el over the top
TRANSCRIPT
El Over The Top (OTT)
Empecemos a familiarizarnos con el termino.
OTT empieza a inundarlo todo y tiene a la industria tradicional de la televisión y de las plataformas de
televisión de pago en un estado de nervios galopante viendo como los usuarios se saltan
sistemáticamente la publicidad que emiten, ”pasan” de los contenidos premium que les ofrecen y
acceden directamente desde su TV a contenidos o servicios residentes en la Red dentro de su tiempo de
ocio televisivo e incluso de modo simultáneo a su propia oferta; de ahí lo de “over the top” ya que ni la
plataforma ni el operador de banda ancha “pillan” negocio aparte del que les es inherente como la
suscripción mensual.
La configuración se basa en una TV o receptor de TDT, cable, satélite o IPTV con acceso a banda ancha
y corriendo alguna encarnación de Linux. Estos dispositivos pueden agregar canales digitales, ya sean de
pago o no, en SD y HD, servicios WebTV como Youtube, Google Video, etc, y el CatchTV en todo su
esplendor permitiendo al telespectador acceder a los contenidos que las propias cadenas de televisión
mantienen online en sus páginas web.
Con todo, la aplicación más prometedora es el
WidgetTV que no es otra que la emulación del mega éxito del AppStore de Apple que cuenta con más de
100.000 aplicaciones gratuitas o de bajo coste desarrolladas por la comunidad y accesibles y utilizables
desde cualquier iPhone o iPod Touch los cuales ya han generado +2.000M de descargas. Con esto, el
objetivo de los operadores OTT como InOutTV es facilitar una plataforma abierta a su comunidad de
desarrolladores para que incluyan sus aplicaciones gratuitas o de pago en la Widget Gallery de la
plataforma para que los usuarios instalen en sus Mediacenters aquellas que les puedan ser más
atractivas.
Las aplicaciones que ahora nos podemos imaginar y que algunas plataformas OTT ya han empezado a
anunciar son el acceso directo a contenidos de productoras y majors para acercar sus contenidos a los
telespectadores sin pasar por las cadenas o las plataformas de pago. Otras polulares aplicaciones serán
los accesos a redes sociales como Twitter o Facebook mientras ves la TV he incluso compartir en tiempo
real los acontecimiento de un programa con los amigos que en ese momento tambien estén viendo ese
programa desde sus respectivas casas.
Como decía el poeta Martí i Pol, todo es posible y todo está por hacer.
Pregunta…
Over-the-top contentFrom Wikipedia, the free encyclopedia
In the fields of broadcasting and content delivery, over-the-top content (OTT) means on-line
delivery of video and audio without the Internet service provider (Comcast, Verizon, etc.) being
involved in the control or distribution of the content itself. The provider may be aware of the contents
of the IP packets, but is not responsible for, nor able to control, the viewing abilities, copyrights,
and/or other redistribution of the content. This is in contrast to delivery through purchase or rental of
video or audio content (over IP) from the Internet provider, such as Comcast video on demand (over
IP) or AT&T U-Verse video service. OTT in particular refers to content that arrives from a third party,
such as Netflix or Hulu, and arrives to the end user device, leaving the Internet provider responsible
only for transporting IP packets.[1][2][3][4]
Consumers can access OTT content through Internet-connected devices such as PCs,
laptops, tablets, set top boxes and gaming consoles such as the PlayStation 3 and Xbox 360.[5]
Set-top boxFrom Wikipedia, the free encyclopedia
A Nokia Mediamaster 260 S digital satellite-television set-top box
A set-top box (STB) or set-top unit (STU) is an information appliance device that generally contains
a tuner and connects to a television set and an external source of signal, turning the signal
into content which is then displayed on the television screen or other display device. Set-top boxes
are used in cable television and satellite television systems, to transform the signal from the cable or
satellite to a form that can be used by the television set or other receiver. It also enhances the quality
of signal from cable or satellite.
Contents
[hide]
1 History
2 Features
o 2.1 Programming features
2.1.1 Electronic Programme Guide (EPG)
2.1.2 Favourites
2.1.3 Timer
2.1.4 Scart link recording
o 2.2 Convenience features
2.2.1 Controls on the box
2.2.2 A remote controls that work with other TVs
2.2.3 Parental locks
3 Cable converter box
4 Digital television adapter
5 Professional set-top box
6 TV signal sources
o 6.1 Hybrid
o 6.2 IPTV
7 Ambiguities in the definition
8 Software quality
9 Energy use
10 See also
11 References
12 External links
[edit]History
Before the mid-1950s, all British television sets tuned only VHF Band I channels. Since all 5 Band I
channels were occupied by BBC transmissions, ITV would have to use Band III. This meant that all
the TV sets in the country would require Band III converters which converted the Band III signal to a
Band I signal. By 1955, when the first ITV stations started transmitting, virtually all new British
Televisions had 13-channel tuners, quickly making Band III converters obsolete.
Before the All-Channel Receiver Act of 1962 required US television receivers to be able to tune the
entire VHF and UHF range (which in North America was NTSC-M channels 2 through 83 on 54 to
890 MHz), a set-top box known as a UHF converter would be installed at the receiver to shift a
portion of the UHF-TV spectrum onto low-VHF channels for viewing. As some 1960s-era twelve-
channel TV sets remained in use for many years, and Canada and Mexico were slower than the US
to require UHF tuners to be factory-installed in new TV's, a market for these converters continued to
exist for much of the 1970s.
Cable television represented a possible alternative to deployment of UHF converters as broadcasts
could be frequency-shifted to VHF channels at the cable head-end instead of the final viewing
location. Unfortunately, cable brought a new problem: most cable systems could not accommodate
the full 54-890 MHz VHF/UHF frequency range and the twelve channels of VHF space were quickly
exhausted on most systems. Adding any additional channels therefore needed to be done by
inserting the extra signals into cable systems on non-standard frequencies, typically either below
VHF channel 7 (midband) or directly above VHF channel 13 (superband).
These frequencies corresponded to non-television services (such as two-way radio) over-the-air and
were therefore not on standard TV receivers. Before cable-ready TV sets became common in the
late 1980s, a set-top box known as a cable converter box was needed to receive the
additional analog cable TV channels and convert them to analog video frequencies that could be
seen on a regular TV set. These boxes often provided a wired or wireless remote control which could
be used to shift one selected channel to a low-VHF frequency (most often channels 3 or 4) for
viewing.Block conversion of the entire affected frequency band onto UHF, while less common, was
used by some models to provide full VCR compatibility and the ability to drive multiple TV sets, albeit
with a somewhat non-standard channel numbering scheme.
Newer television receivers greatly reduced the need for external set-top boxes, although cable
converter boxes continue to be used to descramble premium cable channels and to receive digital
cable channels, along with using interactive services like video on demand, pay per view, and home
shopping through television. Satellite and microwave-based services also require specific external
receiver hardware, so the use of set-top boxes of various formats never completely disappeared.
[edit]Features
[edit]Programming features
[edit]Electronic Programme Guide (EPG)
EPGs and interactive program guides provide users of television, radio, and other media applications
with continuously updated menus displaying broadcast programming or scheduling information for
current and upcoming programming. Some guides such as ITV also feature backward scrolling to
promote their catch up content.[1]
[edit]Favourites
The 'favourites' feature allows the user to choose your favourite channels, making them easier and
quicker to access; this is handy with the wide range of digital channels on offer.
[edit]Timer
The timer allows the user to program and enable the box to switch between channels at certain times
– this is handy to record from more than one channel while the user's out. The user still needs to
program the VCR or DVD recorder too (see EPG).
[edit]Scart link recording
Having selected the TV programmes required, on the EPG, at the appropriate time, the box sends a
control signal via the Scart link telling a compatible VCR or DVD recorder to start/stop recording. This
means the user has only to program the set-top box and it will switch to the right channel at the right
time and 'wake up' the VCR or DVD recorder to record, so there's no need for a timer.[2]
[edit]Convenience features
[edit]Controls on the box
Some models have controls on the box, as well as on the remote control. This is useful should the
user lose the remote or if the batteries go flat.
[edit]A remote controls that work with other TVs
Some remote controls can also control some basic functions of various brands of TVs. This allows
the user to use just one remote to turn the TV on and off, adjust volume, switch between digital and
analogue TV channels or terrestrial and internet channels.
[edit]Parental locks
The parental lock or content filters allows over 18 year old users to block access to channels which
are not appropriate for children under 11, 16 or 18, using a PIN. Some boxes simply block all
channels, while others allow the user to restrict access to chosen channels.
[edit]Cable converter box
Main article: Cable converter box
A cable converter box or television converter box is type of set-top box that is an electronic tuning
device that transposes/converts any of the available channels from a cable television service to
an analog RF signal on a single channel, usually VHF channel 3 or 4. The device allows
a television set that is not “cable ready” to receive cable channels. While later televisions were "cable
ready" with a standard converter built-in, the existence of premium television (aka pay per view) and
the advent of digital cable have continued the need for various forms of these devices for cable
television reception. While not an explicit part of signal conversion, many cable converter boxes
include forms of descrambling to manage carrier-controlled access restriction to various channels.
[edit]Digital television adapter
Main article: Digital television adapter
The transition to terrestrial digital television after the turn of the millennium left many
existing television receivers unable to tune and display the new signal directly. In the United States,
whereanalog shutdown was completed in 2009 for full-service broadcasters, a federal subsidy was
offered for coupon-eligible converter boxes with deliberately-limited capability which would restore
signals lost to digital transition.
[edit]Professional set-top box
Main article: Integrated receiver/decoder
Professional set-top boxes are referred to as IRDs or integrated receiver/decoders in the professional
broadcast audio/video industry. They are designed for more robust field handling and rack
mounting environments, and are also technically superior, IRDs have the distinct feature of outputting
uncompressed SDI signals, unlike consumer STBs which don’t mostly because of copyright reasons.
[edit]TV signal sources
A consumer Palcom DSL-350 satellite-receiver; the IF demodulationtuner is on the bottom left, and
a Fujitsu MPEG decoder CPU is in the center of the board. The power supply is on the right.
The signal source might be an Ethernet cable, a satellite dish, a coaxial cable (see cable television),
a telephone line (including DSL connections),Broadband over Power Line, or even an
ordinary VHF or UHF antenna. Content, in this context, could mean any or all
of video, audio, Internet web pages,interactive video games, or other possibilities.
[edit]Hybrid
In the late 2000s, there has been a significant growth in the adoption of hybrid IPTV set-top boxes in
both the pay TV and free-to-air set-top box markets.[citation needed] A hybrid set-top box allows traditional
TV broadcast (from terrestrial, satellite, or cable providers) to be brought together with video
delivered over the Internet, and with personal multimedia content. This enables television viewers to
access a greater variety of content on their TV sets, without needing a separate box for each service.
Hybrid IPTV set-top boxes also enable viewers to access a range of advanced interactive services,
such as VOD and time-shifting TV, as well as Internet applications, including video telephony,
surveillance, gaming, shopping, e-government accessed via a television set.
From a pay-TV operator’s perspective, a hybrid IPTV set-top box gives them greater long-term
flexibility by enabling them to deploy a wide variety new services and applications as and when
consumers require, most often without the need to upgrade equipment or for an engineer to visit and
reconfigure or swap out the device. This minimises the cost of launching new services, increases
speed to market and limits disruption for consumers.[3]
One company in the hybrid IPTV set-top box market is Advanced Digital Broadcast (ADB), which
launched its first hybrid digital terrestrial (DTT) /IPTV set-top box in 2005[4] that
provided Telefónica with the digital TV platform for its Imagenio service at the end of that year.[5] In
2009, the company also provided Europe’s first three-way hybrid digital TV platform to Polish digital
satellite operator n that enables its subscribers to view content delivered via satellite, digital
terrestrial, and IP networks.[6]
[edit]IPTV
In IPTV networks, the set-top box is a small computer providing two-way communications on
an IP network and decoding the video streaming media. IP set-top boxes have a built in home
networkinterface which can be Ethernet or one of the existing wire home networking technologies
such as HomePNA or the ITU-T G.hn standard, which provides a way to create a high-speed (up to 1
Gigabit/s) local area network using existing home wiring (power lines, phone lines, and coaxial
cables).[7]
In the US and Europe, telephone companies use IPTV (often on ADSL or optical fiber networks) as a
means to compete with traditional local cable television monopolies.
Ambiguities in the definition
This unreferenced section
requires citations to
ensureverifiability.
With the advent of flat-panel televisions, set-top boxes are now deeper in profile than the tops of
most modern TV sets. Because of this, set-top boxes are often placed beneath televisions, and
the term set-top box has become something of a misnomer, possibly helping the adoption of the
term digibox. Additionally, newer set-top boxes that sit at the edge of IP based distribution
networks are often called Net-Top-Boxes or NTBs. This is to differentiate between devices with
IP or RF inputs.
LA CONEXIÓN A LOS TELEVISORES SE GENERALIZARA EN LOS
TELEVISORES
Según un estudio de The Diffusion Group (TDG) la televis ión
conectada experimentará una explosión, creciendo los disposit ivos
que uti l icen servic ios over-the-top (OTT) hasta los 250 mil lones en
2016. Entre las diversas plataformas OTT el anál is is de TDG predice
que las consolas de juego continuarán dominando estos entornos,
al menos en los próximos años.
Si ya en 2010 el número de pantallas, STBs y consolas conectados a Internet para ofrecer
servicios over-the-top (OTT) era ya de 106 millones en todo el mundo, según un estudio de
The Diffusion Group (TDG) esta cifra alcanzará los 250 millones de unidades en 2016.
Aunque con un crecimiento impresionante, esta cifra no supondría más que la mitad de
los hogares los que podrían recibir servicios OTT en 2016. En otras palabras, 488 millones de
hogares cuentan con el hardware y los servicios de banda ancha para recibir video bajo
fórmulas OTT, pero sólo una una mínima parte las utilizaría.
Es precisamente en esta brecha entre hogares listos para OTT y hogares que utilicen
servicios OTT en los que TDG ha centrado su estudio. A su juicio, la industria ha planteado un
enfoque prematuro, cuando en realidad la oportunidad/amenaza radica en saltar lejos en la
TV de pago “premium”. Es aquí donde precisamente las plataformas de televisión conectados
a la red están teniendo un mayor impacto, empujando los servicios over-the-top como Netflix
a ocupar un lugar predominante en la sala de estar.
Entre las diversas plataformas OTT, el análisis de TDG predice que las consolas de juego
continuarán dominando estos entornos, al menos en los próximos años.
En su informe, TDG identifica seis líneas de avance en la OTT. Los consumidores
tradicionales irán sustituyendo paulatinamente sus dispositivos por otros con conexión a
Internet, contando con un mayor acceso a los contenidos digitales a la par que los
operadores relajarán su proteccionismo.
Las políticas que afectan a la distribución de contenido de video sobre Internet estarán
marcadas por los gobiernos nacionales con el consecuente impacto de la adopción de
dispositivos que permitan la distribución OTT.
Los consumidores están cada vez más acostumbrados a la entrega bajo demanda de
media, y productos y servicios que apoyen el acceso On-Demand se favorecerá.
Todas las formas de medios personales están digitalizados, por lo que los consumidores cada
vez querrán tener acceso a contenidos digitales en sus televisores ya sea video, música o
fotografías.
Por último, os servicios OTT se ofrecerán varias pantallas, lo que permitirá al consumidor
disfrutar del contenido en cualquier lugar.
Acceso al análisis de TDG.
http://www.panoramaaudiovisual.com/es/2011/06/03/la-conexion-a-internet-se-generaliza-en-los-televisores/
Library Home OTT TV Platforms, 2011 – Forecasts & AnalysisFiled under: Game Consoles, Colin Dixon, OTT, Blu-Ray, Smart TVs, Broadband Media Report, Platforms, Market Drivers, Internet Set-top BoxesYour Price: $2,500.00Buy Now
DescriptionDescriptionProduct Category: Broadband Media
Price: $2500.00
Release Date: 2011 Q2
Author: Colin Dixon, Senior Partner, Advisory
Pages: 57
*We are in the process of updating our store. For now, it is easiest to call us directly at 469.287.8050 to
order a report.
TDG Member Download
Summary
In the last two years, a wide variety of the devices consumers connect to their TV (and even the TV itself)
have acquired Internet features that, for example, enable consumers to watch Internet video, browse their
personal media, and listen to Internet radio—all on their television set. It would seem that the age of
Internet-enabled TV is truly upon us.
This report, an update of our Broadband-Enabled TV: Evolution of OTT Hardware Platforms report from
2009, explores the forecasts for the diffusion and connectivity of each platform by global region, as well as
analysis of market drivers and inhibitors within each geography.
Table of ContentsKey Findings
1 Introduction
1.1 Definition of Terms
1.2 Definition of Regions
2 Evolution of the Market
2.1 Market Drivers & Inhibitors
2.2 The Diffusion of Over-the-Top Capable TV Devices
2.3 Over-the-Top Active TV Devices
3 Net-Ready Digital Televisions
3.1 2010—The Year TV OEMs Got Serious about Embedded Internet
3.2 Net-Ready DTV Market Growth
3.3 Net-Ready DTV OTT Use and Market Dynamics
3.4 Manufacturer-Specific Internet Portals will Limit Market Uptake
3.4.1 Every TV Brand has its Own Portal
3.4.2 Which TV has the Apps a Consumer Wants?
3.4.3 The Vendors are Treating "Smart TVs" like PCs
3.4.4 The Applications are Not TV-Aware!
3.4.5 "Smart" is the New Dumb
4 Game Consoles
4.1 Console Market Growth
4.2 Console OTT Usage and Market Dynamics
4.3 Xbox 360: Building a Complete Entertainment Platform
5 Internet Set-top Boxes
5.1 iSTB Market Growth
5.2 iSTB OTT Usage and Market Dynamics
5.3 Roku: Building an Audience One Channel at a Time
6 PC2TV OTT Use
6.1 PC2TV Household Growth
6.2 PC2TV OTT Usage and Market Dynamics
6.3 Vendors Make it Easier to Connect the PC to the TV
7 Hybrid Set-Top Boxes
7.1 Hybrid STB Market Growth
7.2 Hybrid STB OTT Usage and Market Dynamics
7.3 The Cox/TiVo Collaboration
8 Blu-Ray Players
8.1 Blu-Ray Player Market Growth
8.2 Blu-ray Player OTT Usage and Market Dynamics
8.3 OTT Video as Blu-ray‘s Savior?
9 Final Thoughts
List of Notes
List of ExhibitsExhibit 1 – Definition of Key Terms
Exhibit 2 – Definition of Geographical Regions
Exhibit 3 – The Multi-Source Television: A Platform Topology
Exhibit 4 – Cumulative OTTc TV Platform Sales: 2010-2016
Exhibit 5 – Global OTTc Video Platform Penetration among OTTc Households: 2011
Exhibit 6 – Global OTTc Video Platform Penetration among OTTc Households: 2016
Exhibit 7 – Global OTTa Platform Diffusion among OTTa Households: 2011
Exhibit 8 – Global OTT active Platform Diffusion: 2016
Exhibit 9 – Samsung‘s ―Free the TV Challenge‖ Winners
Exhibit 10 – Global nDTV Household Growth: 2010-2016
Exhibit 11 – Global nDTV Households by Region: 2010-2016
Exhibit 12 – OTTa nDTV Households by Region: 2010-2016
Exhibit 13 – Two Smart TV Portals: Samsung and LG
Exhibit 14 – Next-Generation Game Console Diffusion and OTTa Households: 2010-2016
Exhibit 15 – Next-Gen Game Console Households by Region: 2010-2016
Exhibit 16 – OTTa Console Households by Region: 2010-2016
Exhibit 17 – LG‘s Smart TV Upgrader
Exhibit 18 – Global iSTB Households: 2010-2016
Exhibit 19 – Global iSTB Household by Region: 2010-2016
Exhibit 20 – OTTa iSTB Households by Region: 2010-2016
Exhibit 21 – Versions of Roku‘s OTT Platform
Exhibit 22 – The Roku XD|S Internet STB
Exhibit 23 – Roku Supports Live Events
Exhibit 24 – Global PC2TV Households: 2010-2016
Exhibit 25 – Global OTTc PC2TV Households by Region: 2010-2016
Exhibit 26 – OTTa PC2TV Households by Region: 2010-2016
Exhibit 27 – Intel‘s WiDi Allows Users to Wirelessly Connect to a TV
Exhibit 28 – Virgin Media's TiVo Hybrid DVR Service
Exhibit 29 – Global Hybrid STB Households: 2010-2016
Exhibit 30 – Global OTTc hSTB Households by Region: 2010-2016
Exhibit 31 – OTTa hSTBs by Region: 2010-2016
Exhibit 32 – TiVo's Interface Integrates Cox's VoD
Exhibit 33 – Global Blu-ray Households: 2010-2016
Exhibit 34 – Global OTTc BD Households by Region: 2010-2016
Exhibit 35 – OTTa BD Player Households by Region: 2010-2016
Exhibit 36 – BD‘s Lack of Presence in U.K. Ads
SpecificationEditorial Reviews
No more information is available for this report
Press Releases Broadband-Enabled TV Households to Top 360 Million by 2014
Broadband-Enabled TV Households to Top 360 Million by 2014
Broadband-Enabled TVs and Retail CE Platforms to Usher in New Age of Non-Traditional TV Services
Dallas, TX (January 5, 2010) – – According to new research from The Diffusion Group (TDG), by 2014
more than 360 million households worldwide will own the components necessary to enjoy Over-the-Top
(OTT) video services on their TV, with more than half actively receiving OTT services. This and other
themes are discussed in TDG’s latest digital media analysis, Broadband-Enabled TV: Evolution of OTT
Hardware Platforms
“A key reason why many OTT efforts have failed (and will continue to do so) is their dependence on
proprietary single-function hardware paid for by consumers.” notes Colin Dixon, managing partner at TDG.
“In order to grow a profitable base of service users, OTT operators must either give the hardware away for
little to nothing—something upstarts cannot afford to do—or leverage other Internet-enabled platforms as a
conduit to the living room. The latter approach is preferable yet its success hinges on the rate at which
these Internet-enabled platforms diffuse– a factor over which OTT providers have little control.”
Dixon notes that a number of companies including Netflix and the BBC have been embedding their service
software in a variety of retail video platforms and are enjoying early success. As normal replacement
cycles unfold over the next five years, and as manufacturers accelerate their shift to embedded solutions,
the number of households with at least one Internet-enabled living room video platform will grow (and
rapidly so).
The number of broadband-enabled TV households (those with the basic infrastructure to enjoy OTT video services) will grow from 130 million in 2009 to more than 360 million in 2014.
The number of active OTT households (those that put this infrastructure to use) will grow from 40 million in 2009 to 170 million in 2014.
TDG’s latest digital media analysis, Broadband-Enabled TV: Evolution of OTT Hardware Platforms is the
second in a two-part report series by Colin Dixon on the emerging opportunities associated with Over-the-
Top video services. This second report analyzes and forecasts global demand for a variety of Over-the-
Top video platforms including games consoles, Blu-ray players, hybrid set-top boxes, Internet set-top
boxes, media-centric PCs, and networked digital TVs.
The report is now available for purchase at www.tdgresearch.com or by contacting TDG directly at 469-
287-8050.
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Only published comments... Jan 04 2010, 12:58 AM by The Diffusion Group
Filed under: Broadband Households, Broadband Connectivity, Colin Dixon, OTT, Platforms, Over-the-Top, web-enabled platforms
2010, apagón analógico. 2020, ¿apagón TDT?
MAR 26
Publicado por Diesl
Un informe de la
consultoraThe Diffusion Grouppronostica que en diez años la audiencia de la TV
online será superior a la del TDT. Recordemos que la televisión analógica tuvo
una “vida” de casi 60 años, la cual comparada con la duración de unos 10 años
que se le otorga a las emisiones digitales, nos hace ver con claridad cómo cada
vez la tecnología tiene una menor duración.
Poco a poco iremos viendo cómo Internet entra en nuestros televisores,
combinando las emisiones de TV online con las del novedoso TDT. Dicha
conexión será bien por medio de un mini ordenador, bien usando servicios del
televisor que nos ofrece conectividad online directamente, o si no mediante una
“caja” multimedia, la cual tiene tarjeta de red y salida HDMI para nuestra
televisión.
Las ventajas de la Internet TV sobre la convencional son numerosas:
-Nos permite ver lo que queremos en cualquier momento, no cuando lo emiten.
-Anuncios más cortos o sin anuncios.
-Podemos acceder con un click no sólo a los 32 canales que se emiten en
nuestro país (TDT), sino a miles que se emiten a nivel internacional (Internet
TV).
-Dentro de poco en TDT tendremos 1 o 2 canales en HDTV o 3D, pero en el caso
de la TV por Internet nos ofrecerá decenas en Full HD, y algo parecido en tres
dimensiones.