Do you Emojis❤️

🤔Why emojis in subject lines?

• About 2 percent of B2C emails use emojis in their subject lines

• More and more emails are read on mobile devices

• Subject lines on mobile devices are limited to 30 to 40 characters maximum

• Emojis can help convey messages using less space

SOURCE: HTTPS://WWW.SALESFORCE.COM/BLOG/2015/02/4-KEY-EMAIL-SUBJECT-LINES-TRENDS-FOR-2015.HTML

Benefits of emojis

They also can be used to:– Express emotion 😀😂😡– Gain a readers’ attention (the average person

receives 20+ emails in their inbox each day)– 👏🏻 Increase open rates 56% (the numbers

are across the board)

SOURCE: HTTPS://WWW.CAMPAIGNMONITOR.COM/BLOG/EMAIL-MARKETING/2015/10/THE-REAL-SCOOP-ON-EMAIL-EMOJI-IN-SUBJECT-LINES/HTTP://BLOG.CAMPAIGNER.COM/2016/06/EMOJIS-IN-EMAIL-SUBJECT-LINES-HIT-OR.HTML

Emoji best practices

👍🏻Use them sparingly⚡️Flash sale on scarvesYou’re going to these deals❤️

👎🏻Use them appropriately 👻Great deals on tombstones!🤑Have you settled on a divorce attorney?

SOURCE: HTTP://WWW.PINPOINTE.COM/BLOG/EMOJIS-IN-SUBJECT-LINES-7-FREQUENTLY-ASKED-QUESTIONS-ANSWEREDHTTPS://BLOG.CRAZYEGG.COM/2015/08/14/EMOJIS-IN-EMAIL/

Emoji best practices

👍Be relevant 🚌 Back to school sale!

🎳 Third game is FREE!

👍Place emoji in the first 20 characters

SOURCE: HTTPS://WWW.CAMPAIGNMONITOR.COM/BLOG/EMAIL-MARKETING/2015/10/THE-REAL-SCOOP-ON-EMAIL-EMOJI-IN-SUBJECT-LINES/HTTPS://FULCRUMTECH.NET/RESOURCES/SYMBOLS-IN-SUBJECT-LINES/

Emoji best practices👍Consider your brand (and its tone)

👍Consider your audienceAge: Email subscribers age 45-64 found funny email subject lines more appropriate than younger generationsGeography/Culture: Some emojis might not make sense or may even be offensive

👍Test!!!Run split (A/B) tests to gauge effectiveness

SOURCE: HTTP://WWW.PINPOINTE.COM/BLOG/EMOJIS-IN-SUBJECT-LINES-7-FREQUENTLY-ASKED-QUESTIONS-ANSWERED

There are risks involved ⚖

Some email clients don’t support emojis

SOURCE: HTTP://MYEMMA.COM/BLOG/ARTICLE/SHOULD-YOU-BE-USING-EMOJIS-IN-YOUR-SUBJECT-LINESHTTPS://BLOG.MAILCHIMP.COM/HOW-WE-SET-UP-EMOJI-SUPPORT-FOR-SUBJECT-LINES/

There are risks involved ⚖

SOURCE: HTTPS://BLOG.MAILCHIMP.COM/HOW-WE-SET-UP-EMOJI-SUPPORT-FOR-SUBJECT-LINES/

Emojis can take on a different appearance across clients

Questions ❓ 🔍 Thoughts

Ideas 💡