email writing hamed zandi [email protected] an introductory workshop
TRANSCRIPT
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Commercializing your technology
5.2 The Channels of Commercialization
There are three broad channels for the commercialization of your technology:
• a) Selling or assigning ownership of the technology to an existing company
• b) Licensing the technology to an existing company
• c) Starting a new company
IPM Ontario Group and the Ontario Centres of Excellence March 2005
Agreements, contracts, negotiation
In this workshop we will focus on preliminary correspondence before signing up your deal.
Credit
Most of the material presented in this workshop is adopted from:
Oxford Handbook of Commercial Correspondence
By A. Ashley
Your email = Your character
• Your email reflects your or your company’s competence and professionalism.
• Unclear and confusing emails = misunderstandings, delays, lost businesses, and poor relationships
Writing skills• We should improve our writing skills:
• What is written?
• How is it expressed?
• Writing is an art:
• You should be able to write clearly and effectively.
• You should sound polite without seeming timid.
• You should be direct without bing rude.
• You should be concise rather than abrupt.
• You should be firm but not inflexible.
Style
Full block style without punctuation V.S. Full block style with punctuation
Which one?
American V.S. British
The most important thing is to be clear and consistent in your style.
Activity 1
Scenario: An inventor has patented a technology and wants to sell it to a company.
Please read the email very carefully. How many problems can you identify in the email?
(Hint: Think about what is said and how it is said, style, punctuation, grammar, vocabulary, detail, and organization.)
Read the first draft and then think about improving it.
The first draft reads like a brainstorming. (It includes information about what you want to say.)
Writing a first draft
Activity 2
Compare the following email with the email in activity one. Can you point out the differences?
Can you name different parts of the following email? (signature, body, beginning, salutation, ending, closing, job title, attention line)
Making your second draft
Activity 3
What differences do you see between the following email and the one in activity two?
Activity 4Writing your final draft…
Suggested books
1. Oxford Handbook of Commercial Correspondence
By A. Ashley
2. Writing for the real world:
1. An introduction to general writing
2. An introduction to business writing
By Rogger Barnard and Dorothy Zemach
Published by Oxford
3. Email writing
By Paul Emmerson
Published by MacMillan
Thank you!