"If your actions inspire others to dream more, learn more, do more and become more, you are a leader." ~ John Quincy Adams

I am a multi-disciplined executive focusing on leadership, marketing, strategy, digital innovation, and lifelong learning. For more than 20 years, I have had success partnering with companies to increase profit, implement strategy, and harness the ever changing digital world to advance the company's mission.

ERIC HALL Leadership, Mission, Learning, Digital, Marketing

EDUCATION

1987-1988 PURDUE UNIVERSITY Computer & Electrical Engineering

1988-1991 SUMMIT CHRISTIAN COLLEGE Christian Education

Suma Cum Laude, Distinguished Senior Award

WORK EXPERIENCE

2016 - CURRENTDIRECTOR OF MARKETING American Landmaster; Fort Wayne, Indiana

As the Director of Marketing for American LandMaster, I oversee all marketing and communication efforts for the company. Reporting directly to the CEO, I am part of the strategic planning team, and am charged with media relations, communications, lead acquisition, brand development, and product innovation. Recently, this included a complete rebrand (from American SportWorks to American LandMaster), introduction of a new product line, management of five unique product lines and regular interactions with an international network of over 200 independent dealers as well as big box stores including Lowe's, The Home Depot, and Tractor Supply Corporation.

2012 - 2016 SENIOR DIRECTOR, DIGITAL Big; Fort Wayne, Indiana

As a Senior Director for Big, I oversaw a team of 10 digital marketing professions including front end developers, back end developers, social media consultants, Google analysts, PPC consultants, and other marketing professionals. We worked together to develop websites, digital advertising campaigns, mobile apps, iBooks, web apps and more. We helped companies launch new products, increase sales, and capture the power of the digital world to advance their mission.

2002 - 2012 PRESIDENT & OWNER, EH Design & Consulting; Fort Wayne, Indiana

For almost 10 years, I created and ran a marketing and strategic consulting company. We worked to help companies grow their market share, develop digital marketing plans, and implement new technologies.

TRAINING

LEAN SIX SIGMA BLACK BELT TQM Network

I am a Lean Six Sigma Black Belt, trained in 2006 by Scott Lassiter through the TQM Network.

260-409-5510

8320 Greenwich Ct.Fort Wayne, IN 46835

eric@designedbyeh.com

@ehdesign

facebook.com/ehdesign

linkedin.com/in/ehdesign

designedbyeh.com/blog

COMMUNITY LEADERSHIP

CHAIRMAN OF THE BOARDBlackhawk Christian School

I served as Chairman of the Board for Blackhawk Christian School for 3 years. BCS is a K-12 fully accredited school with approximately 700 students and an annual budget over four million dollars.

LEADERSHIP AND TEAM DEVELOPMENT

TEAM MANAGEMENT

MARKETING

STRATEGIC PLANNING

ONLINE MARKETING

OPERATIONAL TACTICS

TECHNOLOGY SERVICES

TRADITIONAL AND DIGITAL ADVERTISING

EMAIL MARKETING

ANALYTICS BASED DECISION MAKING

PUBLIC SPEAKING AND DYNAMIC COMMUNICATIONS

SOCIAL MEDIA STRATEGY

WEB DEVELOPMENT AND CODING

VIDEO EDITING

LARGE MULTI-MEDIA EVENT PRODUCTION

• The Bully Pulpit: Theodore Roosevelt, William Howard Taft, and the Golden Age of Journalism, Doris Kearns Goodwin

• David and Goliath, Malcolm Gladwell

• Quiet: The Power of Introverts in a World that Can’t Stop Talking, Susan Cain

• A Perfect Mess: The Hidden Benefits of Disorder, Daniel Freedman

FAVORITE BOOKS (Right Now)

"I love working with Eric. You can't swing a cat without hitting a web designer these days, but they are clearly not all created equal. Eric's technical and leadership skills are a given but he's also trustworthy and fun to work with. Eric inspires me.” ~ Rebecca Hession, Franklin Covey, Indianapolis, IN

"Eric at EH Design & Consulting has been a mentor to me for several years now. I would gladly do business with him any time. I know that what Eric says Eric does and that is a quality that I truly appreciate." ~ Cory Benson, Simply Design

"Eric is extremely responsive and has a broad knowledge of business solutions. Although Eric is not a staff member, he works like an owner and is a key part of our team -- bringing solutions to fruition." ~ Craig Crook, TQM Network

"Eric at EH Design & Consulting really knows what he is talking about and you can trust what he says!" ~ Steve Kennedy, Brand One Promotions

WHAT OTHERS SAY

SKILLS, ABILITIES, EXPERIENCE

LEADERSHIPFor the past 25 years, I have helped to lead organizations. I’ve worked with both non-profits and for-profits, both large organizations and small as well as start-up organizations. Through all of this, I’ve learned that I love the opportunity to lead. I love the chance to help organizations move from here to there.

MARKETINGAs one of the Senior Directors at Big (Brand Innovation Group), I had the privilege of working alongside a core team of four other directors who reported to the owners. Together we had the privilege of leading what I believe is one of the areas premier marketing organizations. I had the opportunity to work with Fortune 500 companies, large, international charities, and local businesses. Together, we walked alongside these companies, often helping them to make the transition into the world of digital marketing. Now, as Director of Marketing for American LandMaster, I oversee all aspects of marketing, communication, brand development, and lead acquisition. I am a part of the senior leadership team and work with that team to develop our strategic plan.

DIGITAL DEVELOPMENT AND DESIGN I have worked with a team to develop sites for a variety of companies, large to small. These sites have included simple informational sites to complex e-commerce, database driven, interactive sites. I have worked together with teams of graphic designers, content writers, code developers, and clients - sometimes working together and other times working remotely - scattered throughout different parts of the country.

MEDIA RELATIONSAs Director of Marketing at American LandMaster, I have had the opportunity to develop ongoing relationships with print, digital, and broadcast media representatives - all to further and enhance the American LandMaster brand. This includes regular press releases, press conferences (our last press conference for American LandMaster was at a national trade show and included 25 media representatives), and special press events.

AUDIO / VIDEO PRODUCTION I have worked with companies to capture, edit, and produce custom audio and video projects. These projects have been delivered on CD, DVD, podcasts, streaming media, and other formats. For most of these projects, I have worked as a project manager - hiring editors, camera operators, directors, musicians, etc.

DIGITAL MARKETINGI have worked with many organizations to develop digital marketing strategies - helping companies move from near obscurity on search engines to first page presence. Together with my team, we have helped companies work to leverage the marketing power of online advertising. Together we have worked to capture the power of digital marketing opportunities such as PPC, display, demand side platforms, video, email, location and demographic targeting and much more.

PROJECT MANAGEMENTI have worked with several companies to help them initiate, plan, execute and then close complex projects ranging from audio and video projects, web design projects, multi-year marketing plans, strategic initiatives and more.

EVENT PLANNINGI have helped companies plan and execute various events including areas such as multi-media, lighting, sound, staging, and overall event look and feel.

PUBLIC SPEAKINGI have had the opportunity to speak to groups both large and small. I taught classes, webinars, seminars, and more. Audiences have ranged in size from 20 to over 1,000.