WASP:Web Analytics Solution Profiler

WASP:Web Analytics Solution Profiler

Stéphane Hamel

immeria.net“an immersion in

analytics”

May, 2008

Industry Insight

MEMBER

R&D projectBiasLimitations

IMPORTANT NOTICE: This information is provided “as is” without warranty of any kind, either expressed or implied, including, but not limited to the implied warranties of merchantability, fitness for a particular purpose or non-infringement. References to companies, web sites, their services and products, are provided “as is” without warranty of any kind, either expressed or implied. In no event shall immeria consulting services inc. be liable for any special, incidental, indirect or consequential damages of any kind, or any damages whatsoever resulting from loss of use, data or profits, whether or not advised of the possibility of damage, and on any theory of liability, arising out of or in connection with the use or performance of this information. This information cannot be re-published in part or in whole without the express consent of immeria consulting services inc.

Web AnalyticsSolution Profiler

Implementation QAWeb AnalystsMarket Research

Web AnalyticsSolution Profiler

Implementation QAWeb AnalystsMarket Research

100 tools

5,600 active users20,000 web sites/day400,000 web sites18,000,000 data

points

3 Months…

Case 1: Default data collection

Date source: WASPDate: March 20th – April 20th Domains: ~200,000Data points: ~7,000,000

Case 2: Insurance Vertical

Date source: Alexa > Business > Financial Services > Insurance Top 100Date: April 28th Domains: ~100

Case 3: Geographies: UK

Date source: Top UK websitesDate: January 2008Domains: 2,000Data points: ~3,000

Case 4: Top Retail Sites in Canada

Date source: ComscoreDate: January 2008 Domains: ~900Data points: ~1200

Case 5: Trends

Date source: WASPDate: February 11th, 2008 –April 29th, 2008Domains: ~400,000Data points: 18,000,000

▬ 54%25%

▬ 17%5%

▬ 3%1.3%

0.0%0.00% 0%

0.3%0.02% 0.4%

0.2%0.02% 0.2%

% of visits

% of sites

Growth/drop over 3

months

2%0.03% 0.2%

40% corporate sites not using analytics

10% double-tagging Testing & targeting huge opportunity WASP by Geographies & verticals Future of WASP: enterprise licence

will include market research capabilities

My takes...

MEMBER

Tutoring, coaching, speakingResearch & DevelopmentMarket research