슬라이드 1 - digitaldigm · 2018. 11. 22. · viral film making social media app monthly...

77

Upload: others

Post on 19-Jan-2021

1 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: 슬라이드 1 - digitalDigm · 2018. 11. 22. · Viral film making Social media APP Monthly marketing Building/operating brand site . Audi To attract consumers with young sensitivity
Page 2: 슬라이드 1 - digitalDigm · 2018. 11. 22. · Viral film making Social media APP Monthly marketing Building/operating brand site . Audi To attract consumers with young sensitivity
Page 3: 슬라이드 1 - digitalDigm · 2018. 11. 22. · Viral film making Social media APP Monthly marketing Building/operating brand site . Audi To attract consumers with young sensitivity
Page 4: 슬라이드 1 - digitalDigm · 2018. 11. 22. · Viral film making Social media APP Monthly marketing Building/operating brand site . Audi To attract consumers with young sensitivity
Page 5: 슬라이드 1 - digitalDigm · 2018. 11. 22. · Viral film making Social media APP Monthly marketing Building/operating brand site . Audi To attract consumers with young sensitivity
Page 6: 슬라이드 1 - digitalDigm · 2018. 11. 22. · Viral film making Social media APP Monthly marketing Building/operating brand site . Audi To attract consumers with young sensitivity
Page 7: 슬라이드 1 - digitalDigm · 2018. 11. 22. · Viral film making Social media APP Monthly marketing Building/operating brand site . Audi To attract consumers with young sensitivity
Page 8: 슬라이드 1 - digitalDigm · 2018. 11. 22. · Viral film making Social media APP Monthly marketing Building/operating brand site . Audi To attract consumers with young sensitivity
Page 9: 슬라이드 1 - digitalDigm · 2018. 11. 22. · Viral film making Social media APP Monthly marketing Building/operating brand site . Audi To attract consumers with young sensitivity
Page 10: 슬라이드 1 - digitalDigm · 2018. 11. 22. · Viral film making Social media APP Monthly marketing Building/operating brand site . Audi To attract consumers with young sensitivity
Page 11: 슬라이드 1 - digitalDigm · 2018. 11. 22. · Viral film making Social media APP Monthly marketing Building/operating brand site . Audi To attract consumers with young sensitivity
Page 12: 슬라이드 1 - digitalDigm · 2018. 11. 22. · Viral film making Social media APP Monthly marketing Building/operating brand site . Audi To attract consumers with young sensitivity

2007~

We manage online channels like the brand site, online banners, smartphone app, social network service, UCC videos, providing “integrated digital marketing” targeting all segments of consumers.

food & Beverage

Domino’s Pizza

Online AD Online campaign Social media System operation

/management Digital creative Monthly

marketing

Web/mobile/

app order system

Page 13: 슬라이드 1 - digitalDigm · 2018. 11. 22. · Viral film making Social media APP Monthly marketing Building/operating brand site . Audi To attract consumers with young sensitivity

Domino’s Pizza

2007~

digitalDigm has established and operated

all order platforms of Domino’s Pizza since 2007.

We run those platforms stably by creating intranet

connecting the headquarters of Domino’s and

some 350 directly-managed stores and franchises.

The platforms include various promotions to be

used in doing marketing activities at a corporate

level and are designed to show order status.

They are used as a tool for CRM as well.

Convenient, fast,

and accurate order

Domino’s

Integrated

order platform

WEB APP Operation Promotion

Page 14: 슬라이드 1 - digitalDigm · 2018. 11. 22. · Viral film making Social media APP Monthly marketing Building/operating brand site . Audi To attract consumers with young sensitivity

Domino’s Pizza

2015

We launched a customized order service called “Domino's My Kitchen” application, which allows service users to select toppings as they want, and order the pizza they designed. Applying cutting edge technology like Gyroscope sensor and reflecting current trend, new, innovative order service enables consumers to enjoy more delicious pizza with a lot of fun.

DIY Pizza order

service “Domino

My Kitchen App”

APP

Customized order service that enables

customers to choose pizza toppings as they

want, and order their own pizza

&Awards Grand Prix

Grand Prize at Web Award Korea

Page 15: 슬라이드 1 - digitalDigm · 2018. 11. 22. · Viral film making Social media APP Monthly marketing Building/operating brand site . Audi To attract consumers with young sensitivity

Domino’s Pizza

Campaign &

Promotion

02 03

04

Campaign

Campaign &

Promotion

01. Domino’s race / NOV.2013

02. Domino’s Pizza Cheese Pop Event / NOV.2012

03. Global Domino’s Day / DEC.2012

Promotion

04. Monthly promotion of Domino’s Pizza (marketing window)

01

Page 16: 슬라이드 1 - digitalDigm · 2018. 11. 22. · Viral film making Social media APP Monthly marketing Building/operating brand site . Audi To attract consumers with young sensitivity

Domino’s Pizza

Online AD

Page 17: 슬라이드 1 - digitalDigm · 2018. 11. 22. · Viral film making Social media APP Monthly marketing Building/operating brand site . Audi To attract consumers with young sensitivity

Domino’s Pizza

Social Media

Won Grand Prize of Korea Internet

Communication twice Awarded by

the Minister of Science, ICT and

Future Planning for six consecutive years

Page 18: 슬라이드 1 - digitalDigm · 2018. 11. 22. · Viral film making Social media APP Monthly marketing Building/operating brand site . Audi To attract consumers with young sensitivity

Domino’s Pizza

Several years of our integrated marketing efforts enabled

us to achieve approximately 58% of online order on

average, and 73% at the highest.

Increased online pizza order from

13% to as high as 73.5%

Results of

integraated

digital marketing

Page 19: 슬라이드 1 - digitalDigm · 2018. 11. 22. · Viral film making Social media APP Monthly marketing Building/operating brand site . Audi To attract consumers with young sensitivity

2013~

Since 2013, we have been conducting marketing activities for Audi Korea, which is called 360-degree digital marketing

which includes operating web/mobile sites, promoting annual digital campaign, and creating apps for Audi customers.

Car & Product

Audi

Online campaign

Digital creative

Viral film making

Social media APP Monthly marketing

Building/operating brand site

Page 20: 슬라이드 1 - digitalDigm · 2018. 11. 22. · Viral film making Social media APP Monthly marketing Building/operating brand site . Audi To attract consumers with young sensitivity

Audi

To attract consumers with young sensitivity and technological power of A1,

which is a compact model of Audi launched for the first time in Korea, in easy and interesting ways,

we made a 360° video and allowed consumers to experience A1 through PC or smartphone.

Audi A1 launching campaign adopted 360° driving video and 360° showcase video,

both of which will help consumers to experience A1 more vividly in a card board mode or with Gyro sensor.

Launching campaign for the new Audi A1:

Beyond the limitation of compact cars

Online campaign Viral film

2015~ &Awards Awarded by the Minister of Science, ICT and Future Planning &Awards Grand Prix

WEB APP

Audi Korea A1 launching campaign

Page 21: 슬라이드 1 - digitalDigm · 2018. 11. 22. · Viral film making Social media APP Monthly marketing Building/operating brand site . Audi To attract consumers with young sensitivity

Audi

digitalDigm runs the campaign which gives users opportunity to enjoy new Audi A4 through Microsite,

App, offline events. With Audi A4 AR App, 3D version of new Audi A4 comes out when a camera

recognises characters that users wrote on a paper (OCR). Though the application, You can open the door

to obverse inside, change color, turn your sight into 360 degrees. With this Campaign, we have branded

Audi which shows its innovative aspect all the time with new technology that users have never

experienced.

Change the standard of Innovation. The new Audi A4 Launching Campaign.

Audi Korea A4 Launching Campaign 2016~

WEB APP Online campaign

Making film

Page 22: 슬라이드 1 - digitalDigm · 2018. 11. 22. · Viral film making Social media APP Monthly marketing Building/operating brand site . Audi To attract consumers with young sensitivity

Audi

digitalDigm launched New Audi A4 Microsite, and AR application in online along with offline event. Event

was held at the IFC mall in Yeoido from June 10th to June 12th,2016. We utilized 4D Time Slice filming

technique which we could fine in “Matrix” movie. If participant enters the last 4 digits of his/her mobile

phone number onto a kiosk screen, it will be uploaded to the stage. Due to the 50 DSLR cameras

simultaneously take shots of the participant at every angle, it makes him/her seem to feel time stop.

Change the standard of Innovation. The new Audi A4 Launching Campaign.

New Audi A4 Time Slice Event 2016~

WEB APP Online campaign

Making film

Page 23: 슬라이드 1 - digitalDigm · 2018. 11. 22. · Viral film making Social media APP Monthly marketing Building/operating brand site . Audi To attract consumers with young sensitivity

Audi

Q3’s target segment is those in their early thirties, who are facing new lifestyle due to marriage or children.

We made a unprecedented viral film to better communicate with and arouse sympathy for the target

segment through Q3, so that they can come closer to Audi Korea, which constantly pursues something

new and evolved.

Candid shot, promoting the launching of The new Audi Q3

The new Audi Q3 viral film making 2015~ Excellence Award at the Korean

Online Advertisement Competition

Viral film Digital creative

Page 24: 슬라이드 1 - digitalDigm · 2018. 11. 22. · Viral film making Social media APP Monthly marketing Building/operating brand site . Audi To attract consumers with young sensitivity

Audi

Online Campaign

The new Audi TT

launching campaign

Nov.2015

The new Audi A6

launching campaign

Jun.2015

A3 Sportback

launching campaign

Jan.2015

‘Audi Live 2014 BRUNO MARS’ microsite

Nov.2015

Establishment of ‘A8’ microsite

Nov.2015

Establishment of application

for customers

Nov.2015

‘The new Audi A3 Sedan’

Online campaign

Jan.2014

Screen Saver

Ju.2014

Branding site renewal

Dec.2014

Page 25: 슬라이드 1 - digitalDigm · 2018. 11. 22. · Viral film making Social media APP Monthly marketing Building/operating brand site . Audi To attract consumers with young sensitivity

Audi Audi

Social media Events organized

by social media

Social Media Events 01. Audi Lounge by BLUE NOTE, Facebook event / Sept .2014

02. 10th Anniversary of Audi Korea, Instagram event / Oct. 2014

03. Audi Live 2015, Facebook event / Mar .2015

01

02

03

Page 26: 슬라이드 1 - digitalDigm · 2018. 11. 22. · Viral film making Social media APP Monthly marketing Building/operating brand site . Audi To attract consumers with young sensitivity

2016

The digitalDigm is a proud partner of the Galleria 63 Duty Free. We have stratified the marketing of the Galleria 63 Duty

Free grand launching event In the mode of online campaign ‘Golden Chance in the Gold Bar’ as well as through the production

of video and poster advertisement.

Duty-free Shop

Galleria Duty Free 63

Digital creative On/offline advertisement

On/offline campaign

Viral film Social media

Page 27: 슬라이드 1 - digitalDigm · 2018. 11. 22. · Viral film making Social media APP Monthly marketing Building/operating brand site . Audi To attract consumers with young sensitivity

Galleria Duty Free 63

2016

The digitalDigm has launched a global project of promotion

Event ‘Golden Chance Campaign’ for the Galleria 63 Duty Free

Grand launching event. Three people will be selected from the

Participants from Korea, Japan, China, and the selected

participants will have a chance to live-broadcast their first hand

Experience of the Galleria 63 Duty Free shop as well as the

Surrounding of Tower 63 in their SNS. This promotion will Reveal

the true identity of the Galleria 63 as a shopping center With

multi cultural and entertainment elements.

Play, Work and Play!

Be the one for $20,000 a week!

Golden Chance

in The Gold Bar

On/offline advertisement

Digital Creative

Viral flim making

On/offline campaign

Page 28: 슬라이드 1 - digitalDigm · 2018. 11. 22. · Viral film making Social media APP Monthly marketing Building/operating brand site . Audi To attract consumers with young sensitivity

Galleria Duty Free 63

2016

The digitalDigm has created the production of video and poster

advertisement for the promotion of Galleria 63 Duty Free Grand

launching. The famous Actor, Song Seung Hun, has been

Selected as the lead model, and these visual advertisements are

Planned to be displayed in the major airports, bus and subway

System as well as the online via YouTube.

Conducting advertisement

Of Galleria Duty Free 63

Beginning of a

Golden Journey

Digital Creative

Making flim On/offline campaign

Page 29: 슬라이드 1 - digitalDigm · 2018. 11. 22. · Viral film making Social media APP Monthly marketing Building/operating brand site . Audi To attract consumers with young sensitivity

2012~

We delivered Bccard’s unique brand identity to consumers through omnidirectional digital marketing activities

including the company’s web/mobile site renewal, site operation, viral film making, social media channel operation.

Finance

BCcard

Digital creative Building/operating

the brand site

APP Online ad Online campaign Viral film Establishing

membership channel

Social media

Page 30: 슬라이드 1 - digitalDigm · 2018. 11. 22. · Viral film making Social media APP Monthly marketing Building/operating brand site . Audi To attract consumers with young sensitivity

BCcard

Digital Creative

Viral flim

2014

digitalDigm has run online/offline campaigns in which people

can participate,

in order to promote BC UnionPay card that can be used

internationally.

By providing experience of traveling around the world with BC

UnionPay card,

getting out of a dull routine, we allow the customers

to intuitively experience strengths of this card.

Virtually experiencing world’s famous

landmark during tedious time waiting bus

UnionPay

Bus shelter campaign

Page 31: 슬라이드 1 - digitalDigm · 2018. 11. 22. · Viral film making Social media APP Monthly marketing Building/operating brand site . Audi To attract consumers with young sensitivity

BCcard

WEB Mobile APP

2014

The renewed Oh! POINT site was intended to play a role of platform

delivering the brand value by exposing customer benefits in detail.

Meanwhile, we created mobile web and provided specialized contents,

eliminating user inconvenience caused by absence of mobile web.

Developing the brand site into one that

can strengthen Oh! POINT’s unique branding and showing benefits in detail

so that customers can be easily understand .

Oh! POINT Brand site

& app renewal

Grand Prize at Smart App Award

Grand Prize at Web Award Korea

Page 32: 슬라이드 1 - digitalDigm · 2018. 11. 22. · Viral film making Social media APP Monthly marketing Building/operating brand site . Audi To attract consumers with young sensitivity

BCcard

Establishment of

Brand Site

01. BCcard ‘Loun.G’ / Oct. 2012

02. Bccard brand site & mobile app / Sept 2013

03. BC Kok application / Sept.2013

04. BC Green card mobile application / Nov.2013

01 02 04 03

Page 33: 슬라이드 1 - digitalDigm · 2018. 11. 22. · Viral film making Social media APP Monthly marketing Building/operating brand site . Audi To attract consumers with young sensitivity

BCcard

Brand site operation

Operating Bccard’s web and mobile apps including

not only BCcard web, apps, and SNS, but also eco money,

VIPs, credit card affiliate member stores/firms/companies

Integrated operation of BC card

Jul.2010 - Sep.2015

Page 34: 슬라이드 1 - digitalDigm · 2018. 11. 22. · Viral film making Social media APP Monthly marketing Building/operating brand site . Audi To attract consumers with young sensitivity

BCcard

01

01

02

03

04

04

05

06

Promotion

04. Chuseok season Red Box & Tough Guy promotion / Sept. 2015

05. BCcard Kakaostory open promotion / Jul. 2015

06. ULTRA JAPAN Expedition promotion / Aug. 2015

01. BC X AOA RED Santa Promotion/ Dec. 2015

02. UnionPay USA promotion / Nov. 2015

03. Big data-based counsumption propensity

promotion/ Oct. 2015

Page 35: 슬라이드 1 - digitalDigm · 2018. 11. 22. · Viral film making Social media APP Monthly marketing Building/operating brand site . Audi To attract consumers with young sensitivity

BCcard

Online campaign

01. BCcard Mistake Award campaign / Dec.2014

02. BC card Prism 3.0 Psychological Test campaign / Oct. 2015

03. ‘BC Cardpak Whiz ‘s Vacation Fortune APP / Aug.2012

04. BCcard Standard Procedure of Wishing, thanksgiving

campaign/ Aug.2014

05. BC UnionPay Worldwide promotion / Mar.2014

06. BC card year-end promotion online ad / Dec.2013

06 02

01

04

02

03

05

Page 36: 슬라이드 1 - digitalDigm · 2018. 11. 22. · Viral film making Social media APP Monthly marketing Building/operating brand site . Audi To attract consumers with young sensitivity

2011~2016

digitalDigm has been conducting a wide range of marketing activities including the development and operation of sites like Believing, VDL, VOV,

and Saffron, and various campaigns. In particular, brand naming, concept, and site establishment of F&HC brand “Believing” are completed through our differentiated creative of

digitalDigm.

Fashion & Beauty

LG Household & Health Care

Branding Building /operating brand site

Online ad Online campaign Establishing beauty solution

Page 37: 슬라이드 1 - digitalDigm · 2018. 11. 22. · Viral film making Social media APP Monthly marketing Building/operating brand site . Audi To attract consumers with young sensitivity

2015

This is a case where digitalDigm truly and completely creates a

brand site because we conducted from the brand naming and BI

work to new brand marketing for customers. We deliver unified

brand story and design to provide consistent brand experience to

customers and offer

“Smart Pick” service finding products easily and quickly

through a space/situation/type filter. In addition, various contents

like monthly exhibits and a home shopping on-air notification

service can be associated with sales activities.

LG Household & Health Care

Integrated development of brand identity

by combining the brand site and

the fabric & home care category

Fabric & Home Care

Believing

WEB Branding Operation

Page 38: 슬라이드 1 - digitalDigm · 2018. 11. 22. · Viral film making Social media APP Monthly marketing Building/operating brand site . Audi To attract consumers with young sensitivity

2015

digitalDigm has integrated and renewed web/mobile

sites of VDL, one of cosmetics brands of LG Household

& Health Care.

We provided “HOW TO” films of make-up products

and visually offer product information like colors(in

consideration of skin colors) and textures, as well as

images when using the product.

We reduced purchase steps, applied simple UI,

and disclosed Instagram reviews with related products,

which making cross-selling possible.

LG Household & Health Care

VDL—realization of a vivid and

impressive dream

Cosmetics brand

VDL web/mobile

WEB Mobile

Page 39: 슬라이드 1 - digitalDigm · 2018. 11. 22. · Viral film making Social media APP Monthly marketing Building/operating brand site . Audi To attract consumers with young sensitivity

2015

APP

VDL “Color Intel,” a solution jointly developed by VDL and PANTON,

tells a color tone best-matching the customer’s skin

when putting the skin color measuring device on your skin.

This project focuses on providing beauty solutions

for the customers who visit a store through

“Color Intel” app. Staff can recommend products

for customers in a more convenient and smarter

manner, which may lead to successful sales.

LG Household & Health Care

Developing customized beauty solutions

through “Color Intel” app

VDL “Color Intel”

Developing web &

mobile & GPAD app

Page 40: 슬라이드 1 - digitalDigm · 2018. 11. 22. · Viral film making Social media APP Monthly marketing Building/operating brand site . Audi To attract consumers with young sensitivity

02

03

LG Household & Health Care

On/offline

campaign

01. Bicheop Jayun Cream,

Brilliant Selection campaign / Sept.2015

02. Saffron/ A Mouthful Detergent—

Fabric Capsule campaign / Jun.2015

03. VOV Superfitting Lip Contest / Apr.2015

01

Page 41: 슬라이드 1 - digitalDigm · 2018. 11. 22. · Viral film making Social media APP Monthly marketing Building/operating brand site . Audi To attract consumers with young sensitivity

2011~2015

digitalDiem has established and operated brand sites for HITE JINRO products like Chamisul Fresh Soju, hite, JINRO hatbokbunja, Maehwasoo (plum wine), and Ilpoom Jinro. We

have provided unique creatives like viral films starring magician Lee Eungyeol, online and offline Ocean World promotions, and “Maktongryeong (beer+president)” campaign.

Food & Beverage

HITE JINRO

Digital creative Viral film Online/offline

campaign

Building and

operating brand site

APP

Page 42: 슬라이드 1 - digitalDigm · 2018. 11. 22. · Viral film making Social media APP Monthly marketing Building/operating brand site . Audi To attract consumers with young sensitivity

We bound two brands—”Max” with a climax of deep taste and sharp and cool

“dry d”—with a election concept.

The campaign concept is: the two brands with different characteristics appeal

to the target segment with their USP and brand story in order to win the

presidential election, and consumers vote to elect a beer president.

HITE JINRO

Beer President

Campaign

Actor Ha Jung Woo and singer

G-dragon take a lead in electing Korean

beer president!

2014

&Awards, awarded by the Minister of Science,

ICT and Future Planning

&Awards Grand Prix

Online

Campaign

Digital

Creative

WEB APP

Page 43: 슬라이드 1 - digitalDigm · 2018. 11. 22. · Viral film making Social media APP Monthly marketing Building/operating brand site . Audi To attract consumers with young sensitivity

Chamisul Fresh Soju pursues originality

while communicating with consumers in a new way

always.

These viral films starring Lee Eungyeol naturally promote

Chamisul with a native ad-concept and magic materials

with novelties received great attention from users.

Chamisul Fresh Soju

Viral film making

A total of seven films

Native ad-concept viral films made

to draw attention in SNS channels

of Chamisul Fresh Soju

HITE JINRO

Page 44: 슬라이드 1 - digitalDigm · 2018. 11. 22. · Viral film making Social media APP Monthly marketing Building/operating brand site . Audi To attract consumers with young sensitivity

15th anniversary mobile event

Oct.2013

dry d Ocean World campaign

Jun.2014

HITE JINRO

JINRO d shot wave campaign

Nov.2015

‘Sulgopang’ mobile event

Dec.2012

Established ‘Psysul Show’ microsite

Feb.2013

Chamisul Classic photo contest

Jun.2013

Page 45: 슬라이드 1 - digitalDigm · 2018. 11. 22. · Viral film making Social media APP Monthly marketing Building/operating brand site . Audi To attract consumers with young sensitivity

HITE JINRO

“Chamisul Fresh Soju” brand site / Apr.2014 “hite” brand site / Apr.2014 ‘d’ brand web/mobile sites / Aug.2013

‘JINRO Hatbokbunja’ brand site / Oct.2013 ‘Maehwasoo’ brand site / Nov.2013 ‘Ilpoom JINRO’ brand site / Aug.2013

Page 46: 슬라이드 1 - digitalDigm · 2018. 11. 22. · Viral film making Social media APP Monthly marketing Building/operating brand site . Audi To attract consumers with young sensitivity

2010~2013

digitalDigm has run Facebook campaign for Intel, the world’s largest semiconductor chip manufacturer, for four years from 2010.

We have undertaken creative digital campaign while successfully conducting webtoon marketing in social media, which is evaluated as a successful case.

IT & Service

Intel

Digital creative Online/offline

campaign

Social media

Page 47: 슬라이드 1 - digitalDigm · 2018. 11. 22. · Viral film making Social media APP Monthly marketing Building/operating brand site . Audi To attract consumers with young sensitivity

2014

Participants access CHASE THE 4 over PC or Smartphone to check

a hint of the place where the four-generation intel core processor’s

message can be found, and track the clue. In the course of this

chase,

outstanding graphic performance and longer battery life are

magnified as strengths of the latest intel core processor.

Intel

Focusing on delivering features and benefits

of the four-generation intel core processor

greatly enhanced compared to the third-

generation

counterpart

Intel Korea

CHASE THE 4

campaign

Online

Campaign

Digital

Creative

WEB

Page 48: 슬라이드 1 - digitalDigm · 2018. 11. 22. · Viral film making Social media APP Monthly marketing Building/operating brand site . Audi To attract consumers with young sensitivity

2012

Starting with a concept that general users participate in producing and writing a song, this project won the fervent response in Korea,

where third round would be held, as well as from numerous Intel fans around the world and 2NE1 fans. Listen to two to three pieces of short music released on a weekly basis, through Intel Korea Facebook, and vote for music you like, and then Teddy will work on the music.

Intel

Writing Ultrabook Song in collaboration with 2NE1, ‘Make Thumb Noise’ project

‘Make Thumb Noise’

Facebook promotion

Online

Campaign

Digital

Creative

WEB

Page 49: 슬라이드 1 - digitalDigm · 2018. 11. 22. · Viral film making Social media APP Monthly marketing Building/operating brand site . Audi To attract consumers with young sensitivity

01. ‘Virtual Magic Show’ Facebook promotion / Jun.2013

02. ‘Touch the Ultrabook’ Facebook promotion / Feb.2013

03. “Ultrabook becoming magic” promotion / May.2013

Intel

Online campaign

01. Serializing Webtoon MAJO & SADY / Mar.2010~

02. ‘Thank you 200,000 Fans’ Facebook 200,000 fan

commemorative campaign / Dec.2013

Intel

Social media

01 02 03

01 02

Page 50: 슬라이드 1 - digitalDigm · 2018. 11. 22. · Viral film making Social media APP Monthly marketing Building/operating brand site . Audi To attract consumers with young sensitivity

2012~2016

digitalDigm has operated website of Loreal Korea’s luxury brand LANCOME and created a mobile site of VICHY.

When LANCOME launches new products, we hold various sampling events in the microsite so as to induce purchase of customers who visit

LANCOME boutique and boost transactions in the online platform.

Fashion & Beauty

Loreal

Creating brand site E-Commerce Digital creative Online campaign

Page 51: 슬라이드 1 - digitalDigm · 2018. 11. 22. · Viral film making Social media APP Monthly marketing Building/operating brand site . Audi To attract consumers with young sensitivity

Loreal

Building & operating brand site 01. Creating LANCOME Korea mobile site / Jun.2014

02. Establishing VICHY web/mobile shopping mall / Jun.2015

01

02

Page 52: 슬라이드 1 - digitalDigm · 2018. 11. 22. · Viral film making Social media APP Monthly marketing Building/operating brand site . Audi To attract consumers with young sensitivity

Building & operating microsite

01. Launched NEW RÉNERGIE MULTI-LIFT event site / Aug.2015

02. LANCOME brand site renewal / Jan.2012

03. Established Advanced Génifiqu event site / Jun.2015

01 02 03

Loreal

Page 53: 슬라이드 1 - digitalDigm · 2018. 11. 22. · Viral film making Social media APP Monthly marketing Building/operating brand site . Audi To attract consumers with young sensitivity

Building & operating brand site

01. LANCOME RÉNERGIE COSTHETIC PROGRAM microsite / Jan.2012

02. Developed RÉNERGIE COSTHETIC PROGRAM microsite / Aug.2014

03. Created a microsite, celerbrating Hypnose Show launching

01 02 03

Loreal

Page 54: 슬라이드 1 - digitalDigm · 2018. 11. 22. · Viral film making Social media APP Monthly marketing Building/operating brand site . Audi To attract consumers with young sensitivity

Online campaign 01. LANCOME Facebook app ’Customer Reviews’ / Apr.2012

02. ‘Yujin, French Doll’ Facebook event / Jul.2012

01

02

Loreal

Page 55: 슬라이드 1 - digitalDigm · 2018. 11. 22. · Viral film making Social media APP Monthly marketing Building/operating brand site . Audi To attract consumers with young sensitivity

2011~ Car & Prodouct

Hollys

Coffee

Web & mobile web & app integrated establishment / Jan.2015

Developed a mobile membership site / Apr.2012

Building/operating brand site

APP Online campaign

digitalDigm has renewed the brand site and mobile site of Hollys Coffee, developed and operated a membership application, and conducted unique campaign. In particular, members of Hollys app increased three times in a month from the opening, and the app serves as a platform for O2O (Online to Offline) marketing, which blurs a boundary between online and offline.

Page 56: 슬라이드 1 - digitalDigm · 2018. 11. 22. · Viral film making Social media APP Monthly marketing Building/operating brand site . Audi To attract consumers with young sensitivity

01

02

03

01. ‘Secret of Double Shot’ promotion / Aug.2011

02. Established Green-Mug Design Contest microsite / Mar.2012

03. Hollys Coffee’s new bakery launching event / Feb.2011

digitalDigm has renewed the brand site and mobile site of Hollys Coffee, developed and operated a membership application, and conducted unique campaign. In particular, members of Hollys app increased three times in a month from the opening, and the app serves as a platform for O2O (Online to Offline) marketing, which blurs a boundary between online and offline.

2011~ Car & Prodouct

Hollys

Coffee

Building/operating brand site

APP Online campaign

Page 57: 슬라이드 1 - digitalDigm · 2018. 11. 22. · Viral film making Social media APP Monthly marketing Building/operating brand site . Audi To attract consumers with young sensitivity

digitalDigm has successfully executed a number of CJ brand projects, for example, creating a brand site and web/mobile online shopping malls for TOUS les Jours, and separating the service introduction brand site and mobile transfer site of CJ mplace and developing new mobile web of CJ brand.

2011~ Food & Beverage

CJ

01. Created TOUS les JOURS brand site / Oct.2014

02. Developed CJ mplace brand site / Nov.2015

03. Launched CJ SMART CAMPUS APP / Apr.2015

01

02

03

Developing a brand site

APP

Page 58: 슬라이드 1 - digitalDigm · 2018. 11. 22. · Viral film making Social media APP Monthly marketing Building/operating brand site . Audi To attract consumers with young sensitivity

SKT

digitalDIgm has developed and operated the brand site, applications, shopping mall of IMAGINE, a specialized ICT distributor launched by SKT, and provided our unique solutions for its social media (Blog, Twitter, Facebook, and YouTube) and events. In addition we are operating the inventory system of T-Premium store.

2011~

IT / Service

OK 캐시백 플러스 이벤트

May.2016

01

01. IMAGINE brand site renewal / Jun.2013

02. IBP brand site renewal / May.2013

03. Operated IMAGINE Social media / Jun.2013

04. White Day event / Mar.2013

05. Built IMAGINE business platform (IBP) / May.2012

06. IMAGINE business platform (IBP) renewal / Jun.2013

02

03

04

05 06 Online campaign

APP Building a brand site

SI Social media

Page 59: 슬라이드 1 - digitalDigm · 2018. 11. 22. · Viral film making Social media APP Monthly marketing Building/operating brand site . Audi To attract consumers with young sensitivity

SKT

digitalDigm takes responsibility of developing events for commerce planet 11st Street. With rich experience and know-how, we provide a management system that is able to smoothly run all promotions and events.

2011~

E-commerce

development operating

All 11st Street events

May.2016

Kids’ Day event

Nov.2015

Black Friday event

Dec.2015

11st X adidas

May.2016

OK CASHBAG + event

May.2016

Shinhan Year-end Benefits event

Dec.2015

Pororo’s special year-end gift event

Dec.2015

Marble run event

May.2016

Page 60: 슬라이드 1 - digitalDigm · 2018. 11. 22. · Viral film making Social media APP Monthly marketing Building/operating brand site . Audi To attract consumers with young sensitivity

SAMSUNG

ELECTRONICS

digitalDigm has operated Samsung B2B business

brand site since 2007 and provided a wide range of

optimized digital marketing services including

developing various sites, enhancing web

accessibility, and a variety of digital campaigns.

2011~ IT & Service

Established Samsung Electronics business campaign microsite

Apr.2015

Renewal of B2B brand site menu offered by sector

Feb.2015

Enhanced web accessibility of B2B brand site

Apr.2013

Renewal of the System Air-conditioner page of

Samsung Electronics B2B Website

Dec.2014 Building/operating brand site

Web accessibility

Page 61: 슬라이드 1 - digitalDigm · 2018. 11. 22. · Viral film making Social media APP Monthly marketing Building/operating brand site . Audi To attract consumers with young sensitivity

01

B2B브랜드사이트 웹접근성 개선

Apr.2013

02 03

01. Smart Life Design campaign / Oct.2012

02. ‘Prepared friends’ online CF / Sept. 2012

03. Life Design Social Media event / Mar.2012

Video ad Online campaign

Online promotion

SAMSUNG

ELECTRONICS

digitalDigm has created witty online CF displaying benefits of Samsung life insurance and effectively offered consumers life plan solutions of Samsung Life Insurance through online CF for Smart Life Design campaign.

2011~ Finance

Page 62: 슬라이드 1 - digitalDigm · 2018. 11. 22. · Viral film making Social media APP Monthly marketing Building/operating brand site . Audi To attract consumers with young sensitivity

01

03

02 03

04 05 06 Building Brand site

APP development operating

Public

agencies

01. Established Ilaw brand site and promoted

further advancement / Aug.2015

02. Established KOTRA’s Korea-China

IT Gateway brand site / Feb.2013

03. Created Korea-China Business Hub portal

and mobile sites / Jun.2012

04. Established InSciTe Advisor application / Oct.2013

05. Developed Ilaw Smartphone APP / Jun.2015

06. Developed R&D Navigation Mobile APP / Jun.2013

DigitalDigm has considerable experience in establishing websites of many public agencies

such as the Ministry of Justice, KOTRA, KOREA INSTITUTE OF DESIGN PRODUCTION,

Korea Institute of Science and Technology Information and providing related consulting services. We have successfully gained hands-on experience in compliance with strict regulations of public agencies.

2011~

Finance

Page 63: 슬라이드 1 - digitalDigm · 2018. 11. 22. · Viral film making Social media APP Monthly marketing Building/operating brand site . Audi To attract consumers with young sensitivity

2011~

Others

02 03

01 02

03 04

digitalDigm has been developing and renewing brand sites, microsites, interview sites, mobile shops and mobile applications of various enterprises and providing online campaign services.

01. Disney channel & Disney Junior site renewal / Jan.2015

02. Curation Style Shop interview site / Feb.2015

03. POLLY School brand site

04. BELPORT launching campaign/ Oct.2014

Brand site APP Online campaign

Page 64: 슬라이드 1 - digitalDigm · 2018. 11. 22. · Viral film making Social media APP Monthly marketing Building/operating brand site . Audi To attract consumers with young sensitivity

Others 01

02

2011~

01. Developed Asam Medical Center’s ARC Smartphone APP / May2014

02. Developed Pulmuone mobile app / Oct.2014

Brand site APP Online campaign

digitalDigm has been developing and renewing brand sites, microsites, interview sites, mobile shops and mobile applications of various enterprises and providing online campaign services.

Page 65: 슬라이드 1 - digitalDigm · 2018. 11. 22. · Viral film making Social media APP Monthly marketing Building/operating brand site . Audi To attract consumers with young sensitivity

2012~

digitalDigm’s headquarters in Korea has provided online marketing consulting services and established brand sites and mobile sites for a number of brands

that are planning to enter the Chinese market, in collaboration with digitalDigm’s branch in China.

China

Brand site E-commerce SEO O2O APP Social media Online campaign System development

Page 66: 슬라이드 1 - digitalDigm · 2018. 11. 22. · Viral film making Social media APP Monthly marketing Building/operating brand site . Audi To attract consumers with young sensitivity

China

01

02

03

04

01. Established Monkey’s KITCHEN brand site / Apr.2015

02. Established TIGER TOPOKI & BULGOGI integrated brand site / Feb.2014

03. Launched ZOO HOLDINGS brand site / Jun.2015

04. Developed ZOO Coffee brand sites and mobile sites / Sept.2013

Brand sites

Page 67: 슬라이드 1 - digitalDigm · 2018. 11. 22. · Viral film making Social media APP Monthly marketing Building/operating brand site . Audi To attract consumers with young sensitivity

China

01. Built X COMPANY brand site / Jun.2015

02. LUXEWATER shopping mall / Feb.2016

03. Renewed UI of KB bank’s Internet banking site / Nov.2012

01

02

03

Brand sites

Page 68: 슬라이드 1 - digitalDigm · 2018. 11. 22. · Viral film making Social media APP Monthly marketing Building/operating brand site . Audi To attract consumers with young sensitivity

China

01. Established and operated MISSHA Cosmetics shopping mall / Apr.2014

02. Established MISSHA Online Brochure microsite / Oct.2014

01 02

Brand sites

Page 69: 슬라이드 1 - digitalDigm · 2018. 11. 22. · Viral film making Social media APP Monthly marketing Building/operating brand site . Audi To attract consumers with young sensitivity

China

伊美尔 digitalDigm has examined digital marketing of EVER CARE,

China’s largest plastic surgery brand and offed solutions for overall systems like the homepage, mobile app, iPad app, CRM, and style and production guidelines, providing effective and integrated beauty system consulting service.

2012~ Establishing/ operating brand site

APP System development

Page 70: 슬라이드 1 - digitalDigm · 2018. 11. 22. · Viral film making Social media APP Monthly marketing Building/operating brand site . Audi To attract consumers with young sensitivity

China

Online Ad

LANEIGE BB CUSHION beauty road tour

Jun.2015

Baidu and Weibo video marketing for LANEIGE

Jun.2015

Enhanced SEO of DROPTOP brand site

Oct.2015

Naver Ad of ZOO Coffee

Feb.2015

Baidu Keyword Ad for MISSHA

Mar.2013

Operated Intercontinental Hotel Weibo

and organized events

2015-

Page 71: 슬라이드 1 - digitalDigm · 2018. 11. 22. · Viral film making Social media APP Monthly marketing Building/operating brand site . Audi To attract consumers with young sensitivity

China

JUNINGTONG mobile ad

Proprietary right of sales for Korean businesses

2014-2016

SMS ad of LOTTE DUTY FREE SHOP

2014-2016

Baidu Keyword Ad for DROPTOP

Aug.2015

Viral film marketing for DROPTOP

Aug.2015

Page 72: 슬라이드 1 - digitalDigm · 2018. 11. 22. · Viral film making Social media APP Monthly marketing Building/operating brand site . Audi To attract consumers with young sensitivity
Page 73: 슬라이드 1 - digitalDigm · 2018. 11. 22. · Viral film making Social media APP Monthly marketing Building/operating brand site . Audi To attract consumers with young sensitivity
Page 74: 슬라이드 1 - digitalDigm · 2018. 11. 22. · Viral film making Social media APP Monthly marketing Building/operating brand site . Audi To attract consumers with young sensitivity
Page 75: 슬라이드 1 - digitalDigm · 2018. 11. 22. · Viral film making Social media APP Monthly marketing Building/operating brand site . Audi To attract consumers with young sensitivity
Page 76: 슬라이드 1 - digitalDigm · 2018. 11. 22. · Viral film making Social media APP Monthly marketing Building/operating brand site . Audi To attract consumers with young sensitivity
Page 77: 슬라이드 1 - digitalDigm · 2018. 11. 22. · Viral film making Social media APP Monthly marketing Building/operating brand site . Audi To attract consumers with young sensitivity