OPEN HYBRID CHANNELP r e s e n t s a B u s i n e s s P l a n i n b r i e f o n t h e c o n c e p t o f

Producer’s/ Manufactures/ Supplier’s/Service Provider’s

User’s/ Customers/ Clients

Physical Presence for Planning, Operation & Control

Web Based Self Service

Dynamic Tele Media

Competitions:In Physical Channel – Unilever, ITC, P&G, Coke etc.In Online Channel – eBay (Products) & other online directories etc.In Tele Channel– Just Dial, Dial & Ask, DNA Infoline etc.

S p a c e f o r ABC :Existing Physical Channels are limited to the use of their respective owners only. Thus, they are costly. Online Channels & Tele Channels are limited in reach because of ignorance, distrust to some extent, limited knowledge of needs and available option etc. And most important they require other physical channel (Logistics) for actual flow of goods & services.

Opening of Hybrid Channel (OPEN HYBRID CHANNEL)

Supplier’s/ Producer’s/ Manufactu

re’s/Service

Provider’s

Hybridization of Physical Channel

Online Chann

el

Establishing Physical Channel

Innovative/ New Product(s)/ Services

Value Proposition

To penetrate into the target segment with differentiation in product(s) or / and service(s) , establishing logistics, defining MOQs and most important establishing relation ship with Customers.1ST STEP

To bring the records of flow of goods/ services through online channel to achieve the coordination and control. And using tele channel for order taking, follow ups for reorders and keep them informed etc.

For all who wish to cater to the target segment .

2ND STEP

3RD STEP

Va l i d a t i o n :ABC has started with establishing the physical channel for supplies to hotel, restaurants & bars 5 months back by

supplying them Tilapia Fillets and currently serving +90 eateries in Mumbai. Now , we are in process to develop online and

tele channel for control and simultaneously opening the channel developed to other whole fish, food grains, spices etc.

suppliers & producer under proper agreements in stepwise manner; who wish to cater to eateries. Whereas the flow would

managed & controlled by ABC in return of average 2 % of Invoice Value. However, actual flow would be done by suppliers

or/and producer to eateries.

U S P :Open Platform Business Modal

Sales Strategy I n f r a s t r u c t u r e :• Office cum Storage Space (On Rent)

• Furniture• Deep Freezer• Computers & Laptops• Telephone & Mobiles• Delivery Vehicle

Ke y E x e c u t i v e s :• Umakanth: Diploma in Mktg. Mgmt. with +15 years’ exp in logistics & worked with DHL & GATI.• Sanjeev: PG Diploma from IIILP Chennai with +5 years’ exp. in back office earlier worked with Edelweiss & Autorisk

Mgmt. Services Pvt. Ltd.• Rahul: BE with+5 years’ exp. in business analysis and business development with CGI Information System Ltd., Money

Masters Leasing & Finance Ltd etc.• Myself: Gone through 2 Yrs full time PG Mgmt. Program in Mktg. & Finance with +7 years’ exp. in business & market

planning as independent consultant and serial entrepreneur worked with Govt. projects and Channel Sales as Freelancers since 2000.

S t r a t e g i c Pa r t n e r : NEWGEN FISHERIES, NELLORECustomers (Par t ia l L i s t ) :Adarsh Restro Bar, Chembur; All Seasons FR& B, Borivali; Amrut; Anita Mahal; Asara Lunch Home, Santacruz; Ashirbad, Charni Road; Avenue, Kandavali; Barbeque; Bombay High, Seewood; Cascade, Kandivali (E); Chola, Gokul Anand, Dahisar (E); Gokul, Family Bar & Restro, Goregaon; Heritage, Malad(W); Hotel Parjat Bar& Resto, Chembur; Hotel Vinod Bar & Resto, Goregaon; House of Food, Andheri; Janta Hotel, Kurla; Jughead's, Malad; Kings Internationals, Juhu; Laxmi Vilas, Malad; Leisure Point; Liberty/Glaxy, Malad; Lilit Fine Dine, Goregaon; Magnum, Goregon (W); Mahesh lunch home, Belapur; Malwan Home; Manthan, Goregon; Meena B&R; New Neelam Resto & Bar, Sion; Nityanand, Kandivali; Panjab holel Himalaya, Peninsula, Sion; Prasad Bar& Resto; Ruchi Food Court, Jogeshwari; Sahibaan, Bandra; Sai Radha Food, Goregaon; Sai Sanndhi; Samrath, Borivali; Sandeep Family Resto, vashi; Sanjog; Shimmer, Malad; Sion lunch Home,Sion; Spices, Koperkhairane; Spring Filed; Su-Swagat; The New Bharat, Goregon(W),The Suprimo, Vikroli; Varishtta, KOPERKHAIRNE; Vertigo, Malad; Vicky Hotel, Wadala; Asia7, LOWER PAREL; Vinu,s Inn, Borivali; Fresh Aqua, Thane.

4

Business Risks Establishment of concept of OPEN HYBRID CHANNEL (OHC) in Suppliers & Buyers.

A. Small supplier’s business expansion without initial capital investment & availability of product(s)/ service(s) at buyer’s disposal at comparatively better price shall be welcomed always.

Institutional buyer may approach directly to Supply Associates or Vice Versa.A. Minimal OHC accessing charges, integrated, associated & transparent professional services to

ensure hassle free flow of goods & services from supplier to buyer will leave less opportunity to such behavior by seller’s or/ and buyer’s.

Quality issues in product(s)/ service(s) supplied or demanded.A. Well communicated to supplier’s and informed to buyers, a system in place with quality

parameters related to goods & services in concern.

Conflict among Supply Associates or/and Buyers.A. Well defined relation between us and suppliers supported by agreements, proper operation

procedure and policies for conflict resolution.

Association of Supply Associates or/and Buyers.A. Allowing access of OHC in step by manner from smaller to bigger units with the progress,

penetration and presence of OHC. Integration of logistics support to OHC with proper control mechanism. Dependability of supplier’s and buyer’s on OHC.

Suppliers & Buyer’s Grievances.A. Dedicated grievances resolution mechanism to avoid accumulation.

Entry of Bigger Player.A. Multipoint long term relationship with base suppliers and buyers. Exponential expansion vertically & horizontally with speed in a target segment for their dependability on us.

Financials

1st Yr. 2nd Yr. 3rd Yr.

Sales 300000 480000 660000

Cost of Sales 83550 105600 117876

Gross Margin 216450 374400 542124

Gross Margin %age 72.15 78 82.14

Operating Expenses 116100 192960 277200

Operating Expenses %age 38.7 40.2 42

Interest on Investment 10290 10290 10290

Profit after Interest 90060 171150 254634

Tax Incurred@30% 27018 51345 76390.2

Net Profit (PAT) 63042 119805 178243.8

Net Profit/Sales %age 21.014 24.959375 27.006636

Projections in USD for Next 3 Yrs.

Sales

Cost of Sales

Gross Margin

Gross Margin %age

Operating Expenses

Operating Expenses %age

Interest on Investment

Profit after Interest

Tax Incurred@30%

Net Profit (PAT)

Net Profit/Sales %age

0

100000

200000

300000

400000

500000

600000

700000

3rd Yr.

2nd Yr.

1st Yr.

Total requirement of USD 120000.

Till date invested USD 20000, Arranged from friends and family, Immediate requirement is of USD 30000.

Thank YouABC sincerely

for your interest in ABC.

666

Elevator Pitch Prepared By:

Kumar S.S.3,Om Apartments, Sector 20,Airoli, Navi Mumbai – 400708

Ph. No. +91 22 2764 3133M. No. +91 98 1911 4428