efolder partner chat_how to do lunch and learns
DESCRIPTION
Join eFolder partner Helen Moss from BIS as she shares how to build a successful lunch and learn marketing program.TRANSCRIPT
![Page 1: eFolder Partner Chat_How to Do Lunch and Learns](https://reader036.vdocuments.site/reader036/viewer/2022070301/5462d8a3af7959422a8b4f42/html5/thumbnails/1.jpg)
© 2012 eFolder, Inc. All Right Reserved.1
Postcard Examples
![Page 2: eFolder Partner Chat_How to Do Lunch and Learns](https://reader036.vdocuments.site/reader036/viewer/2022070301/5462d8a3af7959422a8b4f42/html5/thumbnails/2.jpg)
Feeding Prospects, Getting Clients:A Proven Marketing Technique forIT Service Organizations
Ted HulsyVP of Marketing, [email protected]
Helen Moss
BIS Marketing [email protected]
![Page 3: eFolder Partner Chat_How to Do Lunch and Learns](https://reader036.vdocuments.site/reader036/viewer/2022070301/5462d8a3af7959422a8b4f42/html5/thumbnails/3.jpg)
© 2012 eFolder, Inc. All Right Reserved.3
Agenda
• Introductions• Feeding Prospects, Getting Clients:
– Why Do It? Value and ROI – How To Promote It– What to Do When They Get There
• Q&A
![Page 4: eFolder Partner Chat_How to Do Lunch and Learns](https://reader036.vdocuments.site/reader036/viewer/2022070301/5462d8a3af7959422a8b4f42/html5/thumbnails/4.jpg)
4
eFolder Partner Marketing Director: Helen Moss
© 2012 eFolder, Inc. All Right Reserved.
![Page 5: eFolder Partner Chat_How to Do Lunch and Learns](https://reader036.vdocuments.site/reader036/viewer/2022070301/5462d8a3af7959422a8b4f42/html5/thumbnails/5.jpg)
© 2012 eFolder, Inc. All Right Reserved.5
Why Lunch and Learns?
Why Event Marketing?
79% of business owners rank events as important to their business
The blend: old-school plus new = results. Build trust and value. Groups further validate
the information exchanged.
Lunch and Learn ROI
Toss out the bottom line for a few minutes and think about the value of a new client
Results come from consistency
![Page 6: eFolder Partner Chat_How to Do Lunch and Learns](https://reader036.vdocuments.site/reader036/viewer/2022070301/5462d8a3af7959422a8b4f42/html5/thumbnails/6.jpg)
© 2012 eFolder, Inc. All Right Reserved.6
Getting the Right People to Come
Qualify and invite prospects.
Postcards Press Email Social Channels Phone calls
You have to invite them or they won’t come…
That means personally Team effort: sales, call center, field techs,
marketing, accounting…
![Page 7: eFolder Partner Chat_How to Do Lunch and Learns](https://reader036.vdocuments.site/reader036/viewer/2022070301/5462d8a3af7959422a8b4f42/html5/thumbnails/7.jpg)
© 2012 eFolder, Inc. All Right Reserved.7
Invitation Example 1
Focus on Problems and Solutions
not Product
![Page 8: eFolder Partner Chat_How to Do Lunch and Learns](https://reader036.vdocuments.site/reader036/viewer/2022070301/5462d8a3af7959422a8b4f42/html5/thumbnails/8.jpg)
© 2012 eFolder, Inc. All Right Reserved.8
Invitation Example 2
Don’t sell Do inform
![Page 9: eFolder Partner Chat_How to Do Lunch and Learns](https://reader036.vdocuments.site/reader036/viewer/2022070301/5462d8a3af7959422a8b4f42/html5/thumbnails/9.jpg)
© 2012 eFolder, Inc. All Right Reserved.9
Postcard Examples
![Page 10: eFolder Partner Chat_How to Do Lunch and Learns](https://reader036.vdocuments.site/reader036/viewer/2022070301/5462d8a3af7959422a8b4f42/html5/thumbnails/10.jpg)
© 2012 eFolder, Inc. All Right Reserved.10
Simple Registration
• Use an automated Registration program such asEventbrite or Constant Contact:
![Page 11: eFolder Partner Chat_How to Do Lunch and Learns](https://reader036.vdocuments.site/reader036/viewer/2022070301/5462d8a3af7959422a8b4f42/html5/thumbnails/11.jpg)
© 2012 eFolder, Inc. All Right Reserved.11
Optimizing Attendance
It’s a “Numbers Game”:
Use a CRM Have a List Build your List Refine your List To get one qualified
attendee you will need to invite and re-invite at least 10 qualified prospects
![Page 12: eFolder Partner Chat_How to Do Lunch and Learns](https://reader036.vdocuments.site/reader036/viewer/2022070301/5462d8a3af7959422a8b4f42/html5/thumbnails/12.jpg)
© 2012 eFolder, Inc. All Right Reserved.12
Timeline and Countdown, Weeks 8-4:
![Page 13: eFolder Partner Chat_How to Do Lunch and Learns](https://reader036.vdocuments.site/reader036/viewer/2022070301/5462d8a3af7959422a8b4f42/html5/thumbnails/13.jpg)
© 2012 eFolder, Inc. All Right Reserved.13
Timeline and Countdown, Weeks 3-1:
![Page 14: eFolder Partner Chat_How to Do Lunch and Learns](https://reader036.vdocuments.site/reader036/viewer/2022070301/5462d8a3af7959422a8b4f42/html5/thumbnails/14.jpg)
© 2012 eFolder, Inc. All Right Reserved.14
Venue Pointers
Relaxation
![Page 15: eFolder Partner Chat_How to Do Lunch and Learns](https://reader036.vdocuments.site/reader036/viewer/2022070301/5462d8a3af7959422a8b4f42/html5/thumbnails/15.jpg)
© 2012 eFolder, Inc. All Right Reserved.15
Venue Pointers 2
Focus
![Page 16: eFolder Partner Chat_How to Do Lunch and Learns](https://reader036.vdocuments.site/reader036/viewer/2022070301/5462d8a3af7959422a8b4f42/html5/thumbnails/16.jpg)
© 2012 eFolder, Inc. All Right Reserved.16
What To Do When They Get There
Content
What are you great at right now? What’s hot in the market right
now? Think seasonal, think local
(like produce) Surveys are key to effective
follow-up
![Page 17: eFolder Partner Chat_How to Do Lunch and Learns](https://reader036.vdocuments.site/reader036/viewer/2022070301/5462d8a3af7959422a8b4f42/html5/thumbnails/17.jpg)
© 2012 eFolder, Inc. All Right Reserved.17
Topics That have Worked for BIS
Best Practices of Data Backups and the Importance of Business Continuity Internet Marketing & SEO for Success… Should You Take Your Business to the Cloud? VOIP for the Small Business
![Page 18: eFolder Partner Chat_How to Do Lunch and Learns](https://reader036.vdocuments.site/reader036/viewer/2022070301/5462d8a3af7959422a8b4f42/html5/thumbnails/18.jpg)
© 2012 eFolder, Inc. All Right Reserved.18
General Marketing Materials
Have general materials available for prospects to take with them
![Page 19: eFolder Partner Chat_How to Do Lunch and Learns](https://reader036.vdocuments.site/reader036/viewer/2022070301/5462d8a3af7959422a8b4f42/html5/thumbnails/19.jpg)
© 2012 eFolder, Inc. All Right Reserved.19
Follow –through:
Capitalize on results:
Stay in touch
Use survey results to further qualify
Sort to determine appropriate contact strategies and tactics
Offer webinars and demos to attendees as well as to those interested who could not attend
![Page 20: eFolder Partner Chat_How to Do Lunch and Learns](https://reader036.vdocuments.site/reader036/viewer/2022070301/5462d8a3af7959422a8b4f42/html5/thumbnails/20.jpg)
© 2012 eFolder, Inc. All Right Reserved.20
Measures of Success
Keep Records
Note who had registered , who has attended and who has expressed interest
Cross reference with sales results
Remember: results are cumulative; consistency pays
![Page 21: eFolder Partner Chat_How to Do Lunch and Learns](https://reader036.vdocuments.site/reader036/viewer/2022070301/5462d8a3af7959422a8b4f42/html5/thumbnails/21.jpg)
© 2011 eFolder, Inc. All Right Reserved.21
Contact Us
Phone: 800-352-0248Email: [email protected]: efolder.netBlog: efolder.net/blog/
Twitter: twitter.com/eFolder
![Page 22: eFolder Partner Chat_How to Do Lunch and Learns](https://reader036.vdocuments.site/reader036/viewer/2022070301/5462d8a3af7959422a8b4f42/html5/thumbnails/22.jpg)
Q&A
![Page 23: eFolder Partner Chat_How to Do Lunch and Learns](https://reader036.vdocuments.site/reader036/viewer/2022070301/5462d8a3af7959422a8b4f42/html5/thumbnails/23.jpg)
Appendix
![Page 24: eFolder Partner Chat_How to Do Lunch and Learns](https://reader036.vdocuments.site/reader036/viewer/2022070301/5462d8a3af7959422a8b4f42/html5/thumbnails/24.jpg)
24
eFolder cloud data protection services
eFolder Backup for Files
eFolder BDR for ShadowProtect
Image BackupBDR Appliance
On-site Virtualization
File / folder Backup
eFolder Cloud for AppAssure
Local Storage andAppAssure Core
Image Replication and Storage
eFolder Continuity Cloud
Cloud Recovery as a Service
STRICTLY CONFIDENTIAL – NOT FOR REDISTRIBUTION © 2012 eFolder, Inc. All Right Reserved.
![Page 25: eFolder Partner Chat_How to Do Lunch and Learns](https://reader036.vdocuments.site/reader036/viewer/2022070301/5462d8a3af7959422a8b4f42/html5/thumbnails/25.jpg)
25
eFolder cloud security services
eFolder Security Cloud
eFolder Email Security
Outbound
Inbound
Outbound
Inbound
Mail ServerUsers Third Parties
Spam Quarantine
Admin Console
Anti-virus Anti-spam
STRICTLY CONFIDENTIAL – NOT FOR REDISTRIBUTION © 2012 eFolder, Inc. All Right Reserved.