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EFL EXECUTIVE FOUNDATION LUND
efl.se executivemba.se
efl.se executivemba.se
EFL Akademin mitt i näringslivet
EFL – EXECUTIVE FOUNDATION LUND
Executive Education Unik koppling till Ekonomihögskolan i Lund Öppna och företagsanpassade program
efl.se executivemba.se
EFL Akademin mitt i näringslivet
ÖPPNA SPETSPROGRAM SÅSOM: Akademiska Diplomprogram
Executive MBAStyrelseprogrammet
efl.se executivemba.se
EFL Akademin mitt i näringslivet
FÖRETAGSANPASSADE UTBILDNINGAR INOM: affärsmannaskap
ekonomi ledarskap marknadsföring
strategistyrelseutveckling
FÖLJ OSS
www.efl.se www.executivemba.se
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THE ATTENTIVEMINDSET
GETINGE
AIRBUS VOLVO
SANDVIK
Andreas Larsson
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Innovation and Why Attentiveness Matters
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W H A T I S I N N O V A T I O N ?
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W H A T I S I T T O Y O U ?
T E L L U S A B O U T A N I N N O VA T I O N T H A T Y O U F I N D U S E F U L I N Y O U R D A I LY L I F E .
T H E O D O R E L E V I T T
“Ideas are useless unless used. The proof of their value is
their implementation. Until then they are in limbo.”
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I N N O V A T I O N
T H E S U C C E S S F U L I N T R O D U C T I O N O F S O M E T H I N G N E W.
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I S T H E R E A D I F F E R E N C E B E T W E E N CREAT IV I TY ,
INVENT ION A N D INNOVAT ION ?
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CREATIVITY ABILITY TO GENERATE NOVEL IDEAS.
INVENTION NOVEL IDEAS TRANSFORMED INTO REALITY.
INNOVATION SUCCESSFUL IMPLEMENTATION OF NOVEL IDEAS.
efl.se executivemba.se
The Attentive Company
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Pay attention!
efl.se executivemba.se
Inattentional blindnessMissing what you are not looking for…...even when it is right in front of you.
efl.se executivemba.se
The Attentive CompanyWhat is it to you?
efl.se executivemba.se
Why don’t we just ask people what they want?
efl.se executivemba.se
Problems with Focus Groups Users might not recognize
their own needs
Users might assume that theirdesires can’t be fulfilled
If no current product exists, users have nothingto base their opinion on
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None of the bands mentioned in this clip actually exists.
HOW TO SELL MORE CANS?
GET MORE CANS INTO THE FRIDGE
INSIGHT?
CHILDREN NEED THICKER GRIPS, NOT THINNER
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INSIGHT?THE JOURNEY DOES NOT START AT THE STATION
GOPRO
INSIGHT?THE BEST PHOTO OPPORTUNITIES COME WHEN
YOU CAN’T HOLD A CAMERA
GOPRO
INSIGHT?
IF THE PUCK HAD EYES , WHAT WOULD IT SEE?
INSIGHT?
PARENT-CHILD INTERACTION IS IMPORTANT
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INSIGHT?
efl.se executivemba.se
EXPERIENCES, NOT ONLY EFFECTIVE TREATMENTS
INSIGHT?
INSIGHT?HEALTHY LIFESTYLE, NOT WINNING
efl.se executivemba.se
Use
d by
per
miss
ion,®
201
4 The
LEG
O G
roup
INSIGHT?INSTANT TRACTION VS. PAYING YOUR DUES
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“WHY AREN’T YOU DOING ANYTHING WITH THIS?”
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“THERE MUST BE A BETTER WAY”
efl.se executivemba.se
A normal day in Tokyo.
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Normal is relative.
What do you take for granted?
efl.se executivemba.se
The poetry of Donald Rumsfeld
efl.se executivemba.se
http://www.unknownunknowns.co.uk/
efl.se executivemba.se
Fulton Suri, 2000
Wentworth, 2005
efl.se executivemba.se
Innovator’s ParadoxWhen times are good, you have the ability to do things differently, but not much urgency or desire.
When times are bad, you urgently need to do things differently, but it’s extremely difficult.
efl.se executivemba.se
Amplifying weak signals“Right now, it’s just this little, tiny thing,
so why should we bother with about it?”
efl.se executivemba.se
EXERCISE
People are working longer hours than they used to.
The number of single-parent families is steadily increasing.
People are getting married later in life.
People are spending more and more time online.
What’s the bigger story?
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Increasing social
isolation
efl.se executivemba.se
TechwatchingWhat is possible now?
What will (likely) be possible in the future?
Which technologies are crucial to our success?
efl.se executivemba.se
How did portablemusic evolve?
efl.se executivemba.se
1963
50s
efl.se executivemba.se
60s
efl.se executivemba.se
1979
efl.se executivemba.se
MPEG Digital Audio Standards
EMBRYONIC
80s
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EMERGING
1998Diamond Rio
20 songs, 32 MB199 USD
90s
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ADOLESCENT
iTunes 1.0
iPod1000 songs, 5 GB
399 USD
2001
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MAINSTREAM
iPod nano4000 songs, 149 USD
iTunes 10.7
2012
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1992-2011
...not everything is a success.
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2006-?
Let’s hop on the bandwagon!
Where’s my flying car!
It’s actually useful
WHAT’S HERE THATWE COULD BE USING?
WHAT’S HERE THATWE’RE NOT USING?
DELIBERATE DECISION?
TACK!
Missa inte att byta ut ditt visitkort mot en presentcheck
på 5000 kr i EFL:s monter.
FÖLJ OSS
www.efl.se www.executivemba.se
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