Elements of aPerfect VideoAdvertisingCampaign

According to Inc., after watching branded videocontent, a consumer is more likely to buy aproduct or service. Digital video advertising isnot a trend you should ignore.Here's the elements of a well-crafted video ad...

Entice & Intrigue

Give consumers a reason to engageby starting the story,but not telling the whole thing.

Give enough information, soviewers are encouraged to clickthrough or act to find out more.

Understand Your Target Audiences' Appetite

Provide the viewers with intriguing contentso they will keep watching your ad. It can beknowledgeable or funny; whatever fits yourbrand's persona best.

Know what your audience wants, so you canprovide the right content to them, so youcan avoid them skipping your ad after thefirst 5 seconds.

Keep Your Messaging Consistent

With only one message in your ad,viewers know what exactly themessage is about and avoids confusion.

Your video advertising campaignsshould align with your marketingcampaigns.

Touch Their Heart

Using emotional elements, makes the viewer emotionally connected toyour ad. A lot of big brands like to use relationships to connect with their

customers' feelings.

High Resolution, Quality &Technology

Create/upload your video ad usingthe highest resolution & quality

possible. Don't let a fuzzyor pixilated video experience get in the

way of communicating your messageto your audience.

Use new technology, like 360 degreeor interactive videos, to let your

viewers engage with youradvertisement.

Compatible With Multiple Devices

Remember to make the video watchable on every device: smartphones,tablets, desktops & laptops.

Interested in creating a videoadvertisement campaign?

Pepper Gang creates dynamic, impactful advertising that setsyour brand worlds apart from the competition.

Contact us now to get your brand in front of the right people inthe most engaging & entertaining format: video.