email marketing to facebook and social media
TRANSCRIPT
![Page 1: Email marketing to Facebook and social media](https://reader030.vdocuments.site/reader030/viewer/2022032505/55c58dc8bb61ebaa6e8b468d/html5/thumbnails/1.jpg)
EMAIL TO FACEBOOK SOCIAL MEDIA MARKETING CASE STUDY
Radisson Edwardian Hotels
Is that a good or bad approach?
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Email sent to subscribersCall to action: Win a weekend in LondonOther MWRs*: Engage with brand on social media platforms
* MWR = Most Wanted Response
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Click takes you to this pageMust like to take part in competitionQuestion: Is that good or bad marketing?
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After clicking ”like”, you see thisAnother action is required to take part in the competitionQuestion: GOOD OR BAD?
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After clicking on Facebook page, new window opens at survey gizmo. Asked to spot the difference and enter details.
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Summary and questions
• Kudos to Radisson for trying• Our presumptions:– Radisson is likely to achieve a significant lift in
number of ”likes” on Facebook• Our questions:– What kind of likes do Radission get when they are
”tricking” people into linking their brand?
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What to do next?
You cannot win anything, but you can like us for free at Facebook and/or Twitter
oMichael Leander on FacebookoMichael Leander on Twitter
o Telling your friends about this won’t cost you a dime either