Email marketing software for true professionals

Name: Alexandra Wunsch

Age: 36

Profession: Real Estate Agent

Status: Married, mother of two

Income: Euro 55.000

Interests: Shopping, reading, fi ne

arts, city trips

Next event: Christmas

Online: Blackberry and computer

Your database represents real customers with preferences, interests and upcoming events, that Clang simply acts upon.

Your database represents real

Name: Kevin Janson

Age: 28

Status: Happy single

Profession: Entrepreneur (Leisure)

Income: Euro 100.000 +

Interests: Cars, travel, music

Next event: Holiday, new car

Online: iPhone, laptop, desk

Engage, relate, succeed

!e basic principle for Clang was crystal clear. In a perfect world people are

being informed at the relevant moment with a relevant message, engaging

them in a personal dialogue. Customers want to be heard, understood, and

acted upon. !ey like to be taken seriously in every aspect, as they are aiming

to make the best choice, best decision and best purchase. Customers don’t

want to be bothered by everybody, at anytime and with any kind of message.

Clang , the email marketing software for true professionals, was developed

with one simple mission in mind: to serve consumers the way they like it.

Engage and serve customers, relating to them in the most e"cient and

personal way, in order to create better results and increase your success.

Among our users are A-brands such as BP, Compare Group, KLM, MySecurity-

Center and !e Phone House. Why? Clang works wonders.

Clang puts you in the lead

Clang will do the work for you

Email marketing is going through the same stages of development as tradition-

al communication channels. From initial sender driven ‘blast’ messaging in the

past to true dialog and event-driven personal messages of today (level 3). Now

we’re on the way to co-creation, where the input of individuals will co-defi ne

the strategy of an organization (level 4). ! is makes Clang fully future-proof.

Understanding target groups and individual customers’ needs used to be an

expensive, time-consuming exercise. ! anks to digital technology and Clang,

it has never been easier to assemble a perfect profi le of every individual cus-

tomer, whether you’re dealing with 10 or with 10 million.

With Clang, individual behavior, actions, preferences and buying patterns can

be gathered and stored in a database, to be analyzed in every conceivable way.

Each individual profi le can be enriched with more profi le data, such as upcom-

ing life events, opinions and survey scores. Marketers who are not using this

business intelligence for their email campaigns are simply missing out.

Be on top of the game

Evolution of e-campaigning

Level 1: 100% sender driven, one way mass emailings, based on database, no segmentation technique.

Level 2: Target group driven, direct marketing, interest and/or RFM driven segmentation.

Level 3: Dialog focused mar-keting, interest and/or RFM driven segmentation, including relevant automatic response system and click behavior data gathering, CRM based. Campaign oriented.

Level 4: Advanced Dialogue and Event Driven Marketing, interest and behavioral driven segmentation, based on self-learning CRM and other databases. Campaigns and responses are timed fi tting clients’ life style. Life-cycle oriented.

Source: E. van der Geest ©

Name: Natasja Natrova

Age: 28

Profession: Personal Assistant CEO

Status: Engaged

Income: Euro 28.000

Interests: Fashion, horses, cars,

travel, dance events

Next event: Wedding

Online: Blackberry and computer

Engage your customer through a relevant dialogueQuality targeting and relevant messaging to – and opening up dialogs with –

the individual customer in order to increase result, is the name of the game for

emarketers today. Get this right and your business has a decisive competitive

edge.

Quality and relevance to engage your customer will increase retention, boost

sales and o# er a better return on investment, as numerous case studies show.

With Clang, you will trigger your target and you can start exploiting undiscovered

potential in email marketing.

You will trigger your target

A fascinating proposition for you

Clang o# ers a fascinating proposition: progress for marketers. Clang meets

all the major challenges of marketers and then some more. Clang increases

customer insight, improves e" ciency, reduces costs, provides unparalleled

freedom and control over your campaigns and enhances ROI considerably. All

without large investments in technology, but with the security of support.

Clang is without a doubt the world’s fi rst event driven marketing Software as a

Service. You will have the perfect email-marketing tool at your disposal. Clang

enables you to deliver the right message, at the right time and online to every

individual customer. On top of that, Clang enables you to engage your cus-

tomer in a true dialog, gather more data by deep tagging and meet the simple

and most complex challenges that you may face. We developed Clang with you

and your customers in mind.

Clang meets your challenges

Very important challenge 2009 Importance of challenge will increase 2010

Delivering highly-relevant 82%email content to recipients 71%

Competition with social media 23%for recipients’ time and attention 71%

Integration of databases 56%with email systems 61%

Legitimate email being 48%perceived as spam 54%

Measuring and proving the 57%ROI of email marketing programs 65%

Email deliverability 57% 52%

Challenge chart

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Clang: the perfect email marketing software for true professionals> Perfect Functionalities, exceeding your expectations

! e ultimate mix of CRM, campaign management, design and analytics

> Perfect Control, over marketing and customer relationship management

Manage & analyze campaigns and improve customer insight wherever you are

> Perfect Targeting, by creating respect and lasting customer dialogs

Gather extreme detailed profi les of your customers and act upon them

> Perfect Technology and Support

Great deliverability, accessibility and usability

> Perfect Results & R.O.I., Save money whilst generating money

Decrease costs, increase results. ! at’s it

> Setting the new benchmark: Event Driven Marketing SaaS

Bring the right message to the right person at the right time

Segment and conquer

Name: Rodiguez Miquel

Age: 40

Profession: Multimedia specialist

Status: Married

Income: Euro 45.000

Interests: Cartoons, rock climbing,

guitars, music, movies,

scuba diving, friends

Next event: Moving house

Online: Laptop, Nokia smartphone

Clang is specifically developed to engage the individual customer. Every single message relates to specific needs and wants, with a relevant message and answer at the right time. !is allows you to start a truly personal dialog, ultimately leading to increased sales and customer loyalty figures. Clang improves the conversion rates of your campaigns by event-driven marketing.

Engage Relate Succeed

Your Strategy

CRM- database

Client Client profi le

Dialog Content/channelrelevance

Deliverability Clang Database

Source: ! e E-marketing Infi nity Model by EVillage.nl ©

Create winning dialogs and succeed

Name: Samuel Ruben

Age: 38

Profession: Lawyer

Status: Married

Income: Euro 95.000

Interests: Cartoons, rock climbing,

guitars, music, movies,

scuba diving, friends

Next event: Moving house

Online: Laptop, Nokia smartphone

12 happy reasons to ClangClang combines state of the art email marketing, content design, CRM, cam-

paign management and powerful analytics software in an all-in-one, easy to

use application. ! e unique platform contains a variety of innovative functional-

ities and features; the sum of these parts makes Clang an unparalleled innova-

tive instrument for e-marketers.

With Clang you will be able to engage your clients at the right moment,

throughout the total lifecycle. No wonder BP, Compare Group, KLM,

MySecurityCenter, ! e Phone House and many more already use Clang.

Feature 1 Email marketing Software as a ServicePlan, create, publish, manage and monitor email marketing campaigns

wherever you are, by yourself or with third parties if needed. Scale up your

capacity in the shortest possible time. Solid support and security included.

“Over 4.5 million of our customers

will be approached via Clang with our

newsletter or any other retention

focused action. And besides traditional

email marketing, a major part or our

personalized marketing will be e! ec-

tuated via Clang. Varying from a

simple birthday card to fully personalized

Campaigns.”

Bol.com works already for years with

the developer of Clang, E-Village. Our

confi dence is huge.

CRM Manager bol.com

Easy does it

Feature 2 Self-learning and CRM basedWith CRM at its core, Clang is all about getting a better understanding of the cus-

tomer, to create a winning (sales) dialogue. O# ering self-learning business intel-

ligence at its best, Clang provides insight into individual customer profi les, events

and behavior. Clang automatically gathers behavior, lifestyle and other relevant in-

formation for every single contact, using tags on campaigns, emails and customers.

Feature 3 From personalized to truly personal communicationClang engages every single customer, using the client’s events, preferences,

behavior, lifestyle and profi le to make every email message as personal as possible,

while response mails are automatically generated, based on the client’s behavior.

Feature 4 Connectivity: standard or tailor-made for every needPlug in your existing databases to add even more customer data, from CRM, ERP

or other sales systems or even external databases. All functionality is accessible

through open APIs, enabling updates of customer information or content creation

from your existing applications.

Feature 5 ! e freedom of dynamic content and designOne master template provides endless variations with dynamic content editing

and a built-in image editor. ! e time needed to build fully dynamic forms

“We have over 1 million users and

we need to keep all of them as close

to our company as possible. " is

means streamlined email communi-

cation and completely automated

send-outs. With di! erent target

groups having di! erent needs, this

process quickly becomes highly com-

plex. We needed a tool to handle this

as simple and e# ciently as possible.

Clang was the only product that met

all our requirements.”

CEO, MSC-Research

“With Clang we can strengthen the

online customer dialogue”

Digital marketing agency

Green Orange, Certifi ed Partner

or personal environments for your customers is cut down to a few minutes with

the form builder.

Feature 6 Event DrivenClang is a pioneer solution, for the fi rst time providing 100% event driven marketing

that allows you to deliver the right message to the right person at the right time.

Feature 7 Full drag and drop control of campaign managementFrom a single sign-up campaign to extensive customer life cycles, you can design,

build and manage entire campaigns, using drag and drop without programming

skills or the help of an IT department. Altering the campaign along the way when

needed is just a few clicks away.

Feature 8 Perfect usabilityClang is extremely user-friendly and built using the most recent front-end technolo-

gies, such as AJAX. It features a ribbon-like menu structure (much like O" ce 2007),

drag-and drop functionalities where possible and useful, and an extensive help section.

Feature 9 Free real-time analytics on three levelsOnline analytics provides real-time feedback on three separate levels: client, campaign

and mailing. ! is allows you to adjust your campaigns if needed on the fl y. Clang

also provides feedback on your mobile users. Measure the success of your

“We want to get to know our cus-

tomers, know what they value. " is

enables us to respond in a better and

more individual way. Clang allows us

to take big steps towards truly per-

sonal communication.”

Category Manager BP Ultimate

“From creating a customer contact

strategy to actual implementation,

we reduced time to market from

many weeks to a few days.”

Online Marketing Manager

" e Phone House

“" e main benefi t of Clang is the vi-

sual approach of campaign design,

combined with an intuitive menu.”

Marketing Manager, Compare Group.

“Clang really knows how to present

our CRM processes in a comprehen-

sible manner and is extremely easy

to use. " e functionality used to cre-

ate online forms and the way these

integrate with the Clang database,

is a joy to work with, especially com-

pared to alternative solutions.”

CRM Manager, Albelli

campaigns by drilling down into customer demographics, see who clicked where,

and fi nd out what’s hot or not using a visual overlay, identify potential thresholds,

allowing you to act immediately. Integration with web analytics is available!

Feature 10 Cost reduction through Software as a ServiceNo hardware investments, 24/7 online accessible, no complex software installations

or expensive upgrades, no interference from your IT department and excellent

scalability: Clang is plug-and-play!

Feature 11 Great deliverabilityGreat deliverability starts with a great reputation. With over ten years experience,

E-Village has an excellent reputation with all major ISP’s. To ensure excellent

deliverability, Clang uses an ISO 9001 certifi ed server platform, multiple

authentication techniques (DKIM, Sender ID and SPF), whitelisting and feedback

loops. On top of this, Clang has built-in spam validation for on the fl y spam

sensitivity check.

Feature 12 Whitelabel possibilitiesClang is great for agencies, since the platform can be fully whitelabelled! ! is

means you send your mail from your own domain (mail.yourcompany.com), but

using Clang, you can put any label you like on it.

Discover Clang and take a tour...

visit www.createaclang.com/tour

Easy Content & Design

Campaign Management

Analytics CRM Based

Email Marketing

Software

Perfect Functionality

Easy to Work With

Improve Impact

Improve Customer

Insight

Manage & Analyze

Campaigns

Perfect Dashboard

Perfect Comfort & Control

Perfect Functionalities exceeding your

expectations

Perfect Control over marketing and

customer relationship management

Clang combines state of the art

email marketing, content design,

CRM, campaign management

and powerful analytics software

in an all-in-one, easy-to-use ap-

plication. ! e unique platform

contains a variety of innovative

functionalities and features; the

sum of these parts makes Clang

an unparalleled innovative instru-

ment for e-marketers.

• Emailmarketing software SAAS.• CRM Based.• Campaign Management Pro.• Unprecedented Online Analytics.• 100% easy content and design creation.• User interface a real intuitive feel. • Drag-and-drop campaign management. • Extensive real-time campaign feedback.• Excellent Scalability.• 24/7 support available. • Access anywhere in the world.• SMS and Survey modules available.

• Comprehensive dashboard continuously high-lights key indicators, invoking the best strate-gic choices.

• Freedom to design and roll out complete cam-paigns in shortest time possible.

• Manage and analyze campaigns: create, plan, publish, and adjust email campaigns at any moment by yourself.

• Clang tracks all data real-time.• Improves impact and R.O.I. • Improves customer insight. Clang continually

reads digital footprints of your clients.• Easy to work with.

No External

Campaign Costs

No External

Analytical Costs

Unparalleled

Freedom

No Hardware

Investments

Improves R.O.I

Perfect Results & R.O.I.

Usability

Software as

a service

API’s Safety

& Backup

Deliverability

Perfect Technology

Be In Tune

Self Learning CRM

Dynamic Content

& Design

Personal

Event Driven

Perfect Targeting

Perfect Targeting by creating respect

and lasting customer dialogues

Perfect Technology and support

includes options you’ve never seen

Perfect Results & R.O.I.

Save money whilst generating money

• Make the right o# er to the right person at the right time with the world’s fi rst event driven email marketing software as a service.

• Engage every single client by making every email message as respectful and personal as possible.

• Unique self-learning CRM provides insight into every single customer.

• Dynamic content and personalized design is automatically generated by Clang, from your instructions.

• Become more in tune with your client’s mind-set and experience by adding more databases.

• Clang relies on Power MTA , the market’s lead-ing email gateway software, and many other aspects, for perfect deliverability.

• Safety and backup: all your fi les and data are safely stored on our servers.

• Software as a service, Clang is plug and play, 24/7 accessible, build on an open source plat-form, o# ering excellent scalability.

• APIs: all functionality is accessible by open API’s, support for Soap, XML/RPC and JSON/RPC etc.

• Usability built with the latest front-end technology.• 24/7 technology support desk.

• Decreases costs and increases results.• No hardware investments: the best hardware

and software technology, service and main-tenance in the market are o# ered for an ex-tremely cost-e# ective monthly fee.

• No external analytical costs. Powerful and bril-liant reporting for free (real-time and customer statistics).

• Unparalleled freedom: expand your capacity at any time.

• No external campaign costs, simply manage, create, plan, design, publish, monitor and ad-just your email campaigns at any moment from wherever you are.

Name: Rogier van der Veen

Age: 36

Profession: Email campaigner

Status: Living together, no kids

Income: Euro 68.000

Interests: Digital gadgets, movies,

selling Clang

Next event: Email marketing Awards

Online: 24/7 Laptop, HTC

smartphone, iPad

www.createaclang.com

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