education summary / degrees and certifications ba rowan university | med college of nj | mba...
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Billy MartinMarketing Executive
4 Regency WayMedford, NJ 08055
(609) 922-8300 Cell(609) 678-0633 Home
Interactive Resume and Career Highlights
“Business has only two functions – marketing and innovation.”Milan Kundera, Czech Novelist
Career Highlights / Table of ContentsEducation Summary / Degrees and CertificationsBA Rowan University | MEd College of NJ | MBA University of Phoenix
2006-2009 | Vice President Global Marketing Weather Trends International | Bethlehem, PA | www.wxtrends.com
2003-2006 | Vice President Marketing / Chief Marketing OfficerScreenDreamer LLC | Marlton, NJ | www.screendreamer.com
2001-2003 | Vice President Business DevelopmentPlanalytics | Wayne, PA | www.planalytics.com
1999-2001 | Director of Business DevelopmentMindcrossing | Mountainview, CA | www.maxindia.com
1996-1999 | Vice President Sales and MarketingHealthCast | Boise, ID | www.gohealthcast.com
1991-1996 | Product Technology / Sales Associate Smith+Nephew Orthopaedics | Memphis, TN | www.smith-nephew.com
1989-1991 | Sports Physical Therapist / Athletic TrainerNovaCare /Mercer Bucks Sports Medicine | Newtown, PA | www.novacare.com
1983-1991 | Science Faculty – Director of Sports Medicine Curriculum Burlington County College / Notre Dame High School | www.notredame.k12.nj.us
1978 – Current | Basketball Official / Supervisor of Basketball OfficialsIAABO Camden Board 34 | Camden, NJ | www.board34.org
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Education Summary
• Bachelors of Arts Degree (BA) in Health & Physical Education• 1st graduate of Athletic Training / Sports Medicine Program• Over 2600 apprenticeship hours in Athletic Training
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• Master of Education (MEd) in Athletic Management• Graduate Assistant in Sports Medicine Department• Worked with NCAA soccer, basketball, and baseball teams.
• Master of Business Administration (MBA) in Technology Management• Core curriculum blended business, marketing, and technology.• Provided the spring board for the jump from education to business.
NJ RegisteredAthletic Trainer
Certified StrengthConditioning Specialist
Certified OfficialInternational Association of
Approved Basketball Officials
New Jersey K-12Teaching Certificate
Vice President Global MarketingWeather Trends International | Bethlehem, PA | www.wxtrends.com | 2006 through 2009
Responsible for all global advertising and marketing of WTI products/services to …--Retailers--Manufacturers--Commodity Traders--Golf Industry Professionals--Weather Sensitive Industries
Part of a team that took WTI from a start-up to profitability as the global leader in business weather guidance
with some of the largest corporations in the world.
CRM Expertise in deployment and administration of Salesforce.com, Eloqua, and Vertical Response with over 7 years experience in using SaaS technology.
WTI Client Base
VIEW VIDEO
Weather Trends is the global leader in
year-ahead business weather guidance.
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PRODUCT DEVELOPMENT / MARKETING
Designed product strategy, product deliverable, and executed marketing campaigns to deploy weather guidance throughout the GOLF INDUSTRY in conjunction with industry leader Golf Datatech.
>> SEE PRODUCT SAMPLE>> SEE PRESS RELEASE WRITING SAMPLE
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Vice President Global MarketingWeather Trends International | Bethlehem, PA | www.wxtrends.com | 2006 through 2009
BRANDING / WEBSITE DEVELOPMENT
Led the creative design team to architect and deliver the online marketing presence for Weather Trends. Provided all content creation, design, and user experience flow for the corporate website.
>> VISIT WEBSITE (CORPORATE)>> VISIT WEBSITE (WEATHER PORTAL)
VIDEO CONTENT CREATION / STREAMING
From concept design to production, direction, and delivery … specific expertise in taking audio, static slide or video content and turning into streaming flash downloadable content.
>> VIEW “Power of One Degree” FLASH SAMPLE Produced and Directed by Billy Martin
Created: August 2008 | Running Time: 4min
>> VIEW COMPLETE VIDEO LIBRARY
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Vice President Global MarketingWeather Trends International | Bethlehem, PA | www.wxtrends.com | 2006 through 2009
AUDIO PODCAST CREATION
Directed and hosted a “weekly” interactive podcast with the company’s CEO (and other guests) to discuss the weekly impact of weather on the retail industry. Listened to by hundreds of WTI clients each week through the weekly update and online through Apple’s iTunes.
>> LISTEN to SAMPLE WEEKLY PODCAST
CRM DEPLOYMENT / MANAGEMENT
Created the initial deployment of Salesforce.com (CRM) to manage all client relationships and marketing prospects for the company. Specific expertise utilizing CRM to integrate with other company systems and external marketing/sales tools like …>> EMAIL MARKETING (ELOQUA)>> EMAIL MARKETING (VERTICAL RESPONSE)>> CONTENT MANAGEMENT (iCENTERA)>> CLIENT ACQUISITION (LIVE CHAT)
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Vice President Global MarketingWeather Trends International | Bethlehem, PA | www.wxtrends.com | 2006 through 2009
CORPORATE BLOG DEVELOPMENT
Developed the corporate blogging strategy and deployment of “The Trend Setter” to deliver relevant content to client and prospects in the retail and manufacturing sector.
>> READ “The TREND SETTER” BLOG>> READ “The COMMODOTY WEATHER” BLOG
BUSINESS DEVELOPMENT / PARTNERSHIPS
Drove initial introductions, continued tactical discussions, partnership strategy, and co-marketing development with key industry partners to drive brand presence and revenue generation …>> DEMAND TEC – READ PRESS RELEASE / VIEW WEBSITE>> SHOPPER TRAK – VIEW WEBSITE>> GOLF DATATECH – VIEW WEBSITE>> RETAILING TODAY-- VIEW WEBSITE >> CASUAL LIVING -- READ CONTENT
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Vice President Global MarketingWeather Trends International | Bethlehem, PA | www.wxtrends.com | 2006 through 2009
PARTNER CO-BRANDING
Identified co-marketing opportunities with Partners and created collateral supporting sales materials to enhance the partnership and revenue opportunities.
>> READ SAMPLE CPG CAT NET NEWSLETTER>> SAMPLE MICROSITE CO-BRAND PORTAL
PRINT CREATIVE / SALES SUPPORT
Led the creative and design team to produce dozens of print collateral and sales support pieces for the business development efforts of the company.
>> VIEW SAMPLE PRODUCT BROCHURE >> VIEW SAMPLE SERVICE SLICK>> READ SAMPLE WHITEPAPER
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Vice President Global MarketingWeather Trends International | Bethlehem, PA | www.wxtrends.com | 2006 through 2009
DISPLAY ADVERTISING / MARKETING
Provided strategic direction and tactical execution of print /display advertising in key industry periodicals, including STORES Magazine and Retailing Today.
STORES MagazineJanuary 2008
Retailing TodaySeptember 2008
EMAIL / DIRECT MARKETING
Email marketing is a KEY skill set developed over the past 8 years. This includes the production, creative development, client/prospect messaging and actual campaign execution using various tools like Eloqua, Vertical Response, Exact Target and Salesforce.com.
>> VIEW SAMPLE (RETAILER TARGETED)>> VIEW SAMPLE (COMMODITY TARGETED)
Vice President Global MarketingWeather Trends International | Bethlehem, PA | www.wxtrends.com | 2006 through 2009
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TOOL EXPERTISE• Eloqua• Vertical Response• Exact Target• Salesforce.com
SAMPLE DIRECT MARKETING CREATIVE
Vice President Global MarketingWeather Trends International | Bethlehem, PA | www.wxtrends.com | 2006 through 2009
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Examples of creative marketing developed for various trade publications and email marketing campaigns.
Vice President / Chief Marketing OfficerScreenDreamer LLC | Marlton, NJ | www.screendreamer.com | 2003 through 2006
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Lead marketing executive for the top advertising and creative marketing firm for real estate, mortgage, and title professionals on the East coast. Was responsible for all client / prospect messaging and educational services to thousands of real estate professionals from Maine to Florida.
Drove the strategy and product development to create a fully integrated CRM product for real estate professionals … utilizing the Salesforce.com platform.
Became the #1 Worldwide OEM Reseller of Salesforce.com licenses in 6 short months. Awarded the 2005 Salesforce.com Hero Award for Customization from over 20,000 client companies.
(read press release)
www.screendreamer.com
Vice President / Chief Marketing OfficerScreenDreamer LLC | Marlton, NJ | www.screendreamer.com | 2003 through 2006
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EDUCATION / PUBLIC SPEAKING
Developed various onsite and online educational programs to teach real estate professionals key marketing concepts and advertising strategies.
Vice President / Chief Marketing OfficerScreenDreamer LLC | Marlton, NJ | www.screendreamer.com | 2003 through 2006
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PRODUCT DEVELOPMENT / MARKETING
Led the team that developed a “custom integration” from a real estate home browser to Salesforce.com CRM … enabling realtors to view consumers as they browse their website, capture leads, and create marketing campaigns for follow-up and client acquisition.
This development was recognized by Salesforce.com in 2005 as an award winning project taking external technology and interfacing with the salesforce platform.
(read press release)
Vice President Business DevelopmentPlanalytics | Wayne, PA| www.planalytics.com | 2001 through 2003
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Responsible for driving revenue from retail and manufacturing sector for business weather intelligence products and services. Key retail clients including Cabela’s , Wal-Mart, K-Mart, and dozens of other weather impacted organizations.
www.planalytics.com
Vice President Business DevelopmentMindcrossing LLC | Mountainview, CA| www.planalytics.com | 1999 through 2001
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Mindcrossing Inc. was a Silicon Valley based high technology company focused on providing enterprise knowledge solutions through a ready to deploy knowledge management application called the Mindcrossing Knowledge Xchange. The company was sold to India bases Max Ateev.
Director of business development efforts for East Coast and International markets creating demand for “knowledge management” technology.
Vice President Sales and MarketingHealthCast LLC| Boise, ID| www.gohealthcast.com | 1996 through 2001
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HealthCast Inc. was formed in 1996 by an orthopedic surgeon who assembled a team of executives and software engineers to bring information technology advances to health care providers. HealthCast has always focused on the health care sector - initially with the development of desktop technology that accessed and linked disparate hospital legacy systems, then with the development of Web-based technology to integrate granular patient information from disparate systems and make that available to physicians anytime, anywhere.
Co-founding original member of company and executive team. Took initial startup to market leader in hospital information technology.
Product Technology / Sales AssociateSmith+Nephew Orthopaedics| Memphis, TN | www.smith-nephew.com | 1991 through 1996
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Smith & Nephew is an industry leader in each of three main Global Business Units - Orthopaedic Reconstruction and Trauma, Endoscopy and Advanced Wound Management. These businesses jointly offer over 1,000 product ranges.
Managed a territory of hospitals and surgeons from Princeton NJ to Philadelphia, PA providing orthopaedic implants, surgical devices, and medical technology.
Sports Physical Therapist – Athletic TrainerSPT / NovaCare | Philadelphia, PA | www.novacare.com | 1989 through 1991
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es NovaCare Rehabilitation is part of Select Medical Corporation's Outpatient Division, a nationally prominent, locally driven provider of outpatient physical rehabilitation with approximately 965 locations in 37 states and the District of Columbia.
Managed the Athletic Training program for Pat Croce’s Mercer-Bucks Rehabilitation Center in Newtown, PA. This was the pre-cursor to NovaCare Rehabilitation in the Delaware Valley.
Adjunct Faculty – Science DepartmentBurlington County College| Pemberton, NJ | www.bcc.edu | 1991 through 1996
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Now in its fourth decade, Burlington County College serves the people and business community of New Jersey's largest geographic county by offering programs from many accessible locations located in Pemberton, NJ.
Adjunct instructor of Biology and Anatomy / Physiology courses in the pre-nursing program at Burlington County College.
Science Faculty – Director of Sports Medicine Notre Dame High School | Lawrenceville, NJ | www.notredame.k12.nj.us | 1983 through 1988
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es Notre Dame High School, a ministry of the Catholic Diocese of Trenton, is a dynamic Catholic community dedicated to educating young women and men to realize their full potential through a faith-filled environment, a challenging college-preparatory program, extensive co-curricular activities and a commitment to citizenship and service in the community.
Developed the Sports Medicine curriculum as a member of the science faculty and athletic training team. Served as an instructor in Biology, Physical Science and Sports Medicine.
BASKETBALL REFEREE / SUPERVISOR of OFFICIALS
Started basketball officiating in 1978 immediately out of high school while serving high schools in the Southern New Jersey area for over 30 years. Starting the third term as Supervisor of Officials for Camden Board 34 with over 300 basketball referee members.
Co-founded the leading website for referee education called REF60.com which is the home for the weekly email newsletter called “60 Seconds on Officiating.”
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Supervisor of Basketball OfficialsIAABO Camden Board 34 | Camden, NJ | www.ref60.com | 2002 through Current …
Viewed by over 25,000 Basketball Officials in 45 Countries … DOWNLOAD MEDIA KIT