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Brian E. Joseph President, COO Founder Reinventing the Invention Factory

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Brian E. Joseph President, COO

Founder

Reinventing the Invention Factory

CFOAM Building

Composites

Analytical

Laboratories

Design Center

MMC

Touchstone Research Laboratory 1983

A laboratory built on invention as its central focus

Touchstone’s First R&D Facility

Menlo Park Edison’s Invention Factory

1876 to 1882

Menlo Park

1876 to 1882

Background

• Born in Milan, Ohio, in 1847

• Not a quick student; home schooled

• Started working at age 12 selling

newspapers and candy on the

Grand Trunk Railway

• At age 14, contracted scarlet fever

and lost most of his hearing

• Died, 1931at the age of 84

About the Man

• Optimist

• Restless urge to make a difference

• Enjoyed being around people

Clear Mission

• “invention factory”, where "will come

up with a small thing every ten days

and a big thing about every six months”

Edison’s Patent Applications by Year

Electronics

Acoustics

Transportation

Metallurgy

Radio

400 Patents

• 22 people…

• 12 remained were there the entire time…

Touchstone has put out at least 1 patent application per month for 10 years

Goal: Find seams of IP not incremental technologies

With about 35 people on average

So How did Edison accomplish this?

Hiring

• Most employees were local

• Men with specific skills came from Europe

R&D Model

At Touchstone…

R&D Model

Think Action Rethink Action Rethink Action

R&D

R&D Model

Think Action Rethink Action Rethink Action

R&D

Machine Shop Culture

• Highly skilled

• Great Autonomy

At Touchstone

Most employees

Come from industry

Spirit of Openness and Camaraderie

• No factory fences

• No guarded entrances

• A sense of community

Gambling

Practical jokes

Rowdy sing-songs at the organ

Balancing Act

• Edison kept the muckers under

constant pressure, submerging

them with work and often criticizing

the results.

• Told stories, fished, and played

with the electric train to reduce

the intense pressure.

• The Men knew they were making history.

Lack of Rules

“There are no rules here. We are

trying to achieve something.”

Thomas A. Edison

Balancing Act

• Quoting John Clarke:

Life in the laboratory was “strenuous but

joyous … physically, mentally and

emotionally,” working “frequently to the limit of human endurance.”

Just another 30 hour work day…

Lead By Example

Didn’t Hold Himself Apart

• John Ott describing Edison:

• “He was as dirty as any of the other

workmen and not much better dressed

than a tramp. But I immediately felt there

was a great deal to him.”

Balancing Act

Continually crossed the line between

• One of the boys

• Autocratic manager who hired & fired with ease

Management by Walking Around

• Edison would stroll about the laboratory

buildings, questioning each man at the

workbench about what he had done,

discussing the results, and deciding what

to do next.

• Set hard-to-achieve short term

milestones daily if possible – create

culture that does this.

Breakthrough Management

• Gantt Charts are Worst Case Scenarios

Intense focus on results not process

Teams were free to draw on:

• All laboratory facilities

• Supplies

• Scientific information

• Edison’s Expertise

• Other Experts

Focus on what’s important

• “Edison was notoriously tolerant of

relative incompetence in his assistants”

Flexibility

• Most employees were expected to

work on almost anything and often

several things

• Work week was six 10 hour days

Creativity is limited by our experiences.

Edison Didn’t have Super Powers But he did draw a lot

• Edison’s Quadruplex System

R&D Work for Others

• The biggest lab has the greatest potential

Heart of the Touchstone Approach:

There are 200 pieces of equipment that tell us

90% of what’s known in the universe.

Results…

Menlo Park - Edison’s Invention Factory

• Among the 400 inventions at Menlo Park:

• Microphone for the Telephone

• Phonograph

• Incandescent light bulb

• Electrical distribution system

• Electric train

• Ore separation

• Edison effect bulb

• Early experiments in wireless radio

• Grasshopper telegraph

• improvements on telegraphic transmission

Edison:

Commercialization and

Technology Transfer

Edison’s Patent Applications by Year

“I’m going to be a business man. I’m going to take a long vacation

in the matter of invention” 1883

Edison’s West Orange Laboratory

Edison’s West Orange Laboratory

• Wanted the lab to pay for itself through R&D

Contracts

• Usually ended up in business lab’s clients

• sharing IP, gaining stock, etc.

Plan for Paying for the lab

• Edison lamp Company $10,000

• Edison Electric Light Co. $5000

• Edison Machine Works $6000

• Edison Speaking Phonograph Co $3000

• Edison Ore Milling co. $3000

Total $27,000

• Work for others:

• Copper smelting Research

• Bleaching Tobacco

• AB Dick - electric pen stencil system

• American Bell Telephone Co. - Telephony

Blurred the lines between

his research and that for others

Lawsuits

“[A patent] is simply an invitation to a law suit. . . .

[I have] lost all faith in patents, judges and everything else relating to patents.”

Thomas Alva Edison

The Edison Brand

• Wizard of Menlo Park

• World’s worst businessman

“Edision is the world’s best inventor and worst businessman.”

Henry Ford

• Edison Iron Concentrating Company

12000 shares of GE Stock

The Edison Companies

Automobile Company

• Lansden Company

•Made 1,750 electric trucks

Battery Companies

• Deutsche Edison Akkumulatoren Company

• Edison Gesellschaft

• Edison Manufacturing Company

• Edison Storage Battery Company

• Edison Storage Battery Garage, Inc.

• Edison Storage Battery Supply Company.

Cement & Cement Products

• Architectural Concrete Company

• Edison Crushing Roll Company

• Edison Portland Cement Company

• Edison Pulverized Limestone Company

• North Jersey Paint Company

• Pilling & Crane

• Warren County Warehouse Company

Electric & Lighting - Domestic

• Bergmann & Company

• Edison Company for Isolated Lighting

• Edison Electric Illuminating Company of New York

• Edison Electric Light Company

• Edison General Electric Company

• Edison Lamp Company

• Edison Machine Works

• Edison Shafting Manufacturing Company

• Edison United Manufacturing Company

• Edison Wiring Company

• Electric Tube Company

• General Electric Company

• Sprague Electric Railway and Motor Company

• Thomas A. Edison Central Station Construction Dept.

• United Edison Manufacturing Company

Electric & Lighting - Domestic

• Allgemeine Elektrizitats Gesellschaft

• Argentine Edison Light Company

• Australasian Electric Light Power and Storage Company, Ltd.

• Brush Electrical Engineering Company

• Canadian Edison Manufacturing Company

• Comitato per le Applicazioni dell'Elettricita Sistema Edison in Italia

• Compagnie continentale Edison

• Compagnie Generale des Lampes Incandescentes

• Compania Electrica de Edison

• Deutsche Edison Gesellschaft

• Edison and Swan United Electric Light Company, Ltd.

• Edison Electric Light Company, Ltd.

Electric & Lighting - Foreign

• Edison Electric Light Company of Cuba and Porto Rico

• Edison Electric Light Company of Europe, Ltd.

• Edison Electric Light Company of Havana

• Edison's Indian and Colonial Electric Company, Ltd.

• Edison Spanish Colonial Light Company

• Fabbri & Chauncey

• Frazar & Company

• Societe Generale Italiana di Elettricita Sistema Edison

• Societa d'Appareillage Electrique

• Societe Electrique Edison

• Societe Industrielle et Commerciale Edison

• Tokyo Electric Light Company

Electric & Lighting - Foreign

Mining

• Dunderland Iron Ore Company, Ltd

• Edison Iron Concentrating Company

• Edison Ore Milling Company, Ltd.

• Edison Ore-Milling Syndicate, Ltd.

• Mining Exploration Company of New Jersey

• New Jersey and Pennsylvania Concentrating Works

• New York Concentrating Works

• Ogden Iron Company

• Pilling & Crane

• Standard Construction Corporation, Ltd.

• Sussex County Iron Company

Miscellaneous

• American Novelty Company

• Aultman, Miller & Company

• Edison Industrial Works

• Edison Manufacturing Company

• Edison Manufacturing Company, Ltd.

• Edison-Saunders Compressed Air Company

• Halogen Products Company

• Menlo Park Manufacturing Company

• Sims-Edison Electric Torpedo Company

Motion Pictures

• American Talking Picture Company

• Compagnie Francaise du Phonographe Edison

• Compania Edison Hispano Americana

• Continental Commerce Company

• Edison Gesellschaft

• Edison Kinetophone Company

• Edison Manufacturing Company

Motion Pictures

• General Film Company

• Kinetoscope Company

• Kinetoscope Exhibiting Company

• Maguire & Baucus

• Motion Picture Patents Company

• Raft & Gammon

• Vitascope Company

Office Machinery and Supplies

• A. B. Dick Company

• American Novelty Company

• Bates Manufacturing Company

• Edison's Electric Pen and Duplicating Press Co.

• Electric Writing Company

• Pike Adding Machine Company

Phonograph, Domestic

• Automatic Phonograph Exhibition Company

• Douglas Phonograph Company

• Edison Business Phonograph Company

• Edison Phonograph Company

• Edison Phonograph Toy Manufacturing

Company

• Edison Phonograph Works

• Edison Speaking Phonograph Company

• National Phonograph Company

• New England Phonograph Company

• New Jersey Patent Company

• North American Phonograph Company

• Ott Manufacturing Company

• Toy Phonograph Company

• United States Phonograph Company

Phonograph, Domestic

Phonograph, Foreign

• Compagnie Francaise du Phonographe Edison

• Compania Edison Hispano Americana

• Deutsche Edison Phonographen Gesellschaft

• Edison-Bell Consolidated Phonograph Company, Ltd

• Edison-Bell Phonograph Corporation, Ltd.

• Edison Gesellschaft

• Edisonia, Ltd.

• Edison's Phonograph Company

• Edison United Phonograph Company

• Frazar & Company

• Graphophone Syndicate, Ltd.

• International Graphophone Company

• London Stereoscopic and Photographic Company

• Mexican National Phonograph Company

• National Phonograph Company, Ltd

• National Phonograph Company, Ltd (Australia)

Phonograph, Foreign

Railway

• Electric Railway Company of the United States

• Pohatcong Railroad Company

• Port Huron and Gratiot Street Railway Company

• Port Huron Railway Company

• Sarnia Street Railway Company

• Sprague Electric Railway and Motor Company

Telegraph and Telephone, Domestic

• American Automatic Telegraph Company

• American Bell Telephone Company

• American District Telegraph Company

• American Printing Telegraph Company

• American Speaking Telephone Company

• American Telegraph Works

• Atlantic and Pacific Telegraph Company

• Automatic Telegraph Company

• Bankers' and Brokers' Telegraph Company

• Consolidated Railway Telegraph Company

• Domestic Telegraph Company

• Edison and Murray

• Edison and Unger

• Edison Phonoplex System

• Financial and Commercial Telegraph Company

• Gilliland and Company

• Gold and Stock Reporting Telegraph Company

• Gold and Stock Telegraph Company

Telegraph and Telephone, Domestic

• Murray and Company

• Newark Telegraph Works

• News Reporting Telegraph Company

• Pope, Edison & Company

• Railway Telegraph & Telephone Company

• Railway Train Telegraphy Company, Ltd.

• S. Bergmann & Company

• Thau & Bergmann

• Western Electric Manufacturing Company

• Western Union Telegraph Company

Telegraph and Telephone, Domestic

Telegraph and Telephone, Foreign

• Compania Chilena de Telefonos de Edison de Valparaiso

• Consolidated International Railway Telegraph Company

• Consolidated Telephone Construction and Maintenance Company, Ltd.

• Edison Gower-Bell Telephone Company of Europe, Ltd.

• Edison Telephone Company of Europe, Ltd.

• Edison Telephone Company of Glasgow, Ltd.

• Edison Telephone Company of London, Ltd.

• Exchange Telegraph Company

• National Telephone Company

• Oriental Telephone Company, Ltd.

• Smith, Fleming & Company

• Societe du Telephone Edison

• Societe Generale des Telephones

• United Telephone Company, Ltd.

Telegraph and Telephone, Foreign

• Thomas A. Edison, Incorporated

• 1957 McGraw-Edison Company

• 1985 absorbed by Cooper Industries.

Edison’s last company

164 “Edison Companies”

The easiest way to become wealthy is

to make everyone around you

wealthy at the same time.

Andrew Carnegie $480M

• Will $12,000,000

• 1928 Congressional Gold Medal

• Congress valued his technology at:

$15,599,000,000.

$203,483,094,104.05

“If we all did the things

we are really capable of doing,

we would literally astound ourselves”

Thomas Alva Edison

Email: [email protected]

Phone: 304.312.4565

• To the FLC, one amazing organization!

• For the wonderful Edison images: Edison National Historical Site

National Park Service

US Department of the interior

• For Adre Millard’s Book “Edison and the Business of Innovation”

Johns Hopkins University Press

• For William S. Pretzer’s book: Working at Inventing

Johns Hopkins University Press

• The Thomas Edison Papers, Rutgers University

• Special thank you to the Henry Ford Museum and Greenfield Village who were so patient during my many hours and my many questions at the Menlo Park Exhibit

Thank You