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Effective Use Of Marketing Mix
By İsak UZUN
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Before Start
At this presentation,main topic will be the effective use of Marketing mix and Swot analysis. Following pages will be a live example of the effective use of marketing mix in real life.
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The Product
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Content of the product• ORIENTATION & TRAINING
– Orientation – Training – Steps In Training
• INFINITY GROUP & INFINITY HOMES– About Infinity Group & Infinity Homes– What Infinity Homes Provides For Its Customers – Services Provided By Infinity Homes
• PURCHASE PROCESSES– Buying Process– Purchase Procedure Summary – Costs Incurred When Purchasing In Turkey
• ABOUT TURKEY & FETHIYE – Investing Turkey – Turkey & Turkey’s Possible Substitutions– About Fethiye
• CUSTOMER RELATIONS & MARKETING SAMPLES– First Touch With Customers– Marketing Samples Of The Regions
• FRONT OFFICE CONVERSATIONS• TECHNICAL VOCABULARY• REFERANCES
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Chapters According ToThe Needs
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How?
• First of all a swot analysis is needed.• Swot is an analysis of the below determinants;
Strengths,
Weaknesses,
Opportunities,
Threats.
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4 Important Questions For Swot Analysis
• How can we use our strenghts• How can we improve our weaknesses or
remove it permanently?• How can we evaluate the opportunities?• How can we stand against the Threats?
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Inte
rnal
Fac
tors
Strengths • Permanent Knowledge
• No need for new department
• For All departments
• Accessable
• Answers all needs
• Low cost
Weaknesses• Not a popular way
• Time difficulties
• Information Problems
• Researc hand Development Problems
• Jealousy
Opportunities • Helps internal rotation
• Less turn over employees
• Helps to create knowledge workers
• A Source for employees
Threats • Copy rights
• Spying
• Transparency
Exte
rnal
Fac
tors
Subject: Swot Analysis Of Orientation and Training Booklets
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Marketing mix
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Marketing Mix
Value
ConvenienceKolaylık
Cost
Communication
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Marketing of the product based on 4p of marketing mix
Determination of Target Company• Right Place• Right People• Right Promotion• Right Price
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• Customer Value• Customer Cost• Customer Convenience• Customer Communication
Marketing of the product based on 4c of marketing mix