emma how to create a culture of digital innovation
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How to create a culture of digital innovationTRANSCRIPT
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How to create a culture of digital innovation
Emma Robertson
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Hello !
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About Transform
Digital & multi-channel consultancy, working with clients to deliver customer-centred change for commercial benefit
Bringing together experts with cross-sector expertise
Innovation, creativity and rigour, to define, design and deliver services relevant to a rapidly changing world
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What does a “culture of innovation” mean?
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Culture is a team activity
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Space Matters
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Happiness Matters
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Fearlessness Matters
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But the team take their cultural lead from the top
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Innovation is more than ideas
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Hard Work
• Customers
• Markets • Trends
• Behaviours
• Attitudes
• Commercials
• Strategy
• Assets
• Context
• ... … …
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Tools & Techniques
• Rule breaking
• Gamification tools • Other world scenarios
• Out-of-comfort-zone thinking
• Comparator ideation
• … … …
• Workshop planning
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Leap of Faith
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A thousand little things
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It can be the little things that count
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Thank You!