email marketing, by the numbers: 100 stats that prove email isn't dead
DESCRIPTION
Email marketing has been the most effective online marketing tool for the last decade. When it comes to lead nurturing and customer relationship management, email marketing beats social media, SEO and content marketing hands-down. While a diverse approach to marketing is always smart, it’s no wonder marketers want control over database of email addresses rather than lists of followers or anonymous visitors. In a world of segmentation and walled gardens, email has remained free, cross-platform and device-agnostic. When you consider that 91 percent of the world’s 2.4 billion email users check their inbox at least once each day, it’s no wonder email remains one of the most cost-effective ways for business to discover, convert and maintain customer relationships. We took a look at a number of studies, reports and surveys to help put email in perspective. The results speak for themselves. Enjoy!TRANSCRIPT
![Page 1: Email Marketing, by the Numbers: 100 Stats That Prove Email Isn't Dead](https://reader035.vdocuments.site/reader035/viewer/2022062404/554cfd4fb4c905a5138b534b/html5/thumbnails/1.jpg)
2.4 BILLIONNUMBER OF EMAIL USERS IN 2013
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3.6 BILLIONNUMBER OF EMAIL ACCOUNTS IN 2013
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2.7 BILLIONESTIMATED NUMBER OF EMAIL USERS BY 2017
![Page 4: Email Marketing, by the Numbers: 100 Stats That Prove Email Isn't Dead](https://reader035.vdocuments.site/reader035/viewer/2022062404/554cfd4fb4c905a5138b534b/html5/thumbnails/4.jpg)
3.9 BILLIONESTIMATED NUMBERS OF EMAIL ACCOUNTS BY 2017
![Page 5: Email Marketing, by the Numbers: 100 Stats That Prove Email Isn't Dead](https://reader035.vdocuments.site/reader035/viewer/2022062404/554cfd4fb4c905a5138b534b/html5/thumbnails/5.jpg)
6%ANNUAL GROWTH RATE OF EMAIL ACCOUNTS OVER THE NEXT FOUR YEARS
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182 BILLIONEMAILS SENT PER DAY IN 2013
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207 BILLIONESTIMATED NUMBER OF EMAILS SENT PER DAY BY 2017
![Page 8: Email Marketing, by the Numbers: 100 Stats That Prove Email Isn't Dead](https://reader035.vdocuments.site/reader035/viewer/2022062404/554cfd4fb4c905a5138b534b/html5/thumbnails/8.jpg)
838 BILLIONMARKETING EMAILS THAT WERE SENT IN 2013
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54%EMAILS SENT BY BUSINESSES THAT ARE MARKETING MESSAGES
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91%CONSUMERS WHO CHECK THEIR EMAIL AT LEAST DAILY
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74%ONLINE ADULTS WHO PREFER EMAIL OVER DIRECT MAIL FOR COMMERCIAL COMMUNICATIONS
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1.7%AVERAGE CLICK-THRU RATE FOR B2B MARKETING EMAILS IN Q2 2013
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60%MARKETERS WHO BELIEVE EMAIL IS AN ROI-PRODUCING ACTIVITY
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66%ONLINE CONSUMERS THAT HAVE MADE A PURCHASE AS A RESULT OF AN EMAIL
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71%CONSUMERS AGED 45-54 THAT HAVE MADE A PURCHASE AS A RESULT OF AN EMAIL
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4,300%EMAIL MARKETING'S ROI
![Page 17: Email Marketing, by the Numbers: 100 Stats That Prove Email Isn't Dead](https://reader035.vdocuments.site/reader035/viewer/2022062404/554cfd4fb4c905a5138b534b/html5/thumbnails/17.jpg)
48%EMAILS OPENED ON MOBILE DEVICES
![Page 18: Email Marketing, by the Numbers: 100 Stats That Prove Email Isn't Dead](https://reader035.vdocuments.site/reader035/viewer/2022062404/554cfd4fb4c905a5138b534b/html5/thumbnails/18.jpg)
11%MARKETING EMAILS THAT ARE MOBILE RESPONSIVE
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33%EMAIL RECIPIENTS THAT OPEN EMAILS BASED ONLY ON THE SUBJECT LINE
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40%B2B MARKETERS THAT RATE EMAIL MARKETING LEADS AS HIGH QUALITY
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80%CONTENT MARKETERS THAT USE EMAIL MARKETING
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15%IN-HOUSE MARKETERS WHO ADMIT THEIR EMAIL MARKETING IS POOR
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23.63%EMAILS OPENED WITHIN AN HOUR OF BEING RECEIVED
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49%BUSINESSES THAT ARE TESTING THE RIGHT DAY AND TIME TO SEND THEIR EMAILS
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2PM - 5PMTIME OF DAY WHEN MOST EMAILS ARE OPENED
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10PM - 9AMTHE WORST TIME TO SEND EMAILS
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187%INCREASE IN AVERAGE REVENUE PER EMAIL RECIPIENT FOR EBAGS AFTER OPTIMIZING THE BEST TIMES TO SEND
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22.3%OPEN-RATE INCREASE WITH PERSONALIZED SUBJECT LINES
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70%BRANDS THAT DON'T PERSONALIZE THEIR EMAILS
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55%COMPANIES THAT GENERATE MORE THAN 10 PERCENT OF SALES FROM EMAIL
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8%COMPANIES THAT GENERATE MORE THAN HALF OF SALES FROM EMAIL
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50%MARKETERS WHO SAY THE QUALITY OF THEIR EMAIL DATABASE INHIBITS SUCCESSFUL MARKETING
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49%MARKETERS WHO CLEAN THEIR EMAIL LISTS ON A REGULAR BASIS
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26%MARKETERS WHO PERSONALIZE EMAILS
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20%COMPANIES THAT SEND ABANDONED SHOPPING CART EMAILS
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27%COMPANIES THAT DON'T OPTIMIZE THEIR EMAILS
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74%COMPANIES WHO REGULARLY TEST EMAIL STRATEGIES THAT REPORT A POSITIVE ROI
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33%MARKETERS WHO DON'T KNOW IF THEIR EMAILS ARE READ ON MOBILE DEVICES
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25%COMPANIES THAT OPTIMIZE THEIR EMAILS FOR MOBILE DEVICES
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90%MARKETERS WHO SAY THEY DON'T SPEND ENOUGH TIME ON SUBJECT LINES
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-18.7%DECREASE IN CLICK RATES WHEN THE WORD 'NEWSLETTER' IS USED IN SUBJECT LINES
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61.8%INCREASE IN CLICKS WHEN USING THE WORD 'ALERT' IN SUBJECT LINES
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7.5%AVERAGE CLICK RATE IN THE SECURITY AND LAW ENFORCEMENT INDUSTRY
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4.4%BOUNCE RATE FOR COMPANIES THAT SEND EMAILS LESS THAN ONCE PER MONTH
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0.5%BOUNCE RATE FOR COMPANIES THAT SEND EMAILS MORE THAN ONCE PER WEEK
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13.2%OPEN RATE OF EMAILS WITH PERSONALIZED CONTENT
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12.9%OPEN RATE OF EMAILS WITH PERSONALIZED SUBJECT LINES
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5.3%OPEN RATE OF EMAILS THAT USED BOTH PERSONALIZED SUBJECT LINES AND CONTENT
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15.8%OPEN RATE OF EMAILS WITH SUBJECT LINES BETWEEN FOUR AND 15 CHARACTERS
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2.6%CLICK RATE OF EMAILS WITH SUBJECT LINES BETWEEN FOUR AND 15 CHARACTERS
![Page 51: Email Marketing, by the Numbers: 100 Stats That Prove Email Isn't Dead](https://reader035.vdocuments.site/reader035/viewer/2022062404/554cfd4fb4c905a5138b534b/html5/thumbnails/51.jpg)
1.6%CLICK RATE OF EMAILS WITH SUBJECT LINES GREATER THAN 16 CHARACTERS
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15%PERCENTAGE OF THE AVERAGE MARKETING BUDGET SPENT ON EMAIL
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92%BUSINESSES THAT USE EMAIL TO SHARE INFORMATION AND NEWS ABOUT THEIR COMPANY
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3,489AVERAGE SIZE OF AN EMAIL DATABASE FOR COMPANIES WITH ANNUAL REVENUE BETWEEN $1 MILLION AND $50 MILLION
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25%COMPANIES WITH AN ANNUAL REVENUE BETWEEN $1 MILLION AND $50 MILLION THAT HAVE LESS THAN 1,000 PEOPLE IN THEIR EMAIL DATABASE
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21%COMPANIES WITH AN ANNUAL REVENUE BETWEEN $1 MILLION AND $50 MILLION THAT HAVE MORE THAN 10,000 PEOPLE IN THEIR EMAIL DATABASE
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6%COMPANIES THAT SEND EMAILS TO THEIR ENTIRE LIST EVERY DAY
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10%COMPANIES THAT SEND EMAILS TO PART OF THEIR LIST EVERY DAY
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39%COMPANIES THAT SEND EMAILS TO THEIR ENTIRE LIST ONCE PER WEEK
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64%COMPANIES THAT INTEGRATE EMAIL MARKETING WITH SOCIAL MEDIA
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74%COMPANIES THAT MEASURE EMAIL SUCCESS BY LEADS GENERATED
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72%COMPANIES THAT MEASURE EMAIL SUCCESS BY ACTUAL SALES
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84%COMPANIES THAT USE EMAIL TO SOLICIT FEEDBACK FROM CUSTOMERS
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28%AVERAGE GOAL FOR ANNUAL GROWTH OF EMAIL LISTS
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11%BUSINESSES WHO SAY THE COST OF ACQUIRING NEW EMAIL SUBSCRIBERS IS TOO HIGH
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50%COMPANIES WHO COORDINATE EMAIL MARKETING WITH EVENTS LIKE TRADE SHOWS
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48%COMPANIES WHO COORDINATE EMAIL MARKETING WITH DIRECT MAIL
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34%COMPANIES WHO HAVE A TEAM DEDICATED TO EMAIL MARKETING
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20%COMPANIES WHO HAVE ASSIGNED EMAIL MARKETING TO ONE PERSON
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9%COMPANIES WHO OUTSOURCE EMAIL MARKETING TO AN AGENCY
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43%EMAIL RECIPIENTS WHO MARK MESSAGES AS SPAM BASED ON THE 'FROM' ADDRESS AND SENDER NAME
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21%EMAIL RECIPIENTS WHO MARK EMAIL AS SPAM WHEN THEY KNOW IT ISN'T
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17%AMERICANS WHO CREATE A NEW EMAIL ADDRESS EVERY SIX MONTHS
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9%INCREASE IN ROI IF MARKETERS OPTIMIZED EMAIL FOR IMAGE BLOCKING
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84%PERCENTAGE OF ALL EMAIL THAT IS SPAM
![Page 76: Email Marketing, by the Numbers: 100 Stats That Prove Email Isn't Dead](https://reader035.vdocuments.site/reader035/viewer/2022062404/554cfd4fb4c905a5138b534b/html5/thumbnails/76.jpg)
$156 MILLIONPERCENTAGE OF ALL EMAIL THAT IS SPAM
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10%ANNUAL GROWTH OF EMAIL MARKETING SPENDING
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82%CONSUMERS WHO OPEN MARKETING EMAILS
![Page 79: Email Marketing, by the Numbers: 100 Stats That Prove Email Isn't Dead](https://reader035.vdocuments.site/reader035/viewer/2022062404/554cfd4fb4c905a5138b534b/html5/thumbnails/79.jpg)
24%LITMUS EMAILS OPENED ON IPHONES
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72%PEOPLE WHO CHECK THEIR EMAIL IN BED
![Page 81: Email Marketing, by the Numbers: 100 Stats That Prove Email Isn't Dead](https://reader035.vdocuments.site/reader035/viewer/2022062404/554cfd4fb4c905a5138b534b/html5/thumbnails/81.jpg)
87%PEOPLE WHO CHECK THEIR PERSONAL AND WORK EMAIL TOGETHER
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3.3%PEOPLE WHO READ THE SAME EMAIL ON A MOBILE DEVICE AND A DESKTOP COMPUTER
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17 - 22 PTRECOMMEND RANGE OF FONT SIZES FOR MOBILE EMAILS
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46 PXRECOMMENDED MINIMUM SIZE FOR BUTTONS IN MOBILE EMAILS
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63%PERCENTAGE OF EMAIL LISTS THAT ARE INACTIVE
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18.3 KBSIZE OF THE AVERAGE EMAIL
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0.25%AVERAGE UNSUBSCRIBE RATE
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82%CONSUMERS WHO HAVE SIGNED UP FOR EMAIL PROGRAMS ON BRAND WEBSITES
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53%CONSUMERS WHO HAVE GIVEN THEIR EMAIL ADDRESS TO A SALES CLERK
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28.5%CONSUMERS WHO HAVE SUBSCRIBED TO AN EMAIL PROGRAM IN A MOBILE APP
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14.5%CONSUMERS WHO HAVE SIGNED UP FOR AN EMAIL PROGRAM VIA TEXT MESSAGE
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72%CONSUMERS WHO SIGN UP FOR EMAILS TO GET DISCOUNTS
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8.2%CONSUMERS WHO SIGN UP FOR EMAILS BECAUSE THEY LOVE THE BRAND
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74.4%CONSUMERS WHO EXPECT A WELCOME EMAIL WHEN THEY SUBSCRIBE
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35.4%CONSUMERS WHO UNSUBSCRIBE FROM EMAILS BECAUSE THEY ARE SENT TOO FREQUENTLY
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14%CONSUMERS WHO UNSUBSCRIBE FROM EMAILS BECAUSE THEY ARE TIRED OF THE BRAND
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52.9%CONSUMERS WHO NEVER 'OPT DOWN' (CHANGE EMAIL FREQUENCY OR TYPE AFTER UNSUBSCRIBING)
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60%B2B MARKETERS THAT HAVE USED VIDEO IN THEIR EMAILS
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3XEMAIL CONVERSION RATES ARE THREE TIMES HIGHER THAN SOCIAL MEDIA
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17%DIFFERENCE IN VALUE BETWEEN EMAIL CONVERSIONS AND SOCIAL MEDIA CONVERSIONS