BELOVED MEDIA

By:Alexandra KramerDanielle HelwigKayla Chozen

Advertising agency that creates marketing and communication ads for

leading brands

Fashion, Beauty, Luxury, and Commercial Brands

Combination of art direction and fashion branding

Produce visual communication and direction for international fashion brands

Work on projects such as digital films, fashion ads, 3-D graphics, etc.

Owned and operated by 3 creative directors: Jenny, Simon, and Rainer

Located in London

HISTORY

JENNY: CREATIVE DIRECTOR

Involved in creative aspects for fashion

advertisements

Graduated from Central Saint Martins

Previously worked as a fashion art director

Worked with GAP on visual branding

Owns a lingerie line made of sustainable organic

products called Eco-Boudoir and is sold at luxury

retailers such as Barneys New York

Unique and innovative work

Interesting to see Jenny working on fashion-

related ads

Experience the work Jenny does within her own

brand

Inspiring to work with Jenny since she has

worked her way into many different areas of the

business as well as maintains her own business

JENNY: CREATIVE DIRECTOR

SIMON: CREATIVE DIRECTOR

International Advertising experience

Previously worked in London, Sydney, Paris, and

New York

Helped re-launch Lord and Taylor in the US

Created the current No Finer Feeling Brand

platform for wool with Jenny

Spends majority of time in London and the US

SIMON: CREATIVE DIRECTOR

Involved and interested in the fashion industry and luxury brand

items

Would be interested in finding out how Simon re-launched Lord and

Taylor

Interested to find out which aspects of the re-launch did and did not

work

Unique perspective to the different cultures in the various countries

he’s worked in

What is different in advertising when promoting a brand to different

people in different countries?

RAINER: 3D ARTIST/ANIMATOR

Skilled in fashion illustration, 3D animation and

digital printed textiles.

Creates outstanding animations for lifestyle, media,

music, fashion and luxury brands

Worked on movies such as Hugo Cabaret, The Da

Vinci Code and Lord of the Rings.

Studied MA textiles with Jenny at Central Saint

Martins.

Together they created the animations for Panchal’s

website.

Extensive background in fashion textiles and

illustration.

Works on wide variety of projects from animations

for websites and advertisements to film.

Creative and diverse

Interested in how to create animations for luxury

brands.

Unique experience to see how to make something

come to life.

RAINER: 3D ARTIST/ANIMATOR

http://www.beloved-media.com/our-work-luxury-bra

nd-

agency.php

SERVICES

Branding:Brand Communication & Creative DirectionBrand Strategy & PositioningBrand Identity CreationBrand Art Direction & PhotographyFashion Art Direction & Photography

2D DesignPrint AdvertisingFashion AdvertisingVIP InvitationsPress PacksLookbooksBook and Brochure DesignStationary Design

SERVICES

Film MakingFashion FilmViral CampaignsBrand FilmsFashion Show FilmsCorporate Films

3D & Digital DesignWed Design & Development3D GraphicsAnimationDigital Invitations

SERVICES & ADVERTISING

Woolmark

Price of wool was increasing and less people were

buying the fabric

Needed to increase sales and change the

perceptions of wool

Promoted Merino Wool as a luxury fiber to the

fashion industry

SERVICES & FASHION FILM

Woolmark

Wool is primarily seen as itchy and heavy

Film creates a new image of wool as being light,

comfortable, and sensual

SERVICES & RETAIL MARKETING

Gap Denim

Needed a competitive edge against Diesel’s

imagery used in ads

Turned the Gap Denim world upside down –

literally

CURRENT CAMPAIGN

Eco Boudoir – Pants Exposed

http://www.beloved-media.com/portfolio/fashion-film-london-pants-

exposed.php

Viral Campaign

Showcase the ethical credentials

Sustainability in fashion and textiles

Strong, sexy, bold campaign

Success-film shown across the world including Human Rights Festival,

Royal Festival Hall, London and Toronto Fashion Week. 140,00 hits on

Youtube.

CLIENTS OF BELOVED

Woolmark

Panchal

Gucci

Gap

Harvey Nichols

Smythson & Calvin Klein

Hermes

Eco Boduior

Timothy Han

FAMOUS CAMPAIGNS OF THE PAST

Flora by Gucci• Very simple• Idea of flowers due to the name “Flora”• Need to have consumer understand the idea of the perfume,

packaging, and brand value itself• Goal is to show a responsible attitude towards people, the

local area, and the environment• Idea of nature is shown• Exemplifies luxury

http://www.beloved-media.com/portfolio/digital-film-production-gucci.php

FAMOUS CAMPAIGNS OF THE PAST

The Gap• Gap UK advertisement• Trying to compete with Diesel Jeans• Created a new look for Gap Denim with bold looks and

graphics• Spelt out “Find Your Fit” using the buttons from the jeans• Show the different types of fits they offer from skinny to boot

cut to ultra low rise• Consumers become aware that Gap offers a variety of styles

http://www.beloved-media.com/portfolio/retail-marketing-gap.php

STYLE & CULTURE

SIMPLE

“At Beloved Media, we keep it simple”

Serve customers through many different mediums

Goal: get your point across to the customer through

simplicity

Simple and laid back – website emphasizes this

Website gives the basic information and knowledge needed

adding again to the idea of simple is best

WHAT CAN I OFFER?

Fashion Merchandising Major

Looking to create own business

Experience with brands and clients

Knowledge about the fashion industry

WHAT CAN I OFFER?

Fashion Merchandising Major

Understand the aspects of the fashion industry

Knowledgeable about what details go into creating

a brand and/or product

Experience in the industry -- working with clients

and selling a product and an image of the brand

WHAT CAN I OFFER?

Fashion Merchandising Major

Knowledge of the fashion industry

Experience in industry: retail, fashion show

production, film and PR.

Experience in Photoshop/illustrator

Driven and willing to learn

RESOURCES

www.beloved-media.com/

belovedmedia.wordpress.com/

www.articlesfactory.com/articles/marketing/

fashion-advertising-agency-beloved-media.html