elevator speech - how to craft one for your organization & small business
DESCRIPTION
Developing a 30 second pitch about why your organization, product, or company matters - people are busy and you have to wow them fast.TRANSCRIPT
![Page 1: Elevator Speech - How To Craft One For Your Organization & Small Business](https://reader036.vdocuments.site/reader036/viewer/2022062418/5550ae29b4c905fa618b4673/html5/thumbnails/1.jpg)
@JackieWolvenJacquelineWolven.com
GOING UP!Crafting an Elevator Speech that Motivateswith Jacqueline Wolven
![Page 2: Elevator Speech - How To Craft One For Your Organization & Small Business](https://reader036.vdocuments.site/reader036/viewer/2022062418/5550ae29b4c905fa618b4673/html5/thumbnails/2.jpg)
@JackieWolvenJacquelineWolven.com
TELLING YOUR STORYTo make people care… quickly.
![Page 3: Elevator Speech - How To Craft One For Your Organization & Small Business](https://reader036.vdocuments.site/reader036/viewer/2022062418/5550ae29b4c905fa618b4673/html5/thumbnails/3.jpg)
@JackieWolvenJacquelineWolven.com
CROWDED SPACEWe are inundated with information.
We are busy.
We are distracted.
Our listening skills are a bit broken.
You aren’t asking in a way we can hear.
![Page 4: Elevator Speech - How To Craft One For Your Organization & Small Business](https://reader036.vdocuments.site/reader036/viewer/2022062418/5550ae29b4c905fa618b4673/html5/thumbnails/4.jpg)
@JackieWolvenJacquelineWolven.com
WHY DOES IT MATTER?Every organization has needs and someone can fill them, but you have to be able to articulate them.
![Page 5: Elevator Speech - How To Craft One For Your Organization & Small Business](https://reader036.vdocuments.site/reader036/viewer/2022062418/5550ae29b4c905fa618b4673/html5/thumbnails/5.jpg)
@JackieWolvenJacquelineWolven.com
WHY ISN’T IT WORKING?• Too broad – don’t try to say everything!• Too bland• Too long• Not targeted• Focused on you, not your audience
![Page 6: Elevator Speech - How To Craft One For Your Organization & Small Business](https://reader036.vdocuments.site/reader036/viewer/2022062418/5550ae29b4c905fa618b4673/html5/thumbnails/6.jpg)
@JackieWolvenJacquelineWolven.com
LET’S SEE WHERE WE ARE RIGHT NOW
![Page 7: Elevator Speech - How To Craft One For Your Organization & Small Business](https://reader036.vdocuments.site/reader036/viewer/2022062418/5550ae29b4c905fa618b4673/html5/thumbnails/7.jpg)
@JackieWolvenJacquelineWolven.com
WHAT SHOULDIT SOUND LIKE?Going all the way to the top with the right words!
![Page 8: Elevator Speech - How To Craft One For Your Organization & Small Business](https://reader036.vdocuments.site/reader036/viewer/2022062418/5550ae29b4c905fa618b4673/html5/thumbnails/8.jpg)
@JackieWolvenJacquelineWolven.com
WHY IS YOUR ORGANIZATION SPECIAL?• What is your mission and
what makes it unique?
![Page 9: Elevator Speech - How To Craft One For Your Organization & Small Business](https://reader036.vdocuments.site/reader036/viewer/2022062418/5550ae29b4c905fa618b4673/html5/thumbnails/9.jpg)
@JackieWolvenJacquelineWolven.com
USE THE WORD “YOU”• Why would your
organization matter to the person you are talking about?
![Page 10: Elevator Speech - How To Craft One For Your Organization & Small Business](https://reader036.vdocuments.site/reader036/viewer/2022062418/5550ae29b4c905fa618b4673/html5/thumbnails/10.jpg)
@JackieWolvenJacquelineWolven.com
CREATE A MEMORY• Analogies, stories,
connections that will make a bolder statement
![Page 11: Elevator Speech - How To Craft One For Your Organization & Small Business](https://reader036.vdocuments.site/reader036/viewer/2022062418/5550ae29b4c905fa618b4673/html5/thumbnails/11.jpg)
@JackieWolvenJacquelineWolven.com
DON’T BE A ROBOT• Be a real person sharing what
you love – your passion will shine through
![Page 12: Elevator Speech - How To Craft One For Your Organization & Small Business](https://reader036.vdocuments.site/reader036/viewer/2022062418/5550ae29b4c905fa618b4673/html5/thumbnails/12.jpg)
@JackieWolvenJacquelineWolven.com
HAVE A CALL TO ACTION• Give them a reason to
connect to the organization – an invite, offer, tool, or experience they can have with you
![Page 13: Elevator Speech - How To Craft One For Your Organization & Small Business](https://reader036.vdocuments.site/reader036/viewer/2022062418/5550ae29b4c905fa618b4673/html5/thumbnails/13.jpg)
@JackieWolvenJacquelineWolven.com
REHEARSE BUT DON’T MEMORIZE• Remember? You are not a robot!
![Page 14: Elevator Speech - How To Craft One For Your Organization & Small Business](https://reader036.vdocuments.site/reader036/viewer/2022062418/5550ae29b4c905fa618b4673/html5/thumbnails/14.jpg)
@JackieWolvenJacquelineWolven.com
LET’S PRACTICE
![Page 15: Elevator Speech - How To Craft One For Your Organization & Small Business](https://reader036.vdocuments.site/reader036/viewer/2022062418/5550ae29b4c905fa618b4673/html5/thumbnails/15.jpg)
@JackieWolvenJacquelineWolven.com
WRITE DOWN SOME NOTES• What is your mission?• Why did you get involved?• How has the organization made a
difference in your life or community?• How can someone else get involved?
![Page 16: Elevator Speech - How To Craft One For Your Organization & Small Business](https://reader036.vdocuments.site/reader036/viewer/2022062418/5550ae29b4c905fa618b4673/html5/thumbnails/16.jpg)
@JackieWolvenJacquelineWolven.com
EVERYBODY UP!You’ll find a partner.
Introduce yourself in case they may not know you well.
Then share your story.
Each person should take about 30 seconds.
I’ll keep time and call out “Change partners!” when it’s time to find another partner.
![Page 17: Elevator Speech - How To Craft One For Your Organization & Small Business](https://reader036.vdocuments.site/reader036/viewer/2022062418/5550ae29b4c905fa618b4673/html5/thumbnails/17.jpg)
@JackieWolvenJacquelineWolven.com
GET YOUR MESSAGE ACROSS - FASTYou care about the work you are doing – share that passion and it will ignite!
![Page 18: Elevator Speech - How To Craft One For Your Organization & Small Business](https://reader036.vdocuments.site/reader036/viewer/2022062418/5550ae29b4c905fa618b4673/html5/thumbnails/18.jpg)
@JackieWolvenJacquelineWolven.com
JACQUELINEWOLVEN.COMTwitter: @jackiewolven
Facebook: Jacqueline Wolven
Email: jacquelinewolven.com
Ask Jacqueline!