edenspiekermann agency presentation 2012

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edenspiekermann_ design corporate and brand identities. We start with a strategy, choose the appropriate media to deliver it and then design the complete experience.

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edenspiekermann_

We are designers, thinkers, visualisers, writers, coders, producers, consultants. We are over 90 people from 15 nationalities.

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edenspiekermann_

edenspiekermann_

amsterdam berlin stuttgart

a selection of projects

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The Berliner Philharmoniker is a cultural institution. One of the best orchestras on the planet, it has captivated audiences throughout the world.

‘Diversity in Unison’ is the core of the new brand positioning which we have carried over into a new corporate design. The graphic leitmotif consists of five yellow bars appearing in a changing rhythm, ever indicating the musicians’ diversity.

The website has been redesigned and, most importantly, improved in both content and functionality.

berliner philharmoniker

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Old New

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Berliner Philharmoniker Basiselemente Guidelines Seite !

Logo

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Berliner PhilharmonikerCorporate DesignBasiselemente Guidelines

Version 23.07.08

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utrecht city theatre

Utrecht City Theatre is a leading theatre in Utrecht and the central Netherlands. It is a place where artistic quality, cultural and community engagement, passion, adventure and skill come together.

Edenspiekermann developed a custom typeface and logo based on the key words ‘scintillating’ and ‘reflective’. Applied in a clear, accessible brand style, it gives Utrecht City Theatre a modern, self-assured identity.

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Reflective contemplation reverie ratio

Scintillating passion experience emotion

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Facebooth

edenspiekermann_ edenspiekermann_ Restaurant

Theater Opera Dance

Music Youth Cabaret

Seasonal campaign 2010/2011

edenspiekermann_ edenspiekermann_ Seasonal campaign 2011/2012


Seasonal campaign 2012/2013

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eneco

Eneco is among the top three energy companies in the Netherlands. The liberalisation of the market brought about important changes. Through superior service and the provision of sustainable energy, Eneco aims to actively involve customers, shareholders and employees. The new consumer website supports these ambitions.

The new site we designed represents Eneco’s vision for the future of the energy market and fully integrates social media and online services.

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edenspiekermann_


sentres

Sentres is a new digital platform for sustainable tourism and leisure facilities in South Tyrol (Italy).

The website was launched 2010 and provides access to over 2000 routes (alpine, hiking, moutainbiking, skiing), destinations, activities and facilities. In the summer of 2010 the free iPhone app was launched. It works as a teaser for the website and shows a selection of 500 routes.

Edenspiekermann were responsible for brand identity, naming, interaction design and graphic/web design.

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User centered design process

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edenspiekermann_ edenspiekermann_ http://edenspiekermann.com/en/projects/sentres-web/

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winestein

WineStein is a digital wine steward that provides the right wine for every dish. The advice is based on the matching of the taste-DNA of your dish and the wine-DNA of almost every available wine.

WineStein was developed by 4 wine lovers in search for good, clear and honest information about wine. Together with the Radboud University Nijmegen they developed advanced software for calculating the perfect meal-wine combination.

We helped them translate this information into easy to use smartphone and tablet apps.

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The old interface design: clumsy and coarse

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Wireframes for the interaction design

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Custom icon family

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The final result

edenspiekermann_ http://edenspiekermann.com/en/projects/winestein/

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thank you