+Bill Buster TipsTo save you a small fortune

Don't Let Your profitsGet lost in the fogProudly Australian

Issue #21July 2011

Member Profile � &�������&�������������#�����

Intellectual Property� �"��"� "�� ���!���"

Secrets Exposed

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Improve Your Effectiveness

Forever ���������

�������#�!Find Out What Oprah, Obama & Andrew Smith������$�� ��������

THE #1 TRADESMAN LIFESTYLE MAGAZINE

TIC Member Support Line

Unlimited Email & Fax Support Email us today on info@tradesmaninnercircle.com.au

If email is preferably your thing, then at the dead of night when the questions pop into your head, email us with your thoughts and questions.

It is our commitment to help you develop your business into whatever you want it to be.

Help When You Need ItTo#our#Members,

You#are#never#far#from#help.

Unlimited#Phone#Support#Call#us#whenever#you#need#us#on#1800#704#822

Your%direct%access%to%pick%our%brains,%ask%ques3ons%or%simply%to%bounce%some%ideas%off%us,%whatever%the%reason.%

Welcome'July!

The$marker$for$an$exciting$new$financial$year,$and$with$it,$plenty$of$opportunity.$There’s$no$better$time$than$now$to$set$yourself$up$for$a$successful$12months$ahead.$We$believe$it’s$so$important$that$we’ve$‘Revealed$Our$Secrets$for$a$Successful$2011/12’.$After$reading$this$article,$you$can$do$the$same.$(Over$page)

$ Well$I’m$happy$to$report$that$the$‘Member$Profile’$has$been$quite$a$hit!$It$seems$you$too$are$keen$to$hear$about$your$fellow$members.$A$huge$thanks$for$your$‘thumbsNup’$feedback$and$most$importantly$your$congratulations$for$Brad,$our$first$featured$member$last$month,$and$his$achievements$–$it$is$a$positive$arena$such$as$this$that$provides$a$comfortable$platform$to$proudly$shun$the$‘tall$poppy$syndrome’$and$instead$embrace$encouragement$for$each$other$to$excel.$This$camaraderie$of$TIC$members$to$unite$in$celebration$of$success$and$accomplishment$clearly$inspires$us$all.

$ Gracing$our$covers$this$month$is$Platinum$member$power$couple$Darryl$and$Tanya$Simon$from$TDS$Plumbing$in$Melbourne$(well,$Darryl$without$the$Tanya$here,$but$more$pics $within$of$the$happy$family).$With$250%$increase$in$business$within$the$past$2years$and$now$time$to$hit$the$gym$together,$I’m$confident$we$could$all$learn$a$thing$or$two$from$these$guys$–$even$just$starting$with$their$top$3$tips$for$business$success!$(feature$article$within)

$ Maybe$you’ll$get$the$chance$to$have$a$beer$or$wine$with$them$at$the$TIC$Boot$Camp$–$Friday$21$and$Saturday$22$October,$Sydney.$Have$you$booked?

$ Ange$has$been$busy$securing$a$line$up$of$amazing$speakers$to$share$

their$secrets$to$help$improve$your$business$in$every$possible$way,$and$to$get$the$ball$rolling,$Michelle$Gorton,$a$Principal$of$Chrysiliou$IP$and$specialist$in$Intellectual$Property$law$since$1999,$has$shared$with$us$an$article:$‘What$is$Intellectual$Property$and$Why$is$it$so$Important$to$protect?’$(article$within).$Michelle$will $be$joining$us$for$the$Boot$Camp$to$share$her$knowledge$about$what$you$can$do$to$protect$yourself$for$the$future.$Not$to$be$missed!

$ So,$who$else$will$you$meet$at$the$Boot$Camp?$Another$hot$favourite$is$revealed$within$this$magazine$–$I$promise$you,$this$Boot$Camp$is$going$to$‘Blow$Your$Mind!’

$ So$what$else$is$going$on$in$our$world?$On$a$personal$note,$Hannah$turned$5$(yes,$really!)$on$24th$June,$and$of$course$I$can’t$go$past$the$opportunity$to$mention$the$Almighty$Eagles$and$how$well$they$are$performing.$Almost$top$of$the$ladder$and$looking$great$boys!

$ So.$what’s$in$store$in$this$month’s$issue?$$Let’s$check$it$out$together…

Lay$it$on$the$plate.................2

Member$Profile$TDS$.............4

Bill$Busters............................7

Lost$in$the$fog.......................8

Spill$the$beans......................10

Improve$effeciveness.........12

Protect$your$IP.....................13

Shaun’s$Man$Cave...............16

This%Month

TradeTalk 1

Andrew

Lay it on the plate.........

Revealed: Our Secrets for a Successful 2011/12

JULY$is$the$month$of$new$opportunity.$It$is$the$

beginning$of$a$new$financial$year$and$hence$the$

perfect$ime$to$decide$to$‘make$a$difference’$within$

your$business$moving$forward.$And$how$do$make$a$

difference?$Well,$you$first$need$to$decide$exactly$

what$it$is$you$want$to$do.$In$vain$of$being$called$a$

broken$record,$as$we$menioned$last$month$–$1.$set$

the$goal,$2.$write$the$plan$and$3.$take$acion.

Andy$&$I$started$last$month$by$blocking$out$4hours$

together$to$discuss$our$‘Life%Plan’.$We$wanted$to$

make$sure$we$were$sill$on$the$same$page$with$the$

direcion$we$were$headed$and$that$there$wasn’t$

anything$new$and/or$changes$to$the$‘big$picture’$to$

consider.$With$this$confirmed,$our$ime$was$spent$

on$reviewing$the$short$term$plan$–$how$the$daily/

weekly$items$like$our$personal$training,$weekend$

family$ouings,$who’s$cooking$dinners$etc$would$fit$

around$our$2$busy$growing$munchkins.$The$reality$

is,$every$month$brings$new$changes$to$our$daily$

lives$that$affect$the$plan,$so$this$was$our$chance$to$

‘get$back$on$the$horse’,$so$to$speak.$I$have$even$

gone$so$far$as$to$block$out$ime$in$our$calendar$for$

a$dinner$ouing$together$every$2months$going$

forward$to$ensure$it$happens,$and$if$it$ends$up$

being$more,$then$great!

TO%DO:$I"suggest"you"do"the"same."

Trust"me,"you’ll"feel"great"knowing"that"your"plans"are"being"realized,"together."

Your"life"now"has"purpose."Nothing"be>er"to"keep"

that"smile"across"your"face!

This$of$course,$sparked$a$Dr.DRiP$and$TIC$business%

planning%day$focused$only$on$the$next$12months.$

What$is$it$we$want$to$achieve$this$year$to$get$us$one$

step$closer$to$our$mission$statement/vision?

The$‘One$Page$Business$Plan’$template$was$a$great$

staring$point$for$us$to$review$our$posiion$and$very$

clearly$see$our$goals$for$the$year$ahead.

TO%DO:$This"was"sent"to"you,"our"members,"so"that"

you"too"can"use"this"template"to"benefit"you"and"

your"business.$If$you$send$me$a$copy$of$your$‘One$

Page$Business$Plan’$to$

info@tradesmaninnercircle.com.au$I$promise$to$

give$you$feedback.

Compleing$this$will$give$you$a$sense$of$calm$as$it$

will$provide$you$with$focus$and$direcion$for$the$

business,$and$in$turn$a$sense$of$achievement$as$

you$ick$the$boxes$on$the$acions$required$to$make$

the$plan$a$reality.

What are we doing in our business this month to set us up for a successful 2011/12 that you can do too?

2 TradeTalk

TradeTalk 3 !

Animal%Dreams!Just'for'laughs…

And$last$but$not$least,$we$spent$a$considerable$

amount$of$ime$reviewing$our$Marke@ng%Plan$for$

the$next$12months$for$both$Dr.DRiP$and$TIC.$We$

brainstormed$every$possible$idea$and$incorporated$

this$into$acion$steps$for$the$year$ahead.

NOW$we$know$100%$what$we$are$trying$to$achieve$

this$financial$year.$We$have$a$very$clear$focus$and$

have$cemented$the$direcion$of$the$business$for$all$

team$members$involved.$

We$followed$the$‘Markeing$Expenditure$Plan’$as$

detailed$in$the$Cash$Flow$Module5,$and$used$the$

templates$to$build$the$Markeing$Plan$as$provided$

on$the$disk$from$the$same$Module.$

TO%DO:$Refer"to"Cash"Flow"Module"5"for"the"steps"

involved"to"build"the"MarkeHng"Plan"using"the"

templates"provided"on"the"disk.

There'is'no'be8er'9me'than'now,'this'month,'to'review'your'plans'for'the'new'financial'year.'Set'yourself'up'for'success!

May$this$month$mark$the$beginning$of$many$new$

joys$and$accomplishments$for$the$coming$year,$and$

a$coninuaion$of$all$the$good$things$that$you$have$

already$achieved.

4 TradeTalk

TIC%Q:%Tell%us%a%liDle%about%your%situa@on,%business,%family%etc.

A:$We$established$TDS$Plumbing$Services$in$$January$2002,$the$same$month$our$first$child$Jasmine$was$born...what$a$roller$coaster$year$that$was!$

I$started$a$plumbing$appreniceship$aner$compleing$a$bricklaying$appreniceship$and$came$to$my$senses$that$it$wasn't$the$profession$for$me.$Tanya$&$I$are$childhood$sweethearts$and$we$always$knew$we$were$going$to$have$our$own$business,$so$as$soon$as$I$became$qualified$we$started$TDS$Plumbing.$Aner$only$being$married$for$a$couple$of$years$our$lives$consisted$of$a$startNup$business$and$the$start$of$our$growing$family$to$include$3$children$(Jasmine,$Harley$&$Aidan).$We$had$our$hands$full!

I$worked$my$tail$off,$7$days$a$week$and$Tanya$did$all$our$invoicing$and$bookkeeping.$I$always$had$an$apprenice$working$with$me,$but$was$the$usual$man$and$truck$and$a$dog$plumber.$Our$business$had$always$treated$us$well$and$provided$a$nice$lifestyle$for$us,$but$it$got$to$a$point$that$we$knew$something$had$to$give.$We$wanted$more$from$our$business.$Aner$all,$everyone$says$that$when$you$have$your$own$business$you$should$reap$the$benefits.$For$us,$the$benefits$got$lost$in$the$haze$of$a$phone$ringing$24$hours$a$day,$me$running$off$to$do$emergency$work$and$ruining$our$weekends$and$plans.

Then,$by$sheer$miracle$at$a$ime$when$we$were$at$a$point$of$breaking,$a$leper$from$TIC$came$in$the$mail.$We$met$with$Andy$and$Shaun$and$signed$up$right$away.$We$knew$we$had$to$start$invesing$in$our$business$and$working$on$it$rather$than$in$it.$That$was$2$years$ago$and$we$hit$the$road$running!Our$business$has$grown$by$250%$in$the$last$2$years$and$we$coninue$to$have$growth.$We$finally$have$an$office$and$have$hired$a$full$ime$office$assistant$to$manage$the$day$to$day$running$of$the$trucks$etc.

TIC%Q:Whats%the%biggest%challenge%you've%faced%in%the%last%12%months?

A:$The$biggest$challenge$we’ve$have$faced$in$the$last$12$months$has$definitelybeen$hiring$the$right$staff.$$Our$'bob'$as$we$call$him,$needs$to$ick$many$boxes$and$lets$face$it,$in$a$trade$plagued$by$billyNbumNcracks$its$like$trying$to$find$a$needle$in$a$haystack.$We$now$have$a$team$of$amazing$professional$plumbers$who$represent$our$company$in$the$light$we$want$to$be$seen$in.$

Working$from$home$as$a$husband$and$wife$team$has$also$presented$plenty$of$challenges.$$Having$no$work/home$division$was$very$difficult.$$

TIC%Q:%How%have%you%tackled%that%challenge?

A:$Hiring$staff$has$been$a$huge$learning$lesson$for$us.$$We$now$have$a$system$in$place$that$allows$for$us$to$easily$idenify$good$staff$and$weed$out$the$shockers$very$quickly!$We$have$also$certainly$made$an$effort$to$have$more$of$a$home$life$by$moving$work$to$an$office$and$hiring$someone$to$answer$the$phone.$$We$now$go$to$the$gym$together$twice$a$week$aner$dropping$the$kids$at$school.$Answers$to$some$calls$aner$hours$can$now$be$dealt$with$the$next$day$as$we$don't$have$the$resources$at$home$to$deal$with$it.

Tradesman Inner Circle Member ProfileIt’s time to get to know your fellow TIC members

Darryl & Tanya Simon TDS Plumbing,Platinum Members

When'you'are'trying'hard'to'dis9nguish'your'business'from'the'pack'by'offering'amazing'service'etc'finding'the'right'staff'to'represent'you'has'been'the'hardest.

TradeTalk 5

TIC%Q:%Where%do%you%see%your%business%in%5%years?

A:$$We$are$in$a$really$amazing$place$with$our$business$right$now.$$Since$staring$with$TIC$nearly$2$years$ago,$we$are$in$the$third$phase$of$our$business.$The$first$phase$was$to$reNbuild$from$the$ground$up.$The$second$phase$has$been$to$move$to$an$office$and$hire$office$staff.$$We$are$now$slowly$changing$our$business$name.$$Our$new$name$will$idenify$more$with$our$vision$and$mission$statement.$In$the$next$5$years$we$want$to$have$greater$strategic$sustained$growth$and$be$working$Melbourne$wide.

TIC%Q:%What%are%the%top%3%things%you%have%learnt%about%business%that%youwould%recommend%to%others%and%WHY?

Tip$1:$Invest$in$yourself$and$never$stop$learning!$The$best$investment$a$business$person$can$make$is$in$themselves$rather$than$in$the$business.$The$investment$you$make$in$yourself$will$give$you$a$far$greater$return$than$any$piece$of$new$machinery.

TIP$2:$Systemise$your$business$and$get$it$all$out$of$your$head!$It's$the$systems$that$run$the$business$N$not$you!

TIP$3:$Train$your$staff$to$treat$your$customers$like$gold!$Without$customers,$we$don't$have$a$business.

TIC%Q:%How%have%you%and%your%business%changed%since%joining%TIC?A:$We$are$now$so$focused$on$building$the$best$business$we$can$and$coninue$to$challenge$ourselves.$We$sill$work$hard$but$now$also$enjoy$being$able$to$step$back$a$liple$when$we$can,$because$we$can!

TIC%Q:%Tell%us%something%quirky%about%yourself%that%your%buddies%don’t%know?Darryl:$I’m$a$neat$freak$at$heart!$Hard$with$a$family$of$5$and$a$dog.Tanya:$this$is$so$stupid,$but$i$pack$my$dishwasher$so$that$all$the$forks$are$together,$knives,$spoons$etc$so$when$you$unpack$the$dishwasher$its$easy….OCD$I$know!

TIC%Q:%Who%would%you%most%like%to%have%lunch%with%and%why?Tanya:$There$would$be$a$few$actually.$One$would$be$Nelson$Mandela$because$he$has$such$strength$of$character$and$awesome$leadership$qualiies.$To$be$able$to$find$forgiveness$in$your$heart$and$go$on$to$lead$a$naion$is$amazing.$I$also$admire$Oprah$Winfrey$for$her$vision$and$‘pay$it$forward’$artude..a$lot$to$be$learnt$from$her.$Another$would$be$Warren$Buffet$as$I$admire$his$people$skills.$He$has$so$effecively$learnt$‘how$to$win$friends$and$influence$people’$and$understands$that$this$is$the$most$bankable$skill$in$life.$I$would$also$say$Richard$Branson$but$I$am$actually$having$breakfast$with$him$in$July!

Darryl:$Andre$Aggassi$as$I$used$to$play$compeiive$tennis$and$looked$up$to$him.$I$also$read$his$book$and$saw$a$different$side$to$him.$

TIC%Q:%Favourite%tool%and%why?Tanya:$easy!$mine$is$Darryl$Darryl:$My$iPhone$and$iPad$are$prepy$handy.$Our$diary$is$online$now$and$we$can$all$coNordinate$and$update$details $on$each$iPhone$in$our$fleet.

INTRODUCING$THE$TRADESMAN$INNER$CIRCLE$IPHONE$&$ANDROID$APP

Now$you$can$access$our$free$content$all$in$the$one$

convenient$locaion.$Allow$us$to$help$you$make$the$right$moves$to$ensure$your$business$and$life$success

If$you’re$on$your$iPhone$you$will$find$it$in$the$app$store$by$searching$Tradesman$Inner$Circle.$For$Android,$search$for$us$on$your$handset$in$the$Android$Market.

TRADE SECRETS IN YOUR POCKET

Download for

FREE now!

recent$episode$on$‘todaytonight’$was$so$impressive$with$the$pracical$handsNon$ips$shared$to$help$us$all$keep$more$money$in$our$back$pocket,$that$I$had$to$share$it$with$you$incase$you$missed$it.$

The$most$crippling$monthly$bills$affecing$us$all$include$private$health$cover,$power,$groceries$and$the$mortgage.$Let’s$have$a$look$at$them$one$at$a$ime:

Private%health%insurance$has$risen$6%$a$year$for$the$past$6$years,$well$above$the$inflaion$rate.$Hot$Tips:

Shop%around%using%sites%such%as%‘helpmechoose.com.au’

Be%specific%about%the%benefits%you%need

Pay%ONLY%for%the%benefits%you%needo%remove%hip%replacement,%cardiac,%pregnancy%etc%if%not%required.

Choose%an%excess%to%reduce%your%monthly%payments

Lisa$Narroway$from$‘Your$Money$Magazine’$rated$all$37$Private$Health$Funds.$The$top$funds$where$those$not$necessary$the$cheapest,$but$best$value$for$your$money$and$minimal$inclusions

BeDer%Than%BasicHealth$Partners$$71.32$p/monthCUA$$71.11$p/month

Medium%–%to%High%Family%CoverMildura$District$HospitalFund$$226.85$p/mnthGMF$Family$Choice$$209.60$p/mnthMBF$Advantage$Hospital$$232.50

High%Level%Hospital%CoverMildura$Hospital$Cover$$$226.85$p/mnthCDH$Hospital$Fund$$105.39$p/mnthGMF$Family$Choice$$237.80$p/mnth

PowerWith$electricity$bills$increasing$by$the$minute,$‘Your$Money$Magazine’$claimed$you$could$save,$on$average,$$2780$in$a$year$with$these$5$hot$ips:

Insulate%your%home%to%save%$594%a%year

Lose%the%2nd%fridge%to%save%$350%a%year

Run%a%thermostat%on%hea@ng/cooling%systems%to%save%$$156%a%year

Switch%providers%to%save%$280%a%year

Go%Solar%to%save%$800%a%year

ShoppingThe$grocery$bill$is$also$one$to$creep$up$without$you$noicing,$and$generally$that$really$bad$one$was$when$you$went$shopping$on$an$empty$stomach!Here’s$6$hot$ips$to$save$on$your$grocery$bills:

Buy%generic

Use%the%unit%pricing%guides%on%the%shopping%tags%to%compare

Take%a%shopping%list%so%don’t%buy%addi@onal%items

Shop%with%catalogues%in%mind%to%take%advantage%of%discounts

Don’t%EVER%shop%when%you%are%hungry

Shop%aher%4pm%for%bakery,%meat%and%dairy%discounts

MortgageThis$one$was$excepionally$interesing$–$from$1st$July$2011,$the$banks$will$no$longer$be$allowed$to$charge$‘exit$fees’,$so$no$beper$ime$than$to$shop$around$for$a$beper$rate.$I$would$add,$however,$to$watch$for$hidden$annual$fees$etc,$as$the$banks$will$no$doubt$want$to$make$up$this$money$some$how.

Resource:"to"watch"the"full"arHcle,"go"to"todaytonight.yahoo.com."Click"on"the"‘video’"tab,"and"scroll"to"‘Everyday"Household"Savings’.

BILL BUSTER TIPS To Save YOU a small fortune

A

TradeTalk 7

8 TradeTalk

Don't Let Your Profits Get Lost In The Fog

talk$to$a$lot$of$

tradies$on$a$daily$

basis$and$there’s$

one$thing$that$

coninues$to$amaze$

us$N$the$fact$that$there$a$great$deal$of$guys$

running$there$business$without$the$aid$of$

accouning$sonware.$Are$you$one$of$these$

guys$using$spreadsheets$to$do$your$

accouning?$Not$only$can$this$be$the$cause$of$

stressful$late$night$and$worrying$trips$to$the$

accountant$but$it$can$also$mean$a$loss$of$

profits$by$not$having$your$finger$on$the$

pulse.

$ In$the$old$days$you$would$have$to$buy$

a$very$expensive$piece$of$sonware$and$spend$

countless$hours$learning$how$

to$use$the$thing.$Not$any$

more.$The$development$of$

cloud$compuing$has$opened$

up$many$opions.$These$can$be$

inexpensive$and$easy$to$use$

and$the$biggest$advantage$is$

you$can$get$a$snapshot$of$your$

business$from$any$computer,$

tablet$or$phone$anywhere$any$

ime.$

Let’s$have$a$a$look$at$a$couple$of$examples.

XEROwww.xero.com

Free$unlimited$trial$or$from$$29$a$month.

Xero$has$some$good$easy$to$use$

funcionality.$You$can$be$up$and$running$

within$minutes$and$best$of$all$it$has$some$

brilliant$preNdesigned$dash$boards$(you$know$

how$we$love$dashboards).

$ Xero$can$be$used$for$accouning,$

banking,$invoicing,$payroll,$paying$bills$and$

inventory.

$ It$makes$tax$reporing$a$breeze$as$it$

produces$acivity$reports$and$provides$a$list$

We

of$the$BAS$form$boxes$and$the$amounts$you$

need$to$fill$in$for$the$ATO.

$ Xero$also$allows$you$to$work$together$as$

a$team$on$financials.$Collaborate$with$your$

accountant$and$bookkeeper$to$get$the$advice$

you$need,$when$you$need$it.$Invite$an$unlimited$

number$of$people$for$free.$You$control$what$

each$person$can$see.

$ In$regards$to$data$security$they$operate$

muliple$redundant$servers$at$ierNone$data$

centres,$guarded$24/7/365$and$they$run$

database$backups$every$10$minutes.

Xero$was$founded$in$July$2006$by$successful$technology$entrepreneur$Rod$Drury$and$specialist$small$business$accountant$Hamish$Edwards.$Xero$is$listed$on$the$New$Zealand$Stock$Exchange$and$is$a$fast$growing$company$with$teams$in$Wellington,$Auckland,$Melbourne,$Sydney,$Brisbane$and$the$UK.

SAASUwww.saasu.com

Free%for%20%transac@ons%per%month%or%from%$25%

a%month

$ Saas$stands$for$SonwareNasNaNService$and$u$is$for$uility.$

$ Saasu$is$a$comprehensive$online$accouning$sonware$system$for$managing$business$financials.$As$they$say$on$their$web$site$“Life$is$too$short$to$key$data”,$so$they$have$created$Saasu$Bank$Feeds$and$Connectors$to$solve$this$problem.$You$can$stop$mucking$around$with$spreadsheets$or$basic$online$invoicing$that$doesn’t$have$all$the$key$elements$of$modern$accouning$that$you$need$to$grow$a$business.

$ Saasu$has$capabiliies$in$sales,$purchasing,$inventory,$payroll,$CRM$(customer$relaionship$management),$point$of$sale,$document$and$workflow$management.$$

$ Saasu$supports$more$than$10,000$business$customers$around$the$world.$With$millions$of$transacions$each$year$worth$billions$of$dollars$and$are$a$market$leader$in$the$Asia$Pacific$Sonware$as$a$Service$accouning$industry.$You$can$also$be$comforted$to$know$that$they$are$an$Australian$company$with$an$office$in$Elizabeth$St$Sydney.

$ Both$of$these$providers$offer$iPone$apps$and$online$and$face$to$face$support.

TradeTalk 9

10 TradeTalk

And$you%will%too%aher%pujng%

these%4%simple%steps%into%ac@on..

So,$your$mind$has$immediately$thought$female$(well,$one$of$them$is),$black,$both$names$start$with$an$O$and$most$powerful$people$on$the$planet;$four$things$that$Andy$is$certainly$not!So,$if$that’s$not$the$connecion,$then$what$else$could$possibly$align$us?

Let’s$think$about$this$for$a$moment.

$Take$Oprah$Winfrey;$easily$the$most$powerful$woman$in$the$world$(maybe$just$in$front$of$someone$like$Hilary$Clinton).$She$gained$this$status$simply$through$her$words;$having$convinced$millions$of$people$that$she$cares$about$them.

What$about$Obama.$The$first$ever$black$President$of$the$United$States$of$America.$Big$job.$His$persuasive$speech$when$sworn$into$office$with$his$memorable$tag$of$‘Yes$we$can’,$was$the$cornerstone$for$acceptance$that$he$could$cope$with$the$posiion.

And$what$about$Andrew.$A$proud$family$man,$a$determined$business$owner$of$two$successful$businesses$and$Champion$Small$business$Entrepreneur$Winner$of$2008.$What$could$he$have$possibly$done$to$align$himself$with$these$two$excepional$human$beings?

The$answer:$He%learnt%to%speak%well%and%persuasively.$Now$I’m$not$talking$eloquently,$because$as$a$tradie,$this$is$certainly$not$his$forte.$I’m$talking$about$how$to$express$passion$for$a$subject$and$persuade$people$to$see$and$accept$his$ideas.$Andy$tells$me$his$4$part$technique$can$be$used$with$anyone,$anywhere$and$anyime,$and$it’s$something$you’ll$be$able$to$do$too$once$you’ve$finished$reading$this.

You$see,$it’s$prepy$clear$that$power$sits$squarely$with$those$in$any$business$who$are$persuasive.$It$is$the$number$one$reason$for$career$advancement$and$for$Andy,$the$one$strategy$that$is$responsible$for$a$great$deal$of$success$–$both$in$business$and$in$life.

Before$I$reveal$his$4$part$technique,$I$want$to$persuade$you$that$speaking$well$is$indeed$a$powerful$success$tool.$I$can$say$this$because$I$know$that$speaking$well$has$been$responsible$for$many$accomplishments:•$Speaking$well$saved$the$business$approximately$$2000$per$month$in$negoiated$rates$with$suppliers•$At$least$10$imes$over$he$has$used$persuasive$communicaion$to$negoiate$excepional$vehicle$purchases$saving$the$business$in$excess$of$$50,000.$Only$within$the$last$two$months$speaking$well$saved$him$$12,000$on$a$vehicle$purchase$within$1$hour.•$Speaking$well$confirmed$a$smooth$negoiaion$of$selling$one$home$and$purchasing$another$through$private$sales$–$a$process$that$made$us$in$excess$of$$200,000.

Andy'claims'that'speaking''persuasively'has'assisted'to'make'the'greatest'long'term'differences'in'his'life,'and'continues'to'do'so'in'both'business'and'pleasure.

Now,$I$can$understand$that$the$value$of$speaking$well$can$be$underesimated,$but$have$I$convinced$you$that$

WHAT DOES OPRAH WINFREY, OBAMA AND ANDREW SMITH

HAVE IN COMMON?

SPILL THE BEANS. . . . . ‘MIND-BLOWING SECRETS FROM A MARKETING MAVEN’

Each month TradeTalk is uploaded to iTunes. You will also find the entire Q&A back catalogue there for you to listen to wherever and whenever you want

being$able$to$communicate$persuasively$is$an$important$success$skill?If$you$answered$yes,$then$how$do$you$rate$yourself$as$a$persuasive$speaker?$Think$about$how$you$communicate$with$your$team,$your$partner,$your$clients.$What$are$you$doing$to$become$a$more$persuasive$speaker?$If$you’ve$ever$wanted$to$be$like$Oprah$or$Obama$then$listen$up;$it’s$ime$to$share$Andy’s$4$part$strategy.$And$yes,$you$can$use$it$immediately$to$benefit$yourself$–$without$breaking$any$rules!

Okay,$so$here’s$the$deal:$It’s$not$just$what$you$say$but$how"you"say"it"that"ma>ers."Persuasive$speaking$has$four$parts:$knowing$what$you$want,$understanding$what$the$other$person$wants,$understanding$the$possible$objecions,$and$then$presening$your$case$as$simply$as$possible.

Step%One:%Figure%out%what%you%want.Let’s$say$you’re$about$to$meet$with$your$supplier…$or$perhaps$you’re$about$to$have$an$important$conversaion$with$a$family$member.$Spend$some$ime$beforehand$thinking$about$the$topic$you$will$be$discussing.$What$is$the$outcome$you$want$from$this$meeing?$How$you$can$benefit$from$it.$Set$a$specific,$measurable$goal$for$yourself$and$then$figure$out$how$you$can$achieve$that$goal.$Maybe$there’s$a$PlanA$and$a$PlanB$goal.

Step%Two:%Figure%out%what%the%other%person%wants.Unfortunately$thinking$about$what$you$want$like$a$lesson$from$‘The$Secret’$isn’t$going$to$get$you$what$you$want,$neither$will$just$asking$for$it.$In$reality,$everybody$is$ulimately$moivated$by$selfNinterest.$Achieving$your$specific$goals,$therefore,$is$a$maper$of$figuring$out$how$you$can$saisfy$the$desires$of$others.

If,$for$example,$your$goal$for$that$meeing$with$your$supplier$is$to$reduce$your$pricing$by$10%,$plan$for$it$by$making$a$mental$list$of$how$providing$this$reducion$will$be$beper$for$your$supplier$(eg,$you’ll$use$them$exclusively$which$will$increase$spend).Spend$some$ime$thinking$about$exactly$what$you$will$say;$the$sentences$you$will$use$to$get$your$message$across.By$communicaing$by$way$of$the$benefits$to$the$supplier$will$enlist$the$respect$and$support$from$your$supplier$contact.

Step%Three:%Take%@me%to%consider%the%objec@ons.Aner$figuring$out$how$you$can$achieve$your$goal$by$providing$benefits$to$others,$make$a$list$of$the$objecions$you$might$encounter.$Good$public$speakers$do$this$before$giving$a$speech.$You$should$do$it$too$before$agreeing$to$this$meeing.To$take$this$one$step$further,$you$need$to$cran$concise$arguments$that$will$overcome$those$objecions.$You$must$show$your$listeners$that$you$are$sympatheic$to$their$concerns$and$that$you$have$a$plan$to$deal$with$them.Remember$that$your$ulimate$objecive$is$to$find$soluions$that$are$good$not$just$for$you$but$for$the$people$you’re$speaking$to.

Step%Four:%Keep%it%simple.Don’t$confuse$the$issue$with$endless$naper.$Just$focus$on$the$main$idea$and$the$primary$benefits$and$state$them$as$clearly$and$compellingly$as$you$can.You$can’t$force$your$team$to$listen$to$your$ideas.$You$can’t$force$your$partner$to$agree$with$everything$you$say.$But$if$you$follow$these$four$simple$steps$before$you$speak,$you$will$be$amazed$at$the$persuasive$power$you$will$have.

TradeTalk 11

12 TradeTalk

7 SIMPLE TECHNIQUES TO END PROCRASTINATION

AND IMPROVE YOUR EFFECTIVENESS

IMMEDIATELY

It’s$funny%isn’t%it%that%we%all%

procras3nate%for%one%reason%or%another.%It%is%the%one%single%reason%we%don’t%get%more%done%with%our%3me.%If%you%allow%it%to%become%a%common%and%deeply%entrenched%behaviour,%you%will%be%drained%of%prime%effec3veness%–%both%at%home%and%at%work.

So,$that$said,$what$can$you$do$about$it?$Why$do$some$people$have$such$a$hard$ime$to$get$the$ball$rolling?$I$have$my$own$opinion$about$why$some$people$simply$struggle$to$get$moving,$but$today$I$want$to$share$7$simple$techniques$that$can$help,$and$that$have,$in$fact,$helped$me,$put$a$stop$to$procrasinaion.$Some$work$well$in$isolaion,$others$work$well$combined$with$another.$The$short$story$here$is$try$them$yourself$to$see$what$fits.$Enough$said…$ime$to$share$the$knowledge…

1.%Dr.DRiP%the%planIf$you$are$simply$faced$with$too$many$items$on$your$ever$growing$‘TO$DO$list’,$then$simply$do$the$important$things$first.$Prioriise$your$list$from$1N5$(1$being$the$most$important)$and$acion$everything$numbered$#1.

2.Use%the%elephant%techniqueHave$you$ever$been$asked$how$you$eat$an$elephant?$One$chunk$at$a$ime.$Yes,$this$too$can$help$you$get$through$a$task$that$looks$as$large$as$an$elephant.$Break$it$into$smaller,$more$manageable$parts$and$focus$on$each$one$individually.$Small$accumulaing$victories$will$see$you$finish$the$elephant$in$no$ime!

3.Bribe%YourselfPromise$yourself$a$reward$if$you$complete$the$job$at$hand$by$a$certain$deadline.$It$could$be$small,$like$a$coffee$–$to$get$you$through$the$day,$or$large,$like$a$

night$out,$massage$or$the$like$–$if$it$was$the$compleion$of$a$large$piece$of$work.

4.%Lock%Yourself%AwayPerhaps$the$problem$you$are$having$is$constant$interrupions,$either$from$team$members$or$your$phone.$Resolve$the$issue$by$turning$off$your$phone$and$isolaing$yourself$for$a$couple$of$hours$to$get$a$difficult$job$done.$Make$sure$you$tell$the$team$not$to$interrupt$you$during$this$set$ime.

5.%33minutes%and%33%secondsI$have$a$mate$who$sets$a$imer$for$33minutes$and$33$seconds.$He$is$not$allowed$to$get$off$his$chair$unil$the$imer$goes$off.$It$helps$to$chunk$his$ime$to$get$things$done.

6.%Go%publicMoivate$yourself$through$possible$public$embarrassment.$If$you$share$your$plans$with$someone,$you’ll$be$forced$to$get$the$job$done$or$lose$face.$Even$set$a$wager$with$them$for$a$$10$lopo$icket!

7.%Peak%performanceDo$your$toughest$jobs$at$the$ime$of$day$when$you$are$most$alert,$rested$and$energized.$For$some$that$is$first$thing$in$the$morning,$and$for$others$that$is$late$at$night.

Do$you$think$any$of$these$will$work$for$you?$Or$maybe$you$have$another$technique$you’d$like$to$share$with$us$by$sending$us$an$email$about$your$‘Procrasinaion$Buster’.$It’s$ime$to$take$acion$and$get$through$your$day$effecively.

Up%for%a%Challenge?$Staring$today$I$want$you$to$take$ownership$of$the$first$point$above,$Prioriise$the$Plan,$and$DO$IT$for$4$days$straight.$Then$the$following$4$days$focus$completely$on$point$number$2$above.$Coninue$to$do$this$in$4$day$blocks$working$through$the$7$techniques$to$see$which$works$best$for$you.$It$is$criical$that$you$TAKE$OWNERSHIP$and$DO$IT.

TradeTalk 13

Every%“bright$idea”,$catchy$logo$or$visually$

appealing$product$is$a$valuable$asset.$$In$the$fierce$compeiive$environment$of$the$marketplace,$business$goodwill$and$the$leading$edge$can$be$quickly$lost$through$the$aciviies$of$imitators.$$Intellectual$property$law$is$a$vital$weapon$against$imitators.$$

Most$owners$of$small$business$are$unaware$of$intellectual$property$and$its$value$within$a$business.$$Intellectual$property$sets$successful$businesses$apart$because$as$the$Australian$market$becomes$increasingly$compeiive,$protecing$intellectual$property$becomes$crucial$for$a$business’s$success.

What%is%Intellectual%Property?

Intellectual$property$is$the$property$of$your$mind$or$intellect$and$comes$in$a$number$of$different$forms$such$as$trade$marks,$patents,$registered$designs,$copyright,$confidenial$informaion$and$trade$secrets.

% (i)%Trade%Marks

A$trade$mark$is$word,$logo,$picture,$leper,$number,$sound,$smell$or$aspect$of$packaging$(or$a$combinaion$thereof)$which$is$used$to$disinguish$the$goods$and$services$of$one$trader$from$those$of$another$trader.$A$trade$mark$should$be$disincive$and$not$descripive$of$the$services$offered.$For$example,$Dr.DRiP$is$a$disincive$trade$mark$owned$by$Andrew$Smith’s$company,$Dr.DRiP$Pty$Ltd,$$in$relaion$to$plumbing$services.$Dr.DRiP$Pty$Ltd$owns$a$trade$mark$for$the$words$Dr.DRiP$as$well$as$a$trade$mark$for$the$following$logo:

Having$a$registered$trade$mark$means$that$an$individual,$business$or$company$owns$an$intellectual$property$right$which$can$be$bought,$sold$or$licensed.$$The$owner$of$

a$registered$trade$mark$has$a$legal$right$to$use$the$trade$mark$throughout$Australia$and$the$trade$mark$will$prevent$other$traders$from$adoping$an$idenical$or$similar$trade$mark$in$relaion$to$similar$goods$and/or$services.$

! (ii)%Patents

An$invenion$can$be$protected$by$a$granted$patent.$A$patent$is$a$right$granted$for$any$device,$substance,$method$or$process,$which$is$new,$invenive$and$useful.$Once$registered,$a$patent$permits$an$inventor$to$exclude$others$from$making,$using,$imporing$or$selling$the$invenion$for$a$period$of$ime$(between$8$and$20$years,$depending$on$type$of$patent).$Once$registered,$the$owner$of$a$patent$may$license$the$rights$to$use$the$invenion.

An$example$of$an$invenion$which$has$been$granted$a$patent$is$a$type$of$sucion$pump.

$ $ (iii)%Designs

A$design$registraion$protects$the$overall$appearance$of$a$product$and$registraion$lasts$for$a$ten$year$period.$Design$registraion$protects$the$visual$features$of$a$product,$including$configuraion,$shape,$ornamentaion$and$papern,$but$does$not$protect$how$the$product$works,$feels$or$the$materials$the$product$is$made$from.$

An$example$of$a$design$that$has$been$registered$is$a$type$of$plumbing$firng.

$ $ (iv)%Copyright

Copyright$is$another$form$of$intellectual$property$and$protects$original$works.$The$original$works$include$literary,$arisic,$musical$and$dramaic$works.$However,$there$is$no$requirement$for$registraion$of$copyright$in$Australia$as$protecion$is$free$and$automaic.

An$example$of$a$literary$work$which$is$protected$by$copyright$could$be$a$manual$wripen$by$a$business$owner$for$its$employees.

What is Intellectual Property and Why is it so Important to Protect?

By%Michelle%Gorton,%Principal,%Chrysiliou%IP,%guest%speaker%at%this%years%Boot%Camp

(Continued over page)

$ $ (v)%Confiden@al%Informa@on%and%% % Trade%Secrets%

Your$“best$kept$secret”$or$“trade$secret”$may$not$be $patentable$but$it$may$be$the$very$reason$for$your$business$success.$$In$order$to$stop$employees$from$revealing$your$business’s$trade$secret$or$confidenial $informaion$during$and$aner$their$employment,$you$may$consider$arranging$for$employees$to$sign$a$confideniality$agreement$if$they$have$knowledge$of$the$secret$or$informaion.$

An$example$of$a$famous$trade$secret$is$the$ingredients$in$Coca$Cola.$

$ $ 10%Tips%rela@ng%to%the%Protec@on%of%% % Intellectual%Property

1.A$business$name,$company$name$or$domain$name$does$not$give$an$individual,$business$or$company$a$proprietary$right$to$the$name.$For$example,$if$Andrew$Smith$simply$registered$a$business$name$in$New$South$Wales$for$Dr.DRiP,$he$would$not$own$the$name$Dr.DRiP$unil$he$used$the$name$as$a$business$name$or$trade$mark$or$unil$he$registered$the$name$as$a$trade$mark.

2. It$is$prudent$to$conduct$a$trade$mark$search$when$choosing$a$new$brand$name,$business$name,$logo,$name$of$product.$Otherwise,$you$could$be$using$the$same$or$similar$trade$mark$which$is$being$used$by$another$trader$who$has$prior$rights$to$the$mark.

3. If$you$have$had$paid$for$a$graphic$designer$to$design$a$logo$for$your$business,$make$sure$that$the$copyright$which$subsists$in$the$logo$is$assigned$to$you$or$your$business.$Unfortunately,$many$businesses$are$not$aware$that$if$the$copyright$which$subsists$in$a$logo$is$not$transferred$from$the$graphic$designer$to$an$

individual$or$business,$the$graphic$designer$will$usually$own$the$copyright$in$the$logo.$

4.Protecing$your$invenions$affords$considerable$advantages$including$having$a$monopoly,$lessening$compeiion,$allowing$for$premium$prices,$enabling$research$costs$to$be$recovered,$enabling$the$invenion$to$be$sold$or$licensed,$and$enabling$enforcement$of$legal$rights.

5. If$a$business,$such$as$a$plumbing$business,$wishes$to$set$up$franchises$around$Australia$in$order$to$expand,$the$business$would$normally$license$the$use$of$its$trade$mark$to$new$franchisees.$

6.Remember$that$to$gain$valid$patent$and/or$design$protecion,$a$patent$and/or$design$applicaion$must$be$filed$before$you$publicly$disclose$or$commercialise$your$invenion.

7. If$you$have$to$disclose$details$of$your$invenion$or$design$to$another$party$before$filing$an$applicaion,$a$confideniality$agreement$should$be$used.$

8.Hire$a$lawyer$to$help$you!$$At$the$early$stages$of$developing$your$idea,$it$is$best$to$remain$cauious$and$consult$a$lawyer.$It$is$beper$to$get$it$right$at$the$beginning$than$have$problems$down$the$track.$

9.Always$monitor$the$market.$Brand$owners$need$to$monitor$their$market$for$any$third$paries$using$similar$trade$marks.$If$you$find$out$that$another$trader$is$using$a$similar$trade$mark,$consult$a$lawyer$to$help$you.

10.Chrysiliou$IP$is$a$small$bouique$intellectual$property$firm$located$in$Brookvale.$We$have$assisted$Andrew$Smith$with$his$intellectual$property$and$would$be$happy$to$assist$you$or$your$business.$We$act$for$both$small$and$large$corporaions$in$the$Northern$Beaches,$around$Australia$and$overseas.$Check$out$our$website$at$www.chrysiliouip.com.au$or$call$us$on$(02)$9905$1033.

Michelle is also one of the great

line-up of presenters at our October Boot Camp

See You There!

14 TradeTalk

Tradesman Inner CircleBoot Camp

Friday 21 & Saturday 22 October 2011

Vibe Hotel, North SydneyThese are just a couple of the Awesome Line Up of

Special Guest SpeakersBe prepared for heaps more...

FREE to Tradesman Inner Circle members and their guests

Kerri$is$a$Modern$Day$Entrepreneurial$Athlete$&$Olympic$Gold$Medallist,$2000$

Kerri$will$challenge$your$beliefs,$push$your$boundaries$and$share$with$you$how$she$turned$Bronze$into$Gold.

Get$ready$for$a$life$changing$experience$where$she$will$help$you$reach$your$Gold$Medal$standard$of$success!

Kerri%PoDharst

?Mystery$

Guest$Speaker

?Mystery$

Guest$Speaker

More to be revealed next month

16 TradeTalk

SHAUN’S

MAN CAVEThis is where we talk about all cool things that should or could be in the man cave.Gadgets, new tech, cool tools, new inventions or big boys toys, if it’s cool and fun well talk about it.

this$and$previous$ediions$of$$TradeTalk$we$talk$about$sonware$services$to$help$you$run$your$business$on$the$go.$So$I$thought$it$appropriate$that$we$review$some$devices$(besides$an$iPad)$that$you$and$

your$team$can$uilise$in$the$office$and$in$the$field.$In$paricular$we$will$be$looking$at$Tablet$PC’s.$A$Tablet$PC$is$a$cross$between$a$notebook$PC$and$a$personal$digital$assistant$(PDA).$It's$a$flatNpanel$portable$PC$in$the$form$of$a$slate.$A$user$inputs$data$either$by$tapping$the$screen$with$a$stylus,$or$using$the$stylus$to$write$directly$on$to$the$screen.$The$tablet$PC$can$wirelessly$connect$to$the$Internet$and$other$PCs$and$is$intended$to$provide$the$power$of$a$notebook$in$handNheld$form.

The$tablet$PC$comes$loaded$with$a$special$ediion$of$Windows$XP$Professional$and$can$run$nearly$all$XPNcompaible$applicaions,$including$applicaions$designed$for$the$tablet$PC.$The$tablet$PC$can$also$uilise$a$docking$staion$for$use$with$a$monitor,$keyboard,$mouse,$LAN$or$WAN,$and$other$peripheral$devices.

The$main$feature$of$the$tablet$PC$is$portability.$Weighing$in$between$2N3$pounds$(.9N1.3kg)$the$tablet$PC$can$be$used$as$a$kind$of$soupedNup$PDA$or$trimmedNdown$notebook,$depending$on$your$point$of$view.$In$recent$years$there$have$been$a$few$manufacturers$focusing$on$the$industrial$market,$so$here$are$a$few$of$them.

Mo@on%Compu@ng$has$been$a$major$name$in$Tablet$PCs$since$the$beginning$of$Microson$Windows$XP$Tablet$Ediion$in$2001.$Moion$Compuing$has$always$stuck$to$what$they$are$good$at:$Slate$Tablet$PCs.$

They$have$2$modules$in$paricular$that$are$rugged$enough$for$tradies$and$they$are$the$J3400$and$the$F5.$

Some$of$its$feature$include$water,$dust$and$chemical$resistance$,$drop$tested$to$4$feet,$car$mounts,$WiFi$and$broadband.$

$$$$$$$$$$$$$$$$$$$

In

TradeTalk 17

$The$Panasonic%ToughBook%CFoU1$is$a$rugged$UMPC$built$to$withstand$knocks,$spills$and$dust.$

The$CFNU1$features$a$5.6"$resisive$touch$screen$as$well$as$a$well$designed$keyboard$for$easy$data$entry$in$the$field.$

Standard$features$include:$Dual$bapery,$WiFi$Wireless$and$Bluetooth.

Opions$include:$3G$/$HSDPA$mobile$broadband,1D/2D$barcode$scanner,$RFID$reader,$Fingerprint$reader,$GPS$module$and$a$docking$staion.

The$Fujitsu%Lifebook%TH550$is$lightweight$and$compact.$The$TH550$includes$a$fourNpoint$muliNtouch$display$that$folds$flat$for$tablet$style$compuing.

It$also$comes$with$muliNtouch$gestures$that$allow$you$to$switch$windows,$take$snapshots,$zoom$in$and$rotate.$The$intelligent$digiizer$pen$is$pressure$and$proximity$sensiive$N$perfect$for$wriing$and$sketching$and$ultra$responsive$too!$

There$are$a$lot$more$brands$to$explore$and$prices$start$at$$700$and$can$go$over$$2,500.$You$need$to$research$what$would$be$right$for$you$and$your$business.

Cool%Tool%Of%The%Month

BAMIX%180W

I$usually$reserve$this$page$for$man$toys$and$this$liple$machine$classifies,$why?$Pure$power.$Early$June$Donna$and$I$hired$a$house$in$the$Hunter$for$a$weekend.$$Donna$needed$a$hand$to$whip$some$cream$and$I$found$this$liple$beauty$in$the$3rd$draw$(you$never$know$what$you$will$find$in$the$3rd$draw).$I$plugged$it$in$and$pressed$the$go$bupon$and$if$I$didn't$witness$it$myself$I$wouldn't$$have$believed$it.$

This$thing$ripped$into$life$like$a$250hp$oil$injected$Johnson$outboard$and$whipped$the$cream$in$a$about$4$seconds$flat$and$changed$the$molecular$structure$of$the$mashed$potato$turning$it$to$paste..$The$misses$not$too$happy..$Seriously,$if$you$had$a$cord$long$enough$you$could$use$this$as$an$auxiliary$if$you$were$fishing$off$shore.$

The$Deluxe$model$is$180W,$with$speeds$of$11,000$N$17,000$rpm.$Standard$Accessories$are$the$aeraing,$blending$and$chopping$blades,$Clear$grinder$(new)$and$stand$(which$can$be$apached$to$wall).$5$year$motor$warranty.$Retails$for$about$$250

An$absolute$corker!

NEXT MONTHS ISSUE

TradeTalk$is$published$by$and$©$copyright$by$Andrew$&$Angela$Smith,$Tradesman$Inner$Circle$Pty$Ltd$2011.$All$Rights$Reserved.$This$newsleper$and$any$accompanying$

material$are$for$general$informaion$purposes$only.$It$is$the$responsibility$of$the$reader$to$comply$with$any$local,$state$or$federal$laws.$Sick$with$me$here$while$I$coninue$

with$this$legal$blahNblah.$The$Publisher$has$taken$all$reasonable$measures$to$ensure$that$the$material$contained$within$this$newsleper$is$correct.$The$Publisher$provides$no$

representaion$and$gives$no$warranty$as$to$the$accuracy$of$the$informaion$and$does$not$accept$any$responsibility$for$errors$or$inaccuracies$in$the$informaion$contained$

herein$and$shall$not$be$liable$for$any$loss$or$damage$arising$as$a$result$of$any$person$acing$in$reliance$on$informaion$contained$herein.$All$done!

For more information, contact:Tradesman Inner Circle Pty Limited!! ! Email: info@tradesmaninnercircle.com.auPh: +61 1800 704 822! ! ! ! Web: www.tradesmaninnercircle.com.au!

NEXT%MONTH:%Is%undercujng%The%Market%A%Good%Pricing%Strategy?$We$invesigate$the$good,$the$bad$and$the$ugly$of$pricing$strategies.Who%Else%Wants%To%Know%The%Single%Cri@cal%Element%That%Is%More%Important%Than%Exercise?$The$truth$revealed…

Alright$crew,$that’s$enough$from$me$for$one$month…$off$to$hang$with$the$family!To$our$PLATINUM$members,$remember$to$book$your$next$monthly$call.$Speak$soon.

Andrew & Angela Smith

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info@tradesmaninenrcircle.com.au%or%fax%1300%553%161%and%

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