www.arjunkohli.co.in

Effective Marketing

@arjunkohli26

Insight by: Arjun Kohli

Creating a marketing campaignthat engages your audience

Target AudienceMarket segmentation can be defined as the division of a market into its select groups,based on a variety of factors such as needs, characteristics and behaviours, so that theapplication of the marketing mix can be appropriate to the individual.

WHAT IS YOUR TARGET AUDIENCE

WORKERS

DEMO -TARGET AUDIENCES

COMMUTERSTRAVELERS

A movement isn't about creatingads and having people passively

watch. It’s about creating the toolsso people take action.

J A S O N H A R R I S - C E O O F M E K A N I S M

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CommunityWho is our target audience?

How are we going to engage?

How long will the campaign run?

Which sites will run the marketing?

YOUR COMMUNITY RESPONSE

Visuals increase readerswillingness to read content.

WWW.ARJUNKOHLI.CO.IN

80%

Sell your productIncentivizing your users to recommend the product to their friends is a great way togrow your customer base. Often, the best type of incentivization is to give usersadditional functionality if they make a referral.

TRY GIVING INCENTIVES

Blogs are one of the mosteffective tools for increasing

organic search traffic, and arehighly influential with buyers.

EXPERIENTIAL

EXAMPLES OF NON-TRADITIONAL MARKETING

AMBIENTDIGITAL

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Let's makethis work.