email marketing by payment wallet industry
TRANSCRIPT
www.netcoremarketingcloud.com
This is a story about how a wallet company uniquely engaged its existing users and roped in new customers
CASE STUDY OF
@SitaSpeaks
www.netcoremarketingcloud.com
Mobile wallet business is no easy task
Wafer thin marginsCASE STUDY OF
@SitaSpeaks
www.netcoremarketingcloud.com
Mobile wallet business is no easy task
You
Competition
Stiff competitionCASE STUDY OF
@SitaSpeaks
www.netcoremarketingcloud.com
Mobile wallet business is no easy task
Cash
MobileWallet
Slow adoptionCASE STUDY OF
@SitaSpeaks
www.netcoremarketingcloud.com
The way forward
Attracting right customers (the ones that will actively transact)
Minimizing churn (keeping them engaged and happy)
CASE STUDY OF
@SitaSpeaks
www.netcoremarketingcloud.com
How we did it..
CASE STUDY OF
@SitaSpeaks
www.netcoremarketingcloud.com
Bell bottoms
Walkmans Crocs iPods
Our inspiration for the idea
All these became trends and won immense popularity with the help of influencers
CASE STUDY OF
@SitaSpeaks
Influencers who had the power to sway customer behaviors
and decision making
www.netcoremarketingcloud.comCASE STUDY OF
@SitaSpeaks
So our idea was to plan a referral email program
www.netcoremarketingcloud.comCASE STUDY OF
@SitaSpeaks
So our idea was to plan a referral email program
Who best than to nudge you to change your habits (migrating from cash to wallet experience)
www.netcoremarketingcloud.comCASE STUDY OF
@SitaSpeaks
www.netcoremarketingcloud.com
Adding a touch of innovation
CASE STUDY OF
@SitaSpeaks
www.netcoremarketingcloud.com
Referral programs are effective and boring fun
CASE STUDY OF
@SitaSpeaks
www.netcoremarketingcloud.com
(Subscribers wouldn’t mind a little help from the brand to prank friends and family)
Email subscribers tothrow a surprise to their friends on April Fool’s Day
CASE STUDY OF
@SitaSpeaks
www.netcoremarketingcloud.com
The works
CASE STUDY OF
@SitaSpeaks
www.netcoremarketingcloud.com
Email to Subscriber:Subject Line : 😎What's Your April Fool's Day Plan ?
Special character in subject line and gif in Call-to-action was used for the first time by Mobikwik
CASE STUDY OF
@SitaSpeaks
www.netcoremarketingcloud.com
The landing page
CASE STUDY OF
@SitaSpeaks
www.netcoremarketingcloud.com
Email to friend:Subject Line : Hi [FRIENDSNAME], [NAME] has credited your Mobikwik wallet
Double personalization in subject line to build trust and encourage email opens
CASE STUDY OF
@SitaSpeaks
www.netcoremarketingcloud.com
The landing page (to friend)
CASE STUDY OF
@SitaSpeaks
www.netcoremarketingcloud.com
netCORE helped us stay unique in the crowded inbox and improve customer engagement. With this innovative referral campaign, we managed to win the highest form of customer loyalty and love – of being brand advocates
Akash GuptaGM Marketing, MobiKwik
CASE STUDY OF
“@SitaSpeaks
www.netcoremarketingcloud.com
The Results
CASE STUDY OF
@SitaSpeaks
www.netcoremarketingcloud.com
• Enhanced engagement from existing subscribers: Achieved a never before response with 266% increase in email click rates and 38% increase in open rates
• Quality leads: By targeting the right database to ask for referral, we were able to get the right quality of leads – the ones that are willing to transact
- Sharing rate (percentage of subscribers who referred) was 1.24%- Referral conversion rate (percentage of friends who convert) was close to 1%
• Reduced cost of acquisition drastically: This campaign yielded the lowest cost-per-lead for the brand (Source: Client)
CASE STUDY OF
The Results@SitaSpeaks
www.netcoremarketingcloud.com
Build your own Success Story.We are here for you.
@SitaSpeaks