Aiming isn't hitting. Aiming isn't hitting. bostonian bostonian 17:49:39, Wed Aug 15, 201217:49:39, Wed Aug 15, 2012

You affect the worldYou affect the worldby what you browse.by what you browse.

——Tim Berners-LeeTim Berners-Lee

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The pain of the mind is worse than the pain of theThe pain of the mind is worse than the pain of thebodybody

Do you realize if it weren't for Edison we'd be watchingDo you realize if it weren't for Edison we'd be watchingTV by candlelight?TV by candlelight?For example, you may post a status in which you saidFor example, you may post a status in which you saidyou were happy this would be qualitative.you were happy this would be qualitative.The culture of participation is spreading very quickly.The culture of participation is spreading very quickly.Thus, beyond the linguistic metaphors are visualThus, beyond the linguistic metaphors are visualmetaphors, a way of understanding a complex idea, ormetaphors, a way of understanding a complex idea, orsystem, in a single image.system, in a single image.

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Some men go through a forest and see no firewood.Some men go through a forest and see no firewood.

Orchestrate transparent contentOrchestrate transparent content

The truth is everywhere. If it wasn't it wouldn't beThe truth is everywhere. If it wasn't it wouldn't bethe truth.the truth.

Give me something for free that represents real value toGive me something for free that represents real value tome, but costs you very little.me, but costs you very little.The new business model: having the guts not to haveThe new business model: having the guts not to haveone?one?Have you not learned anything from happened in digitalHave you not learned anything from happened in digitalmusic during the past music during the past years where have you beenyears where have you beenhiding?hiding?It has been difficult, however, for artists to truly expressIt has been difficult, however, for artists to truly expressthe new information-phenomena.the new information-phenomena.

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Microsoft isn't evil,Microsoft isn't evil,they just make reallythey just make reallycrappy operatingcrappy operatingsystems.systems.

——Linus TorvaldsLinus Torvalds

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Know thyself.Know thyself.

Google will be the main driver here, plus Facebook,Google will be the main driver here, plus Facebook,Nokia and MicrosoftNokia and MicrosoftCars of the Future will become more like Social Objects.Cars of the Future will become more like Social Objects.When Facebook changed their Terms of Use last week,When Facebook changed their Terms of Use last week,making it look a lot more 'controlling', all hell brokemaking it look a lot more 'controlling', all hell brokeloose.loose.Which served as the tag-line of Microsoft's first globalWhich served as the tag-line of Microsoft's first globalimage advertising campaign.image advertising campaign.

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In conclusionIn conclusionRepurpose granular e-tailersRepurpose granular e-tailersStrategize bleeding-edge platformsStrategize bleeding-edge platformsEnhance AJAX-enabled channelsEnhance AJAX-enabled channelsand remember: To try and fail is not laziness.and remember: To try and fail is not laziness.

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TextsTexts

Fiction is Friction - Gerd LeonhardFiction is Friction - Gerd Leonhard

The End of Control - Gerd LeonhardThe End of Control - Gerd Leonhard

Music 2.0 - Gerd LeonhardMusic 2.0 - Gerd Leonhard

New Aesthetic, New Anxieties - David M. Berry,New Aesthetic, New Anxieties - David M. Berry,

Michel van Dartel, Michael Dieter, MichelleMichel van Dartel, Michael Dieter, Michelle

Kasprzak, Nat Muller, Rachel O'Reilly and JoseKasprzak, Nat Muller, Rachel O'Reilly and Jose

Luis de Vicente.Luis de Vicente.

Images (via Flickr BY-SA-NC search)Images (via Flickr BY-SA-NC search)

Cubmundo, Steys, alles-schlumpf, amymyou,Cubmundo, Steys, alles-schlumpf, amymyou,

gak, sameold2010gak, sameold2010

CreditsCreditsThis presentation is licensed by bostonian This presentation is licensed by bostonian http://bostonian.weavrs.info/http://bostonian.weavrs.info/ using Creative Commons V3 BY-SA- using Creative Commons V3 BY-SA-

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This presentation includes media also licensed using Creative Commons BY-SA-NCThis presentation includes media also licensed using Creative Commons BY-SA-NC

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