tom edge-keynote-2013. final

Great Expectations & Grand ChallengesTom Leighton, CEO and Co-Founder

©2013 AKAMAI | FASTER FORWARDTM#AkamaiEdge

Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection.



Buy Now!



The ultimate in video quality over IP at scale

Instant Web performance for any device, anywhere

The Web must be secure

Fast, affordable IP access in the workplace and branch office



$$$

$

Tim

e to

Dow

nloa

d

UserExpectations

Heavier Content

3rd Party Content

Complex Experiences

Chatty Protocols

Mobile Congestion

The Performance Challenge



Source: Google and Sterling Commerce, 2012

Ability to Purchase or Place an order

Product Information

Store Directions or Operating Hours

Sites Loading in 5 Seconds or Less

50%

61%

74%

81%

What Mobile Users Want



Seconds to load

Seconds to load

TOP 30 DESKTOP COMMERCE SITES*

TOP 30 MOBILE COMMERCE SITES*

2 8* As of September 29, 2013, Keynote

KEYNOTE COMMERCE INDEX: Desktop vs. Mobile

WE HAVEN'T SEEN 8 SECONDS SINCE 2001!



Page Performance & Site Conversion – Feb 2012

SPEED MATTERS! Faster pages = higher conversion rates

Conversion Rate vs. Load Time

Con

vers

ion

Rat

e (%

)

0-1 1-2 2-3 3-4 4-5 5-6 6-7 7-8 8-9 9-10 10-11 11+

Population

Conversion Rate (%)

Page Load Time (Sec)


Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection.Aqua Ion & Terra Alta

FEATURED AKAMAI SOLUTIONS• Front-End Optimization (FEO)

– WebP

– 3rd Party Decoupling

• EdgeStart

• Real User Monitoring (RUM)

• Mobile Detection & Redirect

• Device Characterization

• Cloud Balancer

• Enhanced Mobile Protocol

• Dynamic Page Caching

• Akamai Instant

• IPv6 Adaptation

• SHUTR

• Origin Health Reporting

• Instant Config

• Adaptive Image Compression

2013

• Advanced Caching

• Akamai Communication

Protocols

• Akamai Routing

• Pre-Fetching

• Persistent ConnectionsDS

A &

WA

A

2012



• Advanced Caching

• Akamai Communication

Protocols

• Akamai Routing

• Pre-Fetching

• Persistent Connections

• Front-End Optimization (FEO)

– WebP

– 3rd Party Decoupling

• EdgeStart

• Real User Monitoring (RUM)

• Mobile Detection & Redirect

• Device Characterization

• Cloud Balancer

Aqua Ion & Terra Alta

• Enhanced Mobile Protocol

• Dynamic Page Caching

• Akamai Instant

• IPv6 Adaptation

• SHUTR

• Origin Health Reporting

• Instant Config

• Adaptive Image Compression

DS

A &

WA

A

FEATURED AKAMAI SOLUTIONS

2012 2013



RUM Data: Across the Akamai Intelligent Platform™

With Aqua Ion

With Akamai DSAS

econ

ds to

onL

oad 8

7

6

5

4

3

2

1

0

9/16 9/17 9/18 9/19 9/20 9/21 9/22 9/23 9/2414.5 million data points plotted

50% Faster With Aqua Ion



RUM Data for Cellular UsersS

econ

ds to

onL

oad 9

87

543210

6

9/16 9/17 9/18 9/19 9/20 9/21 9/22 9/23 9/24

With Aqua Ion

With Akamai DSA




Measurements taken from users in Japan from origin in Tokyo

RUM Data: Performance Improvement In-Country

5/21 5/23 5/24 5/25 5/26 5/27

7

6

5

4

3

2

1

0

With Aqua Ion

With Akamai DSA


Sec

onds

to o

nLoa

d



Histogram from Real Users With Aqua IonWith Akamai DSA

0-1 2-3 4-51-2 3-4 5-6 6-7 8-9 10-117-8 9-10 11-12 13-1412-13 14-15

20%

15%

10%

5%

0%

% o

f Use

rs

Page Load Time (in Seconds)

65k data points over 7 days



Histogram from Real Users

0-1 2-3 4-51-2 3-4 5-6 6-7 8-9 10-117-8 9-10 11-12 13-1412-13 14-15

20%

15%

10%

5%

0%

% o

f Use

rs


65k data points over 7 days

16%33%

~1/2 as many users over 8 seconds

With Aqua IonWith Akamai DSA



Histogram from Real Users

0-1 2-3 4-51-2 3-4 5-6 6-7 8-9 10-117-8 9-10 11-12 13-1412-13 14-15

20%

15%

10%

5%

0%

% o

f Use

rs


65k data points over 7 days49%

26%

~2x users under 4 seconds

With Aqua IonWith Akamai DSA



Assaf KremerProduct Manager, Aqua Web Solutions, Akamai



Learn MoreWho: Mike Afergan, Akamai When: Thursday, 11:20AM – 12:00PMWhere: Woodrow Wilson

Aqua Web & Terra Enterprise Solutions: Transforming Your Business with Amazing User-Experiences on Any Device Anywhere

Commerce Keynote:The Evolution of Web Performance Measurement and Optimization

Who: Steve Lerner, eBayWhen: Thursday, 2:10 – 3:00PMWhere: Baltimore 1 – 2


Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection.C

OM

PR

ES

SE

D B

IT R

AT

E (

Kbp

s)

50,000

40,000

30,000

20,000

10,000

0

8K-UHDXEVC+?

50,000+ Kbps

Future

Quality Requires Bits!

21%CAGR

HD-1080p AVC/H.2647,500 Kbps

2011

IP TODAY

25%CAGR

HD-720pAVC/H.2643,500 Kbps

2007 75%CAGR

2013

4K-UHD HEVC/H.265

16,000-30,000 Kbps

48%CAGR

VGA/SDTVMPEG2-4

1,800 Kbps

2004

QVGAMPEG1

550 Kbps

2001



2.5B Primetime Viewersx 10 Mbps

~25,000 Tbps

Future Demand



Cloud Data CentersThe Scalability Challenge

100 Major NetworksX 5 Tbps

500 Tbps

500 Tbps

25,000 Tbps2%

of what we need!

=



Akamai’s Strategy Today: Over 137,000 Servers Inside 1,100 Networks



Akamai’s Next-Gen Platform: Multicast, Pre-Position Content and Client-Assisted Delivery



Akamai’s Next-Gen Platform: Akamai Software Moves Into the Home



Kris AlexanderChief Strategist, Gaming and Devices, Akamai



Learn More Connected Home and 4K DemosHAPPENING ALL WEEK IN THE PARTNER PAVILION

Learn More


Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection.Media Keynote:

Strategies for Successful Media Delivery in High-Growth Emerging Markets

Who: Bernardo Gonzalez, TelevisaWhen: Thursday, 2:10 – 3:00PMWhere: Baltimore 3 – 4

Sola Media Solutions :Making Quality Simple – for YOU! The Endless Pursuit of Online Media Quality

Who: Bill Wheaton, AkamaiWhen: Thursday, 10:30 – 11:10AMWhere: Annapolis 1 – 4

Learn More



10 GbpsATTACKS ON AKAMAI CUSTOMERS

TYPICAL DDoS ATTACK SIZE

100+ GbpsLARGE DDoS ATTACK SIZE14

220

510

Nu

mb

er o

f A

ttac

ks

2009 2010 2011 2012

800

600

400

200

0

768



ATTACKS ARE VARIED AND SOPISTICATED

SQL Injection is the most common attack type followed by DoS attacks

Attack tools such as LOIC, HOIC and SlowLoris evolve

rapidly and are easily available

Predictable Resource Location 2%Cross-Site Forgery 2%

SQL Injection 27%

Denial of Service 23%

Unreported 37%

Top WHID

Attacks

Clickjacking 1%Stolen Credentials 2%

Banking Trojan 3%

Brute Force 3%

Source: Trustwave, Web Hacking Incident DB – 2012 report



State Sponsored

Traditional Hackers: Glory Hounds

Political Hacktivism

Profit



SECURITY IS NO LONGER JUST AN “IT ISSUE”

74%Of companies experienced one or more cyber attacks in the past year

31%Of these attacks resulted

in service disruption

$8MMIs what each breach costs on average,

and some can cost up to $1B



Sufficient Capacity

Packet Inspection

Proactive vs. Reactive

Maintain Performance

Datacenter Devices

Cloud Washing

Carrier FilteringTraditional

Solutions Are Insufficient



(Cloud) Datacenters

End User

1

10

100

10000

ORIGINTRAFFIC

1000

AKAMAITRAFFIC

1

10

100

10000

1000

✔

✔

✔

✔

✔

✔

✔

COVERED



John SummersVice President, Security Business, Akamai



Learn MoreKona Security Solutions Demo:See the attack demo presented today in more detail

Who: Security Center of Excellence TeamWhen: All Week LongWhere: Kona Kiosk

Web Security Solutions:How Kona and Cloud Security Intelligence Will Help You Weather Cyber Storms

Who: Ronni Zehavi, Akamai When: Thursday, 11:20AM – 12:00PMWhere: Annapolis 1 – 4



Learn MoreSecurity Keynote:A Conversation with Bruce Schneier

Who: Bruce SchneierWhen: Thursday, 2:10 – 3:00PMWhere: Annapolis 1 – 4

Security Panel Session: Operation Ababil, Anniversary Panel – What We Have Learned

Who: Andy Ellis, AkamaiWhen: Thursday, 4:20 – 5:00PMWhere: Annapolis 1 – 4



WAN

(MPLS/VPN)

In-Branch Networks Are Not Enabled for Speed

Internet

“The Trombone Effect” for MPLS & VPN Branches

SaaSProvider

EnterpriseData Center

Remote Branch

16 hopsIn-branch

Wi-fi

5 hopsResidential

Wi-fiVS.

Source: Akamai Research, Gartner



Akamai is Moving Into the Branch

WAN

(MPLS/VPN)

Internet

Akamai optimizes bandwidth & speeds up applications on the corporate WAN

Akamai optimizes bandwidth & speeds up applications in

the cloud

Akamai offloads the WAN for non-critical

applications

EnterpriseData Center SaaS

Provider

AKAMAI FUNCTIONALITY:

And everything else the Akamai Intelligent Platform™ does!

De-Deduplication | Local Caching | Prepositioning of Content

Remote Branch



Average Bandwidth

Savings 62%

Caching Savings Up To 96%

Data Taken From Actual Customer Branch in Europe

WAN Bandwidth Savings Over 1 Hour

14:20 14:25

100%

80%

60%

40%

0%

20%

% o

f Ban

dwid

th R

educ

ed

14:30 14:35 14:40 14:45 14:50 14:55 15:00 15:05 15:10 15:15 15:20



Andy ChampagneChief Technology Officer, Emerging Products, Akamai



Mark LohmeyerVP, Product Management, Enterprise Networking, Cisco



Cisco Enterprise Networking Group Routing

Switching

Wireless

Network Services

10MMRouters Deployed

WorldwideOf Branches

85%


Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection.S C A L E Technology


Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. 10MM routers covering 85%

of branchesBest of breed Web Acceleration

& Internet Traffic Engineering


Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection.137,000 Servers in 87 Countries

Within Over 1,150 NetworksLeading WAN Optimization,

VPN, Firewall and Web Security


Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection.ISR-AX


Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Request More Info:

[email protected]

akamai.com/ciscocisco.com/go/iwan



Emerging Solutions: Akamai in the Branch – Where Brick & Mortar Meets the Cloud

Who: Willie Tejada, Akamai When: Thursday, 10:30 – 11:10AMWhere: Woodrow Wilson

Learn More

tom edge-keynote-2013. final

Technology

personalized web experiences

terra altadsa

grow revenue opportunities

affordable ip access

instant web performance

10page load time

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revenue opportunities