LORAC COSMETICS, VALENCIA, CASenior Designer, 2013-Present

Increased brand visibility, acquisition of new customers online, drive purchase conversion and reinforce the brand voice elevating LORAC to the Top 20 market share nationwide. With the understanding of the current retail market trends, demonstrated a strong editorial sensibility and adept at conceiving and executing innovative, effective, and visually compelling design treatments that translated from increasing 434K social followers to 1.2 Million (+176%) in just 12 months. Art-Directed multimedia campaigns and collateral that captured prestigious national awards, rave client reviews and strong business results, including product launches exceeding sales goals by up to 150%. ex:, Mega Pro Palette, Pro Contour Palette, Alter Ego Lipsticks and Pro Palette 2. Provide creative direction on brand and product photography. Manage oversight of all areas of the Creative team (i.e., merchandising, digital, print, packag-ing, etc.) in fast-paced studio environment.

TEMPTU INC, EL SEGUNDO, CASenior Associate Designer, 2012

Delivered strategic communications solutions for a next generation airbrush beauty e-commerce site. Successfully designed innovative growth strategies that both optimize the consumer experience and drive incremental profit. Expanded brand awareness through the creation of comprehensive marketing campaigns including direct mail, events, print and online media and publicity. Outlined site re-design resulting in improved navigation and increased page views by over 150%. Managed and directed the creative team on all customer retention initiatives including website design, e-blast and facebook campaigns, packaging, print catalogue, and new incentives.

NAPOLEON PERDIS COSMETICS, HOLLYWOOD, CASenior Designer, 2011

Conceptualized and designed influential national advertising campaigns for a worldwide beauty industry leader. Various marketing platforms included print, online web banners, retail store displays, promotional packaging, magazine ads and buyer presentations for the consumers mass market retailers such as Von Maur, Dillards and Ulta. Executed creative and effective point of sale materials for new campaigns such as Bronze Patrol, Rock On, Better off Red and The Luxe Holiday Collection which increased sales by 35%. Art Directed the launch of the Lash Bar from the photoshoot, print collatoral to the store displays. The Lead Designer for the repackaging of Napoleon Pedis’ Cosmetic line at Target called NPSET. Everything from the component to assisting in choosing shades of color for eyes, lips and cheeks.Redefined the evolution and workflow standards for the Marketing and Product Development departments which increased productivity between departments. Create/organized appropriate assignments to design staff and managed team to achieve design objectives.

HERBALIFE INTERNATIONAL OF AMERICA, TORRANCE, CASenior Graphic Artist, 2005-2010

Created various marketing and sales literature, product packaging and sports advertising for a global network marketing company with $3.8 billion in retail sales. Projects included the design and production of ads, flyers, posters, product packaging, web banners, presentations and tradeshow graphics for the launch of product lines such as Nourifusion, Skin Activator, Digestive Health, Liftoff, and Kids Shakes. Sports marketing included AIG, AYSO and LA Galaxy. Lead artist for the company’s internal magazine, Inside Herbalife Magazine, Product Brochures and the Corporate Brand Style Guides. Oversaw production artist and graphic designers workflow; assigned and managed their projects with no supervisions. Work also included photo retouching, final preparation of artwork for printing, sign off on proofs as well as attending press checks and photoshoots.

O.P.I, INC., NORTH HOLLYWOOD, CAGraphic Designer, 2005

Developing fresh and exciting design concepts for print, web and packaging. Setting strategic artistic direction for all projects based on creative concepts/direction from the creative director. Design and execution of brand adver-tising campaigns and new product launches for Chicago, Feets and Brights nail polish lines. Served as creative lead on sales catalogs and collateral materials for print and web. Worked closely with the Creative Director on all photo shoots for beauty campaigns and product shoots.

ADDRESSLOS ANGELES, CA 90066

EMAILVITA.GOHEL@GMAIL.COM

PORTFOLIOVITAGOHEL.COM

PHONE323.854.4044

EDUCATION Rhode Island School of DesignProvidence, RIBFA In Graphic Design, 1999

MOST PROUD OFCourage I had to taking a sinking ship and rebrand it to the Top 7 beauty brand in the US

Lorac GrowthIncreasing 434k followers on Facebook to 1.2 Million in 12 months

MentorshipInspiring designers to think outside the box and push themselves to the next level.

SKILLS

Brand development, web site traffic growth

Visual merchandizing

Art direction in print collatoral, campaigns, video and productphotography, web design and event production

Inspire and provide mentorship throughout the creative process

Able to multitask multiple projects at once

TECHNICAL SKILLSAdvertisingMarketingSocial-MarketingBusiness/ManagementRebranding Photography

NEUTROGENA CORPORATION, LOS ANGELES, CAJr.Designer, 2004-2005

With an emphasis in consumer product packaging and advertising executed various customer marketing ads, brochures, and headers for leading brands of sun care, cosmetics, hair care and facial lines. Collaborate with Creative, Production, Marketing, Merchandising and outside vendors throughout the process on all projects. Devel-oped fresh, exciting, innovating store displays for product lines such as Advance Solutions, Norwegian Formula and Triple Moisture. Worked directly with clients such as Target, Wal-Mart and Costco.

SEVEN WORLDWIDE MARKETING GROUP, LOS ANGELES, CAGraphic Artist, 2003-2004

Produced various entertainment and movie marketing materials including: print advertising, newspaper ads, billboards and bus shelters for films such as “Fast and Furious”, “Brother Bear”, “Pirates of the Caribbean,” “Under the Tuscan Sun”, “Bruce Almighty” and “Brother Bear.” Worked with the design team to develop an extensive streamline production of a DVD/Video achieve catalog for Lions Gate Home Entertainment with over 1000 pieces. Prepared files for pre-press, velox and film printing.

MURAD, INC., EL SEGUNDO, CAGraphic Designer, 2002-2003

Reinvigorated thirty year old brand by reimagining existing legacy elements and graphic language which increased sales by 30%. Projects ranged from packaging, advertising and branding projects, catalogs, style guides, photo art direction, product mockups, signage, promotional materials, point-of-purchase displays and other printed materials from concept to completion. Researched current trends in design, fashion, lifestyle and technol-ogy to create cutting-edge design materials that directly targeted the consumer segment. Designed strong, versatile merchandising concepts, displays, ads and other marketing materials for VITALIC, their new line of products created for (twenty to thirty year olds.)

PRIORITY RECORDS, HOLLYWOOD, CAJr. Graphic Designer, 1999– 2002

Designed and managed various projects from initial concept to final delivery which included CD packages, samplers, logos, magazine ads, P.O.P., billboards, postcards, flyers and posters. Art directed, designed and produced CD packages for artists such as: Snoop Dogg, Ice Cube, Mack10, Master P, Sarina Paris, Nysa Shenay and Lil’Zane

JESSICA HERNANDEZ

Director of Product Development

818.913.4704

MAGY NAKKASHIAN

VP of Marketing

310.503.8478magyn23@gmail.com

LEAH LINDBURG

Director of Print

310.218.8500

CLIENT LISTAnastasiaAshley ConradAYSOCostcoDillardsHerbalife Intl.HollywoodMasala.comHSNJoico LabsJohnson & JohnsonKaruna SkinacareLA GalaxyLucky MagazineMarie Claire MagazineMGA EntertainmentNapoleon Perdis CosmeticsNeutrogenaNylon MagazineO.P.I. ProductsPaul MitchellPriority RecordsSimply Fabulous Events L.A.TargetTemptu CosmeticsUltaUniversal Music GroupVon MaurWal-MartYou’re Invited Event Planning

PORTFOLIO: VITAGOHEL.COM