emerald digital marketing

8/8/2019 Emerald Digital Marketing

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Digital

Marketing

www.digitalmarketing.vn


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About Us

Name: Emerald - A member ofMasso Group

Address: 30 Dang Tat, Dist. 1, HCMC

Website: www.emerald.vnwww.digitalmarketing.vn

Tel: +84 8 62751580Email: [email protected]


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Our Philosophy

- Share with and add values -


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Our Vision

Leading agency in

Digital-Based

Communications


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Our Mission

Help clients in Vietnam

succeed in brand buildingand business operation via

digital-basedcommunications activities.


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The Team

Mr. Nguyen Trung Thang (MA)Mr. Nguyen Khoa Hong Thanh

Ms. Denise Thi (MA)

Mr. Tom VuMr. Nguyen Hai Long


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Nguyen Trung Thang (MA)

Thang is the founder of Masso Group, acting as Chairmanand key shareholder of Emerald. He has multi-yearmarketing experience in a blue chip company on the localand Asian market. His last posting before founding Masso

Group was Business Development Manager for Shell EastZone, where he participated in retail strategy and businessdevelopment within 40 Asian countries.

During his working time in Asia, he got an extensiveworking experience with McKinsey & Company, the worldleading consulting company. Expert in both consumer andretail marketing, particularly marketing communication andstrategy, Thang has solid records in elaborating marketingstrategies, numerous marketing and brand communicationprojects are under his supervision for International andVietnamese companies.


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Nguyen Khoa Hong Thanh

Thanh is a co-founder and Managing Director at Emerald.He has six year experiences in communications, publicrelations and journalism, especially new media trends in

marketing communications and public relations.

Before joining Emerald, Thanh has been working for-., , ,

Newspaper, etc.

Thanh holds a B.A. in International Economics fromDiplomatic Academy of Vietnam (formerly the Institute for

International Relations).


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Denise Thi (MA)

Denise (Ms.) is a co-founder and Account Director atEmerald. She holds an MA in Media & Public Relations fromNewcastle University, UK.

Denises specialism is PR 2.0 (a.k.a e-PR, online PR), viralmarketing and Corporate Social Responsibility (CSR). Denise

Assistant for the South branch of Hanoi TelecommunicationJSC., since 2007.

Currently, Denise also takes part in several PR/Marketing

training courses as a lecturer and guest speaker at BusinessManagement Group training center.


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Tom Vu

Vu has eight-year experiences in brand communicationarena. Tom has worked as brand and product management inInternational FMCG companies such as Foster Beer, Foremost

milk.

In addition, Tom has accumulated significant experience in

such as OTC, Chocolate His experience and creativity isvery valuable in brand building activities for clients.


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Nguyen Hai Long

Long is specialized in Search Engine Markreting (SEM)including Pay Per Click Adverstising as well as SearchEngine Optimization.

Long has managed marketing campaigns for 77 clients

while working as a Search Marketing Expert. Most of theclients are big brand companies such as, Samsung,

, , , , , , , ,

FV Hospital, Dat Xanh Binh Duong, Dat Xanh Dong A,Liberty Insurance, Apollo,American Standards,etc

Long has got 2 certificates from Google, Google Analytics

Certificate and Google Adwords Certificate which indicatethat he is globally recognized stamp of approval certifyingessential AdWords and Analytics knowledge.


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Digital Marketing


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Emerald Digital Marketing

Emerald Digital Marketing is a marketing agency acting forcustomer-centric, not brand-centric activities.

To us, marketing is the process of acquiring, retaining andgrowing profitable customers.


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Objectives

Help clients gain benefits in customer-centric activities by creating and

maintaining a meaningful level ofcustomer engagement.

Maximize revenue potential while buildingbrand loyalty based on trust and personalrelevance.


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How We Are Different

Traditional

Agency Model

Emerald Digital

Marketing Agency Model


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How We Are Different

Our core principles:

Businesses must connect with customers on a

deeper level.

Effective customer lifecycle management is a

, , .

Employee engagement is a necessary

precursor to customer engagement.

Marketing must be measurable.


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What We Do

Plan

Customer Insight

Strategies

Create

Creative Portfolio, Search Friendly Web Design Technical Services

Communicate

earc ng ne ar e ng, sp ay ar e ng, maMarketing, Social Marketing, Viral Marketing

Report

Web Analytics


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Digital Marketing Chart

EVENTS

IA D.B.C

Email

MarketingMobile

Marketing

SEO/PPC

Digital Brand ID

Microsites

Keywords

Viral Marketing

-

Online/Offline

Gaming

R

ACTIVATION

ME

D Digital-Base

Communications

Social Media

Online Seeding

Online

Reputation

Blog/Forum

Marketing

Online PR

Flash

Game/Animation

SMS Marketing

User Generated

ContentOnline

Advertising


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Services

Viral Marketing

Email Marketing SEO/PPC & Analytics

Social Media Marketing

Online PR

Online AdvertisingOnline Event

Technology Services

Mobile Marketing Creative Services


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How We Work

1 2 3 4 5

Desi n/Create

InformationGathering

Key Metrics

Data Analytics

Customer/

Employee

Interviews

Engagement

MappingSummarize

Findings/ Gaps

FrameworkCustomer

Segmentation

Profiles/

Personas

Organizational

Blueprinting

Lifecycle

Engagement

Strategy

Engagement

Programs:

Customer/

Employee

Creative

Message/ Content

Measurement Plan

Program LaunchCampaign

Management

Performance Tracking

ProgramMeasurement/

Learning

Program

Enhancement

Continuance

Planning


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Our Clients & Partners


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Case Study

-

Retainer contract includes:

Strategic counsel

Media Relations

Digital Marketing Advisory


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Strategic Counsel

Government Relations

Tie-up relations with government

representatives and educational

organizations for better relations.


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Strategic Counsel

Corporate citizenship

Give a hand to IT classes of Nghi

Luc Song Centre, belonging toCentral Associate of EducationalEncouragement.

Fund of Education Scholarship andother studying facilities


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Media Relations

Maintain news coverageregularly

Average of 30 pieces of news per month

70% targeted editorial articles workefficiently

Tie-up relationship of,

and reporters, journalists.

Workshop for Journalists whenlaunching new product/version.

Handle crisis with the media in-

time.


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Website enhance advisory

Newsroom & Communication channel

Customer support & Hotline services

Online purchase portal


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Community building &Management

Recruit members/ fans for Kaspersky

VN site

Administration & Create activities forthe community

Mini-contest for members

Offline and workshop to review on new

version

Kaspersky Knight of Honor club

Connect the local site with the regionalone


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Community building & Management

Social Poll 2008 vs. Social Poll 2009


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Online Viral

Campaign

Online Content development

Online contests

-

attached)


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Online Viral Campaign

Spreading clips & message on

Kaspersky site

Other ICT relevant forums

Social platforms.


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Social Media use

Recruit fans on various social

platforms

Twitter

Facebook

ver ans on ace oo s nce

July 2009

Content marketing apply

Gain instant feedback


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SEO enhance

Google search result improve

9,730,000 results for web search

643,000 results for Vietnamese language

web search


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Contact Us:

We are more than happy to add values

to your business

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Emerald Digital Marketing

Mr. Thanh NguyenManaging DirectorEmail: [email protected]: +84 9 27 37 47 57

Ms. Denise ThiAccount DirectorEmail: [email protected]: +84 904 666 115


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Contact us ASAP for furtherinformation or a valuable toolkit!

www. g a mar e ng.vn


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www.digitalmarketing.vn

emerald digital marketing

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