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FOCUS ON SMALL BUSINESS NEEDS & CRISIS COMMUNICATIONS

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TIMSHEEHYPresidentMetropolitan Milwaukee Association of Commerce

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DR. JOHNRAYMONDPresident/CEO,Medical College of Wisconsin

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PANELISTS

PAUL SWEENEY

Co-Founder,PS Capital Partners

TINA CHANG

Chairman/CEO,SysLogic

KIMBERLY KANE

President/CEO,Kane Communications

Group

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PAULSWEENEYCo-founderPS Capital Parners

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TINACHANGChairman & CEOSysLogic

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Businesses: Finding Financial SupportSysLogic

• SBA Disaster Loan Assistance (COVID-19 Economic Injury)• https://disasterloan.sba.gov/ela• Any size business or non-profit can borrow up to $2 million for physical or economic loss

(3.75% interest rate for businesses, 2.75% for non-profits; up to 30 years)• Apply online: typical financials, tax filings, owners PFS required• Decisions within 2-3 weeks

• Wisconsin Economic Development Corp (WEDC) Small Business 20/20• wedc.org/sb2020• Grants of up to $20,000 to targeted businesses with less than 20 workers• State of WI CDFIs (community development financial institutions)

will administer the grants

• KIVA.org: loans up to $15,000 at 0% (an example of support for entrepreneurs)

• Additional Federal Relief Packages in discussion• “Follow the Money” v2.0

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Keys to Social Distancing: Get on Board & Make the BestSysLogic

• Assess Current State: Enterprise Policies, Communication, Infrastructure• Hardware and Remote (WFH) Connections: Take the leap but don’t forget …

• Laptop/Device/Hardware/Network-use policies• WIFI, VPNs, connections and end-point security

• Social Distancing doesn’t mean Social Isolation• Virtual events: formal and informal training, lunch & learns, happy hours

– emphasize culture• Use video as much as possible for remote meetings

(better connects us, encourages focus, discourages multi-tasking)• In-Office Personnel: stagger and separate people and key management

(maintaining presence, as appropriate, and leveraging strengths)• Continue Your Brand Presence and Reach

• Build your Talent Pipeline by continuing Online and Virtual Recruiting• How does “going remote” innovate your services/product/product delivery?

Tell your story• Create a Business Continuity Plan (if you don’t already have one)

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Mitigating New Risks: Top 10 for CybersecuritySysLogic

1. Be extra cautious of new COVID-19 phishing campaigns, cyber attacks and schemes. Remind employees about general best practices and continue to test. See https://www.consumer.ftc.gov/features/coronavirus-scams-what-ftc-doing

2. Avoid use of work devices for personal use. Don't allow family members to use your work devices.

3. Avoid use of personal USB flash drives and external hard drives with work devices.

4. Check that your computer is configured to automatically apply security updates, and that the latest updates have been applied. • Windows: ensure that Windows Update is enabled and that your system is up to date.• macOS: see https://support.apple.com/en-us/HT201541

5. Ensure antivirus/antimalware protection is installed, enabled, and up to date. • Windows: open Windows Security and make sure all checks are green.

6. When possible, use cloud services for securely storing and sharing documents, data and files. Productivity solutions like Microsoft Office 365 and Google G Suite make it fairly easy to do this without needing to email files co-workers or connect to a corporate VPN to access network file shares. Understand what your organization’s backup solution is for local files on your computer.

7. When connecting to your home network WiFi using Windows, prefer the network profile choice of Public instead of Private. This prevents your PC from being discoverable to other devices on the network and being used for printer and file sharing. See https://support.microsoft.com/en-us/help/4043043/windows-10-make-network-public-private

8. Follow the FTC consumer guidance for Securing Your Wireless Network to further protect your home network.

9. A password management solution for your team or organization can make it easier to securely share sensitive credentials and ensure you use better quality passwords. See https://en.wikipedia.org/wiki/List_of_password_managers.

10.One of the best protections against compromised accounts is the use of multi-factor authentication (MFA). If your organization has provided this as an option we strongly recommend taking advantage of it.

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KIMBERLYKANEPresident & CEOKane Communications Group

Kane Background ● Founded in 2013 by Kimberly Kane● Milwaukee based PR & marketing firm ● Focus on brand-driven communications● www.kanecommgroup.com

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You have to communicate ● Waiting to communicate is never a good

idea when you’re in crisis

Develop a crisis communications response team ● Key charge: manage, prioritize,

get information out ● Include leadership team, HR, marketing

or communications, key functions. No more than 5 people

● Meet at a scheduled time every day● Ensure messaging consistency● Choose a leader + someone to manage

media

COVID-19 Communications GuidelinesCreate a proactive communications plan● Plan = a system for communications● Document target audience groups● Document communications channels and

how you use these channels ● Create a consistent flow of information ● Develop flexible key messages:

“We are taking measures to protect the health and safety of our employees, customers and stakeholders.” [CUSTOMIZE BASED ON THE DEVELOPMENT]

● Focus on empowerment and compliance

Be intentional & authentic ● What you say and how you said it matters ● Align messaging with your mission, vision and core value ● Be honest, transparent● Don’t be afraid to ask for patience ● Don’t be afraid to be vulnerable

Kane Communications

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If there’s a positive test• Truthful communication builds trust, while lack of information leads to mistrust

• Develop messaging, templates ahead of time

• Inform team members

• Respect privacy - don’t reveal their names

• Follow protocols outlined by the CDC

COVID-19 Communications GuidelinesKane Communications

- If an employee tests positive

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FOCUS ON SMALL BUSINESS NEEDS & CRISIS COMMUNICATIONS