elevator pitch - enterprise
DESCRIPTION
Pitchum ergo sum! How can you structure a text about your organisation to get an efficient pitch of about 2 minutes. How can you avoid some common pitfalls? How can you use some best practices? Remember that the objective of your pitch is to get more time to convince that you are the right organization, at the right time, to create the right impact, at the right conditions... this is not just a short sell time! A correct structure, a clear text and three fundamental rules: 1) Train... 2) Train... 3) Train again!TRANSCRIPT
« Elevator pitch »Or the art of convincing
during the rise of an elevator
What do you need to achieve
your « elevator pitch » ?
Your idea :An absolutely brilliant one!
A very, very short time :
Time to rise from the ground floor to the tenth floor ...
A target audience:
Who can help you lead your project to success ...
A goal:
Create the opportunity for a new meeting
to explain them more!
Where and when to use
your "Elevator pitch"?
During a brief encounter…
But also for:
Your home page… To succeed havingan appointment ...
A conference…
A presentation…
How can you structure
your pitch?
1. The attentioncatcher
Create the surprise,catch the attention,
but without too muchexagerating!
2. A problematicsituation
or
An unmet need for your beneficiaries...
3. Your solution !
The other solutions, fromyour competitors, and…
4. Your advantages
The othersolutions
Yoursolution
5. Conclusion(your call to action)
Get an opportunity to deepen the topic, an appointment
for a meeting, a phone conversation,
a presentation, a conference, a demonstration ...
Watch your timing!Attention catcher, introduction 15 seconds Problematic situation 30 ""Existing solution(s) 15 ""Your solution 15 ""Its advantages 15 ""Conclusion, call to action 15 ""
Some pitfalls to avoid!
The sprint !
Willing to say too much…
And make your« elevator pitch »a prayer wheel
Talking too much about your product …
And forgetting to mentionthe expected results ...
Your abreviations and your jargon :
Talk about profitability, efficiency and optimization to a person in the field of early
childhood education...
You will see… the result is not garanteed !
The exaggerated optimism :
Don’t transformthis one…
Into this one!
Rather follow these
few tips
Use your common sense!
1. Prepare your pitch structure 2. One information by item3. Compose carefully the text 4. Read it aloud 5. Measure your timing 6. Correct and adjust your pitch7. Go back to point 4…
Let it read by somebody
Your 12 years nephew or your grandmother should
be able to understand what you want to say!
Are you nervous?
1. Train…2. Train…3. Train !
Une
Put your last spices!
• A context listening dose• A tip of precision• A pinch of clarity• And…
A ZEST OF PASSION
AND AUDACIOUSNESS
* Pitchum, ergo sum !
* « I pitch so I am! », adapted from René Descartes and Guy Kawasaki
Thanks for your attention!
Claude Michaud