https://www.fbastores.com/emerging-trends-ecommerce-

2017-adam-bowser-review/

EMERGING TRENDS IN ECOMMERCE MARKETING FOR 2017– ADAM BOWSER REVIEW

Index• Introduction

• Focused single platform solutions

• The number 1 marketing strategy

• Advantages of content marketing

• Big data

• Mobile users prefer desktop for purchasing

• Conclusion

• Visitor’s site

Introduction• There are many shifts occurring in ecommerce for 2017 and beyond.

• Trends emerge in the realms of technology, content marketing and web

designing that influence ecommerce.

• The methods of shopping among people are changing perennially.

• Many new ecommerce trends have been emerging.

• Adam Bowser reviews emerging trends in ecommerce marketing for

2017.

Focused single platform solutions

• There are diverse technologies for marketing.

• These will be merged into a single unit.

• The bits and pieces that retailers do every day will be blended into a

single platform solution the will ensure the solving of problems.

• Customers grasp easier from images rather than text.

The number 1 marketing strategy• The top priority marketing strategy for 2017 will be content

marketing.

• Content marketing also includes images and videos.

• If the ecommerce sellers cannot come up with good content by

themselves, they will hire professionals for this purpose.

• 70% of the top ecommerce firms use content for their marketing.

Advantages of content marketing• Increased customer traffic

• More sales as a result of increased customer traffic

• Persuading customers to buy: Many customers are not willing to

purchase as soon as they enter the ecommerce website. But

content written in an enticing and persuasive fashion will make

them return back to the website and finally convince them to buy.

Some turn subscribers due to the solid content

• Augmented brand loyalty

Big data• Big data will be increasingly used to render a better user

experience.

• Big data can be used to track user’s actions and for targeting

through advertisements.

• It helps to come up with new marketing strategies and hence aids in

marketing propaganda.

Mobile users prefer desktop for purchasing

• The traffic for mobile users has increased but mobile conversion

rates are very low.

• Mobile users prefer mobile for research and for being subscribed

users while actually determining what product to purchase.

• They then log into the desktop to make the appropriate purchase.

• An e-commerce website must be mobile-optimized.

• Most users now shop for products on mobiles.

Continue…• Hacking is less probable on desktops than on other movable digital

devices.

• Statistics by surveys taken by Wolfgang indicate that for travel sales.

• 69% of revenue was contributed by desktop whereas the traffic

through desktop accounted for just 41%.

• I am referring to the mobile traffic and not the mobile conversion

rates but, mobile traffic propels higher sales

Continue…What does this mean for the marketers?

• They should continue increasing the use of mobile responsive

designs for their websites.

• This will generate more website traffic.

• And thus more sales whether through desktop or the mobile device

itself.

Conclusion• These are some of the most common ecommerce marketing trends

for 2017 and beyond.

• Ecommerce entrepreneurs and professionals must not just read this

Adam Bowser review but also do extensive research on this topic.

• It will help them to face the future with ease as they can equip

themselves for the same.

• Prior arrangements will help to face the variations with ease.

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