egon zehnder hosted event on big data & mobile apps event
DESCRIPTION
Mobile App presentation in Hong Kong shared with some 80 Enterprise CIO's and CTO's during a great evening hosted by Egon Zehnder providing perspectives from Leading innovators and practitioners. On the panel with Jason Chiu from Cherry Picks and Christoph Ganswindt from the Hong Kong Jockey Club excellently moderated by Catherine Zhu from Egon ZehnderTRANSCRIPT
APP-‐cessorizing Everything October 2013
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Appcessorize Everything!
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Images courtesy of Thomas Crampton, SCMP, China Daily, Philly.com, engadget.com
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Mobile is the biggest revolu7on in compu7ng
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So:ware is ea7ng the world
Market Cap Change in 5 Years in US$ B
+ 4
- 38
+ 427
- 106
+ 71
- 1 - 7
+ 1
-1.5
+2.5 + 73
- 78
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So:ware is the New Rock’n’roll
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The APP-‐ifica7on of So:ware
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APP = Music
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DEVICE = Audience
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DEVELOPER = Band
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API = Instrument
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No Instrument = No Music
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No API’s = No Apps
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APPs are ea7ng so:ware are ea7ng the world
Courtesy of Steven WillmoT @ 3Scale
APPs
Sofware World
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$212
$43
$30
$95
$0
$50
$100
$150
$200
$250
$300
$350
$400
Forrester & Exicon Es3mates
Total $380 billion
$19 billion
5% dedicated to Mobile
2011
Total $693 billion
2013
$235
$132
$72
$22
$76
$156
$0
$300
$600
IT Services Strategy & other Services
IT Applica7on Outsourcing
Applica7on Management
Applica7on Hos7ng
So:ware Custom build
So:ware Applica7on Development
10% dedicated to Mobile
“By 2017 CMOs will be purchasing more technology than their CIOs” (Source: McKinsey)
Explosive growth of Apps
$69 billion
2013
Mobile
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Apps on mobile con7nues to be the main source of Usage
27%
13%
73%
87%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Aug-‐10 Feb-‐11 Sep-‐11 Apr-‐12 Oct-‐12 May-‐13
App Usage con7nues to
grow
% Share of monthly usage on mobiles (US)
Source: Nielsen
App
Web
• Top apps change significantly every 90 days.
• Average User has 41 apps
• Average Time accessing the internet through mobile58 mins per day
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0"
50"
100"
150"
200"
250"
Problem: as Apps mul7ply, so does complexity US$ 1 M Investment per app
1 App across 2 pla_orms in 6 countries
Num
ber o
f App
s
Applica7on Diversity
Number of Placor
ms
Automo8ve Industrial Media Hotels
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Proven track record with leading rela7onships
1,500 Connec8ons Between Development Houses and OEMs, Enterprises, Brands globally
10,000 Successful Enterprise applica8ons For benchmarking and compe88ve analysis
3,000 Development partners On every con8nents for a beTer worldwide integra8on
60 Markets With developers, content and exper8se
1,800 Ac8ve Live APIs For your discovery
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Pain Points Mul7ple Partners
Tracking &
Performance
Distribu7on &
Engagement
Collabora7on across Teams & Partners?
Adapt needs?
Compe77on?
The right developer?
Mul7ple Apps
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It all starts with 1 app…..usually on iOS
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Investment in app
US$ 100K For a unique app for a specific pla_orm • US$ 60-‐80K for development • The rest is a combina8on of design, images, screenshots, videos,
content, descrip8ons, management 8me etc
EXCLUDES marke3ng, promo3on and enhancements.
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On another placorm
+ 60-‐150%
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Extend the success into other markets
+ US$ 60K per country/language
• US$ 30-‐50K per app • With the rest being for addi8onal 8me, images, contracts
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Total Investment so far
US$ 900K
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How about Maintenance and support
10-‐20% of your app investment
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Total investment in PUBLIC apps
US$ 1.1M • (excl. Marke8ng, Promo8on & Distribu8on • (excl. Applica8on Enhancements and Op8miza8on)
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A collabora7ve Overview for all apps, metrics and insights
ARM Dashboard
Minimizing Duplica8on (Collabora7on Across Teams)
Accelera8ng 8me to market (Adapt Needs)
Op8mizing your resources (Collabora7on Across Teams)
Increasing Adop8on and discoverability (Distribu7on & Engagement)
Tracking the right metrics (Tracking & Compe77on)
All for less than 1% of your ini7al investment
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How many apps do you have?
hTp://www.exiconglobal.com/app-‐directory/)
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CO-‐FOUNDER & CEO Stefan Rust [email protected]
Transforming business by Application
WEBSITE www.exiconglobal.com IDEAS TO APP i2a.exiconglobal.com