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Our founder Kate has just

been listed in the UK’s Top 30 Under 30

Women in Digital

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We are eight&four

eight&four came into existence in November 2008

We are a young, ambitious, fast growing digital marketing agency

We’re based in Soho, London

Digital Strategy

MobileSearch & Social

Branding Design & Build

accreditations/

accreditations in progress/

associations/

awards/

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welcome

We are eight&foureight&four was founded by Kate Ross and Amy McCulloch in November 2008 as a 360 degree digital marketing consultancy; specialising in web design and development, search engine marketing, email marketing and social media strategy services. Our aim is to provide innovative, strategic platform and internet marketing solutions that will help you fully realise your business’ online potential.

We have grown to an award-winning 8 person digital agency based in Soho – with a very impressive portfolio – showcasing a range of creative, technical and strategic ability.

Amy McCullochAmy is the co-founder of eight&four, and is our Marketing Director, overseeing all operations and output at the agency. With 6 years experience in Digital Marketing, and a Professional Diploma in Marketing, she ensures every one of our projects is rolled out effectively and to the very highest professional standards.

Kate RossKate is the co-founder of eight&four, and is our Commercial Director, heading up all new business for the agency. Kate has been working in digital marketing for 6 years, ever since beginning a Digital Marketing graduate scheme with Reed Elsevier in 2006. She is a regular on the speaking circuit – speaking nationwide about the latest digital trends.

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welcome

We are eight&four

Charlie MittonCharlie studied Public Relations at The University of the Arts, London whilst assisting at an international branding agency – working on heavily creative projects for brands such as Pepsi Co, Kraft and Batiste. Since working as an assistant to the Creative Director at US fashion magazine Nylon, she pursues concept development, strategy and creative brainstorming.

Graham MonaghanGraham is our Digital Designer, and studied Media Practice and Theory at The University of Sussex specialising in digital media and its effects on consumers. He went on to study Graphic Design at Shillington Design College in Manchester after University. He loves all things typographic, textured and digital, and spends most of his free time on design blogs looking out for the next big design trend.

Anna JoyceAnna has been working in Digital Marketing Account Management for 4 years. At her previous agency she spent 2 years managing global brands including Oracle, Dell and The Linde Group. Heading up the eight&four Accounts team for over 2 years now, Anna has managed our largest clients including The Lords’ Taverners, Wandsworth Council and Woman Care Global with an unmatched efficiency and commitment.

Stuart WilsonStuart is our Junior developer, working with John to ensure high quality technical output across the board at eight&four. A creative and interface focused developer, Stuart graduated with a First Class degree in Media Technology. Like John, he fully embraces HTML5, CSS3, responsive design and mobile app technologies.

John PrzeslakowskiJohn is our Lead Developer, and has been developing for over 8 years, after graduating with a degree in New Media & Graphic Design. He is a WordPress and email deliverability expert, who has worked with individual and corporate clients on a wide range of projects across Europe. John is passionate about building with the latest technologies, and embraces HTML5, CSS3 and responsive design for mobile.

Jessica BaileyJessica heads up Search & Social, strategising and implementing SEO, PPC and social media campaigns for our clients. Her social media expertise has led her to be nominated for both PayPal’s E-Tail Award for ‘Best Use of Social Media’ and Some Comms Award for ‘Best Use of Social Media by a Private Sector Organisation’.

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Clients…

eight&four is a company that provides Digital marketing expertise to businesses throughout the UK and globally. Our aim is to become our clients’ out of house digital marketing department

We work across a wide range of companies, from a large number of industries — and that’s how we like it.

Company profile

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the facts

Some facts about us

Some of the sectors we’re working in

Projects large & smallA breadth of services93% of our clients recommission us

£15,000 - £50,000

£5,000 - £15,000

< £5,000

0%

50%Website Development

SEO/PPC

Email Marketing

Social Media

Mobile Development

Charities Fast growth Technology

Public Sector

Media Companies

Publishing Retail

£50,000

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the factsCollaboration

- HTML 5 & CS3 - R e - m a r k e t i n g

- Usability - structure - Split testing - google penguin u p d a t e - focus on results - Segmentation

t r e n d s responsive design site map s

- Conversion Goals -Design trends

h y b r i d Applications M o b i l e r e a d y Funnelling- S o c i a l M e d i a

Pinterest - Twitter - foursquare - facebook - tumbler - typography - layout - balance - navigation

- user interaction - white space - contrast

- unique

Collaboration - HTML 5 & CS3 -

R e - m a r k e t i n g - Usability - structure

- Split testing - google penguin u p d a t e - focus on results - Segmentation

t r e n d s responsive design site map s

- Conversion Goals -Design trends

h y b r i d Applications M o b i l e r e a d y Funnelling- S o c i a l M e d i a

Pinterest - Twitter - foursquare - facebook - tumbler - typography - layout - balance - navigation

- user interaction - white space - contrast

- unique

Collaboration - HTML 5 & CS3 -

R e - m a r k e t i n g - Usability - structure

- Split testing - google penguin u p d a t e - focus on results - Segmentation

t r e n d s responsive design site map s

- Conversion Goals -Design trends

h y b r i d Applications M o b i l e r e a d y Funnelling- S o c i a l M e d i a

Pinterest - Twitter - foursquare - facebook - tumbler - typography - layout - balance - navigation

- user interaction - white space - contrast

- unique

Collaboration - HTML 5 & CS3 -

R e - m a r k e t i n g - Usability - structure

- Split testing - google penguin u p d a t e - focus on results - Segmentation

t r e n d s responsive design site map s

- Conversion Goals -Design trends

h y b r i d Applications M o b i l e r e a d y Funnelling- S o c i a l M e d i a

Pinterest - Twitter - foursquare - facebook - tumbler - typography - layout - balance - navigation

- user interaction - white space - contrast

- unique

Collaboration - HTML 5 & CS3 -

R e - m a r k e t i n g - Usability - structure

- Split testing - google penguin u p d a t e - focus on results - Segmentation

t r e n d s responsive design site map s

- Conversion Goals -Design trends

h y b r i d Applications M o b i l e r e a d y Funnelling- S o c i a l M e d i a

Pinterest - Twitter - foursquare - facebook - tumbler - typography - layout - balance - navigation

- user interaction - white space - contrast

- unique

What we’re talking aboutCollaboration

- HTML 5 & CS3 - R e - m a r k e t i n g

- Usability - structure - Split testing - google penguin u p d a t e - focus on results - Segmentation t r e n d s

responsive design site map s

- Conversion Goals -Design trends

h y b r i d Applications M o b i l e r e a d y Funnelling- S o c i a l M e d i a

Pinterest - Twitter - foursquare - f a c e b o o k - tumbler - typography - layout - b a l a n c e - navigation

- user interaction - white space - contrast - unique

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case study one

Case study oneThe Alzheimer’s SocietyWe were lucky enough to work with The Alzheimer’s Society - the UK’s biggest charity leading the fight against dementiaWhat they wantedCreate an online campaign to promote their online forum Talking Point

• Encourage target markets to visit Talking Point – evidenced by increased numbers of guest users and site visits

• Encourage target markets to actively participate – evidenced by increased number of member registrations

What We Did• Identified key target markets to approach, and understood their

obstacles to entry

• Create new positioning statement

• New, fully optimised landing pages with targeted funnelling

• Creation of the ‘March Mission’ campaign – which was rolled out across the website, Twitter, Facebook and email programs

• Extensive PPC search and image ad campaign to drive traffic to the new landing pages

The Results• Twitter and Facebook promotion

received four times the average response rate

• March 2012 saw Talking Point’s biggest new user growth rate in a single month to date, year-on-year active user increase of 225%

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case study two

Case study twoForces Cars DirectForces Cars Direct is an automotive company based in Lincolnshire, selling automotives to the military industry.

What they wanted• We were tasked with developing a marketing communications

plan to increase enquiries from the website, and raise awareness of the company within a saturated market

What We Did• Full digital audit of their competitors and Analytics reports to

understand why leads had reduced over the last 12 months, and in particular where key traffic streams had depreciated

• Design and copy improvements website to improve User experience, and installation of Conversion Goals in Analytics to allow us to properly track conversions onsite, and thus create a continually optimised campaign

• Set up of comprehensive new PPC campaign to target Users in different geographical regions, across their different services, with A/B split testing of landing pages – launching next month

• Social media strategy support – created new social media content plan, and for 4 weeks sent weekly social media content suggestions to client to improve usage of Facebook

The Results• Increased engagement rate on social media

from 25% to 77%

• Raised ‘Reach’ figures from ‘3 people talking about this’ to ‘473’ people talking about this’

• Raised Viral reach from 166 to 22,275

• Weekly reach during competition campaign span peaked at 220, 078

• Facebook has become the 3rd biggest referrer of traffic to the website

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Case study threeCricket UnitedThe Lords’ Taverners is the UK’s official charity for recreational cricket, youth cricket and disability sportsWhat they wanted• To design and build the UK’s most comprehensive online cricket

resource to engage the 200,000 recreational cricketers based in the UK

What We Did• Extensive market research to create 3 core target audiences;

Clubs, Captains, and Players

• Developed a website supported by the English Cricket Board (ECB), featuring blogs from a wide range of contributors including England Cricket star Alastair Cook

• Creation of 12 month marketing plan to support the growth of CricketUnited.com, to include SEO, optimised content creation, Google PPC grants, social media strategic support and campaign

The Results• Full strategic research piece

for The Lord Taverners prior to website build, in order to create clear website objectives and User journeys

• Designed and built CricketUnited.com on bespoke PHP platform

• Over 15 regular guest Bloggers already signed up

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Keith Trotter/Nine Elms Programme Coordinator Website for www.nineelmslondon.com

ktrotter@wandsworth.gov.uk

Andrew Proctor/Head of Knowledge, Alzheimer’s Society Digital Marketing Campaign for Talking Point

andrew.proctor@alzheimers.org.uk

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Say hello

Kate RossCommercial Director

020 7087 1284kate@eightandfour.com

@eightandfour