edg asia corporate profile 2006 - fujitsu · 25 edga corporate profile 2006 mobile multimedia...

EDGEDG** ASIA CORPORATE PROFILEASIA CORPORATE PROFILE20062006

*EDG: Electronic Device Group

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ABOUT FUJITSUABOUT FUJITSUFUJITSU is a leading provider of customer-focused IT and communications solutions for the global marketplace. Pace-setting device technologies, highly reliable computing and communications products, and a worldwide corps of systems and services experts uniquely position Fujitsu to deliver comprehensive solutions that open up infinite possibilities for its customers' success.

22 EDGA Corporate Profile 2006EDGA Corporate Profile 2006

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ABOUT EDGAABOUT EDGA


COLLABORATING collectively on its distinct strengths and expertise, Fujitsu Microelectronics (Shanghai) Co., Ltd., Fujitsu Microelectronics Asia Pet Ltd. And Fujitsu Microelectronics Pacific Asia Ltd. Consort to form “Fujitsu Electronic Device Group Asia” (in short, EDGA), to provide “a one-stop centre” of its semiconductor products to all customers in the entire Asia Pacific region. Besides sales and marketing of semiconductor products, EDGA offers flexible business and system solutions for the Digital AV, consumer electronic, automobile and mobile & wireless markets; design and technical support for its customers, locally and regionally.

EDGEDG’’S PRESENCE IN ASIAS PRESENCE IN ASIA


Greater ChinaGreater Chinaregionregion

South AsiaSouth Asiaregionregion

EDGAEDGA

FMCShanghai

Beijing

Shenzhen

FMPHong Kong

Taipei

FMALSingapore

Penang

Bangalore

EDG ASIA at a GlanceEDG ASIA at a Glance


ESTABLISHEDESTABLISHEDMay 1986 ~ Fujitsu Microelectronics Asia Pte Ltd (Based in Singapore)August 1986 ~ Fujitsu Microelectronics Pacific Asia Ltd (Based in Hong Kong) August 2003 ~ Fujitsu Microelectronics (Shanghai) Co. Ltd (Based in Shanghai)

EMPLOYEESEMPLOYEES

350 ( Up to 15-Feb.-2006) (FMAL: 88 FMC: 141 FMP: 118)

PRINCIPAL BUSINESS AREASPRINCIPAL BUSINESS AREAS

Custom LSIASICsWafer Foundry

Standard LSIAnalog ICsFlash Memories

System LSIASSPsMicrocontrollers

EDG ASIA ORGANISATIONEDG ASIA ORGANISATION


Michael ShihChairman & CEO

Satoru IgarashiVice Chairman /Chief Operating Officer

Tetsuo SuzukiVice Chairman / Chief Technical Officer

Edwin KwongSenior Vice President Sales & Marketing

Ronnie LauVice President Administration

Vincent ShenSenior Director Engineering

EDG ASIA ORGANISATIONEDG ASIA ORGANISATION

77 Great China Corporate Profile 2006Great China Corporate Profile 2006

CHAIRMAN & CEOMichael Shih

VICE CHAIRMANChief Operating Officer

Satoru Igarashi

VICE CHAIRMANChief Technical Officer

Tetsuo Suzuki

SNR VICE PRESIDENTSales & Marketing

Edwin Kwong

SENIOR DIRECTOREngineeringVincent Shen

VICE PRESIDENTAdministration

Ronnie Lau

MARKETINGSALES

GENERAL ADMIN BUSINESS ADMIN LOGIC DESIGN

ARCHITECTUREDESIGN

SILICONDESIGN

TECHNOLOGYALLIANCE

MIXED SIGNALDESIGN

GreaterChina

SouthAsia

Field Appl.Engineering LSI Marketing Application

EngineeringBusiness

Development

ADVANCED MEMORYDESIGN

CONSOLIDATED BILLING HISTORYCONSOLIDATED BILLING HISTORY


513

912

724606

0

100

200

300

400

500

600

700

800

900

1000

US$M

FY2002 FY2003 FY2004 FY2005

The drop is due to discontinuity of Display Business on Feb.2005

FUJITSU EDGA PRODUCTSFUJITSU EDGA PRODUCTS


System LSIASSPsMicrocontrollers

Standard LSIAnalog ICsFlash Memories

Custom LSIASICsWafer Foundry

Customers in Asia Pacific

FMAL/FMC/FMPFMAL/FMC/FMP

AN INTEGRATED BUSINESS SOLUTION


IntegrationIntegrationCustomersCustomers

Fujitsu offer our customers expertise in

total system solutions for Asia’s key

applications areas.

PRODUCTSPRODUCTS

ASSPMicrocontrollerAnalog ICMemoryASICWafer Foundry

SOLUTIONSSOLUTIONS

AutomotiveDigital AVMobile and WirelessConsumer Electronics

R&D SUPPORTR&D SUPPORT

ASIC Design CentreSystem LSI Design

Centre

PRODUCT CATEGORIESPRODUCT CATEGORIES


ASICs

Standard Cell, GateArray, Embedded Array, AccelArray

ASSPs

Digital AV products，Automotive electronics products, Mobile and Wireless Products, Security &Others, etc…

Memory Components

Spansion Flash Memory, Fast Cycle Ram (FCRAMTM), Ferroelectric RAM (FRAM®)

Microcontrollers

8/16-bit CISC MCU (FFMC, 8L,8FX,16LX), 32bit RISC MCU (FR)

Wafer Foundry

Wafer Foundry

Analog ICs

DC/DC，PLL，battery Charger


APPLICATION SPECIFIC STANDARD PRODUCTS (ASSP)APPLICATION SPECIFIC STANDARD PRODUCTS (ASSP)Specific applications for specific needs…A variety of advanced functions to suit a wide range of application fields

Digital AVDVB MPEG Source DecoderDVB DemodulatorMPEG-2 EncoderMilbeaut Camera ProcessorFRVHD Encoder/Decoder

Mobile and WirelessWiMAXMMP

Security & OthersFingerprint SensorsAnalog ICs

Automotive electronics

CAN/LIN MicrocontrollersGraphic Display ControllersGPS/AGPS

ASSP

MICROCONTROLLERS (MICROCONTROLLERS (MCUsMCUs))


MCU has become part of the infrastructure, forming the core of systems control…We offers general-purpose as well as specialized integrated circuits MCU products.

Key Key

FeaturesFeatures

Application Application

AreasAreas

Home appliance，Industry，Automobile applications，Car/Home security, ，PC peripheral

Low cost，High performance 8 bit MCUFFMC 8L seriesFFMC 8L series

FFMC 8FX seriesFFMC 8FX series。。

。。

。。

Automobile, Industry，Inverter applications，Digital AV，Hi-FiSystem, etc.

Cost-effective, High performance 16 bit MCUFFMC 16LX seriesFFMC 16LX series。。。。。。

Automobile, Digital AV, High-end Inverter Applications, Digital Camera, Camcorder, etc.

High performance, Low cost，High-end application 32 bit MCUFFMC FR SeriesFFMC FR Series。。。。。。

Analog IC


Application area covers all kinds of portable consumer products…We focus on the market of DC/DC which enjoys No.1 market share in

Japan and No.7 in worldwide

Personal computer Digital still

Camera

Games

Digital VR

LCD panelPDA

Mobile phone

DVD HDD

μCPU

Digital TV

OA

CarnagviDC/DC

PLL

Battery charger

MEMORY COMPONENTSMEMORY COMPONENTS


Differentiating a commodity…Through high performance quality, reliability & cost effectiveness.

World’s leading NOR Flash SupplierWide products range:

MirrorBit Flash Products Floating Gate Products Serial Interface Products Multi-Chip Products (MCP)

High speed write time

Low Power Consumption

High Endurance

Tamper Resistance

Maintenance-free

Eco-friendly

Low Power Consumption

Applications Specific Groups:

Consumer FCRAMMobile FCRAM

Available with Pseudo-SRAM interface

SpansionSpansionTMTM Flash MemoryFlash Memory FRAMFRAM®® FCRAMFCRAMTMTM

APPLICATION SPECIFIC INTEGRATED CIRCUITS (ASIC)APPLICATION SPECIFIC INTEGRATED CIRCUITS (ASIC)


Go beyond the limits…Customise your own chip with your own design, architecture & ideas

Advanced design methodology~ Timely execution~ Innovative design platforms

Wide range of packaging solutions ~ Cost-effective~ Ultra high performance & complexity

Broad portfolio of proven IP cores for SoC solutions

Supplying advanced technology products~ Cost-effective up to 0.18µm~ Leading edge 90nm / 65nm

WAFER FOUNDRYWAFER FOUNDRY


Ready to meet your LSI fabrication needs…State-of-the-art foundry capabilities & full turnkey services covering wafer processing, assembly and LSI testing.

Not only as traditional IDM vendor, but also provide pure wafer foundry serviceTrue “one-stop-shopping”, can also provide flexible service from wafer production to testing and packaging.

World first one to realize 90nm mass production, covering more than 70 productsAdvanced technology 90nm, 65nm with high performance copper interconnect and Low-k materials in BEOL Providing a wide range of IP that has been “silicon-proven” in ASSPs and ASICsHigh yield performance

Full Range of Foundry ServicesFull Range of Foundry Services

Leading Edge CMOS TechnologyLeading Edge CMOS Technology






applications areas.

PRODUCTSPRODUCTS


SOLUTIONSSOLUTIONS




Centre

AUTOMOTIVE SOLUTIONSAUTOMOTIVE SOLUTIONSVehicles are no longer just a mean of transportation…We help to enhance the vehicles of tomorrow through digital media, control and communications.


MicrocontrollersGraphic Display ControllersGPS / AGPSASICsFlash MemoriesAnalog ICs

４．Data Storage３. Security

１．Automotive LAN ２．Multimedia

DashboardLight SystemHVACBody Control ModuleX-by-WireClassis Electronics

Keyless EntryDrive Recorder

Car NavigationHead Up DisplayRear

entertainmentITSInfotainment

Thief ProtectionUnsuitable usageBroken, Accident ABSAirbag

Target ApplicationTarget Application

ProductProduct

MULTIMEDIA SOLUTIONSMULTIMEDIA SOLUTIONS


Technology makes it possible for Digital TV & in-car infotainment…We provide Integrated solutions for this fast-moving, innovative market.

DVB MPEG-2 DecodersDVB DemodulatorsMPEG-2 EncodersMilbeautFRVHD Encoder/DecoderFlash memories/FCRAMsAnalog ICs

Digital STB

IP Video Phone

Integrated Digital TVs

Vehicle Mounted AV device

PC AV Capture Modules

Portable media play

Media Center/ IPTV-STB


ProductProduct

MOBILE & WIRELESS SOLUTIONSMOBILE & WIRELESS SOLUTIONSPeople needs to get connected wherever they are…We have high performance wireless solutions with leading edge products for cellular platforms.


WiMAXMobile Media Processors Fingerprint SensorsFlash MemoriesAnalog ICs

Authentication & E-commerce

PDA

Image & video processing

Mobile Multimedia application

Wireless connectivity

Mobile phone

Digital Still Cameras

Digital Video Cameras


ProductProduct

CONSUMER ELECTRONIC SOLUTIONSCONSUMER ELECTRONIC SOLUTIONSConsumer electronic is always concerned by everyone…We provide solutions for next generation CE ~ user friendly, safe, silent, ecological.


MicrocontrollersFlash memoriesAnalog ICs

Fan heater

Advantage

Low-cost

High-performance

Low-cost tool

Abundant series

Good Supports

Remote controller

Camera

Air-conditioners

Camera

Water Heater

cleaner

Rice cooker

Power meter

Audio/Video device

Washing machine

Inverter apps.Gas meter

Cordless phone

Battery Charger

Cooking stove


ProductProduct

EVALUATION BOARDS & SYSTEM SOLUTIONSEVALUATION BOARDS & SYSTEM SOLUTIONS-------- AutomotiveAutomotive


European Company Car Audio Unit

System solution design centers based in Hongkong and Shanghai provide full capability in driver, system and solution development to customers.

Car Audio Unit used MB95F108AH as system control

Infotainment System

Car Infotainment system used Jasmine GDC + MB91302A

EVALUATION BOARDS & SYSTEM SOLUTIONS EVALUATION BOARDS & SYSTEM SOLUTIONS -------- MultimediaMultimedia


DVB STB

FTA Satellite STB solution based on H28. We develop from driver, hardware to system application solution.

FRV

Recorder Box reference solution based on FRV461

IPTV phone Solution from partner

Commercial products from design partners based on FRV461


EVALUATION BOARDS & SYSTEM SOLUTIONS EVALUATION BOARDS & SYSTEM SOLUTIONS -------- Mobile & WirelessMobile & Wireless


Mobile Multimedia Processor

Cellular phone reference with design partnerusing Fujitsu MMP devices


Evaluation and testing platformFor Fujitsu WiMAX 802.16d chip - AirMAN

WiMAX

Local development of MMP KANA evaluation platform developed






applications areas.

PRODUCTSPRODUCTS


SOLUTIONSSOLUTIONS




Centre

ASIC DESIGN CENTREASIC DESIGN CENTRE


Vanilla ASIC IP ASIC SOC ASICHSIO ASIC

Singapore, Hong Kong, ShanghaiSingapore, Hong Kong, ShanghaiSingapore, Hong Kong, Shanghai

MissionMissionProvide ASIC design services to regional customers including place & route, DFT, IP integrations, etc.

Key ActivitiesKey ActivitiesStandard cell & structure ASIC design methodology supportTurnkey services from specifications to ASICHigh speed I/O design support & consultationARM7/9/11 integration servicesIP validation & integration servicesDesign consultation at various design stages

SYSTEM LSI DESIGN SYSTEM LSI DESIGN CENTRECENTRE

MissionMissionDevelop cost-competitive Integrated Circuits with fast turn around time to

satisfy our customers’ needs

Key ActivitiesKey ActivitiesDevelop ASSP products for Digital AV applicationsDevelop ASSP products for Mobile & Wireless applicationsDevelop custom MCU products (8-32 bits) for various applicationsEmbedded flash memory macro designsAnalog macro designs

Latest DevelopmentLatest DevelopmentAutomobile Infotainment SystemDigital Still CameraNotebook Keyboard ControllerPortable Media PlayerMobile Multimedia for Cell Phones


Hong Kong, ShanghaiHong Kong, ShanghaiHong Kong, Shanghai






applications areas.

PRODUCTSPRODUCTS

ASSPMicrocontrollerAnalog ICMemoryASICWafer Foundry/COT

SOLUTIONSSOLUTIONS




Centre


Fujitsu Electronics Devices Group (EDG): Global PresenceFujitsu Electronics Devices Group (EDG): Global Presence

Fujitsu Microelectronics

Europe GmbH (Germany)


Europe GmbH (Germany)

Fujitsu Limited (Tokyo)Fujitsu Limited (Tokyo)


America , Inc


America , Inc


Asia Pte. Ltd (Singapore)


Asia Pte. Ltd (Singapore)


(Shanghai) ,Co.,Ltd.


(Shanghai) ,Co.,Ltd.

Fujitsu Microelectronics(Korea) ,Inc

Fujitsu Microelectronics(Korea) ,Inc

OUR PRESENCE IN ASIA PACIFICOUR PRESENCE IN ASIA PACIFICFujitsu Limited Fujitsu Limited

(Japan)(Japan)FMC FMC HeadquartersHeadquarters~Shanghai

Sales OfficesSales Offices~ Beijing ,(Dalian)~ Shenzhen

Resource & Design CentersResource & Design Centers~ Shanghai


FMALFMALHeadquartersHeadquarters~ Singapore

Sales OfficesSales Offices~ Singapore~ India~ Malaysia (Penang)

Resource & Design CentersResource & Design Centers~ SingaporeFMPFMP

Sales OfficesSales Offices~ Hong Kong~ Taiwan

Resource & Design CentersResource & Design Centers~ Hong Kong

OUR DISTRIBUTION NETWORKOUR DISTRIBUTION NETWORK

HYDERABAD

NEW DELHI

MUMBAIPUNE

QINGDAONANJING

CHENGDUXIAMEN

TAIWAN

XIANBEIJING

SHANGHAI

SHENZHENHONG KONG

PHILIPPINES

THAILAND

MALAYSIA

AUSTRALIA

BANGALORE

SINGAPORE

NEW ZEALAND


DD

DALIAN

OUR DISTRIBUTORS OUR DISTRIBUTORS

Greater ChinaGreater China South AsiaSouth Asia

Pacific / OceaniaPacific / Oceania

CHINAJetronic Technology LtdExcelpoint System (HK) LtdHonestar Electronic Co., LtdBeijing MingXin Technologies Co., LtdMostyle Corp. LtdShanghai JingXi Electronics Info. System Co.World Trade Components (Shanghai) Co LtdShanghai HuiAn IE Co., Ltd. (Arise)Globaltec Electronics LtdTokyo Electron Device (Shanghai) LtdFujitsu Device Co., Ltd.

SINGAPOREExcelpoint Systems Pte LtdNP Online Pte LtdTsuzuki Densan Singapore Pte LtdFujitsu Devices Singapore Pte Ltd

MALAYSIAExcelpoint Systems Pte LtdNP Online Pte Ltd

INDIAExcelpoint Systems Pte Ltd

THAILANDExcelpoint Systems International(Thailand) Co., Ltd.

PHILIPPINESExcelpoint Systems Pte Ltd

NEW ZEALANDF.T. Logistics Centre Ltd


HONG KONGFujitsu Devices HK OfficeGlobaltec Electronics LtdJetronic Technology LtdWorldtrade Components LtdTsuzuki Densan H.K. Co. LtdExcelpoint System (HK) LtdMIC Electronics LtdTokyo Electron Device Hong Kong Ltd

TAIWANMostyle CorporationMicromax International Corp.

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A comprehensive range of products

An Integrated System Solution that are application and market specific

Competent design-in and application support including Design Centres and Technology Centres

Well-established distribution network to facilitate prompt customer service and support.

““PROVIDING HIGHEST QUALITY & PROVIDING HIGHEST QUALITY & VALUE TO CUSTOMERSVALUE TO CUSTOMERS””

YOUR DESIRED PARTNER YOUR DESIRED PARTNER We offer our customers expertise in total system solutions for Asia’s key applications area. EDG ASIA provides value-added solutions through the following deliverables.


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Environmental CommitmentIn all our activities and throughout the Fujitsu Group, we are deeply committed to safeguarding the environment—now and for future generations.

Green Products

Green Factories

Green Management

Green EarthGreen Solutions

Our Comprehensive Environmental

Approach

Our Comprehensive Environmental

Approach

Group-wide environmentalmanagement

Reforestation and otheroutreach activities Helping customers reduce

environmental impact

Sound production processes,reduced waste and emissions

Eco-friendly product design,development and recycling

Our Environmental PrinciplesReduce environmental impact throughout the product lifecycleConserve energy and natural resourcesPractice reduce/reuse/recycle approach to create best-in-class eco-friendly productsReduce risks to human health and the environment from the use of harmful chemical substances or

waste Help customers reduce environmental impact and improve environmental efficiency through our IT

products and solutionsDisclose environment-related information on our business activities, products and servicesEncourage employees to work to improve the environment

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We seek to make lasting contributions to the communities where we do business, as wellas to broader social and environmental endeavors.

Support for Education & International ExchangeJapan-America Institute of Management ScienceFujitsu Asia Pacific Scholarship Program Foundation for International Information Processing EducationEndowed professorships at leading universities

Community ServiceSupport/encouragement for employee volunteerismReforestation initiatives in Southeast Asia Community recycling and clean-up activitiesCommunity partnerships

Accessibility and Universal DesignLeader in accessible web designAward-winning universal product design

Software Tools that Improve Accessibility for Visual

Impairment and Color Blindness

Corporate Citizenship

edg asia corporate profile 2006 - fujitsu · 25 edga corporate profile 2006 mobile multimedia...

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