MARKETING THAT DRIVES SALES

LEAD GENERATION AND MARKETING AUTOMATION

ACAD EMY

KLAUS TROLLECMO EMARKETEER

+45-61310408

klaus@emarketeer.com

facebook.com/emarketeer

• Brief introduction to eMarketeer

• How outbound, inbound and nurturing goes together

• What is marketing automation and why do you need it?

• Short demo

AGENDA

Brief introduction to eMarketeer

Owned, headquarteredand developed in Sweden

Founded in 2002

Highest Creditworthiness

…and some 1200 more

Companieswe keep...

250+ Integrations..• CRM• CMS• Image editing• Analytics• Web stats• Social Media• Video• Image archives• Slides• Audio• Maps

SalesNurtureCaptureAwareness

What we do

SalesNurtureCaptureAwareness

We help you drive up awareness, with "outbound marketing”

1

SalesNurtureCaptureAwareness

We help you drive up awareness, with "outbound marketing”

We help you capture leads with "inbound marketing"

1

2

SalesNurtureCaptureAwareness

We help you drive up awareness, with "outbound marketing”

We help you capture leads with "inbound marketing"

1 3

2

We help you nurture leads with ”marketing automation"

SalesNurtureCaptureAwareness

We help you drive up awareness, with "outbound marketing”

We help you capture leads with "inbound marketing"

We help you deliver qualified leads to sales with "sales enablement"

1 3

42

We help you nurture leads with ”marketing automation"

Awareness Capture Nurture Sales

Emails, SMS, SurveyLanding PagesFB Pages, Web appsWeb Forms, Events

Address & SendPublishSegmentingScheduling

BUILD DEPLOY

What it is

Awareness Capture Nurture Sales

Emails, SMS, SurveyLanding PagesFB Pages, Web appsWeb Forms, Events

Address & SendPublishSegmentingScheduling

BUILD DEPLOY LISTEN

CTA Forms, Survey answersEvaluations, Web page visitsLink clicks, Email OpensSocial interaction

What it is

Awareness Capture Nurture Sales

Emails, SMS, SurveyLanding PagesFB Pages, Web appsWeb Forms, Events

Address & SendPublishSegmentingScheduling

BUILD DEPLOY LISTEN AUTOMATE

CTA Forms, Survey answersEvaluations, Web page visitsLink clicks, Email OpensSocial interaction

Send Email, Send SMSSend notify, Add & remove from lists, Update contactAdd & remove fr campaign

What it is

Awareness Capture Nurture Sales

Emails, SMS, SurveyLanding PagesFB Pages, Web appsWeb Forms, Events

Address & SendPublishSegmentingScheduling

BUILD DEPLOY LISTEN AUTOMATE SHARE

CTA Forms, Survey answersEvaluations, Web page visitsLink clicks, Email OpensSocial interaction

Send Email, Send SMSSend notify, Add & remove from lists, Update contactAdd & remove fr campaign

SMS & Email NotifySuperOffice CRMSalesforce CRMTouchpoints

What it is

Awareness Capture Nurture Sales

Emails, SMS, SurveyLanding PagesFB Pages, Web appsWeb Forms, Events

Address & SendPublishSegmentingScheduling

BUILD DEPLOY LISTEN AUTOMATE SHARE

CTA Forms, Survey answersEvaluations, Web page visitsLink clicks, Email OpensSocial interaction

Send Email, Send SMSSend notify, Add & remove from lists, Update contactAdd & remove fr campaign

SMS & Email NotifySuperOffice CRMSalesforce CRMTouchpoints

What it is

CONTACTS CONTACTSCONTACTS CONTACTSCONTACTS CONTACTS

EDITOR EDITOREDITOR EDITOREDITOR EDITOR

RESULTSRESULTSRESULTS RESULTSRESULTS RESULTS

API / PLUGINAPI / PLUGINAPI / PLUGIN

API / PLUGINAPI / PLUGIN API / PLUGIN

PAYPLANPAYPLANPAYPLAN PAYPLANPAYPLAN PAYPLAN

LOGINLOGINLOGIN LOGINLOGIN LOGIN

99% of all marketeers…

NEWSLETTER?CONTACT US DEMO WEBINAR OTHER GOAL

NEWSLETTERS SEARCH & ADSSOCIALEVENTS MOBILE OTHER CAMPAIGNS

INBO

UN

DO

UTB

OU

ND

NU

RTU

RIN

G

SALE

S EN

ABLE

MEN

T

How do you work smarter?Do MORE with LESS resources

Manage MULTIPLE channelswith ONE tool

EMAIL MARKETING FACEBOOK MARKETING MOBILE MARKETING WEB & LANDINGPAGES EVENT MANAGEMENT SURVEY & WEBFORMS

EMAIL MARKETING FACEBOOK MARKETING MOBILE MARKETING WEB & LANDINGPAGES EVENT MANAGEMENT SURVEY & WEBFORMS

ONE content editor for all channelsConnected to 250 content sources

EDITOR

Capture InterestsFrom multiple channels

EMAIL MARKETING FACEBOOK MARKETING MOBILE MARKETING WEB & LANDINGPAGES EVENT MANAGEMENT SURVEY & WEBFORMS

ONE Contact DatabaseGet a 360° contact view!

CONTACTS

Frank clicked link in “Newsletter #2”

Frank registered to our event “Big Biz”

Frank answered our Customer Survey

Segments

Photo

Email Activity

Form Activity

Web Activity

Mobile Activity

Landing Page

Activity

Group Member

Social Platforms

360° view

EMAIL MARKETING SURVEYS & WEBFORMS FACEBOOK MARKETING WEB & LANDING PAGES MOBILE MARKETING EVENT MANAGEMENT

CONTACTSRESULTS ONE

integrationCRM

Nurture

SUSPECT

PROSPECT

QUALIFIED LEAD

SALES

SUSPECT

PROSPECT

QUALIFIED LEAD

SALES

Free whitepapers, GuidesEbooks, Videos, Checklists

SUSPECT

PROSPECT

QUALIFIED LEAD

SALES

Webinars, Case studies, Free samples, Catalogs, FAQ sheets, Brochures

SUSPECT

PROSPECT

QUALIFIED LEAD

SALES

Free trials, Demos, Assessments,Consultations, Coupons

SUSPECT

PROSPECT

QUALIFIED LEAD

SALESSales interaction to generate customers

From multiple channels

Marketing Automation

EMAIL MARKETING FACEBOOK MARKETING MOBILE MARKETING WEB & LANDINGPAGES EVENT MANAGEMENT SURVEY & WEBFORMS

ONE Automation EngineAutomate based on contact feedback across channels!

IF-THEN AUTOMATION

Someone answers a formSomeone answers a surveySomeone opened an email

Someone clicks on email linkSomeone clicks on SMS link

Someone clicks a link on webEmail is sent

SMS is delivered

IFSend an emailSend a SMSAdd contact to listRemove contact from listAdd contact to campaignRemove contact from campaignUpdate contact cardUnsubscribe a contactSend notification via email/SMSPush data to URLInteract with CRM

THEN

Why marketing automation...

Awareness Interest Qualification Decision Experienc

e

The r

ole

of

sale

s

THE ROLE OF SALES

80%OF THE BUYER’S JOURNEY TRAVELLED WITHOUT SALES

??!

Awareness

Decision

Action / Experience

Interest

Qualification

!

!

!

!

The Buyer’s Journey

Awareness

Decision

Action / Experience

Interest

Qualification!!

!

!

!

!

!

!

!

!

The Buyer’s Journey

Can sales and marketing become friends?

“Marketing isn’t giving us enough leads”

SALES SAYS:

“Boohoo! I gave you tons of leads.

You just don’t follow up properly!”

MARKETING SAYS:

Sales called unqualified leads and find they are a waste of time – they stop

calling the rest of the leads

Why?

Offer full transparency

and up to date information on

qualified leads to sales.

Friends?

DEMO

&QUESTIONSANSWERS

? ? ? ?? ?

KLAUS TROLLECMO EMARKETEER

Thank you for your

time!