Your MANTRA her

Complio.euDIY Data Compliance for Commerce &

Cloud

The Problem

ConclusionBig opportunity for easy, effective and affordable legal self-help solutions.

2015: All businesses that store personal data of

EU citizens MUST comply with EU and national

data protection legislationInsufficient cash and knowledgeSMEs usually lack legal expertise and often cannot afford to pay a large law firm to help them become and remain compliant with data protection law.

The solution: DIY Data Compliance

An automated legal service that helps SMEs comply

with data/cloud regulations by means of DIY legal

tools. Reduced risk of unnecessary fines and reputational

damage

Higher return on investment: by yourself for yourself

Pro-active rather than reactive to legislative changes

Increased consumer trust + save time and money

Complio – Legal Platform Features

Check List App

Select What Applies

Click “Generate!”

Complio T&C + Policy

generatorCheck List App

DIY Check & Compare

Adjust accordingly

Complio Audit

Select field of businessAccess relevant newsAdjust accordingly

Complio News Centre

Market Opportunity

€

Example: SME fined £5,000 by ICO for failing to encrypt sensitive data. Sept. 2013

• Legislative changes are due in 2015. It is a

European Regulation instead of the current

Directive.

• Comes into force in all Member States

immediately so all business must comply

immediately.

• Great risks for SMEs that do not comply and/or

are unaware.

€

• B2C sites growing at a pace

20% per year in the EU alone.

• 99% of EU businesses are SMEs

• Global: Market will be every

eCommerce site targeting EU

citizens

Market SizeeComm

erce is

growing

550.000 B2Csites in 2012

Over 20 MILLION

SMEs in EU

Target EU

Citizens

Competition

Copy & Paste

Data security Firms

Law & complianc

y firms

Competive advantage

Complio

- Law firms- Security Firms

-Consultancy firms- Copy/Paste

Revenue Model: Freemium & Subscription

Offer a basic Privacy Policy for free, charge for additional services• Reaches large number of people, enables rapid

growth

• Removes payment barrier, little convincing

needed

• High marketing leverage, the user becomes the

marketer

• Consumers sees value -> willingness to pay

• Free user convert to paying user with full

knowledge.

Revenue Model part 2: subscription

Subscription to generate consistent revenue• Access to unique content

• Small monthly fee

• Updates on legislation

• Example: cookies warning on websites no longer

necessary according to ICO UK

Subscription

TrainingMarketing

Customer acquisition

• Social Media: campaigns and content sharing

• Referral Engine = free month subscription (i.e.

Dropbox)

• Brand back-linking (free T&C? = Complio logo on

site)

• Shareable content through blogging +Guest posts

• Partnering with shopping cart providers and cloud

service providers

• Free feature-limited product (AppsGoneFree,

AppsFire)

Me & What I need

Emerald de Leeuw• Master in E-

Law & IP Law (1:1 Hons)

• Part-time student at Harvard Law School

?

Developer

Investment

?

€

Your MANTRA her

Complio.euDIY Data Compliance for eCommerce &

Cloud