edatasource amazon retail performance q212

Amazon Retail Performance

Report April - June 2012

July 2012

eDataSource Proprietary & Confidential 2

Contents

Summary ............................................................................................................................................................ 3

Methodology ...................................................................................................................................................... 4

About eDataSource ............................................................................................................................................ 4

Disclaimer ........................................................................................................................................................... 5

Amazon Retail Site Market Growth .................................................................................................................. 6

Amazon Retail Site Performance by Category .................................................................................................. 7

- Performance by Category (trailing three months) ................................................................................ 7

- Monthly Performance by Category ....................................................................................................... 8

- Kindle Analysis ....................................................................................................................................... 9

Amazon vs. 3rd Party Analysis .......................................................................................................................... 10

- Performance (trailing three months) .................................................................................................. 10

- Monthly Performance ......................................................................................................................... 12

Prime Membership Analysis ............................................................................................................................ 13

Shipping Methods Analysis.............................................................................................................................. 15

- Overview (trailing three months) ........................................................................................................ 15

- Monthly View by Prime Membership.................................................................................................. 16

Appendix 1: Product Category List.................................................................................................................... 18

Appendix 2: Shipping Category List .................................................................................................................. 19


Summary

Amazon.com, the world’s largest online retailer, has forever changed the face of retailing. Once exclusively

a book seller, Amazon now offers an inventory that ranges from apparel to wireless phones and everything

in between. They have mainstreamed a once niche consumer electronic category — eReaders — with their

incredibly successful line of Kindle products. In the process, Amazon has become one of the top sellers of

digital media – eBooks, mobile apps, music MP3s and movies – in the world

This eDataSource report focuses on the nuts and bolts of the online consumer sales of this multinational

giant. Focusing on the April-June 2012 time period, we’ve estimated performance metrics about Amazon’s

recent sales activity, and have sought to answer:

- How do overall sales vary from month-to-month?

- What is the average order value overall, and by sales category?

- What is the % sales breakdown and average unit retail (AUR) by category?

- Which Kindle models are the most popular?

- What % of purchases are sold directly by Amazon compared to third-party sales?

- How does the purchasing behavior between Prime members and regular customers differ?

- What shipping methods are utilized and is there a difference of order size between methods? Do

Prime members always use free two-day shipping?

Please note: this report focuses on U.S. sales only and excludes digital media sales and rental data.

For more information on eDataSource’s products and services, including

customized eCommerce monitoring reports and data, please contact us at

[email protected], or via phone at 800-761-6580.

Visit our website at www.edatasource.com

mailto:[email protected]


Methodology

eDataSource utilizes its proprietary email analytics capability and panel of ~800,000 consumers to provide

unique insights into consumer purchasing trends by examining online purchase confirmations delivered by

email.

eDataSource has conducted detailed analyses of the sales and subscription rates at Amazon.com,

Walmart.com, iTunes, Barnes & Noble, Netflix, Staples, Office Depot, Gilt, Ideeli and others using

anonymized data from more than 580,000 online purchase and subscription confirmations over the past six

months.

This Amazon Sales report is based on the analysis of over 30,000 anonymized Amazon receipts from

eDataSource’s proprietary panel during April-June 2012. This data represents purchases of nearly 50,000

items.

Important note: digital content sales and rentals (i.e. Kindle Edition books, movies, MP3s, mobile apps)

have been excluded from this report. Amazon’s digital content sales and rentals are available separately

from eDataSource.

The primary analyses contained in this report include Amazon’s retail (physical goods) web site sales trends, performance by category, Amazon vs. third party sales, prime membership trends and shipping method trends. Approximately 85% of products identified were categorized into ten groups based on Amazon’s published store directory list. eDataSource has defined a prime member as a customer who has made an order with free two-day shipping. Items sold by Amazon.com, Amazon.com LLC, Amazon Digital Service, Inc. and Amazon Export Sales are considered “as sold by Amazon”, other items are “sold by third party.” For shipping method analysis, we’ve limited our analysis to five major categories -- standard, free super saver, two-day shipping, one-day shipping and expedited shipping. Amazon international shipping and some special methods such as no-rush delivery and release-date delivery have been excluded.

About eDataSource

Founded in 2003, eDataSource (www.edatasource.com) is the worldwide leader in competitive intelligence

for email, social media and ecommerce activity, based on active monitoring of more than 800,000

consumer inboxes and 9,000 brands. The company provides strategic analytics products and services for

online marketers, publishers and their service providers.

For more information on eDataSource’s products and services, including customized eCommerce

monitoring reports and data, please contact us at [email protected], or via phone at 800-761-6580.

mailto:[email protected]


Disclaimer

All material contained in this report is property of eDataSource, Inc. (“eDataSource”) unless otherwise

indicated. This report is proprietary, confidential and provided for the exclusive use of the recipient. No

portion may be directly or indirectly copied, published, reproduced, modified, displayed, sold, transmitted,

or redistributed in any medium without the express prior written consent of eDataSource. Any

unauthorized use of the content of this report is strictly prohibited.

This report is intended for informational purposes only. eDataSource provides the information and data

presented herein on an “as is,” “as available” basis, without representations or warranties of any kind

whatsoever, expressed or implied. All statements and figures in this report are eDataSource estimates. The

information in this report may be incomplete and may not contain all material information relating to the

subject matter of the report. eDataSource does not provide any information or make any representation or

warranty on behalf of the companies that are the subject of this report and this report has not been

authorized or approved by said companies.

This report reflects the results of our research as of the date of this report. Our research results are subject

to change at any time as new or additional data and information is received and analyzed. eDataSource

undertakes no duty to update this report, or to provide supplemental information to any client receiving

this report, absent a specific arrangement to the contrary between eDataSource and individual clients,

which arrangement may specify different frequency and depth of analysis and update commitments based

on levels of service and fees selected by clients.

This report is provided solely to clients of eDataSource, each of whom assume all risk and liability with

regard to any use or application of the data included herein. In no event shall eDataSource or its officers,

directors, affiliates, shareholders or employees be liable for any damages that are directly or indirectly

related to this report.


Amazon Retail Site Market Growth

Month Sales Index

Monthly Growth

Orders Index Monthly Growth

Average Order Value

April 0.95 -2.8% 0.98 -1.7% $46.15

May 1.05 9.9% 1.01 2.9% $49.27

June 1.00 -5.1% 1.00 -1.2% $47.31

Amazon’s saw a considerable jump – nearly 10% -- in sales from April to May. The number of orders and

average order value rose in tandem over the same period, increasing nearly 3% and 6.8%, respectively.

Average order value hit a high of $49.27 in May, up from a quarterly low of $46.15 in April.

$46.15 $49.27

$47.31

$0.00

$10.00

$20.00

$30.00

$40.00

$50.00

$60.00

0.90

0.95

1.00

1.05

1.10

April May June

Ave

rage

Ord

er V

alu

e ($

)

Ind

ex

Average Order Value Sales Index Orders Index


Amazon Retail Site Performance by Category

Performance by Category

* Sales ($) does not include shipping cost, tax or order discount

Nearly 43% of Amazon sales came from Electronics, and AUR in excess of $42 in this category. In

comparison, media categories – Books, Movies, Music and Games -- averaged below $15 per unit. By units

sold, Amazon is still primarily a book seller, with over a quarter of unit sales (27.4%) coming from books.

Electronics & computers nearly matched book sales, representing 26.6% of all unit sales for the period.

8.8%

0.8%

14.6%

42.9%

8.5%

8.4%

6.1%

2.8%

3.7% 3.6% Percentage of Sales ($) by Category

Apparel, Shoes & JewelryAutomotiveBooksElectronics & ComputersGrocery, Health & BeautyHome, Garden & ToolsMovies, Music & GamesOffice ProductSportsToys, Kids & Baby

6.3% 0.6%

27.4%

26.6%

12.0%

7.0%

10.7%

2.7%

2.5%

4.2%

Percentage of Units Sold by Category

Apparel, Shoes & JewelryAutomotiveBooksElectronics & ComputersGrocery, Health & BeautyHome, Garden & ToolsMovies, Music & GamesOffice ProductSportsToys, Kids & Baby

$0.00 $10.00 $20.00 $30.00 $40.00 $50.00

Toys, Kids & BabySports

Office ProductMovies, Music & Games

Home, Garden & ToolsGrocery, Health & BeautyElectronics & Computers

BooksAutomotive

Apparel, Shoes & Jewelry

Average Unit Retail


Monthly Performance by Category

Category Percentage of Sales ($) Percentage of Unit Sold

April May June April May June

Apparel, Shoes & Jewelry 7.6% 10.1% 8.4% 5.5% 7.1% 6.4%

Automotive 0.8% 0.8% 0.8% 0.6% 0.5% 0.6%

Books 14.7% 14.5% 14.6% 27.2% 27.9% 27.0%

Electronics & Computers 44.0% 42.9% 41.7% 27.7% 25.4% 26.6%

Grocery, Health & Beauty 8.1% 8.3% 9.0% 11.2% 12.5% 12.4%

Home, Garden & Tools 8.6% 7.7% 9.0% 7.4% 6.5% 7.1%

Movies, Music & Games 6.1% 6.4% 5.9% 11.1% 11.1% 9.8%

Office Product 2.9% 2.5% 3.1% 2.9% 2.5% 2.8%

Sports 3.3% 3.7% 4.0% 2.6% 2.6% 2.4%

Toys, Kids & Baby 3.9% 3.2% 3.6% 3.8% 3.9% 4.9%

*Sales ($) does not include shipping cost, tax or order discount

Category

Growth from previous month (Sales $)

Growth from previous month (Unit Sold)

Average Unit Retail

April May June April May June April May June

Apparel, Shoes & Jewelry 3.2% 49.3% -22.2% 5.1% 32.3% -9.0% $34.59 $39.03 $33.35

Automotive 21.0% 8.7% -12.2% 10.8% -22.0% 39.1% $33.85 $47.15 $29.78

Books 26.0% 10.9% -6.3% 25.2% 5.4% -3.5% $13.41 $14.10 $13.70

Electronics & Computers 12.3% 9.8% -9.6% 21.8% -5.8% 4.6% $39.49 $46.01 $39.78

Grocery, Health & Beauty 6.6% 15.4% 1.0% 16.8% 14.8% -1.2% $18.00 $18.09 $18.49

Home, Garden & Tools 14.7% 0.2% 9.4% 14.5% -9.2% 8.7% $28.94 $31.94 $32.15

Movies, Music & Games -0.3% 18.0% -14.2% 8.9% 2.7% -12.2% $13.56 $15.58 $15.24

Office Product -20.1% -4.7% 15.9% 35.3% -10.6% 9.1% $24.75 $26.40 $28.06

Sports -3.1% 25.1% 0.5% 1.7% 1.4% -6.8% $31.84 $39.28 $42.32

Toys, Kids & Baby 54.8% -7.7% 2.3% 18.6% 4.7% 26.0% $25.96 $22.88 $18.57

* Sales ($) does not include shipping cost, tax or order discount

Apparel, Shoes and Jewelry tallied the largest monthly category jump rising nearly 50% from April to May.

Sports, Grocery/Health and Beauty and Movies, Music & Games all increased more than 15% over the same

period, to lead the exceptionally strong month of May.

Apparel, Shoes and Jewelry gave back some of the growth, losing over 22% in the following month (May to

June).


Kindle Analysis

Units Sold and Sales Percentage of Kindle Products

Kindle Fire Kindle

Kindle Touch

Kindle Touch 3G

Kindle Keyboard 3G

Kindle DX

% of Total Sales 68.5% 11.0% 7.3% 5.9% 5.7% 1.5%

% of Unit Sold 54.3% 21.6% 11.1% 6.2% 6.2% 0.6%

The Kindle Fire – the single best-selling product on Amazon – netted the most sales of the Kindle product

line in both sales dollars (68.5%) and number of units sold (54.3%) for the quarter. The entry-level, lowest-

priced Kindle was a distant second tallying 11% of Kindle sales representing 21.6% of all Kindle units sold.

The largest, most-expensive unit – the Kindle DX, boasting a 9.7” screen and a $379 price tag – represents

less than 2% of product sales.

68.5%

11.0%

7.3%

5.9% 5.7% 1.5%

Percentage of Total Kindle Sales

Kindle Fire

Kindle

Kindle Touch

Kindle Touch 3G

Kindle Keyboard 3G

Kindle DX

54.3%

21.6%

11.1%

6.2% 6.2%

0.6%

Percentage of Kindle Units Sold

Kindle Fire

Kindle

Kindle Touch

Kindle Touch 3G

Kindle Keyboard 3G

Kindle DX


Amazon vs. 3rd Party

Performance

While third party sellers on the Amazon platform comprised the majority of sales for the quarter – both

in total sales (54.2%) and, more significantly, in the number of units sold (61.2%) – Amazon’s average

unit retail exceeds third parties in 8 of 10 primary shopping categories.

54.2%

45.8%

Percentage of Total Sales Amt $

3rd Party

Amazon61.2%

38.8%

Percentage of Unit Sold

3rd Party

Amazon

$0.00 $10.00 $20.00 $30.00 $40.00 $50.00 $60.00 $70.00 $80.00 $90.00 $100.00

Toys, Kids & Baby

Sports

Office Product

Movies, Music & Games

Home, Garden & Tools

Grocery, Health & Beauty

Electronics & Computers

Books

Automotive


Average Unit Retail

Amazon 3rd Party

*Amazon: Include Amazon Digital Service, Inc., Amazon Export Sales, Inc, Amazon.com and Amazon.com LLC


Amazon is the majority seller in the following categories – Automotive, Books, Home & Garden, Sports and

Media (Movies, Music & Games).

0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% 100.0%

Toys, Kids & Baby

Sports

Office Product

Movies, Music & Games

Home, Garden & Tools

Grocery, Health & Beauty

Electronics & Computers

Books

Automotive


Percentage of Sales $ and Unit Sold by Amazon

% of Sales ($) % of Unit Sold

*Amazon: Include Amazon Digital Service, Inc., Amazon Export Sales, Inc, Amazon.com and Amazon.com LLC * Sales ($) does not include shipping cost, tax or orderdiscount


Monthly Performance

% of Sales $ by Amazon

% of Unit Sold by Amazon

AUR by Amazon AUR by 3rd Party

April 44.3% 38.3% $28.38 $22.17 May 45.1% 38.9% $31.24 $24.26 June 48.0% 39.2% $30.78 $21.48

Category % of Sales $ Sold by Amazon % of Unit Sold by Amazon


Apparel, Shoes & Jewelry 49.2% 38.8% 43.6% 36.5% 35.7% 35.6%

Automotive 72.5% 90.1% 84.0% 76.8% 79.7% 88.8%

Books 62.7% 65.4% 65.2% 59.2% 60.2% 58.6%

Electronics & Computers 40.7% 43.3% 46.9% 21.7% 21.2% 21.6%

Grocery, Health & Beauty 36.7% 40.7% 38.8% 33.8% 35.4% 39.1%

Home, Garden & Tools 71.6% 68.2% 76.0% 66.4% 64.2% 65.0%

Movies, Music & Games 53.9% 52.9% 57.6% 44.5% 46.8% 47.7%

Office Product 40.9% 49.6% 42.2% 40.5% 47.6% 61.0%

Sports 82.5% 70.2% 82.4% 82.3% 76.1% 77.3%

Toys, Kids & Baby 49.5% 43.1% 45.0% 38.2% 34.8% 34.4% * Sales ($) does not include shipping cost, tax or order discount

Average Unit Retail

Category April May June

Amazon 3rd Party Amazon 3rd Party Amazon 3rd Party

Apparel, Shoes & Jewelry $46.60 $27.68 $42.46 $37.12 $40.84 $29.21

Automotive $31.94 $40.20 $53.32 $22.95 $28.18 $42.44

Books $14.21 $12.25 $15.34 $12.25 $15.24 $11.53

Electronics & Computers $74.12 $29.92 $93.81 $33.13 $86.65 $26.91

Grocery, Health & Beauty $19.54 $17.21 $20.76 $16.62 $18.35 $18.58

Home, Garden & Tools $31.24 $24.40 $33.97 $28.32 $37.60 $22.01

Movies, Music & Games $16.42 $11.27 $17.59 $13.81 $18.40 $12.35

Office Product $24.97 $24.60 $27.54 $25.36 $19.40 $41.61

Sports $31.93 $31.40 $36.27 $48.84 $45.11 $32.78

Toys, Kids & Baby $33.68 $21.20 $28.35 $19.96 $24.29 $15.56 *Amazon: Includes Amazon Digital Service, Inc., Amazon Export Sales, Inc, Amazon.com and Amazon.com LLC

44.3% 45.1% 48.0% 38.3% 38.9% 39.2%

55.7% 54.9% 52.0% 61.7% 61.1% 60.8%

0.0%

20.0%

40.0%

60.0%

80.0%

100.0%


Amazon 3rd Party

% of Sales $ % of Unit Sold

$0.00

$10.00

$20.00

$30.00

$40.00

April May June

Average Unit Retail

AUR by Amazon AUR by 3rd Party


Prime Membership Analysis

Comparison of Prime Members and Regular Customers

April May June

Prime Member

Regular Customer

Prime Member

Regular Customer

Prime Member

Regular Customer

Avg. Order Value $49.23 $44.81 $50.37 $48.76 $47.42 $47.25

Avg. Items per Order 1.66 1.56 1.66 1.53 1.60 1.59

Avg. # of Orders per Customer 4.02 2.13 4.09 2.15 4.12 2.13

Avg. Spent $ per Customer $197.97 $95.39 $205.90 $104.71 $195.52 $100.57

While prime customer spending and items per order does not significantly eclipse regular customers, the

average dollars spent and number of orders are both approximately double that of a non-prime shopper.

$0.00

$50.00

$100.00

$150.00

$200.00

$250.00

April May June

Average Spent $ per Customer

Prime Member Regular Customer

$0.00

$10.00

$20.00

$30.00

$40.00

$50.00

$60.00

April May June

Average Order Value


0.00

1.00

2.00

3.00

4.00

5.00

April May June

Average # of Orders per Customer


0.00

0.50

1.00

1.50

2.00

April May June

Average Items per Order



Percentage Contribution and Monthly Growth by Prime Member

Percentage Contribution Growth from previous month


% of Prime Member 18.8% 19.8% 19.3% 0.3% 1.0% -0.5%

% of Orders by Prime Member 30.4% 31.9% 31.7% -0.9% 1.6% -0.3%

% of Total Sales by Prime Member 32.4% 32.6% 31.7% 0.4% 0.2% -0.9%

Prime membership and contribution to sales held relatively steady through the second quarter. Prime

members represent approximately 19% of the Amazon customer base, and are heavy spenders,

approaching nearly a third of overall sales.

18.8%

30.4% 32.4%

19.8%

31.9% 32.6%

19.3%

31.7% 31.7%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

100.0%

# of Customers Total Orders Total Sales

Percentage of Contribution by Prime Member

April May June


Shipping Method Analysis

Overview

Major Shipping Method % of Orders Average Order Value Average Shipping Cost

Standard Shipping 66.9% $36.36 $4.25

Two-day Shipping 19.9% $54.61 $1.13

Free Super Saver Shipping 9.3% $79.72 $0.00

One-day Shipping 2.0% $127.59 $11.78

Expedited Shipping 1.9% $66.98 $11.18

See appendix for shipping categorization detail.

Standard shipping significantly exceeds all other options accounting for nearly 67% of all orders. The

costliest orders travel fastest, and are more expensive to ship. One-day shipping charges account for over

9% of the average order value in this category.

66.9%

19.9%

9.3% 2.0% 1.9%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

100.0%

StandardShipping

Two-dayShipping

Free Super SaverShipping

One-dayShipping

ExpeditedShipping

% of Orders by Shipping Methods

$36.36

$54.61

$79.72

$127.59

$66.98

$0.00

$20.00

$40.00

$60.00

$80.00

$100.00

$120.00

$140.00

StandardShipping

Two-dayShipping

Free SuperSaver

Shipping

One-dayShipping

ExpeditedShipping

Average Order Value

$4.25

$1.13 $0.00

$11.78 $11.18

$0.00

$2.00

$4.00

$6.00

$8.00

$10.00

$12.00

$14.00

StandardShipping

Two-dayShipping

Free SuperSaver

Shipping

One-dayShipping

ExpeditedShipping

Average Shipping Cost


Monthly View of Shipping Methods by Prime Membership

Percentage of Orders by Shipping Method

Major Shipping Method April May June

Prime Regular Prime Regular Prime Regular

Standard Shipping 36.3% 80.0% 36.1% 80.7% 38.4% 81.1%

Two-day Shipping 59.2% 1.8% 59.7% 2.3% 57.8% 2.2%

Free Super Saver Shipping 0.7% 14.4% 0.2% 13.0% 0.4% 12.6%

One-day Shipping 2.9% 1.5% 3.0% 1.5% 2.8% 1.7%

Expedited Shipping 1.0% 2.4% 0.9% 2.6% 0.6% 2.4%

See appendix for shipping categorization detail.

Prime customers overwhelmingly take advantage of their free two-day shipping benefit by selecting this option

nearly 60% of the time compared to only ~2% selection of two day shipping by non-prime customers. Non-prime

shoppers use Standard Shipping 80% of the time.

36.3%

80.0%

36.1%

80.7%

38.4%

81.1%

59.2%

1.8%

59.7%

2.3%

57.8%

2.2%

0.7% 14.4%

0.2% 13.0%

0.4% 12.6%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

100.0%


April May June

Percentage of Order by Shipping Methods

Expedited Shipping

One-day Shipping

Free Super Saver Shipping

Two-day Shipping

Standard Shipping


Average Order Value by Shipping Methods

Major Shipping Methods April May June


Standard Shipping $41.16 $35.50 $35.53 $37.38 $33.58 $36.04

Two-day Shipping $51.43 $73.59 $53.99 $92.12 $51.31 $85.63

Free Super Saver Shipping $87.21 $74.31 $137.63 $82.45 $65.41 $82.60

One-day Shipping $78.11 $102.12 $108.80 $192.53 $136.36 $139.40

Expedited Shipping $44.07 $86.19 $107.86 $60.51 $70.55 $50.90

Average Shipping Cost per Order

Major Shipping Methods April May June


Standard Shipping $3.91 $4.43 $3.45 $4.46 $3.25 $4.33

Two-day Shipping $0.00 $13.78 $0.00 $13.60 $0.00 $14.70

Free Super Saver Shipping $0.00 $0.00 $0.00 $0.00 $0.00 $0.00

One-day Shipping $5.27 $16.28 $6.35 $17.35 $7.82 $15.46

Expedited Shipping $11.21 $12.50 $11.75 $11.63 $10.64 $9.30

$0.00

$50.00

$100.00

$150.00

$200.00

$250.00


April May June

Average Order Value by Shipping Methods

Standard Shipping

Two-day Shipping

Free Super Saver Shipping

One-day Shipping

Expedited Shipping


Appendix: Product Category List

Category Major Category Category Major Category

Apparel Apparel, Shoes & Jewelry DVD Movies, Music & Games

Jewelry Apparel, Shoes & Jewelry Audio CD Movies, Music & Games

Watch Apparel, Shoes & Jewelry Video Game Movies, Music & Games

Eyewear Apparel, Shoes & Jewelry Blu-ray Movies, Music & Games

Shoes Apparel, Shoes & Jewelry VHS Tape Movies, Music & Games

Sports Apparel Apparel, Shoes & Jewelry Audio Cassette Movies, Music & Games

Paperback Books Sheet music Movies, Music & Games

Hardcover Books MP3 CD Movies, Music & Games

Mass Market Paperback Books Electronics Electronics & Computers

Spiral-bound Books Wireless Phone Accessory Electronics & Computers

Perfect Paperback Books Personal Computers Electronics & Computers

Unknown Binding Books Accessory Electronics & Computers

Board book Books CD-ROM Electronics & Computers

Pamphlet Books Camera Electronics & Computers

Magazine Books Software Electronics & Computers

Library Binding Books DVD-ROM Electronics & Computers

Comic Books Computer Game Electronics & Computers

Hardcover-spiral Books Unlocked Phone Electronics & Computers

Kitchen Home, Garden & Tools Toy Toys, Kids & Baby

Home Improvement Home, Garden & Tools Baby Product Toys, Kids & Baby

Patio Home, Garden & Tools Game Toys, Kids & Baby

Hardware Home, Garden & Tools Health and Beauty Grocery, Health & Beauty

Housewares Home, Garden & Tools Grocery Grocery, Health & Beauty

Office Product Office Product Automotive Automotive

Sports Sports

Reference: http://www.amazon.com/gp/site-directory/ref=sa_menu_fullstore

http://www.amazon.com/gp/site-directory/ref=sa_menu_fullstore


Appendix: Shipping Category List

Shipping Method Category

standard shipping Standard

standard Standard

expedited shipping Expedited shipping

expedited Expedited shipping

two-day shipping Two-day shipping

free super saver shipping Free super saver shipping

one-day shipping One-day shipping

expedited international shipping Not Included

Amazonglobal priority shipping Not Included

Saturday delivery Not Included

no-rush delivery Not Included

priority shipping Not Included

local express delivery Not Included

priority international courier Not Included

release-date delivery Not Included

Amazonglobal expedited shipping Not Included

standard delivery: carrier will contact you for scheduling an appointment Not Included

scheduled delivery Not Included

standard international shipping Not Included

edatasource amazon retail performance q212

Documents

sales category

amazon sales report

online consumer sales

sales breakdown

thirdparty sales

amazon retail site performance

shipping category list

monthly performance