DECISION SHEET

Date: Name: Company:

CUSTOMER RELATIONS

v2.0

Licensed to:

Developed by:

© 2

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2016

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omElevator PitchDecide key messages when presenting the company to customers

IntentionIt is important that we are able to communicate our business concept and model to the outside world.

By being able to explain briefly and concisely our concept to others, we will have better chances of expanding our network and customer portfolio.

ProcessStart by reading through all the examples of formulation. Mark with an X or prioritize with A, B, C, which formulations you think are the most important.

Continue by completing the sentences for a first draft of an elevator pitch.

Finish by creating your own response to the question “So, what do you do?”.

Next Step• Figure out if you need different elevator

pitches for different customer segments.

• Practice your pitch on someone who knows your company and can give feedback.

• Communicate the elements of the elevator pitch to your employees.

TOPIC ! BEGINNING OF PHRASE FINISH THE SENTENCE

WHO

We are / I am...

WHOOur clients include / We work for...

WHOThe reason why we / I started the company because...

WHO

WHAT

We help our clients...

WHATOur product/service is...

WHATOur products are characterized by...

WHAT

WHY

Our clients buy our products because...

WHYWe are different from our competitors because...

WHYWe had a client who experienced...

WHY

HOW

You can buy our products by...

HOWIt works by...

HOWYou can get in touch with me by...

HOW

FORMULATION OF THE ELEVATOR PITCHFORMULATION OF THE ELEVATOR PITCHFORMULATION OF THE ELEVATOR PITCHFORMULATION OF THE ELEVATOR PITCH

ELEMENTS OF THE ELEVATOR PITCH

G2.04

/Marketing