Effec%ve  Marke%ng  Strategies    For  A  Small  Business.

Presented  By:  199.design  

Marke%ng  is   important  for  all  kind  of  business.  Once   you   have   iden%fied   your   target   market,  you’ll  have  a  beHer  idea  of  the  greatest  way  to  reach  them.    Here  Now  I’m  talked  about  some  ideas.  

   

                                   Never  Stop  Growing  Network:  

    Expand   your   network   of   contacts   and  poten%al   clients.   Ask   your   best   and  most   influen%al   friends   or   business  associates   to   introduce   you   to   the  five  people   they   think   you   should  meet   to  expand   your   business.   Tell   new  people’s     about   your  business   and  ask  for   their  advice.  You  will  be  amazed  at  how   these   new   contacts   will   pay   off  ten-­‐fold  with   recommenda%ons   to   you  for   new   business   and   innova%ve   ideas  you  hadn’t  thought  of.  

   

                         Maintain  Rela%onships  With  Clients:  

The   difference   between   a   successful   company   and   a  mediocre   one  oWen   boils   down   to   an   owner’s   commitment   to   building   (and  sustaining)   rela%onships   with   clients   and   prospects.   While   it’s  important   to   keep   up   tradi%onal   communica%on   and   PR,   business  owners   should   also   be   extending   their   rela%onships   through   online  forums   –   website,   blogs,   and   social   networks.   Conversa%ons   are  happening  all   around  you  –  are  you   listening,  are  you  par%cipa%ng?  Are  you  a  thought  leader?  Be  visible!    

                                                                 Tell  Your  Real  Story:  

The  best  way  to  get  no%ced  in  today’s  market  is  to  tell  a  personal  story.   The  more  authen%c,   amazing  and   relevant,   the  beHer.  As  newspapers   and   magazines   con%nue   to   lay   off   thousands   of  reporters  across   the   country   there’s  an  even  bigger  demand   for  well-­‐wriHen  stories.  Have  ready-­‐to-­‐run  ar%cles  prepared  to  send  off   at   a   minutes   no%ce   will   create   a   great   rela%onship   with  papers.   They  may  edit  or   rewrite  parts  of   it,   but   you’ll   get   their  aHen%on.  

                               Search  Engine  OPTIMAZATION  :  

You need to help the search engines find your page or content and for that you need to do the effective SEO for your site or page or else no one can find you out of millions. Frankly speaking, nobody has got the time.  

 

                                                                   Email  Marke%ng:  

Email marketing is an effective way to promote a business or sell any product. In this process business authority send massive amount of email in very low cost. In those email they explain about their service and about their product. They also use their website link or product purchasing link. It’s a very popular method for promotion.

                                                   Social  Media  Marke%ng:  

    Social   media   marke%ng   is   part   of   doing   business   in   the   new  millennium.   Marke%ng   with   Facebook   has   been   hot   for   quite   a  while   now,   but   recently   more   and   more   companies   have   been  using  TwiHer  for  marke%ng.  And  also  put  videos  of  your  product  or  service  on  YouTube.   If   your  business   isn’t   already  ac%ve  on   social  networking  sites,  now   is   the  %me  to  start.  Who  knows,  you  could  be  missing  out  on  sales  opportuni%es  right  now.  

                           Run  A  Contest  Related  To  The  Business:  

Running   a   contest   can   be   fun   for  you  and  your   customers   if   planned  and   executed   correctly.   It   can   also  help   generate   some   exci%ng   buzz  for  your  biz.  

                           List  Your  Company  On  Google  Maps:  

Google   local   business   lis%ngs   can  appear  in   3   places   in   the   search   results   for  Google:  in  Google  Maps,  in  the  local  pack  and   within   the   localized   organic   Google  web  results.  Since  Google  owns  the  lion’s  share   of   local   search   traffic   AND   organic  search   traffic,   it’s   very   important   that  both   your   website   and   your   local   lis%ng  rank  well  in  Google  in  order  for  searchers  to  discover  your  company.  

                                           Be  UNIQUE  in  All  that  you  do:  

Don’t   just   give   it   lip   service.   If   you’ve   decided   to  adopt   a   unique   approach   to   make   your   business  memorable   (tagline,   business   signature,   giveaway,  mascot,   illustra%on,   photo,   color   scheme,   etc)   be  sure  to  use   it  consistently   in  your  marke%ng  efforts.  It  should  become  part  of  your  brand.  

As   an   expert   in   your   field.   Speaking  engagements,   publica%on   ar%cles   and  volunteer   leadership   roles   can   all   help   label  you  as  an  expert  in  your  field.    

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