Eduard Mihai Lichi Birth date: June 04, 1967

Address: 23 Camil Ressu Blvd, bl.55, ap.9, sect.3, Bucharest, Romania

Mobile phone: +40 722206889; Landline phone: +40 217942952

Email: lichimihai2005@yahoo.com Modify

Professional objective Seeking a position as member of a professional team, with all the responsibilities,

sacrifices and joys and for which I am willing to use all my skills, training and

experience. I am always ready to learn and make every effort to keep up to date with all the news and trends in my

field of activity. I am a team player and I fight for my team to win. Always win. Add

Professional experience

Key Account Manager at TOMEX Danmark A/S, Aalborg, Denmark August 2016- present Company activity field:

Trading full range of fresh and frozen foodstuff (meat, poultry, seafood, dairy & vegetables) for all commercial

segments Responsibilities:

-acquisition of raw and/or cooked meat (pork, beef, poultry) from Ukraine, Bulgaria and Romania;

-acquisition of frozen bakery from Belgium, Czech;

-sales of full range of fresh and frozen foodstuff (meat, poultry, seafood, dairy & vegetables) in Greece, Bulgaria,

Romania, Czech, Slovakia, Austria, Lithuania, Sweden, Belgium, Holland, Finland;

Senior Trader & International Sales Manager at MACROMEX SRL, Romania February 2013- August 2016 Company activity field:

Frozen food distribution, poultry meat trading in EU & export; Responsibilities:

Directly managing the Trading & Export Department;

Reporting to: CEO & Business Development Director

SENIOR TRADER- chicken meat trading

-acquisition of raw and/or cooked chicken meat according to the company EU license quota from Thailand, Brazil,

Ukraine, Chile and Argentina;

-sales of raw and/or cooked chicken meat in Greece, Bulgaria, Romania, Croatia, Serbia, Hungary, Czech, Slovakia,

Austria, Lithuania, Sweden, Belgium, Holland, Denmark, Finland;

-more than 95 active customers with direct sales representing 8% of the company yearly turnover in 2014 (7.7 million

EUR) and 12% in 2015 (10.9 million EUR);

INTERNATIONAL SALES MANAGER for Macromex brands (La Strada premium ice cream, frozen bakery and

Edenia multi category brand (frozen vegetable, ready meals, fish & seafood, ethnic food and pastry)

-first distribution contracts and sales for La Strada premium ice cream in Slovakia, Slovenia, Czech Rep and

Denmark;

-first distribution contracts and sales for frozen bakery in Moldova Rep, Serbia, EAU and Qatar;

-first distribution contracts and sales for Edenia brand in Serbia, Croatia, Slovenia, Moldova Rep, EAU;

Logistic & Acquisition Manager at MARESI Foodbroker, Austria multinational company,

member of VIVATIS Group

November 2009 - September 2012 Company activity field:

FMCG (foodstuff) - distribution company Responsibilities:

Directly managing the positions: Warehouse Manager, fleet coordinator, Office Manager, Customer Service, buyers;

Reporting to: CEO, Commercial Manager;

-forecast and acquisitions planning, negotiating contracts for the services & equipment;

-contracts, negotiation and acquisition with 25 suppliers from Austria, Germany, France, Spain,

Italy, Netherlands, Finland, Poland, Italy, Hungary, Romania;

-analysis and management for cost efficiency of logistics operation, stock rotation, shelf life and OOS;

-selecting, negotiating and providing transport solution for domestic and international transport, import-export and

national distribution, planning and follow-up orders and deliveries (E Van Wijk, Kuehne & Nagel, LKW

Walter, Dumagas, Gebruder Weiss, Tibbets Logistics, OTZ, Ecart, GTI);

-full control of the acquisition analysis, scheduling and monitoring for commercial orders to all suppliers;

-SWOT and ROI analysis, operational logistic, cost efficiency of warehouse, stock management, distribution;

-negotiation, implementing and improving contract with logistics operator Dumagas;

-creation, implementation and monitoring of internal logistics operation procedures and full control over the

Logistic operator Dumagas; Achievements:

-16% decrease of logistic costs of Maresi warehouse;

-11% decrease of all logistic costs after logistic outsourcing at Dumagas;

-20% low costs for transport after a better management of destinations, acquisition orders and quantities;

-less than 2% out-of-stock situation, with 45 days of stock rotation for more than 12,000 SKU; Recommendations:

Renata Slobodova / CEO MARESI subsidiaries

Cristina Oancea/ CEO Maresi Romania

Adrian Postelnicu / Sales Manager MARESI Foodbroker – Romania

Mihai Dugaesescu / CEO Dumagas Logistics

Kees Cramer / Regional Manager E Van Wijk

Mihai Stoica / Overland Sales Manager Kuehne & Nagel

Elisabeth Muhlegger / Sarah Pfingstmann / HIPP German

National Sales Manager at Spicul SA, Romania

April 2007 - August 2009 Company activity field:

Production and distribution of bakery-pastry products Responsibilities:

Directly managing the positions: National sales team, Logistic Manager, Acquisition department, Warehouses

Manager, Store Managers, fleet coordinator;

Reporting to: President, General Manager;

-negotiating acquisition contracts for equipment (Imaformi-Italy, Netherlands-Haas, Japan-Rheon,

Germany-Buhler), raw materials, car fleet (Renault, Ford, Iveco), utilities (Adrax-gas, Karcher);

-creation and implementation of the inter-departmental procedures for production order, stock management,

financial survey and costs control (logistics-marketing -financial);

-recruitment, training, integration, coordination for national sales team (34 sales reps, 10 ASM, 5 RSM, 42

delivery drivers, 36 store manager);

-daily coordination for sales department (retail, IKA, county distributors, export) in order to secure cash flow,

achieve sales target and enforce company position on the market;

-coordination of shops network, 36 stores (program, personnel, targets, assortment, offers);

-integration between logistics-distribution-sales (commercial orders, delivery routes, transport efficiency) and

logistic analysis;

-direct contact, commercial and logistic negotiation with county distributors;

-negotiating, contracting for private label with Cora, Kaufland, Delhaize, Carrefour;

-negotiation with equipment suppliers (cars, GPS tracking, mobile phones, palm-top system integrated, ERP,

vans for distribution, service, fuel);

-biannual and annual budget proposal for sales force and budget management; Achievements:

-1380 active customers/ month

-increase bakery sales with 18%;

-concluded commercial contracts with 38 county distributors with minimum 3 commercial orders/ month;

-private label contracts (180 SKU) with Cora, Carrefour, Mega Image, Kaufland;

-listed products in IKA chain (Kaufland, Mega Image, Cora, Billa, Auchan);

-first exports for Spicul SA in Hungary, Czech Republic, Bulgaria;

-reduced logistic costs by 15% due to better management for warehouse, delivery routes and car fleet;

-better terms for acquisition contracts; Recommendations:

Simu Bogdan / Commercial Manager Spicul SA

Cristina Manolache / Marketing Manager SRL Ulker

Dan Lazarescu / Logistic Manager Primagaz Romania M

Marketing & Sales Manager at Tip Top Food Industry, Romania February 2004 - April 2007 Company activity field:

Production and distribution of fast-food, confectionery, biscuits, snacks, cookies Responsibilities:

Directly managing the positions: Sales team, Warehouse, Store Managers, Marketing department, Logistic

coordinator;

Reporting to: General manager- Owner

-contacting, negotiating, contracting with raw material suppliers, logistic service and forwarding companies;

-recruitment, training, integration, sales team coordination (4 RSM, 12 ASM, 12 sales rep, 22 shop managers);

-coordination of the shops network (staff training, setting the sales target, assortments);

-marketing analysis, conception and implementation of rebranding for 14 stores of the network;

-create, develop and coordinate national network of county distributors (56 distributors nationwide);

-direct coordination (negotiation, contracting) for exports in Hungary, Bulgaria, Moldova, Croatia, Czech

Republic, Slovenia, Slovakia;

-daily coordination for marketing department and sales team, sales budget, management of special offers,

promotion, the range of products, seasonality, commercial channels; Achievements:

-securitization of all the necessary stocks for raw and auxiliary materials, development and securitization of a

suppliers network;

-national distribution with minimum 1 distributor/ county;

-export contracts in Hungary, Croatia, Moldova, Czech Republic and Bulgaria;

-increased assortments number thru developing a partnership with Imaformi- Italy for cookies production;

-listed products in IKA chain (Auchan, Cora, Karrefour, Billa, Metro); Recommendations:

Basim Bakhaya / General Manager- owner

Sales Manager at STS Distribution, Romania November 2000 - January 2004 Company activity field:

FMCG (food) national distribution Responsibilities:

Directly managing the position: Sales team, Wholesales team, Acquisition office, Fleet Manager, Warehouses;

Reporting to: General Manager- main shareholder;

-contacting, negotiating and contracting new suppliers to improve commercial offer;

-creation and implementation of trade policies on each commercial channel (wholesale, retail, LKA, IKA,

sub-distributors);

-management sales team and wholesales in Massa, Rosu, Doraly, Flora, Prestige (18 agents, 4 supervisors,

12 drivers, 5 vendors stand);

-coordination of own commercial stores (products, special offers, sales targets, management);

-logistic management of 4 warehouses and delivery fleet; Achievements:

-improve the cash flow of the company, by negotiating longer payment terms from suppliers and shorter payment

terms for customers.

-negotiated and signed new acquisition contracts, in order to enlarge the number of alternatives for similar products, as

well as to increase our products offer (Dr. Oetker, Fuchs, Monte Banato, Antefrig, Tip Top);

-conception, planning and coordination of trade routes in county Giurgiu, Teleorman, Ialomita, Ilfov, Calarasi; Recommendations:

Marius Suteu /General Manager-Owner

Lucian Trofin/ Owner

Sales Manager at AIM Impex, Romania June 1993 - November 2000 Company activity field:

FMCG distribution

Responsibilities:

Directly managing the position: Sales team, fleet coordinator, Warehouse;

Reporting to: Commercial Manager

-organize the entire commercial activity of the company, to improve the cash flow and achieve sales target;

-sale managements for retail and LKA (Mega Image, General Nic, Gecom, Spring Trest, FBY, Alexcom, etc.);

-training for sales team, delivery route optimization, increasing the number of active clients;

-meeting sales target value; Delete

Import-export specialist at Policolor SA, Romania

Apr 1986 - Jun 1993 Company activity field:

Production and sales of paint and varnish Responsibilities:

Service for import-export contracts relationship for CAER (Council of Mutual Economic Assistance) country

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Education -High school of history and philology no.2- Bucharest 1982-1986; Baccalaureate

-ASE (Academy of Economic Studies) 1986-1990

-High academy of political and economic studies "Stefan Ghiorghiu"1988-1989 Modify

Courses, certificates and awards - Training sales (sales techniques) Pfaltech GmbH-Austria (1995)

- British Council- English language-1995-1997

- Certificate IELTS, British Council (1997) for vocational English language

- Professional sales team management, test & certify / Al.ICS SRL-1998

- Sales Management/ A. Cuza University of Economics (1996)

- Acquisition management /A. Cuza University of Economics (1996)

- Coaching "successful commercial manager"/ CBC Romania (2001)

- Time Management coaching/ Willach, Austria, “Dr. Oetker” (2001)

- Operation management/ Supply Chain Management Center (SCMC- 2005)

- Procurement expert –ANC accreditation (COR 214946)/ BestSmart Consulting (2005- 2006)

- Supply chain management/ TUV Rheiland, Wien, Austria- professional training internship Maresi (2010)

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Foreign languages English (advanced)

French (medium)

Russian (beginner)

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PC skills Computer literacy, advanced PC-Microsoft OS installation-operating software, Office, E.R.P. (Mentor, Wizzcount)

and W.M.S (Crosspoint); Modify

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