION
A workshop for the Congressional Hunger Center professional day, March 2012. All content created by Artemio Rivera.TRANSCRIPT
Design Thinking in Document Planning Introducing a Framework for Empathy
Data Visualization Professional Development Day , March 2012 National Emerson Fellows, Congressional Hunger Center Presented by Artemio Rivera, DC Area UI/UX Designer
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welcome!
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Objective
DOCUMENT
PLAN EMPATHY
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Each Group
5 people 3 activities 1 persona 1 deliverable
5 minutes each!
set of guidelines to help structure a document
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Today’s Focus
Supplemental Nutrition Assistance Program (SNAP)
1. Make a document that “just works” for your persona.
2. Make your persona care about it.
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Activities Outline
?
1. Persona Details 2. Design Directions
3. Document Strategies
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Activities Outline (in other words…)
1. Focusing on Details: understand a reader’s daily life at multiple
levels.
2. Going Abstract: identify important patterns in the reader’s life that
might lead to design directions.
3. Creating an Actionable Strategy: generate document guidelines
based on an understanding of the reader.
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let’s get started!
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?
Think and Feel?
Say and Do?
See? Hear?
1. Persona Details: The Empathy Map Walk through a day in the life of your persona. At each step, what do they...
I want to
make a
difference in
the world.
“You need to
start planning
your future…”
Other
students
getting jobs
PROCRASTINATE
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?
Think and Feel?
Say and Do?
See? Hear?
1. Persona Details: The Empathy Map Walk through a day in the life of your persona. At each step, what do they...
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2. Design Directions
2. Design Directions: Grouping
a. Group the facts from the Empathy Map into logical categories.
b. Define each category by completing the statement “The User needs to…”
one statement per sticky note.
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2. Design Directions
2. Design Directions: Grouping
Need to feel connected to people
I care about
Need to become self-sufficient
Need to find direction in life
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3. Document Strategies: The Plan
a. Place each “need” sticky into a space on the Plan
Worksheet.
b. Fill in the two adjacent columns, FORMAT and CONTENT
with specifications that suggest themselves from the “need.”
Need, which suggest… FORMAT CONTENT
Need to find direction in life
Simple format,
one or two
visual elements
– NOT like a
newspaper
One main
message
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discussion/reflection
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Concluding Thoughts
?
1. Persona Details 2. Design Directions
3. Document Strategies
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thank you!
Artemio Rivera B.S. Product Design, Stanford University
www.artemiorivera.com [email protected]