MEDIA/ADVERTISING KIT Click Here

http://eloncouture.com

“The Magazine for Proud, Thoughtful Black Women”

Right Up Front

BRAND’S MISSION: The word elon translated means ‘strength’ or strong

as in a strong oak tree. Our brands seek to become strong, powerful

voices as global world leaders in the beauty, media, and fashion category

for black women. Our objective is to provide prestige cosmetic products

that are good for the skin, while also providing beauty and fashion, and

editorial content that live up to the expectations of the sophisticated,

elegant, beautiful black women in our communities around the world.

BRAND’S VISION: For women each month, E'LON Couture Cosmetics

and E'LON Couture Magazine are quickly becoming the eyes and voices

of strength beauty, culture, and community and inspiring and challenging

them to see things differently, in both themselves and the world. We want

to set the standard for the word 'beauty' and define it according to our own

terms. We want to give our customers a brand designed with her unique

needs in mind exclusively, and we want to show the many beautiful skin

tones that make up the beauty of black women.

Chief Executive Officer, Publisher/Editor-In-Chief

Yolanda is president and chief executive officer

of E’LON, LLC, parent company of E’LON

Couture Cosmetics, E'LON Couture Magazine,

E'LON Couture GEAR, and the E'LON Center

for Women. Yolanda is responsible for

developing the company’s creative image,

published editorial content, financial and

operational strategy to grow our expanding

customer base and brand equity across each

brand. She has had an exciting and

rewarding career as both professional fashion

model and celebrity makeup artist. She holds

Master’s degrees in the Humanities and has an

extensive background in consumer research,

consumer behavior and marketing.

Our Purpose We seek to become the strong voice, and definitive eye of beautiful black women 35 and older around the globe.

Our Motto “If I see me…I will buy me!” E’LON Couture is a prestige and premier beauty cosmetics brand and couture beauty and fashion lifestyle magazine brand for today’s strong black woman. With its vision of empowerment, dedication to ‘real’ beauty and celebration of the inner strength of today’s black woman, E’LON Couture is fast becoming the voice of black women 35 and older. E’LON Couture Magazine is read by people living all across the globe and includes readers that are on a list of the world’s most powerful black women in business, politics, entertainment and philanthropy, as well as trendsetters across the country. E’LON Couture also includes a readership base in the industries that include top executives, producers, actresses and decision makers in the movie and music industry. E’LON Couture is direct mailed to top designers, bankers, and corporate CEO’s. Our magazine has a readership base that includes subscribers who believe in giving back to their communities, who are loyal to brands they trust and that are recommended by a trusted source such as E’LON Couture and, brands that define their lifestyle.

“If I See Me… I Will Buy Me!”

E’LON© and E’LON Couture© are Registered Trademarks of E’LON LLC™ 2000 - 2011. All Rights

Reserved. TWISY ™ and E=MC²™ are Registered Trademarks of E’LON LLC

Our Strategy

E'LON's story is the story of black women around the world. It is the

story of culture, of what is worth knowing and seeing, of individuality

and grace, and of the steady power of earned influence.

What we provide is a steady and continuously growing demographic

consumer market whose brand affections have changed, purchasing

styles have changed and who has engaged in a pattern of choosing

brands by researching what is best for her, her community, her

lifestyle.

Our strategy is simply to present you to a consumer who has the

earned economic income, discretionary spending and increased free

time to evaluate brands which provide her with more than just an

aspirational lifestyle – for she has achieved that – but brands that

resonate with her personal objectives and goals.

We have built a considerable platform that this consumer has come to

love, count on and trust. Our brands partnering with you:

E’LON Couture Cosmetics

E’LON Couture Magazine

E’LON Couture Publishing

TWISY Cosmetics by E’LON….A Name Mom Trusts

²

The Skincare Line for Men from E’LON Couture Cosmetics

E’LON’s Male Culture Scientifically Designed

OUR TARGETED AUDIENCE

“E’LON Couture Magazine is meeting the needs of ‘today’s black woman’ and

small and large businesses. A stylishly elegant magazine with a touch of luxury

that consistently for business reflects the reader’s interest in her world and

community. While at the same time providing aspirational yet accessible lifestyle

images.” - A. Hancock, Media Buyer/Planner the Fashion Directory.

Founded in 2009

By 2010 more than 200,000 readers

Readers Per Day = 3745

Unique Page Views Per Day = 19376

First Cover Michelle Obama

Readers spend on average an hour reading our digital magazine

33% of our readers read 4 out of every 4 digital issues front to back

Seasonal Publications

February – Black History Month

May – Mother’s Day

June/July Double Cover Issue

August/September – Back to School

November / December – Holiday Issues

DEMOGRAPHICS Reader/Viewer Total

Composition

Adult Women 350,000 100%

Median Age 25 – to - 34 28%

35 – to – 65 72%

Single 35%

Married 65%

Median HHI $65,000

<50,000 37%

<70,000 35%

95,000 > 28%

Median Ind. Income $52,000

50,000 38%

60,000 29%

College Educated 65%

Employed 70%

Professional/Manager 75%

Homeowner 50%

Children 60%

Working Mothers 25%

Overall Top 6 (Six) Reader

Markets

New York 20%

London 20%

Chicago 20%

Atlanta 15%

Cincinnati 15%

Detroit 10%

2011 EDITORIAL HIGHLIGHTS

January – The Soul of My Sister February – The Makeover issue March – The Wedding Issue April – The State of Black America May – Being You…Loving Myself June /July – The Double Cover Issue August/September - Body & Soul Issue October – The Fashion Issue November – The Get Away From It All Issue December – The Luxurious Gifts Issue In each issue we cover the following:

Beauty – Bringing the latest trends, tips and techniques for both inner and outer beauty. We provide not only the prestige cosmetics brands to meet needs but also bring expert advice from the world’s foremost makeup and beauty experts. Our Sister Profiles – We interview some of the world’s most powerful women in business, fashion, and politics and entertainment. Fashion – We cover some of the best known designers in the fashion world today. Brining the latest looks and hottest new trends. Travel – Covering the world’s most luxurious get away destinations. News – We’re covering the news from politics, to education and the environment that affects us. Business – Today’s business world is not just global but has many more women of color playing upon its world stage. We bring you the contacts, knowledge, stories to grow your career and your business.

Inside Each Issue

Our Sisters…Ourselves

Right Upfront…News

Affecting Our Communities

around the Globe

Let The

Brother Talk

Inspiring

Conversations Each

Month with our

Brothers Making

History and Changing

Lives

Beauty

And

Fashion

Business,

Money,

Career

Travel

Healthy Living…

Mind, Body and Soul

INSIDE EACH ISSUE: OUR EDITORIALS

Our monthly editorials focus on every aspect of our readers lives.

Fashion

Beauty

Relationships

Travel/Food

Health/Spirit

Finance/Busines

s & Tech

DIGITAL MEDIA KIT

Here you will find the advertising specs for E’LON Couture

Magazine’s digital offerings:

Readership 350,000. E’LON Couture Magazine is printed monthly

PUBLISHED: 12 x/Year

Circulation: National/International

All content must be in jpg or .gif images only. B/W is accepted

Color is Preferred. All Rate Quotes are based on 4C (Digital Color)

Ad Specs.

Ad Format: We reserve the right to reject any insertion, graphics,

text which does not meet the content standards of E’LON LLC.

6

DIGITAL READER MARKETS

Region % Readership

USA 60%

EUROPE 20%

CANADA 10%

AFRICA 8%

OTHER 2%

TOP US CITIES % Readership

Chicago 30

New York 25

Atlanta 15

Cincinnati 10

Minneapolis 8

St. Louis 6

Detroit 4

Los Angeles 2

RATES AND DATES FOR PRINT

ISSUE AD CLOSING DATE ON-LINE DATE

January November 16, 2011 December 31, 2011

February December 23, 2011 January 31, 2012

March January 29, 2012 February 28, 2012

April February 25, 2012 March 30, 2012

May March 23, 2012 April 30, 2012

June April 27, 2012 May 31, 2012

July May 26, 2012 June 30, 2012

August June 24, 2012 July 28, 2012

September July 22, 2012 August 27, 2012

October August 26, 2012 Sept. 30, 2012

November September 24, 2012 Oct. 22, 2012

December October 21, 2012 Nov. 26, 2012

AD CATEGORIES

BEAUTY

JEWELRY

FASHION

AUTOMOTIVE

TECHNOLOGY

INSURANCE

HEALTH

ENTERTAINMENT

TRAVEL

FOOD

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INNOVATIVE DIGITAL OPPORTUNITIES

Interactive Digital Media

ITunes

Tag Technology

Mobile Device

Branded Events Such as Fashion/ Beauty Talk Shows

E’LON On Tour - Smart Talk Media Series

E’LON Women of the Year

TWISY – The World Is Yours Teen Summit

E’LON Apps.

AD SIZES

FULL PAGE

7 X 10

FULL PAGE / TWO PAGE

SPREAD

ONE HALF HORIZONTAL

ONE HALF

VERTICAL

1/3 V

2/3 V

1/3

SQ

The following rate guide should be used for the 2011-12 online magazine season to

help specify the size, type (format) and proofs E’LON Couture Magazine can accept.

Rate Quotes are for E’LON Couture Magazines Online edition only and do not apply

to any printed versions. Magazine online trim size is 8 x 10½.

Position

Guaranteed positions available for 15% premium of space charge. Preferred

positions are on a space-available basis as deemed by the publisher. Please check

with your ad account manager.

A.O.R. – Available on Request

Inserts, Cover wrap, Reprints, Business Reply Cards

Please proof your ad carefully. We are not

responsible for misprints, misspelling, or other

grammatically incorrect errors.

PAGE SIZE NON-BLEED BLEED TRIM

Full Page 7 x 10 8¼ x 10¾ 8 x 10½

⅔ Vertical 4⅝ x 9¾ 5¼ x 10¾ 5 x 10½

½ Vertical 3½ x 9¾ 4⅛x 10¾ 3½ x 9¾

⅓ Vertical 2¼ x 9¾ 2⅞ x 10¾ 2⅝ x10½

½ Horizontal 7 x 4⅞ 8¼ x 5¼ 7 x 4⅞

1/3 Square 4.6 x 4.87

Digital File Formats – All Ads must be created as a hi-res pdf, .jpg

or .gif format.

Please confirm due dates in advance of advertiser/agency

production planning.

Extension of ad dates are only provided in writing and are not

guaranteed unless in writing. If you require an extension please

contact our offices at 513.338.7643 immediately.

2011 -2012 RATES

1x 4x 8x 12x

2 Page Spread $5000 $3500 $2500 $1500

Full Page $2500 $1500 $1000 $750

2/3 $1500 $1000 $600 $350

1/2 $1000 $750 $550 $300

1/3 $500 $350 $250 $175

Cover 2 $2500

Cover 3 $2300

Cover $2700

SIGNATURE EVENTS

E’LON Couture Magazine offers signature

events as well as more intimate even

opportunities covering our lifestyles. We focus

on powerful women, fashion, community and

civic involvement and creating healthy and

whole young black girls and much more.

Return on investment is high as E’LON Couture

Magazine goes the distance to ensure that

sponsorships are fully activated.

Women of the Year In December we send out our annual survey to find out who our readers thinks is deserving of this honor. We name 7 (seven) influential black women from names gathered from around the world. These influential women have the opportunity to share their success with our readers at our annual UpFront & Powerful Women’s Conference attendees in May of the following year.

UpFront & Powerful This is our most influential event that honors our women of the year. Held in May

this is a powerful conference of Who’s Who in the areas of politics, philanthropy,

arts, education, media, science, community and civic engagement and more.

TWISY -The World is Your Teen Summit Engaging and Interactive this teen summit is held each August as our back to school event. Along with moving and powerful speakers from business and industry, we present image and beauty consultants to talk about self-esteem beauty, self-awareness, health, relationships, body awareness and identification and more for young black women returning to school.

Sponsor Packages and Benefits

Sponsor benefits can vary but benefits of sponsorship include”

Company logo featured prominently as title or presenting sponsor in all collateral signage, advertising and website with link to sponsors website.

Full page ad in E’LON Couture Magazine

Two complimentary tables and/or tickets with preferred seating

Logo on event page as a sponsor with link to your website

Acknowledgement in all press releases, event collateral materials, event ads and on website

Acknowledgement in thank you ads from E’LON Couture Magazine

Host/Emcee mentions at events

Featured placement in programs

Company logo on backdrop during event

Opportunity to provide promotional items and gift bags

Logo engraved in all awards

Speaking role at event

Participation at meet and greet reception for honorees

Branded collateral at tables

Sponsor Packages

E’LON Couture Magazine event sponsorships are designed to allow

participating companies to enjoy a competitive advantage by having a

limited number of sponsors (usually a maximum of 4) at each event.

Presenting Sponsor ($10,000 – 15,000) This premier sponsorship level receives all the typical sponsorship benefits (as above) as well as ‘Naming Rights’ of our event. For Example: “UpFront and Powerful, presented by XYZ Company”. As a presenting sponsor your company will also receive a prominent speaking role as well as the ability to have input into some design details of the event.

Signature Sponsor ($7,000 – 8,500) E’LON Couture Magazine events are unique in that we limit our sponsorships to a total of 5 per event (1 presenting and 4 signature). As a result, our Signature Sponsors receive prominent billing and inclusion in awards presentation and other participation at events.

Table Sponsor ($1500)

Table sponsorships offer the

opportunity for companies to receive

recognition at events on a smaller

level. Companies opting for this

sponsorship level receive recognition

through signage throughout the event,

a table solely for the company use for

employees and clients as well as

recognition in the program.

Sponsorship at this level is unlimited.

For more information please contact

your advertising account manager or

Amber Parks at 513.338.7643 or

eloncouturemagazine@mail.com

AWARDS

Awarded Business of the Year (E’LON), Cincinnati Chamber of Commerce (2005)

Awarded Small Business of the Year (E’LON) – African-American Chamber of

Commerce 2006

= STRENGTH

E’LON and You…Empowering and Rebuilding the Strength of A

Community

“E’LON is the beauty of strength, of

fashion and couture, and of all things

glamorous.” – Robin K. Fields, Award

Winning Fashion and Wardrobe Stylist

“At E’LON Couture I found expert

partners who helped ensure my

bridesmaids and I looked our very

best on my special day!”

Yolanda Webb Publisher/CEO

“We are pleased that you chose E’LON Couture. Our core message is one of strength, power, beauty, hope and love. At E’LON we live by one simple code of conduct: “I Am My Sisters Keeper!” We seek partners who see the value in bringing strong black women into the dialogue about the world around us. Whether in the arts, entertainment, media, politics, education, humanities, religion, science or raising our families, our voices help move the whole of humanity forward in product innovation, technology, better healthcare, and talented and educated children and communities. We believe that partner is you. So I personally thank you in advance. My promise to you as one of our advertising partners is simple…to bring you a quality product each and every month from E’LON Couture Magazine. If you feel I have failed in that mission…please don’t hesitate to reach out to me directly at elonyolanda@mail.com .

Visit us on the Web

http://eloncouture.com

http://bit.ly/eloncosmetics

About Us “The E’LON Couture brands are here to bring beauty, hope and inner strength to black women around the world through our exceptional beauty products and our positive messages and images reflecting our natural beauty. We believe in the power of hope in shaping our everyday lives and in the concept of women helping women. So, through our work and philanthropy we give back, supporting the communities in which we do business and assisting and encouraging our partners to do the same.”

E’LON© and E’LON Couture© are Registered Trademarks of E’LON LLC™ 2000 - 2011.

All Rights Reserved. TWISY ™ and E=MC²™ are Registered Trademarks of E’LON LLC