emotive triggers
TRANSCRIPT
What do our customers want? Consistent, sound, steady, established,
predictable
SKILLFUL
INDEPENDENCE Arms length,
autonomous, non-aligned, self-determining
BELONGING
Affiliated, connected,
welcome, at home
STABILITY
“The essential difference between emotion and reason is that emotion leads to action while reason leads to conclusion.”
- Donald Calne (Neurologist)
Now to capture that emotion!
IDENTIFYING triggers
-‐ Using qualitative profiles and AMPS/SAARF information of the respective target markets.
-‐ Review SWOT, Situational Analysis, Brand Positioning.
-‐ Red Ocean Blue Ocean/ Strategy Canvas. -‐ Identify emotive triggers
EMOTIVE