facebook bots & email marketing

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Page 1: Facebook bots & email marketing
Page 2: Facebook bots & email marketing
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SMS60B 20B

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900,000,000

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Top 20 social and messaging apps in Belgium

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Messaging app ► Platform

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Search and chat bots

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CHAT BOT?

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COMPUTER PROGRAM

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DIGITAL ROBOT ASSISTANT

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CONVERSATIONAL

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AUDITORY OR TEXTUAL METHODS

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COMPLEX QUERIES

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❖ Customer service through Facebook Messenger

❖ New era of targeted advertising❖ Bot-assisted experiences

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Used more than 115,000x in the 1st month

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2016, YEAR OF BOTS

March 2016200M users

KIK

May 2016600M users

Skype

June 2015100M users

Telegram

April 2016900M users

Facebook Messenger

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10,000+ platform developers

are working on Facebook bots

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❖ AI-based digital assistant❖ Combination of human labour and

machine learning to complete tasks for the user

❖ Book restaurants, purchase items,..

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Email marketing?

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Opt-in

Bot-assisted

Messages

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Worth it?

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3 major advantages of building bots over traditional apps

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100% cloud basedno downloads

necessary

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High penetration rate

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Align content with context

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Flaws?

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Bots aren’t good enough year. To really understand humans, they need more data.

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BIG DATA

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… And it’s coming!

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ContentBot dev

costs

AnalyticsDatabase managemen

t

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HUMAN ► HYBRID ► AUTOMATION

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Not everything is virtual though. The

physical world needs humans.

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Bots could be the most important launch since the

App Store.

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THANK YOU!