Effective Use Of Marketing Mix

By İsak UZUN

Before Start

At this presentation,main topic will be the effective use of Marketing mix and Swot analysis. Following pages will be a live example of the effective use of marketing mix in real life.

The Product

Content of the product• ORIENTATION & TRAINING

– Orientation – Training – Steps In Training

• INFINITY GROUP & INFINITY HOMES– About Infinity Group & Infinity Homes– What Infinity Homes Provides For Its Customers – Services Provided By Infinity Homes

• PURCHASE PROCESSES– Buying Process– Purchase Procedure Summary – Costs Incurred When Purchasing In Turkey

• ABOUT TURKEY & FETHIYE – Investing Turkey – Turkey & Turkey’s Possible Substitutions– About Fethiye

• CUSTOMER RELATIONS & MARKETING SAMPLES– First Touch With Customers– Marketing Samples Of The Regions

• FRONT OFFICE CONVERSATIONS• TECHNICAL VOCABULARY• REFERANCES

Chapters According ToThe Needs

How?

• First of all a swot analysis is needed.• Swot is an analysis of the below determinants;

Strengths,

Weaknesses,

Opportunities,

Threats.

4 Important Questions For Swot Analysis

• How can we use our strenghts• How can we improve our weaknesses or

remove it permanently?• How can we evaluate the opportunities?• How can we stand against the Threats?

Inte

rnal

Fac

tors

Strengths • Permanent Knowledge

• No need for new department

• For All departments

• Accessable

• Answers all needs

• Low cost

Weaknesses• Not a popular way

• Time difficulties

• Information Problems

• Researc hand Development Problems

• Jealousy

Opportunities • Helps internal rotation

• Less turn over employees

• Helps to create knowledge workers

• A Source for employees

Threats • Copy rights

• Spying

• Transparency

Exte

rnal

Fac

tors

Subject: Swot Analysis Of Orientation and Training Booklets

Marketing mix

Marketing Mix

Value

ConvenienceKolaylık

Cost

Communication

Marketing of the product based on 4p of marketing mix

Determination of Target Company• Right Place• Right People• Right Promotion• Right Price

• Customer Value• Customer Cost• Customer Convenience• Customer Communication

Marketing of the product based on 4c of marketing mix