edge talk 1 april 2016 with tom lee of symplur presentation

Twitter, Hashtags, & Data Analytics for Healthcare

Thomas M. Lee

@tmlfox

A brief preview

Growth of social media

Twitter in healthcare

The Healthcare Hashtag Project

The patient voice

Data-mining healthcare discussions on Twitter

The Web: a little history

1969 Arpanet is Launched

1971 1st Email

Sent

1990 Public Access

to the Internet

1995 Amazon Yahoo &

eBay Launch

1998 Google

Launches

334 users

255,000 users

300,000,000 users

and then there was Social Media

Current Web users

Growth of Social

0.97 1.22

1.40 1.59

1.79 1.96

2.13 2.29

2.44

0.00

0.65

1.30

1.95

2.60

2010 2011 2012 2013 2014 2015 2016 2017 2018

Num

ber o

f Use

rs in

Bill

ions

In Healthcare one channel rises

A few statistics about Twitter

300+ Million monthly users

500+ Million tweets per day

1 Million new accounts on Twitter each day

Imagine

A few statistics about Twitter

Users are 50/50 male/female

40% have college degree

500+ Million non-users read Twitter content each month

Imagine

Millennials on Twitter (ages 15 to 35)

29% are on Twitter

81% check Twitter each day

15% check Twitter more than 10x each day

Imagine

Why Twitter?

Facebook is where you lie to your friends. Twitter is where youre honest with strangers.

~ Unknown

but Twitter has its problems

How can we make this more simple?

Technically, its swine flu. But we call it H1N1 because the hashtags shorter.


www.symplur.com/healthcare-hashtags


30,000 300,000

500,000

1,000,000

2,000,000

0

500,000

1,000,000

1,500,000

2,000,000

2,500,000

Year 1 Year 2 Year 3 Year 4 Current

Daily Healthcare Tweets Captured

Healthcare on Twitter global trends Health information technology Ebola crisis Government adoption Healthcare conferences Twitter Journal clubs Research

What we found

surprised us

The discovery of patients adopting social media

video 1

The Dynamics of a Twitter Patient Community

video 2

The Flattening of Healthcare

Network Centrality Graph #BCSM

Twitter, June 2011 to January 2015

Of what use is all this data?

Samples Academic research

Market intelligence

Strategic planning

Crisis management

Monitoring adverse reactions

Clinical trials recruitment

Awareness campaigns

Rapid information dissemination

Identify misinformation

Unfiltered stakeholder opinions

Disease conversations on Twitter

Diabetes Hashtags

194 diabetes hashtags

7,502,003 tweets

1,441,208 Twitter users

As of 28 March

Tweeting about diabetes: 2011 - 2015 activity trend (60 months)

0

40,000

80,000

120,000

160,000

Num

ber o

f Tw

eets

PresenterPresentation NotesHere were looking at about 4 1/2 years of data that shows us the weekly volume of tweets using a diabetes related hashtag. You can see the surge of growth thats happening in 2015. And if you ignore that tall spike in the middle of the graph and just look at the other four spikes evenly spaced in the later part of each year. Any guesses what that is? (World Diabetes Day) ^ And now coming back to that spike in the middle, Im not entirely sure. It was a mix of things that seemed to randomly converge. There was a real mix of languages only about 60% of it was English, about 15% Spanish and 15% Indonesian. 38 languages in all. It seems like there were various campaigns going on. And there was also a lot of talk about the Jonas Brothers winning the Teen-Choice award for their diabetes advocacy. Collectively it caused a monumental surge.

Network Analysis: #DSMA Community May thru June 2015

Network Analysis: #DSMA Community Sub-Networks May thru June 2015

Network Analysis: #DSMA Community Stakeholder Mix May thru June 2015

Tweeting about diabetes: 2013 - 2015 Where are they tweeting?

Tweeting about diabetes: May - Jun 2015 When are people tweeting?

Tweeting about diabetes: Jan - Dec 2015 Retweets

32%

69%

Retweet Non Retweet

Tweeting about diabetes: Jan - Dec 2015 Images shared

52% of tweets with images were retweets.

27% of tweets without images were retweets.

22%

78%

Tweets With ImageTweets With No Image

Tweeting about diabetes: May - Jun 2015 Whats being said?

Tweeting about diabetes: May - Jun 2015 10 most common words by stakeholder

Patients Doctors Advocates

diabetes day

know blog life

type check need good

diabetes risk

patients type care

people health study

disease

diabetes join type

today help chat day teen latino

Tweeting about diabetes: May - Jun 2015 10 most common words by stakeholder

Patients Doctors Advocates

know

life

check need

time

risk

care people

study

data

join

today help

teen

news

Tweeting about diabetes: May - Jun 2015 Whats being shared?

73%

27%

Tweets With Links Tweets Without Links

Most shared link in by Doctors while using a Diabetes Hashtag, Oct - Dec 2015

Twitter Facebook Likes Facebook

Shares

Facebook Comment

s

Linkedin Shares Google+

2,381 740 401 30 879 19

http://www.diabetesatlas.org

Most shared link in by Patients while using a Diabetes Hashtag, Oct - Dec 2015

Twitter Facebook Likes Facebook

Shares

Facebook Comment

s

Linkedin Shares Google+

285 113 16 10 17 0

http://www.dlife.com/diabetes/famous_people/others/charles_mattocks

Symplur Signals

Thank you!

Thomas M Lee

@tmlfox [email protected]

mailto:[email protected]

Twitter, Hashtags, & Data Analyticsfor HealthcareA brief preview The Web: a little history and then there was Social MediaCurrent Web users Growth of Social In Healthcare one channel risesA few statistics about TwitterA few statistics about TwitterMillennials on Twitter (ages 15 to 35)Why Twitter? but Twitter has its problemsHow can we make this more simple?Slide Number 14The Healthcare Hashtag ProjectThe Healthcare Hashtag ProjectThe Healthcare Hashtag ProjectThe Healthcare Hashtag ProjectThe Healthcare Hashtag ProjectThe Healthcare Hashtag ProjectThe Healthcare Hashtag ProjectThe Healthcare Hashtag ProjectSlide Number 23Healthcare on Twitter global trendsWhat we found video 1Slide Number 27video 2Slide Number 29Slide Number 30Slide Number 31Of what use is all this data?Samples Slide Number 34Diabetes Hashtags Tweeting about diabetes: 2011 - 2015 activity trend (60 months)Network Analysis: #DSMA CommunityMay thru June 2015Network Analysis: #DSMA Community Sub-Networks May thru June 2015Network Analysis: #DSMA Community Stakeholder Mix May thru June 2015Tweeting about diabetes: 2013 - 2015Where are they tweeting?Tweeting about diabetes: May - Jun 2015When are people tweeting?Tweeting about diabetes: Jan - Dec 2015 RetweetsTweeting about diabetes: Jan - Dec 2015 Images sharedTweeting about diabetes: May - Jun 2015 Whats being said?Tweeting about diabetes: May - Jun 2015 10 most common words by stakeholderTweeting about diabetes: May - Jun 2015 10 most common words by stakeholderTweeting about diabetes: May - Jun 2015 Whats being shared?Most shared link in by Doctors while using a Diabetes Hashtag, Oct - Dec 2015Most shared link in by Patients while using a Diabetes Hashtag, Oct - Dec 2015Slide Number 50Slide Number 51Thank you!