슬라이드 1 - digitaldigm · 2018. 11. 22. · viral film making social media app monthly...
TRANSCRIPT
2007~
We manage online channels like the brand site, online banners, smartphone app, social network service, UCC videos, providing “integrated digital marketing” targeting all segments of consumers.
food & Beverage
Domino’s Pizza
Online AD Online campaign Social media System operation
/management Digital creative Monthly
marketing
Web/mobile/
app order system
Domino’s Pizza
2007~
digitalDigm has established and operated
all order platforms of Domino’s Pizza since 2007.
We run those platforms stably by creating intranet
connecting the headquarters of Domino’s and
some 350 directly-managed stores and franchises.
The platforms include various promotions to be
used in doing marketing activities at a corporate
level and are designed to show order status.
They are used as a tool for CRM as well.
Convenient, fast,
and accurate order
Domino’s
Integrated
order platform
WEB APP Operation Promotion
Domino’s Pizza
2015
We launched a customized order service called “Domino's My Kitchen” application, which allows service users to select toppings as they want, and order the pizza they designed. Applying cutting edge technology like Gyroscope sensor and reflecting current trend, new, innovative order service enables consumers to enjoy more delicious pizza with a lot of fun.
DIY Pizza order
service “Domino
My Kitchen App”
APP
Customized order service that enables
customers to choose pizza toppings as they
want, and order their own pizza
&Awards Grand Prix
Grand Prize at Web Award Korea
Domino’s Pizza
Campaign &
Promotion
02 03
04
Campaign
Campaign &
Promotion
01. Domino’s race / NOV.2013
02. Domino’s Pizza Cheese Pop Event / NOV.2012
03. Global Domino’s Day / DEC.2012
Promotion
04. Monthly promotion of Domino’s Pizza (marketing window)
01
Domino’s Pizza
Online AD
Domino’s Pizza
Social Media
Won Grand Prize of Korea Internet
Communication twice Awarded by
the Minister of Science, ICT and
Future Planning for six consecutive years
Domino’s Pizza
Several years of our integrated marketing efforts enabled
us to achieve approximately 58% of online order on
average, and 73% at the highest.
Increased online pizza order from
13% to as high as 73.5%
Results of
integraated
digital marketing
2013~
Since 2013, we have been conducting marketing activities for Audi Korea, which is called 360-degree digital marketing
which includes operating web/mobile sites, promoting annual digital campaign, and creating apps for Audi customers.
Car & Product
Audi
Online campaign
Digital creative
Viral film making
Social media APP Monthly marketing
Building/operating brand site
Audi
To attract consumers with young sensitivity and technological power of A1,
which is a compact model of Audi launched for the first time in Korea, in easy and interesting ways,
we made a 360° video and allowed consumers to experience A1 through PC or smartphone.
Audi A1 launching campaign adopted 360° driving video and 360° showcase video,
both of which will help consumers to experience A1 more vividly in a card board mode or with Gyro sensor.
Launching campaign for the new Audi A1:
Beyond the limitation of compact cars
Online campaign Viral film
2015~ &Awards Awarded by the Minister of Science, ICT and Future Planning &Awards Grand Prix
WEB APP
Audi Korea A1 launching campaign
Audi
digitalDigm runs the campaign which gives users opportunity to enjoy new Audi A4 through Microsite,
App, offline events. With Audi A4 AR App, 3D version of new Audi A4 comes out when a camera
recognises characters that users wrote on a paper (OCR). Though the application, You can open the door
to obverse inside, change color, turn your sight into 360 degrees. With this Campaign, we have branded
Audi which shows its innovative aspect all the time with new technology that users have never
experienced.
Change the standard of Innovation. The new Audi A4 Launching Campaign.
Audi Korea A4 Launching Campaign 2016~
WEB APP Online campaign
Making film
Audi
digitalDigm launched New Audi A4 Microsite, and AR application in online along with offline event. Event
was held at the IFC mall in Yeoido from June 10th to June 12th,2016. We utilized 4D Time Slice filming
technique which we could fine in “Matrix” movie. If participant enters the last 4 digits of his/her mobile
phone number onto a kiosk screen, it will be uploaded to the stage. Due to the 50 DSLR cameras
simultaneously take shots of the participant at every angle, it makes him/her seem to feel time stop.
Change the standard of Innovation. The new Audi A4 Launching Campaign.
New Audi A4 Time Slice Event 2016~
WEB APP Online campaign
Making film
Audi
Q3’s target segment is those in their early thirties, who are facing new lifestyle due to marriage or children.
We made a unprecedented viral film to better communicate with and arouse sympathy for the target
segment through Q3, so that they can come closer to Audi Korea, which constantly pursues something
new and evolved.
Candid shot, promoting the launching of The new Audi Q3
The new Audi Q3 viral film making 2015~ Excellence Award at the Korean
Online Advertisement Competition
Viral film Digital creative
Audi
Online Campaign
The new Audi TT
launching campaign
Nov.2015
The new Audi A6
launching campaign
Jun.2015
A3 Sportback
launching campaign
Jan.2015
‘Audi Live 2014 BRUNO MARS’ microsite
Nov.2015
Establishment of ‘A8’ microsite
Nov.2015
Establishment of application
for customers
Nov.2015
‘The new Audi A3 Sedan’
Online campaign
Jan.2014
Screen Saver
Ju.2014
Branding site renewal
Dec.2014
Audi Audi
Social media Events organized
by social media
Social Media Events 01. Audi Lounge by BLUE NOTE, Facebook event / Sept .2014
02. 10th Anniversary of Audi Korea, Instagram event / Oct. 2014
03. Audi Live 2015, Facebook event / Mar .2015
01
02
03
2016
The digitalDigm is a proud partner of the Galleria 63 Duty Free. We have stratified the marketing of the Galleria 63 Duty
Free grand launching event In the mode of online campaign ‘Golden Chance in the Gold Bar’ as well as through the production
of video and poster advertisement.
Duty-free Shop
Galleria Duty Free 63
Digital creative On/offline advertisement
On/offline campaign
Viral film Social media
Galleria Duty Free 63
2016
The digitalDigm has launched a global project of promotion
Event ‘Golden Chance Campaign’ for the Galleria 63 Duty Free
Grand launching event. Three people will be selected from the
Participants from Korea, Japan, China, and the selected
participants will have a chance to live-broadcast their first hand
Experience of the Galleria 63 Duty Free shop as well as the
Surrounding of Tower 63 in their SNS. This promotion will Reveal
the true identity of the Galleria 63 as a shopping center With
multi cultural and entertainment elements.
Play, Work and Play!
Be the one for $20,000 a week!
Golden Chance
in The Gold Bar
On/offline advertisement
Digital Creative
Viral flim making
On/offline campaign
Galleria Duty Free 63
2016
The digitalDigm has created the production of video and poster
advertisement for the promotion of Galleria 63 Duty Free Grand
launching. The famous Actor, Song Seung Hun, has been
Selected as the lead model, and these visual advertisements are
Planned to be displayed in the major airports, bus and subway
System as well as the online via YouTube.
Conducting advertisement
Of Galleria Duty Free 63
Beginning of a
Golden Journey
Digital Creative
Making flim On/offline campaign
2012~
We delivered Bccard’s unique brand identity to consumers through omnidirectional digital marketing activities
including the company’s web/mobile site renewal, site operation, viral film making, social media channel operation.
Finance
BCcard
Digital creative Building/operating
the brand site
APP Online ad Online campaign Viral film Establishing
membership channel
Social media
BCcard
Digital Creative
Viral flim
2014
digitalDigm has run online/offline campaigns in which people
can participate,
in order to promote BC UnionPay card that can be used
internationally.
By providing experience of traveling around the world with BC
UnionPay card,
getting out of a dull routine, we allow the customers
to intuitively experience strengths of this card.
Virtually experiencing world’s famous
landmark during tedious time waiting bus
UnionPay
Bus shelter campaign
BCcard
WEB Mobile APP
2014
The renewed Oh! POINT site was intended to play a role of platform
delivering the brand value by exposing customer benefits in detail.
Meanwhile, we created mobile web and provided specialized contents,
eliminating user inconvenience caused by absence of mobile web.
Developing the brand site into one that
can strengthen Oh! POINT’s unique branding and showing benefits in detail
so that customers can be easily understand .
Oh! POINT Brand site
& app renewal
Grand Prize at Smart App Award
Grand Prize at Web Award Korea
BCcard
Establishment of
Brand Site
01. BCcard ‘Loun.G’ / Oct. 2012
02. Bccard brand site & mobile app / Sept 2013
03. BC Kok application / Sept.2013
04. BC Green card mobile application / Nov.2013
01 02 04 03
BCcard
Brand site operation
Operating Bccard’s web and mobile apps including
not only BCcard web, apps, and SNS, but also eco money,
VIPs, credit card affiliate member stores/firms/companies
Integrated operation of BC card
Jul.2010 - Sep.2015
BCcard
01
01
02
03
04
04
05
06
Promotion
04. Chuseok season Red Box & Tough Guy promotion / Sept. 2015
05. BCcard Kakaostory open promotion / Jul. 2015
06. ULTRA JAPAN Expedition promotion / Aug. 2015
01. BC X AOA RED Santa Promotion/ Dec. 2015
02. UnionPay USA promotion / Nov. 2015
03. Big data-based counsumption propensity
promotion/ Oct. 2015
BCcard
Online campaign
01. BCcard Mistake Award campaign / Dec.2014
02. BC card Prism 3.0 Psychological Test campaign / Oct. 2015
03. ‘BC Cardpak Whiz ‘s Vacation Fortune APP / Aug.2012
04. BCcard Standard Procedure of Wishing, thanksgiving
campaign/ Aug.2014
05. BC UnionPay Worldwide promotion / Mar.2014
06. BC card year-end promotion online ad / Dec.2013
06 02
01
04
02
03
05
2011~2016
digitalDigm has been conducting a wide range of marketing activities including the development and operation of sites like Believing, VDL, VOV,
and Saffron, and various campaigns. In particular, brand naming, concept, and site establishment of F&HC brand “Believing” are completed through our differentiated creative of
digitalDigm.
Fashion & Beauty
LG Household & Health Care
Branding Building /operating brand site
Online ad Online campaign Establishing beauty solution
2015
This is a case where digitalDigm truly and completely creates a
brand site because we conducted from the brand naming and BI
work to new brand marketing for customers. We deliver unified
brand story and design to provide consistent brand experience to
customers and offer
“Smart Pick” service finding products easily and quickly
through a space/situation/type filter. In addition, various contents
like monthly exhibits and a home shopping on-air notification
service can be associated with sales activities.
LG Household & Health Care
Integrated development of brand identity
by combining the brand site and
the fabric & home care category
Fabric & Home Care
Believing
WEB Branding Operation
2015
digitalDigm has integrated and renewed web/mobile
sites of VDL, one of cosmetics brands of LG Household
& Health Care.
We provided “HOW TO” films of make-up products
and visually offer product information like colors(in
consideration of skin colors) and textures, as well as
images when using the product.
We reduced purchase steps, applied simple UI,
and disclosed Instagram reviews with related products,
which making cross-selling possible.
LG Household & Health Care
VDL—realization of a vivid and
impressive dream
Cosmetics brand
VDL web/mobile
WEB Mobile
2015
APP
VDL “Color Intel,” a solution jointly developed by VDL and PANTON,
tells a color tone best-matching the customer’s skin
when putting the skin color measuring device on your skin.
This project focuses on providing beauty solutions
for the customers who visit a store through
“Color Intel” app. Staff can recommend products
for customers in a more convenient and smarter
manner, which may lead to successful sales.
LG Household & Health Care
Developing customized beauty solutions
through “Color Intel” app
VDL “Color Intel”
Developing web &
mobile & GPAD app
02
03
LG Household & Health Care
On/offline
campaign
01. Bicheop Jayun Cream,
Brilliant Selection campaign / Sept.2015
02. Saffron/ A Mouthful Detergent—
Fabric Capsule campaign / Jun.2015
03. VOV Superfitting Lip Contest / Apr.2015
01
2011~2015
digitalDiem has established and operated brand sites for HITE JINRO products like Chamisul Fresh Soju, hite, JINRO hatbokbunja, Maehwasoo (plum wine), and Ilpoom Jinro. We
have provided unique creatives like viral films starring magician Lee Eungyeol, online and offline Ocean World promotions, and “Maktongryeong (beer+president)” campaign.
Food & Beverage
HITE JINRO
Digital creative Viral film Online/offline
campaign
Building and
operating brand site
APP
We bound two brands—”Max” with a climax of deep taste and sharp and cool
“dry d”—with a election concept.
The campaign concept is: the two brands with different characteristics appeal
to the target segment with their USP and brand story in order to win the
presidential election, and consumers vote to elect a beer president.
HITE JINRO
Beer President
Campaign
Actor Ha Jung Woo and singer
G-dragon take a lead in electing Korean
beer president!
2014
&Awards, awarded by the Minister of Science,
ICT and Future Planning
&Awards Grand Prix
Online
Campaign
Digital
Creative
WEB APP
Chamisul Fresh Soju pursues originality
while communicating with consumers in a new way
always.
These viral films starring Lee Eungyeol naturally promote
Chamisul with a native ad-concept and magic materials
with novelties received great attention from users.
Chamisul Fresh Soju
Viral film making
A total of seven films
Native ad-concept viral films made
to draw attention in SNS channels
of Chamisul Fresh Soju
HITE JINRO
15th anniversary mobile event
Oct.2013
dry d Ocean World campaign
Jun.2014
HITE JINRO
JINRO d shot wave campaign
Nov.2015
‘Sulgopang’ mobile event
Dec.2012
Established ‘Psysul Show’ microsite
Feb.2013
Chamisul Classic photo contest
Jun.2013
HITE JINRO
“Chamisul Fresh Soju” brand site / Apr.2014 “hite” brand site / Apr.2014 ‘d’ brand web/mobile sites / Aug.2013
‘JINRO Hatbokbunja’ brand site / Oct.2013 ‘Maehwasoo’ brand site / Nov.2013 ‘Ilpoom JINRO’ brand site / Aug.2013
2010~2013
digitalDigm has run Facebook campaign for Intel, the world’s largest semiconductor chip manufacturer, for four years from 2010.
We have undertaken creative digital campaign while successfully conducting webtoon marketing in social media, which is evaluated as a successful case.
IT & Service
Intel
Digital creative Online/offline
campaign
Social media
2014
Participants access CHASE THE 4 over PC or Smartphone to check
a hint of the place where the four-generation intel core processor’s
message can be found, and track the clue. In the course of this
chase,
outstanding graphic performance and longer battery life are
magnified as strengths of the latest intel core processor.
Intel
Focusing on delivering features and benefits
of the four-generation intel core processor
greatly enhanced compared to the third-
generation
counterpart
Intel Korea
CHASE THE 4
campaign
Online
Campaign
Digital
Creative
WEB
2012
Starting with a concept that general users participate in producing and writing a song, this project won the fervent response in Korea,
where third round would be held, as well as from numerous Intel fans around the world and 2NE1 fans. Listen to two to three pieces of short music released on a weekly basis, through Intel Korea Facebook, and vote for music you like, and then Teddy will work on the music.
Intel
Writing Ultrabook Song in collaboration with 2NE1, ‘Make Thumb Noise’ project
‘Make Thumb Noise’
Facebook promotion
Online
Campaign
Digital
Creative
WEB
01. ‘Virtual Magic Show’ Facebook promotion / Jun.2013
02. ‘Touch the Ultrabook’ Facebook promotion / Feb.2013
03. “Ultrabook becoming magic” promotion / May.2013
Intel
Online campaign
01. Serializing Webtoon MAJO & SADY / Mar.2010~
02. ‘Thank you 200,000 Fans’ Facebook 200,000 fan
commemorative campaign / Dec.2013
Intel
Social media
01 02 03
01 02
2012~2016
digitalDigm has operated website of Loreal Korea’s luxury brand LANCOME and created a mobile site of VICHY.
When LANCOME launches new products, we hold various sampling events in the microsite so as to induce purchase of customers who visit
LANCOME boutique and boost transactions in the online platform.
Fashion & Beauty
Loreal
Creating brand site E-Commerce Digital creative Online campaign
Loreal
Building & operating brand site 01. Creating LANCOME Korea mobile site / Jun.2014
02. Establishing VICHY web/mobile shopping mall / Jun.2015
01
02
Building & operating microsite
01. Launched NEW RÉNERGIE MULTI-LIFT event site / Aug.2015
02. LANCOME brand site renewal / Jan.2012
03. Established Advanced Génifiqu event site / Jun.2015
01 02 03
Loreal
Building & operating brand site
01. LANCOME RÉNERGIE COSTHETIC PROGRAM microsite / Jan.2012
02. Developed RÉNERGIE COSTHETIC PROGRAM microsite / Aug.2014
03. Created a microsite, celerbrating Hypnose Show launching
01 02 03
Loreal
Online campaign 01. LANCOME Facebook app ’Customer Reviews’ / Apr.2012
02. ‘Yujin, French Doll’ Facebook event / Jul.2012
01
02
Loreal
2011~ Car & Prodouct
Hollys
Coffee
Web & mobile web & app integrated establishment / Jan.2015
Developed a mobile membership site / Apr.2012
Building/operating brand site
APP Online campaign
digitalDigm has renewed the brand site and mobile site of Hollys Coffee, developed and operated a membership application, and conducted unique campaign. In particular, members of Hollys app increased three times in a month from the opening, and the app serves as a platform for O2O (Online to Offline) marketing, which blurs a boundary between online and offline.
01
02
03
01. ‘Secret of Double Shot’ promotion / Aug.2011
02. Established Green-Mug Design Contest microsite / Mar.2012
03. Hollys Coffee’s new bakery launching event / Feb.2011
digitalDigm has renewed the brand site and mobile site of Hollys Coffee, developed and operated a membership application, and conducted unique campaign. In particular, members of Hollys app increased three times in a month from the opening, and the app serves as a platform for O2O (Online to Offline) marketing, which blurs a boundary between online and offline.
2011~ Car & Prodouct
Hollys
Coffee
Building/operating brand site
APP Online campaign
digitalDigm has successfully executed a number of CJ brand projects, for example, creating a brand site and web/mobile online shopping malls for TOUS les Jours, and separating the service introduction brand site and mobile transfer site of CJ mplace and developing new mobile web of CJ brand.
2011~ Food & Beverage
CJ
01. Created TOUS les JOURS brand site / Oct.2014
02. Developed CJ mplace brand site / Nov.2015
03. Launched CJ SMART CAMPUS APP / Apr.2015
01
02
03
Developing a brand site
APP
SKT
digitalDIgm has developed and operated the brand site, applications, shopping mall of IMAGINE, a specialized ICT distributor launched by SKT, and provided our unique solutions for its social media (Blog, Twitter, Facebook, and YouTube) and events. In addition we are operating the inventory system of T-Premium store.
2011~
IT / Service
OK 캐시백 플러스 이벤트
May.2016
01
01. IMAGINE brand site renewal / Jun.2013
02. IBP brand site renewal / May.2013
03. Operated IMAGINE Social media / Jun.2013
04. White Day event / Mar.2013
05. Built IMAGINE business platform (IBP) / May.2012
06. IMAGINE business platform (IBP) renewal / Jun.2013
02
03
04
05 06 Online campaign
APP Building a brand site
SI Social media
SKT
digitalDigm takes responsibility of developing events for commerce planet 11st Street. With rich experience and know-how, we provide a management system that is able to smoothly run all promotions and events.
2011~
E-commerce
development operating
All 11st Street events
May.2016
Kids’ Day event
Nov.2015
Black Friday event
Dec.2015
11st X adidas
May.2016
OK CASHBAG + event
May.2016
Shinhan Year-end Benefits event
Dec.2015
Pororo’s special year-end gift event
Dec.2015
Marble run event
May.2016
SAMSUNG
ELECTRONICS
digitalDigm has operated Samsung B2B business
brand site since 2007 and provided a wide range of
optimized digital marketing services including
developing various sites, enhancing web
accessibility, and a variety of digital campaigns.
2011~ IT & Service
Established Samsung Electronics business campaign microsite
Apr.2015
Renewal of B2B brand site menu offered by sector
Feb.2015
Enhanced web accessibility of B2B brand site
Apr.2013
Renewal of the System Air-conditioner page of
Samsung Electronics B2B Website
Dec.2014 Building/operating brand site
Web accessibility
01
B2B브랜드사이트 웹접근성 개선
Apr.2013
02 03
01. Smart Life Design campaign / Oct.2012
02. ‘Prepared friends’ online CF / Sept. 2012
03. Life Design Social Media event / Mar.2012
Video ad Online campaign
Online promotion
SAMSUNG
ELECTRONICS
digitalDigm has created witty online CF displaying benefits of Samsung life insurance and effectively offered consumers life plan solutions of Samsung Life Insurance through online CF for Smart Life Design campaign.
2011~ Finance
01
03
02 03
04 05 06 Building Brand site
APP development operating
Public
agencies
01. Established Ilaw brand site and promoted
further advancement / Aug.2015
02. Established KOTRA’s Korea-China
IT Gateway brand site / Feb.2013
03. Created Korea-China Business Hub portal
and mobile sites / Jun.2012
04. Established InSciTe Advisor application / Oct.2013
05. Developed Ilaw Smartphone APP / Jun.2015
06. Developed R&D Navigation Mobile APP / Jun.2013
DigitalDigm has considerable experience in establishing websites of many public agencies
such as the Ministry of Justice, KOTRA, KOREA INSTITUTE OF DESIGN PRODUCTION,
Korea Institute of Science and Technology Information and providing related consulting services. We have successfully gained hands-on experience in compliance with strict regulations of public agencies.
2011~
Finance
2011~
Others
02 03
01 02
03 04
digitalDigm has been developing and renewing brand sites, microsites, interview sites, mobile shops and mobile applications of various enterprises and providing online campaign services.
01. Disney channel & Disney Junior site renewal / Jan.2015
02. Curation Style Shop interview site / Feb.2015
03. POLLY School brand site
04. BELPORT launching campaign/ Oct.2014
Brand site APP Online campaign
Others 01
02
2011~
01. Developed Asam Medical Center’s ARC Smartphone APP / May2014
02. Developed Pulmuone mobile app / Oct.2014
Brand site APP Online campaign
digitalDigm has been developing and renewing brand sites, microsites, interview sites, mobile shops and mobile applications of various enterprises and providing online campaign services.
2012~
digitalDigm’s headquarters in Korea has provided online marketing consulting services and established brand sites and mobile sites for a number of brands
that are planning to enter the Chinese market, in collaboration with digitalDigm’s branch in China.
China
Brand site E-commerce SEO O2O APP Social media Online campaign System development
China
01
02
03
04
01. Established Monkey’s KITCHEN brand site / Apr.2015
02. Established TIGER TOPOKI & BULGOGI integrated brand site / Feb.2014
03. Launched ZOO HOLDINGS brand site / Jun.2015
04. Developed ZOO Coffee brand sites and mobile sites / Sept.2013
Brand sites
China
01. Built X COMPANY brand site / Jun.2015
02. LUXEWATER shopping mall / Feb.2016
03. Renewed UI of KB bank’s Internet banking site / Nov.2012
01
02
03
Brand sites
China
01. Established and operated MISSHA Cosmetics shopping mall / Apr.2014
02. Established MISSHA Online Brochure microsite / Oct.2014
01 02
Brand sites
China
伊美尔 digitalDigm has examined digital marketing of EVER CARE,
China’s largest plastic surgery brand and offed solutions for overall systems like the homepage, mobile app, iPad app, CRM, and style and production guidelines, providing effective and integrated beauty system consulting service.
2012~ Establishing/ operating brand site
APP System development
China
Online Ad
LANEIGE BB CUSHION beauty road tour
Jun.2015
Baidu and Weibo video marketing for LANEIGE
Jun.2015
Enhanced SEO of DROPTOP brand site
Oct.2015
Naver Ad of ZOO Coffee
Feb.2015
Baidu Keyword Ad for MISSHA
Mar.2013
Operated Intercontinental Hotel Weibo
and organized events
2015-
China
JUNINGTONG mobile ad
Proprietary right of sales for Korean businesses
2014-2016
SMS ad of LOTTE DUTY FREE SHOP
2014-2016
Baidu Keyword Ad for DROPTOP
Aug.2015
Viral film marketing for DROPTOP
Aug.2015