eight petals agency profile final
TRANSCRIPT
THE AXIS OF CREATIVITY
Agency Profile
Eight Petals
Eight Petals is an embodiment of the eight lotus petals on the
Saraswatiyantra, a place for artists and students to sit and meditate in order to
be blessed by the Lord of Creativity. These eight petals stand for the eight fold
nature of the universe and stages of an artist's process. We aim to be a veritable
Saraswatiyantra for all those in need of creative solutions.
Align Your BrandWith the Axis of Creativity
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Eight Petals
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At Eight Petals we understand the intricacies involved in building a brand. Your brand's characteristics are not only visible in the branding elements, but in all forms of communication and at every point of contact between your brand and your customers.
Eight Petals
We are an innovative marketing agency based in Ahmedabad. We use strategy, creativity and experience to provide our clients with services that range across the marketing mix, covering both digital and traditional marketing. From developing brand identity to advertising concepts, we provide complete solutions consistent with your brand's image and message.
Every brand has the potential to be represented in a unique and memorable manner. More importantly, every brand needs to be represented in a unique and memorable manner. This is the only way to ensure a brand's success. Yes, we said it, we mean it, and we are here to represent it.
We believe our job does not end at merely providing you with a campaign, design, or installation that you want. We identify the drawbacks and strengths of the brand and use them to provide you with a solution that you need. We look forward to understanding your products and processes, as well as your thoughts behind them. This, we believe, is of prima facie importance in order to come up with the best possible representation for them in the public eye.
About Us
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Eight Petals
The Team
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At Eight Petals, we have dedicated teams for different functions required to deliver a successful marketing campaign. The team at Eight Petals comprises of hand-picked talent from the industry, abundant in exuberance and knowledge. Having worked alongside each other on numerous projects,the team has synergy which is hard to replicate. We understand each other's strengths and make up for their weaknesses. Each team works in close collaboration with the other to augment each other's function and maintain the integrity of the project.
Design: Our design team is a bunch of creative individuals capable of churning
out bold and memorable designs on a timely basis. The team's capabilities
extend from print designs to web graphics to UI design to make sure that
everything from your logo to your website delivers a consistent message.
Content: Our team of copywriters and content developers understand the
importance of content in today's marketing world. From four sentence jingles to
creating website content and blog posts, this team has done it all with
consistent flair. Regularly updated on information about relevant industries, this
team ensures the campaign remains balanced in terms of content and imagery.
Digital Marketing: Our digital marketing team keeps a vigilant eye on all your
digital assets to propel your brand across the internet. Rising through the
Google rankings or getting super social on social media, nothing is too big a
challenge for our mavericks. Social media aficionados to the core, the team is
always on top of the trending topics and work tirelessly to provide your brand
with the best possible digital coverage.
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Eight Petals
The Team
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Web Development: A versatile team of coders and developers proficient with
working on multiple platforms and in various coding languages ensures that
your websites, applications or other digital products work flawlessly.
Event Management: Our event management team maintains a database of
pan-India vendors for events and exhibitions. With vast experience in managing
events ranging from national level exhibitions to concerts, this team is equipped
to deal with any event.
Account Management: Our client servicing team allocates a dedicated
account manager to you for easy communication with the agency. They keep
you updated about the progress of the project in the project and help you
with the planning of your campaigns.
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Eight Petals
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The Sacred SpaceWhere It All Begins
Eight Petals
Located in the corporate hub of Ahmedabad, our studio is the space where ideas are consistently bouncing off the walls and brands are infused with a breath of life. The support of state-of-the-art technology is the final element that helps us deliver beyond the client's expectations. The contemporary design of the studio equipped with spacious work areas and relaxation zones allows free flow of thought and encourages creativity. The air is almost always abuzz with energy and a dose of healthy competition every time a new project lands on our doorstep.
Infrastructure
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Eight Petals
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The Mantra of Eight
The philosophy which brought about the genesis of Eight Petals, also happens to guide our processes. All our marketing efforts, whether digital or traditional, follow this process. This time-tested methodology ensures that the right message is brought in front of the right audience at the right time to yield the right results.
AssessA project is undertaken by us only after an assessment of the needs of the client and the particular brand. It acts as the first step for our
work, giving us a base to research upon.
ResearchIntensive research and study of the prevalent market, c ompe t i t o r s , ma r k e t positioning and target audience is vital to any
campaign. It is the only solution to breaking through the clutter and becoming visible.
ConceptualizeA strong concept is the c o r n e r s t o n e o f t h e successful execution of a project. The basic strategy
and research culminate in concepts, which will then be presented to the client that will be a starting point for the design.
StrategizeOn the basis of our research we collate the most effective points that set the brand apart and are suitable for the
project. The collated data helps in forming a general strategy and approach for the project on hand.0
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AssessAfter the project has been executed we look back and assess the effectiveness of the solution. The point of this is to
ensure that the results we have achieved match the expected results from the solutions suggested. In the absence of which, it affords a brilliant opportunity to learn.
AssessAt this point of time we audit how our original research and assessment match up to the concept
approved by our team and the client. The idea here is to ensure that there are no conflicts at a conceptual level during the execution.
EvaluationAfter the execution of the p r o j e c t t h e r e i s a n examination of the same with a fine toothed comb so
as to iron out any remaining wrinkles before unveiling it. This ensures that the brand and client do not have to suffer due to back-end gaffes.
DesignThe Eight Mantra provides a u n i q u e f o r m o f adaptability to our designs. Our team will provide you a
set of designs which will be in line with the concept agreed upon while still being a definite eye catcher.
ExecutionWe have an experienced team and vendor base in place so as to execute whatever designs and
concepts we come up with. A firm emphasis on timeliness and cost effectiveness among the team ensures optimum utilization of resources and skill.
Products are madein the factory, but brandsare created in the mind.
Walter Landor
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Brand Management
Communication & Design
Digital Marketing
Web Development
Exhibition & Space Design
Event Management
Architecture & Interior Design
Film & Photography
Our Services
Eight Petals
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Eight Petals
Brand Management
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Building a brand goes above and beyond setting up a business. It is about building identities that your target audience develops an emotional connect with. Thus, branding and related activities not only require creativity but caution. Extensive research and brainstorming are at the core of our brand development process that allows us to create an image that makes every element of your brand memorable.
Logo Design | Naming | Corporate Identity Development | Corporate Styleguide | Brand Building & Management | Branding & Re-branding Rollout Campaigns | Branded Environment
Transforming Your Organisation Into A Brand
Eight Petals
Communication & Design
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Innovativeness and creativity are the stepping stones of any business, be it a start-up or an established organisation, which assures the attention and goodwill of itstarget audience. Strategic business planning, market research, understanding its target audience, idea-centric designing and problem-solving capabilities are a few basics crucial to the communication design of any brand. With our passion to interpret ideas and information through a variety of media and the ability to think strategically in design and marketing terms, we bring you clutter-breaking concepts.
Strategy & Campaign Creative | Brand Advertising | Illustrations | Packaging | Corporate Literature | Catalogues | Brochures | Newsletters | Annual Reports | Internal Communications | Interactive & Digital Media
Designs That Take You Far And Wide
Eight Petals
Digital marketing has moved much beyond the mere stuffing of keywords into webpages. It has long since crossed the milestone of having a website and getting ranked on Google. Today, businesses have a plethora of digital platforms from blogs to forums to social media platforms that provide a unique advantage to any business. In order to successfully deliver this advantage, our dedicated digital marketing team stays updated with the latest algorithm changes and keeps a watch on evolution of the various digital platforms for marketing purposes. They keep tabs on the information relevant to our clients, incorporating it in the campaign as and when necessary to keep the target audience riveted.
Content Management System | Search Engine Marketing | Search Engine Optimisation | Social Media Marketing
Digital Marketing
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We Make Your Brand Visible Online
Eight Petals
Our tech team holds an understanding of technology and how to use it gained over years of experience and helps us gain leverage over the competition. From designing aesthetically appealing websites to highly functional web portals, our team helps businesses gain a strategic edge in their businesses. The knowledge of technology when combined with the ideation of our experienced web designers results in a highly polished digital asset greatly enjoyed by the end users.
Web & Interface Design | Mobile Websites | Online Software Applications | HTML Emailers | Mobile Applications
Web Development
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Creating Interfaces With Creative And User-friendly Design
Eight Petals
The process of developing a structure for showcasing a particular product or company has a lot of potential in it for innovation. It is a representation of the organisational culture and brand character through experience zones; it is the art of creating a seamless environment. Our efficient vendor base and stress on timely delivery ensures minimal glitches and provides everyone visiting, a lasting memory of the brand.
Trade Fair Space Design & Management | Stall Designing | Vendor Selection | 3D Views | Project Implementation & Supervision | Store & Retail Merchandising | Signage Systems
Exhibition & Space Design
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Our Designs Are A Blend Of Science And Aesthetics Backed With Astute Production
Eight Petals
Event Management
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Events are not just mere gatherings with common motives, they are much more than that in today's day and age. It involves acute ideation, designing and planning, right down to the final execution and management, something the team is well acquainted with. Whatever the magnitude of the event, the team prides itself in providing a tastefully designed flawlessly organised and efficiently managed event.
Corporate Functions | Conventions & Seminars | Government Initiatives | Award Functions | Festivals | Concerts | Media Events | Parties | Sports Events | Weddings (Local & Destination)
A Promise To Be There From The Perfect Set Up To The Total Clean Up
Eight Petals
Architecture is the art of designing physical living in a comfortable yet aesthetically sound form. It is about effectively using the geometries and measurements of a space to construct innovative, efficient and creative designs. When it comes to interiors, they must be appealing and practical at the same time.Our able team of architects and interior designers apply the edicts of their profession to provide you a space to suit your personality and style. Their understanding of the latest construction methods, technologies and materials aids in giving you an impeccable yet cost-effective design.
Commercial & Residential Space Designing | Building & Structures | Landscape Designing | Planning & Remodelling | Vendor Selection | 3D Views & Working Drawings
Architecture & Interior Design
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We Add Sensible Aesthetics To Your Space
Eight Petals
With professional cinematographers as our associates, along with set designers, light artists among others, we have the strength to take up a variety of photography or filmmaking projects. Be it recording a documentary for your company or shooting a wedding, we have the people who can make it happen.Our team understands the art of using a camera to convey the intended message. With their expertise and our understanding of the market, we provide our clients with films and photographs to help cement their market positions.
Documentaries | Corporate Films | Television Commercials | Product-Service Videos (Informational / Instructional) | Still Life: Portraits & People - Architecture - Landscapes - Product - Industrial - Wild Life - Sports Photography
Film & Photography
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We Are Blessed With Magic Eyes; Good Frames Are What You Will See
Slow down. Calm down.Don't worry. Don't hurry.Trust the process.
Alexandra Stoddard
Eight Petals
Brand Management
Communication & Design
Digital Marketing
Web Development
Exhibition & Space Design
Event Management
Architecture & Interior Design
Film & Photography
Portfolio
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Eight Petals
Logos
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Swi� • Smart • Secure
Kya khaoge mere aaka...
foodz genie
OutdoorsExpress | Premium | 3D
www.eightpetals.in
Discover • Engage • Learn • Evolve
by Rao Group of Companies
designs with an edge
Eight Petals
Logos
25Brand Management
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FOSTERINGEXCELLENCE
Group
BEY ND U
DR. ACHARYA’S
A FILM BY ZANANE RAJSINGH
Eight Petals
Corporate Stationery
26Brand Management
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Eight Petals
Corporate Stationery
27Brand Management
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Eight Petals
Corporate Stationery
28Brand Management
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Eight Petals
Corporate Stationery
29Brand Management
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Eight Petals
Branded Spaces
30Brand Management
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Branded Spaces
31Brand Management
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Eight Petals
Branding Rollouts
32Brand Management
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The Organisation: This is a new venture coming up in the city of Ahmedabad. It is a web-based food delivery service.Problem:Being a new venture, it presented a need to create a brand identity that presented the image of a y o u t h f u l a n d d y n a m i c organisation which appealed to the wide demographic of target audience. It also required to present an image of reliability and trust. Solution:To introduce the concept to the people and increase awareness a pre-launch campaign was designed on the social media. The campaign aimed to increase the recognition of the brand elements and initiate
recall when the commercial service launches. This was achieved by generation of content on the social media that people relate to. This content was pushed out along with the branding elements in a subtle manner to make the logo recognizable.Additionally an on-ground philanthropic activity was launched to increase acceptability of the brand.Other marketing campaigns are underway to build credibility and lead up to the launch of the commercial service, expected to later this year. Other marketing collaterals designed by us carried the same message.Currently underway is the
foodz genieKya khaoge mere aaka...
Eight Petals
Re-branding Rollouts
33Brand Management
OutdoorsExpress | Premium | 3D
Old Logo New Logo
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The Organisation: Kaushik Outdoors is one of the l a r g e s t O u t - o f - H o m e Advertisement providers in the state of Gujarat. Problem:Kaushik Outdoors was built on the ideals of delivering quality service. However, after achievement of this primary objective, there came a need to create greater awareness and visibility. The branding elements did not speak of this expertise and to someone unknown to the Gujarat market creating the correct perception would not have been possible.Solution:We understood that the existing logo of the client had vast recognition. Thus,
it was decided to introduce new elements to the design to make it visually more impressive.While a simple glimpse is sufficient to understand the difference the new logo brought about in the perception and image of the organisation, the same was substantiated by compliments from within the industry.A campaign, "Change is Good", was introduced on various channels like social media and print media to familiarize people with the new look.
The same vibrancy and zest were carried into all other marketing communications, right down to all internal communication.
Eight Petals
Magazine Advertisements
34Communication & Design
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Eight Petals
Newspaper Advertisements
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Eight Petals
Newspaper Advertisements
36Communication & Design
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Eight Petals
Out-of-Home Advertising
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Eight Petals
Out-of-Home Advertising
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Eight Petals
Merchandise
39Communication & Design
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Eight Petals
Brochures & Catalogues
40Communication & Design
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Eight Petals 41Communication & Design
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Brochures & Catalogues
Eight Petals 42Communication & Design
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Brochures & Catalogues
Eight Petals 43Communication & Design
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Brochures & Catalogues
Eight Petals 44Communication & Design
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Brochures & Catalogues
Eight Petals
Posters
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Eight Petals
Posters
46Communication & Design
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Eight Petals
Posters
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Eight Petals
Standees
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Eight Petals
Internal Communication
49Communication & Design
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Eight Petals
Social Media & Search Engine Marketing
50Digital Marketing
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Client: Rao Group of Companies Client: Foodz Geine
Eight Petals
Social Media & Search Engine Marketing
51Digital Marketing
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Client: Tattavam FashionClient: Beyond Blue - The Movie Client: Hue Marcom
Eight Petals
Blogs
52Digital Marketing
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Client: Hue Marcom Client: Tattavam Fashion
Eight Petals
Websites
53Web Development
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Client: Rao Group of Companies Client: Hue Marcom
Eight Petals 54
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Websites
Web Development
Client: Rao Overseas ConsultancyClient: Tattavam FashionClient: Rao Smart Coaching
Client: Vir LaminatesClient: ACSClient: Rao Consultants
Eight Petals
HTML Emailers
55Web Development
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Visit: Rao Overseas Consultancy Visit: Hue Marcom
Eight Petals
Exhibitions & Trade Shows
56Exhibition & Space Design
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Eight Petals
Exhibitions & Trade Shows
57Exhibition & Space Design
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Eight Petals
Corporate Functions
58Event Management
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Eight Petals
Corporate Events & Marketing
59Event Management
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Eight Petals
Social Media Events & Marketing
60Event Management
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Eight Petals
Conceptual Drawings
61Architecture & Interior Design
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Corporate Films
Film & Photography
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Corporate Films
Film & Photography
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Documentaries
Film & Photography
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Eight Petals 65Film & Photography
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Fashion Photography
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Fashion Photography
Film & Photography
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If your business is not a brand,it is a commodity.
Alexandra Stoddard
Eight Petals
Our Prestigious Clients
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Swift • Smart • SecureRIDDHIM SIDDHIM
STEEL INDIA PVT LTD
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Eight Petals
Our Prestigious Clients
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FOSTERINGEXCELLENCE
Group
BEY ND U
DR. ACHARYA’S
A FILM BY ZANANE RAJSINGH
THE AXIS OF CREATIVITY
1102 B, Pinnacle Business Park,Corporate Road, Prahladnagar, Ahmedbad 380015Gujarat, INDIA. [email protected] www.eightpetals.in