email marketing to boost your stock - just for independent estate and letting agents
TRANSCRIPT
![Page 1: Email marketing to boost your stock - Just for independent estate and letting agents](https://reader035.vdocuments.site/reader035/viewer/2022062901/58f1cbd41a28ab57488b45eb/html5/thumbnails/1.jpg)
Welcome!
![Page 2: Email marketing to boost your stock - Just for independent estate and letting agents](https://reader035.vdocuments.site/reader035/viewer/2022062901/58f1cbd41a28ab57488b45eb/html5/thumbnails/2.jpg)
Hi, I’m Sam
www.samashdown.co.uk
www.home-truths.co.uk(and George)
![Page 3: Email marketing to boost your stock - Just for independent estate and letting agents](https://reader035.vdocuments.site/reader035/viewer/2022062901/58f1cbd41a28ab57488b45eb/html5/thumbnails/3.jpg)
Bragging rights
![Page 4: Email marketing to boost your stock - Just for independent estate and letting agents](https://reader035.vdocuments.site/reader035/viewer/2022062901/58f1cbd41a28ab57488b45eb/html5/thumbnails/4.jpg)
I travel a bit
to learn about this stuff
![Page 5: Email marketing to boost your stock - Just for independent estate and letting agents](https://reader035.vdocuments.site/reader035/viewer/2022062901/58f1cbd41a28ab57488b45eb/html5/thumbnails/5.jpg)
SUCCESSFUL AGENTS WORK SMARTER
NOT HARDER
![Page 6: Email marketing to boost your stock - Just for independent estate and letting agents](https://reader035.vdocuments.site/reader035/viewer/2022062901/58f1cbd41a28ab57488b45eb/html5/thumbnails/6.jpg)
THE PROBLEM(Why this training is
so important RIGHT NOW)
![Page 7: Email marketing to boost your stock - Just for independent estate and letting agents](https://reader035.vdocuments.site/reader035/viewer/2022062901/58f1cbd41a28ab57488b45eb/html5/thumbnails/7.jpg)
Your phone isn’t ringing
![Page 8: Email marketing to boost your stock - Just for independent estate and letting agents](https://reader035.vdocuments.site/reader035/viewer/2022062901/58f1cbd41a28ab57488b45eb/html5/thumbnails/8.jpg)
Marketing is getting more and more expensive
![Page 9: Email marketing to boost your stock - Just for independent estate and letting agents](https://reader035.vdocuments.site/reader035/viewer/2022062901/58f1cbd41a28ab57488b45eb/html5/thumbnails/9.jpg)
…and it’s just NOT WORKING like it used to
![Page 10: Email marketing to boost your stock - Just for independent estate and letting agents](https://reader035.vdocuments.site/reader035/viewer/2022062901/58f1cbd41a28ab57488b45eb/html5/thumbnails/10.jpg)
EMAIL MARKETING
COULD BE THE ANSWER YOU’VE BEEN LOOKING FOR
![Page 11: Email marketing to boost your stock - Just for independent estate and letting agents](https://reader035.vdocuments.site/reader035/viewer/2022062901/58f1cbd41a28ab57488b45eb/html5/thumbnails/11.jpg)
How to ‘mine’ your database Which subject lines get the most opens Exactly how to automate your emails Why your current CRM isn’t good enough How to convert a subscriber to a valuation
Here’s what I’m going to show you
SOUND GOOD?
![Page 12: Email marketing to boost your stock - Just for independent estate and letting agents](https://reader035.vdocuments.site/reader035/viewer/2022062901/58f1cbd41a28ab57488b45eb/html5/thumbnails/12.jpg)
WHY EMAIL
MARKETING?
![Page 13: Email marketing to boost your stock - Just for independent estate and letting agents](https://reader035.vdocuments.site/reader035/viewer/2022062901/58f1cbd41a28ab57488b45eb/html5/thumbnails/13.jpg)
BECAUSE…It’s cheapIt’s directInstant feedbackIt’s permission-basedThey know you = warm prospects.
![Page 14: Email marketing to boost your stock - Just for independent estate and letting agents](https://reader035.vdocuments.site/reader035/viewer/2022062901/58f1cbd41a28ab57488b45eb/html5/thumbnails/14.jpg)
BUT….
![Page 15: Email marketing to boost your stock - Just for independent estate and letting agents](https://reader035.vdocuments.site/reader035/viewer/2022062901/58f1cbd41a28ab57488b45eb/html5/thumbnails/15.jpg)
![Page 16: Email marketing to boost your stock - Just for independent estate and letting agents](https://reader035.vdocuments.site/reader035/viewer/2022062901/58f1cbd41a28ab57488b45eb/html5/thumbnails/16.jpg)
This is NOT the way to use email marketing...
x Sending out newslettersx Broadcasting all your listingsx Going straight for the valx Including loads of imagesx Spamming peoplex Starting and stoppingx No testingx No segmentingx No clear objective..
GUILTY??
![Page 17: Email marketing to boost your stock - Just for independent estate and letting agents](https://reader035.vdocuments.site/reader035/viewer/2022062901/58f1cbd41a28ab57488b45eb/html5/thumbnails/17.jpg)
![Page 18: Email marketing to boost your stock - Just for independent estate and letting agents](https://reader035.vdocuments.site/reader035/viewer/2022062901/58f1cbd41a28ab57488b45eb/html5/thumbnails/18.jpg)
THISDOESN’T
WORK
![Page 19: Email marketing to boost your stock - Just for independent estate and letting agents](https://reader035.vdocuments.site/reader035/viewer/2022062901/58f1cbd41a28ab57488b45eb/html5/thumbnails/19.jpg)
![Page 20: Email marketing to boost your stock - Just for independent estate and letting agents](https://reader035.vdocuments.site/reader035/viewer/2022062901/58f1cbd41a28ab57488b45eb/html5/thumbnails/20.jpg)
THISWORKS
![Page 21: Email marketing to boost your stock - Just for independent estate and letting agents](https://reader035.vdocuments.site/reader035/viewer/2022062901/58f1cbd41a28ab57488b45eb/html5/thumbnails/21.jpg)
Email subscriber Instruction
1/50 1/31/2
£500 £3k£1k£10
![Page 22: Email marketing to boost your stock - Just for independent estate and letting agents](https://reader035.vdocuments.site/reader035/viewer/2022062901/58f1cbd41a28ab57488b45eb/html5/thumbnails/22.jpg)
FOCUS ON SUBSCRIBERS
=
LESSON #1
![Page 23: Email marketing to boost your stock - Just for independent estate and letting agents](https://reader035.vdocuments.site/reader035/viewer/2022062901/58f1cbd41a28ab57488b45eb/html5/thumbnails/23.jpg)
THIS IS WHAT MYCLIENTS SAY
ABOUT EMAIL MARKETING
![Page 24: Email marketing to boost your stock - Just for independent estate and letting agents](https://reader035.vdocuments.site/reader035/viewer/2022062901/58f1cbd41a28ab57488b45eb/html5/thumbnails/24.jpg)
PAUL LONGDREWERY, SIDCUP
![Page 25: Email marketing to boost your stock - Just for independent estate and letting agents](https://reader035.vdocuments.site/reader035/viewer/2022062901/58f1cbd41a28ab57488b45eb/html5/thumbnails/25.jpg)
Email marketing has allowed us to slowly gain the trust of potential clients by educating them with informative information over time rather than a fast hard sale that most people do not like. It has also allowed us to keep in touch with our clients longer and encourage them to come back or refer business in the long run. Most importantly It has allowed us to demonstrate that we are the local experts in sales and lettings.
“
![Page 26: Email marketing to boost your stock - Just for independent estate and letting agents](https://reader035.vdocuments.site/reader035/viewer/2022062901/58f1cbd41a28ab57488b45eb/html5/thumbnails/26.jpg)
LUCIE WISHARTWISHARTS, YORK
![Page 27: Email marketing to boost your stock - Just for independent estate and letting agents](https://reader035.vdocuments.site/reader035/viewer/2022062901/58f1cbd41a28ab57488b45eb/html5/thumbnails/27.jpg)
Having been introduced to e-mail marketing by the amazing Sam Ashdown, we are now reaching out to many more potential clients in a non-intrusive, friendly and more importantly helpful way. Our ebook is actually something they have asked for, something they want. When potential clients do call us, they already feel they know us, and want to sell their property with us, half of the battle is won before we cross the doorstep for a valuation.
“
![Page 28: Email marketing to boost your stock - Just for independent estate and letting agents](https://reader035.vdocuments.site/reader035/viewer/2022062901/58f1cbd41a28ab57488b45eb/html5/thumbnails/28.jpg)
VICTORIA GREENV-MOVE, LANCASTER
![Page 29: Email marketing to boost your stock - Just for independent estate and letting agents](https://reader035.vdocuments.site/reader035/viewer/2022062901/58f1cbd41a28ab57488b45eb/html5/thumbnails/29.jpg)
Email marketing has revolutionised how we keep in contact with our clients - It's like the easiest sell in the world - and the best thing is - we don’t have to lift a finger. We are constantly in touch with our brilliant clients at all stages of their journey. Or email marketing won us a £16k client because we 'did it like no one else!’ Imagine profiting from something you don't actually have to do all the time - it's easy to set up and will change the way you think about your top line.
“
![Page 30: Email marketing to boost your stock - Just for independent estate and letting agents](https://reader035.vdocuments.site/reader035/viewer/2022062901/58f1cbd41a28ab57488b45eb/html5/thumbnails/30.jpg)
Who here has an inbox like this?
94% of my clients come from my email list
![Page 31: Email marketing to boost your stock - Just for independent estate and letting agents](https://reader035.vdocuments.site/reader035/viewer/2022062901/58f1cbd41a28ab57488b45eb/html5/thumbnails/31.jpg)
EMAIL CAN BE AUTOMATED
![Page 32: Email marketing to boost your stock - Just for independent estate and letting agents](https://reader035.vdocuments.site/reader035/viewer/2022062901/58f1cbd41a28ab57488b45eb/html5/thumbnails/32.jpg)
AUTORESPONDERS ARE FAB
“A series of emails that's automatically sent out to people subscribed to your email list”
![Page 33: Email marketing to boost your stock - Just for independent estate and letting agents](https://reader035.vdocuments.site/reader035/viewer/2022062901/58f1cbd41a28ab57488b45eb/html5/thumbnails/33.jpg)
Email service
Squeezepage
Lead magnet
Making it work together
![Page 34: Email marketing to boost your stock - Just for independent estate and letting agents](https://reader035.vdocuments.site/reader035/viewer/2022062901/58f1cbd41a28ab57488b45eb/html5/thumbnails/34.jpg)
WE GET 147 EMAILS EVERY DAY
![Page 35: Email marketing to boost your stock - Just for independent estate and letting agents](https://reader035.vdocuments.site/reader035/viewer/2022062901/58f1cbd41a28ab57488b45eb/html5/thumbnails/35.jpg)
GET YOUR EMAILS OPENED …. AND READ
![Page 36: Email marketing to boost your stock - Just for independent estate and letting agents](https://reader035.vdocuments.site/reader035/viewer/2022062901/58f1cbd41a28ab57488b45eb/html5/thumbnails/36.jpg)
6 RULES1. Great subject line2. Talk like a friend3. Give, don’t ask4. …except questions5. Add a PS6. and a pic of you
![Page 37: Email marketing to boost your stock - Just for independent estate and letting agents](https://reader035.vdocuments.site/reader035/viewer/2022062901/58f1cbd41a28ab57488b45eb/html5/thumbnails/37.jpg)
Subject lineCall to actionMessage
Day
THE INGREDIENTS
![Page 38: Email marketing to boost your stock - Just for independent estate and letting agents](https://reader035.vdocuments.site/reader035/viewer/2022062901/58f1cbd41a28ab57488b45eb/html5/thumbnails/38.jpg)
Three things you can do today to get more viewings! 7 Questions to Ask Your Estate Agent
Your 20 minute weekly workout to sell your house
March newsletter
Summer 2016 Property UpdateCompany update: new branch opening this month
Which emails would you open?
![Page 39: Email marketing to boost your stock - Just for independent estate and letting agents](https://reader035.vdocuments.site/reader035/viewer/2022062901/58f1cbd41a28ab57488b45eb/html5/thumbnails/39.jpg)
Three things you can do today to get more viewings! 7 Questions to Ask Your Estate Agent
Your 20 minute weekly workout to sell your house
March newsletter
Summer 2016 Property UpdateCompany update: new branch opening this month
Which emails would you open?
![Page 40: Email marketing to boost your stock - Just for independent estate and letting agents](https://reader035.vdocuments.site/reader035/viewer/2022062901/58f1cbd41a28ab57488b45eb/html5/thumbnails/40.jpg)
Open rates
![Page 41: Email marketing to boost your stock - Just for independent estate and letting agents](https://reader035.vdocuments.site/reader035/viewer/2022062901/58f1cbd41a28ab57488b45eb/html5/thumbnails/41.jpg)
5 steps to Boost your Stock
with EMAIL
MARKETING
![Page 42: Email marketing to boost your stock - Just for independent estate and letting agents](https://reader035.vdocuments.site/reader035/viewer/2022062901/58f1cbd41a28ab57488b45eb/html5/thumbnails/42.jpg)
1BUILD YOUR LIST
![Page 43: Email marketing to boost your stock - Just for independent estate and letting agents](https://reader035.vdocuments.site/reader035/viewer/2022062901/58f1cbd41a28ab57488b45eb/html5/thumbnails/43.jpg)
LIST
Landing page
Blog
Social mediaPrint advertsCanvassing
Database
Networking
![Page 44: Email marketing to boost your stock - Just for independent estate and letting agents](https://reader035.vdocuments.site/reader035/viewer/2022062901/58f1cbd41a28ab57488b45eb/html5/thumbnails/44.jpg)
Subscribe
Message
PhoneValuation
InstructionSale
1000
10040
30
2018
How much is each new subscriber worth to you?
![Page 45: Email marketing to boost your stock - Just for independent estate and letting agents](https://reader035.vdocuments.site/reader035/viewer/2022062901/58f1cbd41a28ab57488b45eb/html5/thumbnails/45.jpg)
Subscribe
Message
PhoneValuation
InstructionSale 0.18%
x your fee = ?
![Page 46: Email marketing to boost your stock - Just for independent estate and letting agents](https://reader035.vdocuments.site/reader035/viewer/2022062901/58f1cbd41a28ab57488b45eb/html5/thumbnails/46.jpg)
TRY THIS!
www.estateagent.co.uk/ebook
![Page 47: Email marketing to boost your stock - Just for independent estate and letting agents](https://reader035.vdocuments.site/reader035/viewer/2022062901/58f1cbd41a28ab57488b45eb/html5/thumbnails/47.jpg)
2CREATE A NURTURE SEQUENCE
![Page 48: Email marketing to boost your stock - Just for independent estate and letting agents](https://reader035.vdocuments.site/reader035/viewer/2022062901/58f1cbd41a28ab57488b45eb/html5/thumbnails/48.jpg)
CAPTURE
CONNECT
CONVERT
Subscribe
Start a conversation
YOUR GOAL
Send great stuff
![Page 49: Email marketing to boost your stock - Just for independent estate and letting agents](https://reader035.vdocuments.site/reader035/viewer/2022062901/58f1cbd41a28ab57488b45eb/html5/thumbnails/49.jpg)
Send emails they’ll LOVE to get
![Page 50: Email marketing to boost your stock - Just for independent estate and letting agents](https://reader035.vdocuments.site/reader035/viewer/2022062901/58f1cbd41a28ab57488b45eb/html5/thumbnails/50.jpg)
3 KEEP YOUR SUBSCRIBERS SEPARATE
![Page 51: Email marketing to boost your stock - Just for independent estate and letting agents](https://reader035.vdocuments.site/reader035/viewer/2022062901/58f1cbd41a28ab57488b45eb/html5/thumbnails/51.jpg)
Database Subscribers
GET THEM TO ACT
To re-engage and demonstrate interest and
motivation
![Page 52: Email marketing to boost your stock - Just for independent estate and letting agents](https://reader035.vdocuments.site/reader035/viewer/2022062901/58f1cbd41a28ab57488b45eb/html5/thumbnails/52.jpg)
4 MINE YOUR DATABASE
![Page 53: Email marketing to boost your stock - Just for independent estate and letting agents](https://reader035.vdocuments.site/reader035/viewer/2022062901/58f1cbd41a28ab57488b45eb/html5/thumbnails/53.jpg)
landlordsvendors
commercial
buyers
tenants?
![Page 54: Email marketing to boost your stock - Just for independent estate and letting agents](https://reader035.vdocuments.site/reader035/viewer/2022062901/58f1cbd41a28ab57488b45eb/html5/thumbnails/54.jpg)
?
![Page 55: Email marketing to boost your stock - Just for independent estate and letting agents](https://reader035.vdocuments.site/reader035/viewer/2022062901/58f1cbd41a28ab57488b45eb/html5/thumbnails/55.jpg)
ENCOURAGE ENGAGEMENT5
![Page 56: Email marketing to boost your stock - Just for independent estate and letting agents](https://reader035.vdocuments.site/reader035/viewer/2022062901/58f1cbd41a28ab57488b45eb/html5/thumbnails/56.jpg)
?
![Page 57: Email marketing to boost your stock - Just for independent estate and letting agents](https://reader035.vdocuments.site/reader035/viewer/2022062901/58f1cbd41a28ab57488b45eb/html5/thumbnails/57.jpg)
Get a response
![Page 58: Email marketing to boost your stock - Just for independent estate and letting agents](https://reader035.vdocuments.site/reader035/viewer/2022062901/58f1cbd41a28ab57488b45eb/html5/thumbnails/58.jpg)
The 5 steps 1.Build your LIST2.Create a NURTURE sequence3.Keep your subscribers SEPARATE4.MINE your database5.Encourage ENGAGEMENT.
![Page 59: Email marketing to boost your stock - Just for independent estate and letting agents](https://reader035.vdocuments.site/reader035/viewer/2022062901/58f1cbd41a28ab57488b45eb/html5/thumbnails/59.jpg)
Here’s what I’ve shown you
ARE YOU EXCITED??
How to ‘mine’ your database Which subject lines get the most opens Exactly how to automate your emails Why your current CRM isn’t good enough How to convert a subscriber to a valuation
![Page 60: Email marketing to boost your stock - Just for independent estate and letting agents](https://reader035.vdocuments.site/reader035/viewer/2022062901/58f1cbd41a28ab57488b45eb/html5/thumbnails/60.jpg)
A FEW QUESTIONS
![Page 61: Email marketing to boost your stock - Just for independent estate and letting agents](https://reader035.vdocuments.site/reader035/viewer/2022062901/58f1cbd41a28ab57488b45eb/html5/thumbnails/61.jpg)
IS THIS YOU?
Your stock levels are low and your marketing is not working fast enough or cheap enough?
![Page 62: Email marketing to boost your stock - Just for independent estate and letting agents](https://reader035.vdocuments.site/reader035/viewer/2022062901/58f1cbd41a28ab57488b45eb/html5/thumbnails/62.jpg)
IS THIS YOU?
Your conversion rate is great but the phone isn’t ringing?
![Page 63: Email marketing to boost your stock - Just for independent estate and letting agents](https://reader035.vdocuments.site/reader035/viewer/2022062901/58f1cbd41a28ab57488b45eb/html5/thumbnails/63.jpg)
IS THIS YOU?
You’re looking for a smart, results-driven 2016 method of generating new enquiries and valuations?
![Page 64: Email marketing to boost your stock - Just for independent estate and letting agents](https://reader035.vdocuments.site/reader035/viewer/2022062901/58f1cbd41a28ab57488b45eb/html5/thumbnails/64.jpg)
THEPLAN
![Page 65: Email marketing to boost your stock - Just for independent estate and letting agents](https://reader035.vdocuments.site/reader035/viewer/2022062901/58f1cbd41a28ab57488b45eb/html5/thumbnails/65.jpg)
How much could a complete marketing system be worth to you in £££s?
![Page 66: Email marketing to boost your stock - Just for independent estate and letting agents](https://reader035.vdocuments.site/reader035/viewer/2022062901/58f1cbd41a28ab57488b45eb/html5/thumbnails/66.jpg)
10 NEW VALS PER MONTH
![Page 67: Email marketing to boost your stock - Just for independent estate and letting agents](https://reader035.vdocuments.site/reader035/viewer/2022062901/58f1cbd41a28ab57488b45eb/html5/thumbnails/67.jpg)
£10,000 ++
![Page 68: Email marketing to boost your stock - Just for independent estate and letting agents](https://reader035.vdocuments.site/reader035/viewer/2022062901/58f1cbd41a28ab57488b45eb/html5/thumbnails/68.jpg)
How about I do thisFOR YOU?
OVERWHELMED?
![Page 69: Email marketing to boost your stock - Just for independent estate and letting agents](https://reader035.vdocuments.site/reader035/viewer/2022062901/58f1cbd41a28ab57488b45eb/html5/thumbnails/69.jpg)
THE COMPLETE CLIENT ATTRACTION SYSTEM10 Weeks to DONE
![Page 70: Email marketing to boost your stock - Just for independent estate and letting agents](https://reader035.vdocuments.site/reader035/viewer/2022062901/58f1cbd41a28ab57488b45eb/html5/thumbnails/70.jpg)
ALL DONE FOR YOU
![Page 71: Email marketing to boost your stock - Just for independent estate and letting agents](https://reader035.vdocuments.site/reader035/viewer/2022062901/58f1cbd41a28ab57488b45eb/html5/thumbnails/71.jpg)
£12k+800+
![Page 72: Email marketing to boost your stock - Just for independent estate and letting agents](https://reader035.vdocuments.site/reader035/viewer/2022062901/58f1cbd41a28ab57488b45eb/html5/thumbnails/72.jpg)
![Page 73: Email marketing to boost your stock - Just for independent estate and letting agents](https://reader035.vdocuments.site/reader035/viewer/2022062901/58f1cbd41a28ab57488b45eb/html5/thumbnails/73.jpg)
![Page 74: Email marketing to boost your stock - Just for independent estate and letting agents](https://reader035.vdocuments.site/reader035/viewer/2022062901/58f1cbd41a28ab57488b45eb/html5/thumbnails/74.jpg)
THE DEAL
ebook (sales or lettings) – written, designed, ready to go
Landing page - designed and published3 months’ sequence of automated
emails - written and scheduled according to my proven blueprint
All the above completely automatedYour Facebook Ad set up, tested and
optimised
![Page 75: Email marketing to boost your stock - Just for independent estate and letting agents](https://reader035.vdocuments.site/reader035/viewer/2022062901/58f1cbd41a28ab57488b45eb/html5/thumbnails/75.jpg)
YOU ALSO GET Gallery of 800+ images to utilise wherever
you need to Forever access to all of my recorded
programmes, including• Facebook Ads Success Blueprint (£697)• Canvassing that Converts (£497)• Ultimate Marketing Toolkit (£497)• Smash it Social - Social Media Marketing for
Estate Agents (£497) Your competitive exclusivity throughout the
Programme Access to the Dream Team - an elite and
secret Facebook group, full of resources and files you can use
Weekly group coaching calls x 10 1-2-1 calls with me x 3 Implementation Day at my home in the South
Lakes.
![Page 76: Email marketing to boost your stock - Just for independent estate and letting agents](https://reader035.vdocuments.site/reader035/viewer/2022062901/58f1cbd41a28ab57488b45eb/html5/thumbnails/76.jpg)
YOUR BITS
1. Set up an account with an email marketing provider and landing page software, if you don’t have these already
2. Provide a budget for Facebook Ads - I suggest £300 a month
3. Consider using an instant valuation tool, like ValPal, we can run some of your Facebook ads to.
![Page 77: Email marketing to boost your stock - Just for independent estate and letting agents](https://reader035.vdocuments.site/reader035/viewer/2022062901/58f1cbd41a28ab57488b45eb/html5/thumbnails/77.jpg)
What would all this be worth to you?
£10k?£20k?More??
![Page 78: Email marketing to boost your stock - Just for independent estate and letting agents](https://reader035.vdocuments.site/reader035/viewer/2022062901/58f1cbd41a28ab57488b45eb/html5/thumbnails/78.jpg)
Let’s say 10 new vals a month
EVERY monthFOREVER
£ x 6? 7??
![Page 79: Email marketing to boost your stock - Just for independent estate and letting agents](https://reader035.vdocuments.site/reader035/viewer/2022062901/58f1cbd41a28ab57488b45eb/html5/thumbnails/79.jpg)
THE COMPLETE CLIENT ATTRACTION SYSTEM10 Weeks to Done
£3500
![Page 80: Email marketing to boost your stock - Just for independent estate and letting agents](https://reader035.vdocuments.site/reader035/viewer/2022062901/58f1cbd41a28ab57488b45eb/html5/thumbnails/80.jpg)
go to
www.bit.ly/SamCAS
Thanks for checking these slides out!
and let’s get your marketing system designed and bringing you in leads in just 10 weeks!