PowerPoint Presentation

Elevator PitchFor both commercial and residential clients looking for fun, fresh and unique mid to high end range interiors furnishings.

Sparkk is a digital textiles and wall covering manufacturer based in Sydney that specialise in the design and production of quality, sustainable, contemporary Australian-made furnishings.

Unlike large generic fabric houses, Sparkk offers choice with a large design library, custom design and custom colouring options. International quality design with an Australian point of view.

Key Company ValuesAustralian MadeBespoke/CustomInnovativeEthical Processes

Wholesale/Retail ModelsSparkk operates on both trade and retail levelsCurrently using main website www.sparkk.com.au primarily for trade and more recently www.sparkkshop.com.au for retail sales of cushions!

PersonasInterior DesignersArchitectsCommercial SpecifiersFurniture/homewares retailersEnd-users: homeware enthusiastsGeneral; aged 28-50 years, average yearly income $75,000, owns a 2-3 bedroom property, couple or family.

Customer JourneyAwareness Social Media, FB, Instagram, Twitter, Websites, Bloggers, Press, Direct Sales, AgentsConsideration Sign up/newsletter, Affiliate Sales (Temple and Webster) Discount emails/InspirationConversion Discount offers emails/inspirationLoyalty email offers, updates, newsletter

DeliverablesIncrease brand awareness, build out our social media platformsDrive traffic to the Sparkk Shop website/Sparkk main websiteIncrease conversions!Build a strong retail customer database Set up infrastructure of Digital Marketing department; calendars/tracking/budgeting/press and media recordsAll done on a shoe-string!

www.sparkkshop.com.auContent StrategyConsistency of posts/blogsEmphasis on quality; photography/messageBuilt around our valuesSocial Media/Editorial CalendarEmail Marketing Calendar

Social Media Campaign Awareness

Using Instagram/Facebook/Blog/TwitterDevelop a clear look for the brand using our key valuesContacting Press and Bloggers; submissionsBoosts/Advertising FBStylists picks sparkkshop

Results so far: In 4 weeks, over 600 new followers on instagram, 300 likes on Facebook

Social Media Examples

Email Signatures/Website Banners

Influencers

Sparkkshop Website LaunchWhat we didSocial Media PostsEmail blasts to existing databaseConsumer testing basicBlog SubmissionsPress release package including example of product and info Competitions

Facebook Paid AdsUsed Boost function for Friends of FriendsResults: On average 800-1000 reached per post, CPC: $0.17 $0.33Paid Ad; 7 days, 4 Ads, measuring Click-through to websiteResults: 5000 reached so far, 123 clicks, $0.27 CPC

Over the week: 85+ new likes to page, significant increase in interaction, 10K+ post reach

Discounts/Promo

Tag Driven Promo/Competition

ResultsOver 300 Post Engagements across FB/InstagramCost per $0.18 (FB only) Reach 6,000+Total Spent $22.00What we know: people like free stuff.

Blog Submission

Cross Marketing/Blog/Press

Sparkk Shop Email Example

Results1792 Recipients49.46% Opened26.59% Clicked through

Example of newsletter sign up

Overall ResultsOver 6 weeks since launch; 12 orders, average spend $213-20+ trade sales including stockists, average spend $250-100+ sign ups to Newsletter

www.sparkk.com.auCollection Release -Jaisalmera What we didSocial media postsEmail blasts to database; including Coming Soon, VIP sneak Peak and full releaseDigital PresentationPress packagesAgent/distributor packages

Examples Social Media

Collection Release Email

Collection Release - VIP Email

Jaisalmera Digital Presentationwww.sparkk.com.au/jaisalmera

Recent Email Campaign: Collection Release

VIP100 recipients65.93% opened31.67% Clicked through

BULK1707 Recipients48.7% Opened18.01% Clicked through

Moving ForwardPaidEmails - Twice monthly, Series of content, to both retail and trade. Testing: Click through to website, Split testing to VIPs and whole databaseFacebook AdsAdwords, SEO Advertising on Blogger sites, banners

EarnedBlogsStylistsPressContinue to approach all the above with product/email

Email Templates

Moving Forward - OwnedContinue with efforts across social media Testing both websites for UXStronger focus on Blog contentImagery/building out photography base of in-situ

Upcoming Event Sparkk WebsiteLaunch of the new website;Instant Custom ColourizationOnline purchasing for trade and retail MoodboardsBenefits to both our clients and to Sparkk

SoEstimated loose Budget of $1500 per month for the next yearEnd Goals: Increase database, Increase Conversions! Ideas please.. Help!